Measuring Social Media to track Conversions
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1 Social Media Measurement that Actually Helps Decision Making Liam Copeland
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Transcript of Measuring Social Media to track Conversions
Using Google URL Builder, attach campaign codes to your links before truncating in bit.ly. You can then track visitors that come
directly from your post-campaigns through funnels and conversions.
Create Advanced Segments in GA to better analyze social (or other referrer) traffic. Currently the Social section included in
GA isn’t great…