Measuring Success of Measuring Success of Interactive MediaInteractive Media

Paul BakerPaul Baker

Wisconsin Center for Education ResearchWisconsin Center for Education Research

CASE V Annual Conference, Chicago

Introductions, Q&AIntroductions, Q&A Examples:Examples:

institutions using social mediainstitutions using social mediahow to measure effectivenesshow to measure effectiveness

Group workGroup work Discussion and wrap upDiscussion and wrap up

How institutions use How institutions use social mediasocial media

BlogsBlogs

PodcastsPodcasts

FacebookFacebook

Linked In - alumsLinked In - alums

Linked In - sourcesLinked In - sources

Photo sharingPhoto sharing

Social bookmarkingSocial bookmarking

SlideshareSlideshare

YouTubeYouTube

TechnoratiTechnorati

Google AlertsGoogle Alerts

Second LifeSecond Life

Measuring effectivenessMeasuring effectiveness

Blog statsBlog stats

Blog statsBlog stats

FeedburnerFeedburner

BloglinesBloglines

PodcastsPodcasts

FacebookFacebook

Linked InLinked In

Photo sharingPhoto sharing

Social bookmarkingSocial bookmarking

SlideshareSlideshare

YouTubeYouTube

TechnoratiTechnorati

Google alertsGoogle alerts

Setting goalsSetting goals

Given our staff and our time, what Given our staff and our time, what should we try?should we try?

What baseline data do we have?What baseline data do we have?

Weigh the strengths of each social Weigh the strengths of each social media tool in terms of media tool in terms of

reach reach speed speed ease of useease of use measurabilitymeasurability

Evaluating outcomesEvaluating outcomes behavioral outcomes (did they do behavioral outcomes (did they do

what we want them to do?) what we want them to do?)

attitudinal outcomes (do they feel attitudinal outcomes (do they feel about us what we want them to about us what we want them to feel?)feel?)

informational outcomes (do they informational outcomes (do they know about us what we want know about us what we want them to know?)them to know?)

financial outcomes (did the financial outcomes (did the project achieve dollar goals?)project achieve dollar goals?)

BrainstormingBrainstorming

How could you/do you use social How could you/do you use social media on behalf of your media on behalf of your institution?institution?

How would you/do you How would you/do you incorporate social media into your incorporate social media into your communication strategy?communication strategy?

How will you/do you evaluate the How will you/do you evaluate the effectiveness of social media at effectiveness of social media at your institution?your institution?

What would you report back to What would you report back to this group, were you to attend this group, were you to attend this conference one year from this conference one year from now?now?

Discussion and wrap Discussion and wrap upup

Thank youThank you

Paul BakerPaul Baker

pbaker@wisc.edupbaker@wisc.edu

Wisconsin Center for Education Research