Meal Link
-
Upload
emily-nguyen -
Category
Documents
-
view
216 -
download
2
description
Transcript of Meal Link
![Page 1: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/1.jpg)
A COMMUNITY MARKETPLACE TO SHARE FOOD
![Page 2: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/2.jpg)
Agenda PROBLEM IMPACT HOW IT WORKS MARKETING SAFETY MARKET POTENTIAL FINANCIALS THE ASK
{
![Page 3: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/3.jpg)
FIRST WORLD PROBLEMS OF A 20-SOMETHING YEAR OLD
![Page 4: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/4.jpg)
“PROBLEMS” HEALTH VS. $$$ LIMITED CHOICE CONVENIENCE/TIME #FOREVERALONE OVERBUYING GROCERIES {
![Page 5: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/5.jpg)
Our Impact
HEALTHIER AND HAPPIER STUDENTS
FRIENDS, LOVE, NETWORK = COMMUNITY
TEACHING ENTREPRENEURSHIP
LESS FOOD WASTE FOR A BETTER PLANET
![Page 6: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/6.jpg)
![Page 7: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/7.jpg)
![Page 8: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/8.jpg)
Pond Residences
![Page 9: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/9.jpg)
![Page 10: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/10.jpg)
![Page 11: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/11.jpg)
![Page 12: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/12.jpg)
How it works FOR THE COOKS FOR THE HUNGRY 1. POST 2. CONNECT 3. SHARE YOUR MEAL
1. SEARCH 2. CONNECT 3. ENJOY YOUR MEAL
![Page 13: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/13.jpg)
1. EDUCATE 2. CHANGE BEHAVIOURS 3. PULL THEM WITH EXPERIENCES 4. PENETRATION
Marketing Strategy
![Page 14: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/14.jpg)
CHANGE BEHAVIOURS THROUGH EDUCATION &
ENGAGEMENT
![Page 15: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/15.jpg)
WHAT IS OUR COMPETITIVE ADVANTAGE??
HOW DO YOU POSITION YOURSELF?
![Page 16: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/16.jpg)
![Page 17: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/17.jpg)
![Page 18: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/18.jpg)
EXPERIENCES NOT TRANSCATIONS
![Page 19: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/19.jpg)
SAFETY AND TRUST IS MEALINK’S #1 PRIORITY
Golden Rules | Liability |Reputation Tools
![Page 20: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/20.jpg)
13%
25%
36%
18%
9%
0 times a week
1-‐2 times a week
3-‐4 times a week
4-‐5 times a week
6 or more times a week
How often per week do you want a home coked meal, but cannot get
one?
No52%
Yes48%
If MeaLink was available on your campus, would you buy food using
our platform?
MARKET POTENTIAL The Buyers
![Page 21: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/21.jpg)
20%
55%
14%9%
2%
0 times a week
1-‐2 times a week
3-‐4 times a week
4-‐5 times a week
6 or more times a week
How often per week do you throw away edible leftover food?
No48%Yes
52%
If MeaLink was available on your campus, would you auction away food
using our platform?
MARKET POTENTIAL The Sellers
![Page 22: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/22.jpg)
0
500
1000
1500
2000
2500
3000
JAN 2013
FEB 2013
MAR 2013
APR 2013
MAY 2013
JUN 2013
JUL 2013
AUG 2013
SEP 2013
OCT 2013
NOV 2013
DEC 2013
Concordia
U of Ottawa
McGill
Ryerson
York
U of T
Pilot Phase GTA GTA + Québec
FINANCIALS Our Expansion Strategy
![Page 23: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/23.jpg)
($344,593)($302,744)
($270,421)
$88,477
$318,296
2013E 2014E 2015E 2016E 2017E
Projected Revenues
Assump&ons Value Source
Transac'ons / customer / year 29 Own market research
Margin / transac'on $0.20 Market data
Market share at target ins'tu'on (year 1) 1% Own es'mate
Market share at target ins'tu'on (year 2) 3% Own es'mate
Market share at target ins'tu'on (year 3) 8% Own es'mate
Increase of the cost base 20% Own es'mate
FINANCIALS Our Revenues
![Page 24: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/24.jpg)
The Ask…
![Page 25: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/25.jpg)
SHARING FOOD IS THE NEXT FRONTIER OF COLLABORATIVE CONSUMPTION
![Page 26: Meal Link](https://reader034.fdocuments.in/reader034/viewer/2022051519/568c4d011a28ab4916a2512a/html5/thumbnails/26.jpg)
Thank you. Q&A