Me20 Your Online Persona
13
Me 2.0: Your Online Persona Maurene Caplan Grey Founder, Principal Analyst, Grey Consulting Presented at the 21 July 2009 Northern Fairfield Professionals
-
date post
18-Oct-2014 -
Category
Career
-
view
3.717 -
download
0
description
Presented at the 21 Jul 09 NFP (http://nfp-ct.org/). ******Because public information flourishes on the Internet… everyone has an online presence. Increasingly, your online presence is a potential employer’s first impression of you. Be an ostrich and hope for the best or take control. This session will teach you how to take control.
Transcript of Me20 Your Online Persona
Me 2.0:Your Online Persona
Maurene Caplan GreyFounder, Principal Analyst, Grey Consulting
Presented at the 21 July 2009 Northern Fairfield Professionals Meeting
Today’s Discussion: Best practices on building your online persona
How social media can consume your time, with apologies to Tim Berners-Lee
How to leverage your social media, with apologies to Mae West
“Anyone who has lost track of time when using a computer knows the propensity to dream, the urge to make dreams come true and the tendency to miss lunch.”
Tim Berners-Lee
Credited with inventing the World Wide Web
Social Media Is
Technology
Often beta
Hyped
Experimental
Esoteric
Atypical
Web 2.0ish
Many Faces
“I believe it is better to be looked over than to be overlooked.”
Mae West
Comedienne, actress and writer. One of the more controversial stars of her day.
Social Networking Is
Community
Participatory
Affinity
Trust
Friendship
Organic
Natural
Human-powered
We’re Here to Help
Me 2.0 Thesaurus
Blog comments – backtype.com
Discussion boards - boardtracker.com
Tweets - search.twitter.com
Blog comments – backtype.com
Blog posts – Technorati.com
Google - Google.com/alerts
Search aggregator - whostalkin.com
Search all variations of your name. Ex: Maureen, Maurine, Maurene, Caplan, Kaplan, Grey, Gray ...
Recommendations
Become literate in social media.
Become literate in e-communication.
Showcase your professional strengths using a variety of social media tools. Keep your message consistent.
Showcase your humanity using a variety of social media tools. Be genuine.
Blog, comment on blogs, tweet. Clean up your LinkedIn, Plaxo, Facebook and other profiles.
For your reading pleasure
“The Brand Called You, Fast Company, Tom Peters, Dec 07
15 Free Social Media White Papers and Ebooks, Mashable, Mar 08
Brand "Me": Will the Personal Brand Replace the Resume? ERE Community (recruiter site), Jul 09
The psychology of social media: Can a visible brand ruin your life? ZDNet, Jul 09
Maurene Caplan [email protected]
http://grey-consulting.comhttp://linkedin.com/in/maurenegrey
Follow me at http://twitter.com/mgrey
Thank You
