Measuring the Impact of Parent Engagement on Student Success

DAVE BECKER

CEO & FOUNDER

DAVE@CAMPUSESP.COM

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Parent involvement: problem or opportunity?

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An Early Call with Temple University…What people want for others is different than what they want for themselves

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Show the data that will help you show that parent involvement is an opportunity

Create a narrative that will help you show that parent engagement can:◦ Improve student success

◦ Increase parent giving

◦ Protect student privacy

Goal of the presentation

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Increase your funding!

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A little about CampusESP

DAVE BECKER, CEO18 years in Ed Tech

Former SVP of Product at Ellucian

JAMES BRIGHT, CTO20 years in enterprise technology

VP of Tech at Beyond, Orbius, VerticalNet

ADVISORS

DOUG LYNCH, PhDFormer Vice Dean, Univ. of Pennsylvania

CHRIS FERGUSON, EdDVP & Dean of Admissions, Drexel University

ANNE KEEHNFormer Sr. Fellow, Gates Foundation

GEORGE KUH, PhDChancellor’s Prof. Emeritus, Indiana University

BRIAN WATKINSDir. of Parent and Family Affairs, University of Maryland

JULIE JOHNSON, EdDVP of Strategy, Complete College America

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CampusESP

The only one-stop shop for parent engagement

PERSONALIZED NEWS & EVENTSFine-tuned for each unique family experience and

shareable through social networks, like Facebook

EARLY ALERTSCreate proactive opportunities to turn challenges

into positive outcomes

AT-A-GLANCE STUDENT INSIGHTBalanced engagement into student progress,

including financial details

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Electronic survey with 42 questions ◦ About 20 questions are bio/demo information

◦ Both quantitative and open-ended satisfaction-focused responses

Survey open for 2 weeks

11 colleges and universities (public, private, community college)

6000+ parent surveys completed

Full analysis of results with benchmark comparisons (data provided to schools)

Research collaboration with Penn State University

Parent Engagement Survey

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Communication Frequency –

How frequently do parents communicate with their child?

Parent Involvement with Students –

How involved are parents with their child’s college journey?

Parent Programs –

How satisfied are parents with college parent programming?

Parent Engagement –

How would parents like to be engaged?

Structure of survey

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Communication FrequencyHow frequently do you communicate with your child?

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How frequently do college students communicate with their parents?82% of college parents interact with their students more than once a week.

40% of college parents interact with their students at least once a day.

Highest levels of communication from: Moms and daughters

Rural parentsFirst-in-family

Minorities (Hispanic, African American)First-year students

84% of students interact with their parents via phone.

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How frequently do you communicate with your student?

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Frequency of parent involvement by class year

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Frequency of parent involvement by ethnicity

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What is the primary method you use to communicate with your student?

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Parent Involvement with StudentsHow involved are you with your student’s college journey?

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How involved are college parents with their students’ experience?

74% of students share academic progress with parents “often” or “very often”.

Students that share academic progress most often show higher levels of academic achievement.

1 in 3 parents report involvement in resolving student problems with their student’s college.

61% of parents have their students’ IDs and passwords.

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How often does your student share their academic progress with you?

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Students that share academic progress most often show higher GPAs

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How often do you contact college officials to solve problems your student may be having?

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Does your student share their college self-service ID and password with you?

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Parent Programs at Colleges and UniversitiesHow satisfied are you with college’s parent programs?

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How satisfied are parents with college engagement efforts?

51% of parents, especially minorities, are open to becoming more involved with college programming and activities.

72% of parents are open to maintaining involvement with their student’s collegeafter graduation.

53% of parents are at risk of not becoming “Parent-Alumni” (potential donors).

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Would you like to become more involved with college programming and activities

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Involvement preference varies by ethnicity

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Would you like to stay involved after your student graduates?

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Parent Engagement with Colleges and UniversitiesHow would you like to be engaged with your college?

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How would parents like to be engaged with colleges and universities?

Most parents want access to student financial and academic information.

92% of parents would like a college update at least monthly.

41% of parents would like a college update at least weekly.

93% of parents are interested in receiving updates via email.

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Top parent engagement interests

4 4.5 5 5.5 6 6.5 7

Receiving invitations to special events (athletic events,fundraisers, etc.)

Accessing your student's schedule

Receiving information, news and events on a regular basisfrom the university

Receiving alerts on your student's financial aid eligibilityand information

Updates on your student's status changes

Receiving alerts on your student's performance (dean'slist, failing grades, etc.)

Receiving bills and statement alerts for your student

Score

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How often would you like to receive updates from your student’s college?

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Preferred formats for parent communication

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Summary: Parent engagement matters

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IMPROVE

STUDENT SUCCESS

Increased parent involvement

in their student’s academic

progress has been found to

increase GPAs by +.5, leading to greater satisfaction and improved

retention.

INCREASE

PARENT GIVING

Over 70% of parents are open to staying involved with their

student’s college after they

graduate. Making them part of

the experience can dramatically

impact gifting & donations.

PROTECT

STUDENT PRIVACY

Over 60% of parents have their student’s passwords.

CampusESP enables students

to maintain independence,

while providing parents with the

transparency they want.

First 3 to email get a FREE Parent Engagement SurveyTHANK YOU!!!

Dave@CampusESP.com

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