• Background in consumer packaged good marketing

• Highly competitive environment• Need new customers• Must keep and build loyal customers• Identify and fulfill the needs of the

customers

• Market research• Research of potential and prospective

customers• Research of current customers• Means of gathering information• Surveys

Less prone to leaveAttract potential customers

Share results with the Board Use the conclusions to create a plan next year Share the results and plan with your members Validate that the plan really addresses their needs Emphasize that your club’s highest priority is

listening to, and caring for the members Repeat the survey next year to see if the club

improved

• Look at your areas where you have given a 1 or a 2 score• These are your club’s areas of

strength• Look at your areas where you have

given a 5 or a 6 score• These may be your club’s

greatest areas of opportunity

• Calculate your average score• Total of your scores divided by 15

Rotary’s worldwide average

2.41