Mds cloud saturday 2015 salesforce intro

1 Cloud Saturday Atlanta

Introduction to Salesforce

David Scruggs@davescruggsPrincipal Solution Engineer, Salesforce


David Scruggs Salesforce Not blogging right now, but my opinions are still my

opinions [email protected] @davescruggs I started off doing robotics work in the early 1990’s, then

moved to startups through the rest of the 90’s. Afterwards, I’ve been a technical specialist in Java, .NET, and Cloud technologies for the past 15 years.

My Bio


Platinum Sponsors


Gold Sponsors


See website for more info and directions

atlanta.cloudsaturday.com

Continue the conversation…


Safe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Safe Harbor


Multi-Tenant Architecture


Global Enterprise Cloud Data Centers

Expanding Multiple Sites Worldwide

San Jose (SJL)

SF Dev (SFM) Chicago (CHI)

Washington DC (WAS)Ashburn (ASG)

London (LON)

Frankfurt (FRF)

Paris (PAR)Tokyo (TYO)

Existing

In Development

Phoenix (PHX) Dallas (DAL)


Highly Scalable Architecture Service isolation and redundant design ensures availability

• Instances – Consistent deployment

size– Easy to scale– Repeatable

• Instance Groups– Shared service isolation

within a Data Center• Data Centers

– Consistent for Production and Disaster Recovery

– Shared services across data centers

Data Center

Shared Services

Instance GroupShared

Services

Sandbox DRInstances

Sandbox Instances

Core DRInstances

CoreInstances


Services

Sandbox DRInstances

Sandbox Instances

Core DRInstances

CoreInstances

Data Center

Shared Services


Services

Sandbox DRInstances

Sandbox Instances

Core DRInstances

CoreInstances


Services

Sandbox DRInstances

Sandbox Instances

Core DRInstances

CoreInstances


Today: Reliable Core by Design Production cluster

capacity 7+1 (active + spare)

nodes Active Data Guard to local

standby (2 node cluster) for fast data recovery

Data replication to secondary instance Encrypted block-level

replication Enables site switching for

disaster recovery

Redundant Site Design with 4 Online Copies of Data

EncryptedAsync

ReplicationData GuardReplication

Primary Instance

ApplicationServers

ProductionDB Cluster

StandbyDB Cluster

Secondary Instance

Data GuardReplication

ApplicationServers


StandbyDB Cluster


Tomorrow: Enhancing Core Reliability 6+2 Production RAC

Cluster 2 spare nodes provides

additional DB cluster resilience

Data Guard to remote site Hardens remote replication Enables faster site

switching Shorter planned and

unplanned maintenance windows

Faster Site Switches

EncryptedAsync DB

Replication


Primary Instance

ApplicationServers


StandbyDB Cluster

Secondary Instance


ApplicationServers


StandbyDB Cluster


Enterprise Application Performance at Scale


Legacy On-Premises Infrastructure Requires Compromises

Juggling Competing Demands

Faster Responses

More Transactions

MassiveData

Growth


Unlimited Transactions at Scale Further Improving response times

Transactions Per Quarter234B Transactions in Q2FY16

79% YoY Growth

Average Page Time208ms Latency in Q1FY164% YoY Improvement

API

Web


Overall site peak day >3.4 Billion transactions 200 milliseconds average >40,000 transactions per second

Top instance peak day >170 million transactions

Typically core production instance >8,000 Customer Orgs

Salesforce.com’s Daily Performance

Enabling Customers Phenomenal Growth

Mar 30, 2015 – 3 Billion Transactions


Massive Scale Enterprise Capacity

Leading transaction and data record capability

5.8MLarge

Financial Services

Customer Peak

Transactions

Full Instance

Peak Transaction

s170 million

Transaction scale to handle any Enterprise Customer workload –

largest customers are a fraction of peak instance capability

498M 1.4

billi

on

Large Financial Service

Customer Data Records

Large Insurance

Customer DataRecords

Customer’s Large-scale

object record usage today


Adaptive Capacity Planning 4 key methods to enable performance at scale

Regular customer and partner application tuning to improve individual org performance

Customer Application

Tuning

140+ Hours Loading Time

21 Hours Loading Time

85% Reduction in Load Time

4 Horizontally

Scaling

Scale by adding additional servers or storage for each application

Scale by using more powerful servers

• More CPU cores• Larger memory

Continuous Salesforce application and database optimizations

Vertically Scaling

Application and DB Tuning

45% Reduction in Latency

NA7Aug 20

NA7Aug 27

360

ms

250

ms

1 2 3

Automatically Done For Customers

48c48c

64c64c


The Development Model


Salesforce1 Platform

Bulk

REST

Metadata

SOAP

Tooling

Streaming

INTE

GRAT

ION

LAYE

R

Point & Click Integration

Tools

PageBuilder

Employee Apps Customer Apps

DECLARATIVE DEVELOPMENT

GLOBAL ENTERPRISE CLOUD INFRASTRUCTURE

PLATFORM SERVICES

APP MANAGEMENT & DEPLOYMENT

Workflow Engine

UI Framework

Sharing & Permissions

GlobalSearch

Reports &Dashboard

s

Files & Content

Authentication

CollaborationEvent Log Framework

TranslationWorkbench

App Builder

ProcessBuilder

SchemaBuilder

Multi-Tenant Network& Firewall

AutoUpdates

Backup &Geodiversity

Security Trust

IDECLI AgileAccelerator

StoreBuilder

DevConsole

Sandbox

Metadata

Heroku DX node.js

PROGRAMMATIC DEVELOPMENT

Database SmartContainers

HerokuAdd-ons

HerokuButton

Ruby

Identity

GlobalData Centers

DataStorage

Single code base

Python Java APEXPHP

OfflineSalesforce1 Mobile

Container GeolocationPushNotificationsSDK Mobile Identity

MOBILE SERVICES

Community Builder

PageBuilder

Full spectrum of capabilities from enterprise control to elastic flexibility


Two Approaches to Development

Visualforce PagesVisualforce Components

Apex ControllersApex Triggers

Metadata APIREST APIBulk API

Formula FieldsValidation Rules

Workflows and Approvals

Custom ObjectsCustom FieldsRelationships

Page LayoutsRecord Types

User Interface

Business Logic

Data Model

Declarative Approach Programmatic Approach


Data Modeling•Custom Objects

•Business Types

•Formulas•Validation Rules

•Roll ups

Declarative Layout

Security•Sharing•Profiles•Access RIghts

Social Collaboration•Publishers•Audit Trails

Workflows•Flows and Lightning Processes

•Approval Processes

•Workflows

Analytics•Reports•Dashboards

Mobile•Salesforce1 App

•Mobile SDK

Declarative Development


• Visualforce• Lightning UI• External (C#, Java, …)

User Interface

• Triggers• Batch• Scheduled• Services – Call ins and Call outs

Apex

• iOS• Android• Windows SDKs (Github)

Mobile SDK Canvas

• Java• Windows• Ruby• JavaScript• Etc.

SDKs

• REST• SOAP• Bulk• Metadata• Tooling• Etc.

APIs

• SOQL• SOSL

Query Languages Testing

Programmatic Development


What is Apex? • Object-Oriented Language• Dot Notation Syntax• Classes and Interfaces• Cloud based development• Built-in SOQL• Built-in DML


Every Object, Every Field: Apex Enabled

Visualforce PagesVisualforce Components

Apex ControllersApex Triggers

Custom UI

Custom Logic


Apex and Visualforce

Custom Apex

Controller

Custom UI


Lightning Components Improve Developer Productivity

APP or COMPONENT BUNDLE

Definition : html

Controller : js

Helper : js

EventHandler : js

Style : css

Component(s)

Cmp1 Cmp3

Cmp2 App1

App1 App2

Cmp2 Cmp2

Package 1 Package 2

Components are bundles of resources

Bundles enable reusability, share ability, and extensibility

Components can be used to compose apps


What can I build? Single Page Applications

Drill down to existing standard pages Expose Global Actions for more interactivity

Dashboard-style Applications Sales Leaderboard

“Point” Applications to solve a particular task Upload expense receipt

Mobile Applications Communities or Portals


Open Standards APIs Support Any Integration Process

Middleware orEnterprise Service Bus

Web ServiceEndpoint

Data Centric Access

Web ServiceEndpoint

Process Centric Access

ETL / Batch

Authentication & AuthorizationIdentity and/or Service Provider

Software Development LifecycleIDE, Source Control

Presence, Syndication,Real-time Updates

Cloud / on premise CTI integration

Apex Code

Apex Class Methods

WS Endpoint WS Callouts Workflow

Bulk API(REST based) REST, SOAP APIs

AuthN / AuthZ

Metadata APIStreaming API

CTI API

OData API

29 Cloud Saturday AtlantaAtlanta

Creating your first app

https://developer.salesforce.com/trailhead/trail/force_com_dev_beginnerhttps://developer.salesforce.com/trailhead/project/salesforce_developer_workshop And looking at larger apps

Demo

https://developer.salesforce.com/trailhead/trail/force_com_dev_beginner



https://developer.salesforce.com/trailhead/project/salesforce_developer_workshop




Questions?


Please complete a session surveySession Evaluations

Mds cloud saturday 2015 salesforce intro

Software

Transcript of Mds cloud saturday 2015 salesforce intro