Measuring Extension Impacts Ruby Ward [email protected].
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Transcript of Measuring Extension Impacts Ruby Ward [email protected].
Measuring Extension Impacts
Ruby [email protected]
Outline
• Motivation• What are impacts• Examples
– Manufacturing Extension Partnership– Agronomy– Water Check
• Where to from here
Motivation
• Communicate with Stakeholders• Show why Extension programs are
important• Legislature is asking for this type of
information
What are impacts?
• Outputs measure what we do– Workshops, number of participants, etc.
• Impacts measure the effects of what we did– Helped a company increase sales
• Not all USU Extension programs will lend themselves to measuring impacts
• There are USU Extension programs that can measure impacts.
Measuring Impacts
• Measuring impacts will be a process• Look for areas where it might be possible• There will be a need to make assumptions• Do not try to over reach
– Believable and backed by some data
• Different types of impacts– Social – better health, improved nutrition,
lower, fewer high school dropouts, etc. – Environmental – decreased water use,
improved air quality, etc.– Economic – increased sales, increased jobs,
reduced costs, etc.
Economic Impacts
• Direct Effect – change in sales or jobs because of extension programs
• The direct effect has a larger impact or multiplying effect on Utah’s Economy
• IMPLAN software can measure the multiplying effect and the effect on State and Federal tax revenue
• IMPLAN requires the direct effect and then calculates the multiplying effect
• Direct Effect – what actually happened• Indirect Effect – increased business to business
purchases of supplies needed for the increased sales
• Induced Effect – Increased purchases from increased employee compensation and profit
• Total Effect adds all three• Multiplier –For every $1 of direct effect an
additional cents of economic activity in Utah– Multiplier = Total Effect / Direct Effect
Extension Annual ConferenceMarch 5th, 2014
Stephen ReedDirector of Operations
Measuring Impacts: A Manufacturing
Perspective
Different Types of IMPACTS
What is MEP?
Economic Development Partnership
Modeled after Ag. Extension
Industry3900 Mfgs
StateGOED
FederalDept of Commerce
Center Strategy
Broaden Market Penetration
Maintain Funding & Financial Health
Build Brand Awareness
Positive ImpactsStrong Partnerships and Resources
Discovery Process & Pull System
Support Economic Development
Clusters
Primary Strategic Objectives:
Market Understanding
Medical Device
Food Manufacturing
Nutraceutical Supplement
Business Model
Discovery Process(Case Open – Needs Audit)
Affiliate Partners vs. 3rd Party Providers
Regional Offices
Quickbase CRMSales Process & Project Tracking
Original Performance Measurements
Market Penetration (how many worked with)
Number of people Trained (“butts in seats”)
What “WE” said we did…….
Current Performance Measurements
New ClientsTotal Clients ServedSales Increases & RetainedCost SavingsInvestment (Process/Product, Equipment, Information Systems, Workforce)
JOBS !!! Created & Retained
What “THEY” said we did…….
Financial Viability
IMPLAN Study
State FundingLine item
Legislative Document and Tours
Performance
Discussion & Questions
THANK YOU!!!!!
USU Extension Agronomy Program
Impact of USU Extension Agronomy
• Many types of interactions with farmers in Utah
• Measure the effect of all the interaction not a specific program
• Small grains, corn and hay (alfalfa and grass) account for 90+% of crop production in Utah
• Looked for increase in average yield
How measured
• Clicker questions at crop schools– Box Elder, Cache, Iron, and Sevier Counties
• Asked how many acres and what percent increase in yield– Small Grains– Corn and Corn Silage– All Hay (Alfalfa and Grass)
• 157 usable responses
Direct Effect of Agronomy Impacts
Acres
reported% yield
increase
Value of prod. /
acreChange in Revenue
Small grain 16,557 8.3% 409 560,890
Corn 38,167 7.3% 1,033 2,889,650Hay 49,159 7.2% 678 2,413,013Total 103,883 7.4% 5,863,552
11.3% of total acres for those crops in Utah.
Survey Results
Increased % of Total Acres Affected
All Utah Acres
Acres reported 103,883
229,000 458,000 916,000
% of total acres 11.3% 25.0% 50.0% 100.0%Avg. yield increase 7.4% 7.4% 7.4% 7.4%Added Value $5.8 mil. $12.9 mil. $25.9 mil. $51.7 mil
Results with Multiplying Effect
Survey Results
Increased % of Total Acres Affected
All Utah Acres
Added Value $5.8 mil. $12.9 mil. $25.9 mil. $51.7 mil
Indirect & Induced $3.9 mi. $8.5 mil. $17.0 mil. $34.1 mil.Total Value $9.7 mil. $21.4 mil. $42,888 $85.7 mil.Multiplier 1.66 1.66 1.66 1.66 Total Jobs 53.6 118.2 236.3 472.6
State & Local Tax Rev. $54,000 $119,000 $238,000 $476,000Federal Tax Rev. $251,000 $553,000 $1.1 mil. $2.2 mil.Total Tax Rev. $305,000 $672,000 $1.3 mil. $2.7 mil.
USU Extension Water Check Program
What is a Water Check?
The largest one-on-one educational outreach program for outdoor water use in the nation
– Site walk-through to identify problems– Catch cup, water pressure, soil tests– Customization of an irrigation schedule– Summarization of findings and educational
resources
On average, Utahns participating in the Water Check Program save
25,750 gallons of water annually, reducing the amount of water applied to landscapes by 8%.
Impacts
Savings from PRE-Water Check year to POST-Water Check Year
27,750 Average gallons saved in landscape irrigation water per household
8% Average reduction in water application to the landscape
4% Average reduction in water applied to landscapes vs. actual plant needs