Measuring Social Software
18
Evaluating the Success of an IBM Collaboration and Social Networking project Chris Sparshott 25/9/08
-
Upload
chris-sparshott -
Category
Business
-
view
5.403 -
download
2
description
A short presentation looking at ratios to evaluate the success of social networking projects.
Transcript of Measuring Social Software
Evaluating the Success of an IBM Collaboration and Social Networking project
Chris Sparshott 25/9/08
What is the business value of collaboration and social networking?
That is a difficult question.
…or is it?
Before Production
What is the business value of a telephone?
Should we monitor the number of calls?
Reduction in other media forms e.g. less physical mail
How does the telephone help the process that the employee is executing?
Business process approach I
Go back to workshop attendees with a survey that asks them to make estimates about the critical tasks they perform. (Base line)
Implement Collaboration and Social Networking Tools
Go back to workshop attendees in 6 month intervals with a survey that asks them to make estimates about the critical tasks they perform and see how the results compare
Identify critical business processes that impact SLA’s and target the teams which support those processes. (heavy knowledge workers are best)
Use surveying and analysis to design new work practise for those teams / individuals. (Knowledge Management)
Monitor and report results monthly
May need additional reporting tools / facilities
Business process approach II
Can not assume viral growth will occur from the outset.
Usage may stabilise amongst early adopters and those desperate for change (Gen Y).
Universal adoption may need a “push” reference BlueIQ.
May need to prescribe some behaviours to ensure uptake and benefit to the business
After Production
Did the project succeed over time?
Introducing Return On Contribution
Return on Contribution (ROC) = Benefit
Cost
Return On Contribution is a ratio of benefit divided by cost
*No direct monetary costs the metric is therefore based on people
*Assume employees make appropriate and strategic use of available collaborative resources
Return on Contribution (ROC) =
Number of people who benefit from a resource
Number of people who create or contribute to that resource
An example: Dogear (Social Bookmarking within Lotus Connections)
2.59Return on Contribution(Consumers)
4213Bookmark -Originators10896ConsumersSocial-BookmarkingMeasure
Return on Contribution (ROC) = = = 2.5910896
4213
Consumers
Originators
* Some consumers may also be originators
What does the number 2.59 mean?
Bookmark-originator bookmarks a resource
2.59 consumers benefit from the work of each bookmark-originator
ROC can help us understand the impact of these tools on employee participation and the organisations culture change
Metrics can support the success of the tools within the business.
Next?
Chris Sparshott(Sparkbouy)[email protected]
Portfoliohttp://www.slideshare.net/sparkbouy/slideshows
Bloghttp://chrissparshott.com
Can I help?
