MEALTICSCrowdfunding Meals From Restaurants to the Homeless

PROBLEM

49 million Americans suffer from hunger, including 16 million

children.

Food pantries, homeless shelters and other organizations always need food to

help the needy.

Restaurants throw away tons of food

every day but want to show they are socially

responsible.

Homeless Americans are still Americans

and want to feel that way. Eating good food

is a start!

SOLUTION: MEALTICS

6. Help the homeless enjoy the same meals

that we can every day!.

5. After purchasing a meal earn a virtual ‘tic’ to win monthly

prizes!

1. Local restaurants partner

with MealTics2. Users can

purchase a MealTic online for $3.

3. Once the target amount of meals is reached we purchase the

meals.4. The designated soup kitchen can then

pick up the meals.

MARKET SIZE

80 percent of philanthropic dollars are donated by individuals

Americans gave more than 298 billion to their favorite causes despite economy

Social or human services charities raised over 35 billion in 2011

v

VALUE PROPOSITION

Restaurants/Supermarkets

1. Market as a socially responsible business.

2. Every time a MealTic user shares via social media he or she markets the

restaurant too.

3. Increase in sales as well as attract customers.

4. Deepens brand in local communities, way to give back.

5. Quick and seamless process signing up!

MealTic Users

1. Easy and great way to help fight hunger in America. Meals cost $3.

2. Can have a chance to win one of our monthly prizes.

3. Share your MealTic experience on facebook and twitter and let your friends know you want to end hunger in America.

4. See pictures of the kids and adults you helped to feed.

5. You are purchasing a meal ON THE SPOT to help a hungry child or adult. You see the

direct effect of your purchase.

USER ACQUISITION

Launch Growth MaturitySharing via social media, Kickstarter & viral campaign, word of mouth

Celebrity reps, television ads, prizes including hanging out with

celebrities.

Partnering with local food pantries and restaurants, promotional materials in

establishments.

Partnering with major organizations such as

Feeding America.

PR: Grassroots marketing campaign, blogging, advertising

and partnering with organizations to spread the

word.

Internet advertising, social media marketing, viral

marketing

Crowdfunding meals globally.

Recently featured on

BUSINESS MODEL

Social enterprise huh?

How do you make money?

Advertising fees for businesses and

particular organizations.

We take 50 cents

off of each MealTic purchased.

FOUNDER TEAM

Rob Kumar: Tech GuyKofi Frimpong: Business Guy

Princeton USCHustler. Princeton Grad. Experience in founding startup a startup out of

college. The guy you would want in your foxhole.

Hacker. Worked at AffinitySolutions and Thrillist. Launchedhis own venture Social Rescue.

Dog Lover.

FINANCIAL PROJECTIONS

0

0.75

1.5

2.25

3

2013 2014 2015Year

ly R

even

ue (

mill

ions

) Financial Projections (millions)

0

0.125

0.25

0.375

0.5

2013 2014 2015

Expe

nses

(m

illio

ns)

Expenses (millions)

Summary/Background

200K in Revenue for 2013Over 200 featured restaurants in 2013

5 cities in the U.S.Around 50 partnering food banks/organizations

Expenses include: Marketing and advertising.

Food pantries and other organizations already have volunteers who collect food. They will

easily be able to partner with us and recommend the businesses they want to

partner with.

After being live for four months with our first restaurant partner (in store Ipad purchases) we

are on pace to make them an extra $1,000.

KEYS TO SUCCESS

Branding Marketing

EasePartnerships

We have to touch people’s hearts. Similar to how people pay a lot of money for Tom’s shoes to help children in

Africa, people should want to help their fellow Americans in need. HEALTHY MEALS ONLY!

Has to be easy for organizations to reach us, restaurants to sign up and users to download the app and share their

MealTic experience via social media.

Have to sell to restaurants the incredible social

media marketing,

publicity and how MealTics

will attract customers.

Our monthly prizes have to be

cool and engaging. People must see who

they are helping as well. Photos, hosting events,

etc.