MDP on Smart Marketing in Competitive Service Sector

7/31/2019 MDP on Smart Marketing in Competitive Service Sector

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ManageMentDevelopMentp r o g r a M

Smartmarketingin Competitive ServiCe SeCtor

Date - 21s Jly, 2012

time - 10.00 - 05.00 p

Venue - JimS Cps, Sc-5, Roh, Dlh -110085


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Service sector is the lifeline for the social economic growth of a country. It is today the largest and fastest growing sector globally

contributing more to the global output and employing more people than any other sector.

In advanced economies, the growth in the primary and secondary sectors are directly dependent on the growth of services like

Banking, Insurance, Trade, Commerce, Entertainment etc. In alignment with the global trends, Indian service sector has witnessed

a major boom and is one of the major contributors to both employment and national income in recent times. The services sector has

been a major and vital force steadily driving growth in the Indian economy. While agriculture continues to be the primary employment-

providing sector, the services sector is in second place.

While world trade in services is dominated by the developed countries, emerging economies like China and India are now playing an

increasing role. The economy has successfully navigated the turbulent years of the recent global economic crisis because of the vitality

of this sector in the domestic economy and its prominent role in Indias external economic interactions.

Today, there are great challenges in front of service industry particularly for the marketer. It is more difcult and complex to market

intangible services as compared to tangible goods. Further, customers today are becoming highly demanding and unless we use quality

and technology to our advantage, marketing will be short lived.

objcis To understand the opportunities and challenges at macro

and micro level.

Increased understanding and knowledge of the service

sector and developing appropriate promotional strategies.

To learn and adopt right pricing strategies and technologies

to deliver service quality.

Cs Overview of service sector

Opportunities and challenges in marketing of services and

the way forward

Selecting the right target and developing pricing as well as

promotional strategies

Technologies to enhance value delivery

Designing Services Quality Model

Designing the right service strategy for you

Wh shud d his m? Supervisors / Junior level upto Middle level Managers

involved in marketing of services

Managers who wish to update their knowledge on theservices sector

All those interested in taking up careers in marketing of

services

Ky rsuc pss

M. vid Mh

e-Mi : [email protected]

Mr. Vinod Mehta is a Marketing

professional having more than 34 years

involved in sales and marketing, concept

selling and dealing with Institutions,

Government agencies, large corporates

and building long term client relationship.

Mr. Mehta is qualied Engineer in Electronics and

Telecommunication and also a Post Graduate in MBA from

Faculty of Management Studies, University of Delhi.

Mr. Vinod Mehta has developed his expertise in training

people in different functional groups and has conducted large

number of Management Development Programs and Executive

Development Programs for large corporates and multinational

companies. He has also a passion for teaching and he is a

visiting faculty for several top B-Schools in India. Mr. Mehta

has also conducted several customer focused training programs

for defense, railways, police, para military, PSUs and private

companies.

Mr. Vinod Mehta is currently the General Manager (Marketing)

with Bharat Electronics Ltd., Ghaziabad and a visiting faculty

with JIMS at Rohini, Delhi.

Smartmarketingin Competitive ServiCe SeCtor


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D. riu Bjj

e-Mi : [email protected]

Dr. Ritu Bajaj has an experience of 12

years in the area of academics. She is a

postgraduate in MBA and PGDCA from

Kurukshetra University. She has also

completed her PhD from Kurukshetra

University. Her specialization lies in the area of Marketing and

Retail.

Dr. Ritu Bajaj has conducted series of workshops on Soft Skills,

Interpersonal Skills, Business Etiquettes, Listening Skills, Group

Discussions, Interviews, and Presentation Skills. Her dynamic

command over communication makes her a great presenter. She

is widely travelled and has presented various research papers in

many national and international seminars and conferences.

Dr. Ritu Bajaj is currently associated with JIMS as a Professor in

Management Department.

M. Chi g

e-Mi : [email protected] having graduated from Hindu

College of University of Delhi, he

completed his masters degree in Business

Management (MBM) from Faculty of

Management Studies, Banaras Hindu

University in the year 1976. Mr. George has an interesting and

varied corporate experience of over 34 years of which 21 years

was involved in marketing of services. He has considerable

experience in marketing of advertising space with Times group

of publications and marketing of Business Information Services

with Reed Business Information a division of Reed Elsevier

Group Plc. Mr. Cherian George also served as head of marketing

with National Centre for Trade Information (NCTI) - a leading

provider of Business Information, Training and Development

and Consultancy Services in the area of International Trade.

Mr. George is widely travelled and during his tenure with NCTI

was actively involved in organizing and conducting various

Training Programs, Seminars and Workshops for Trade and

Industry. He is also a qualied Trainer and Assessor.

Mr. George is currently associated with JIMS as an Associate

Professor and Head of MDP Cell.

Certicate of ParticipationAll the participants attending this program will be awarded

Certicate of Participation at the end of the program.

particiation Charges (er articiant):For One-Two For Three-Four

Rs 3000 /- per person Rs 2500 /- per person

Above charges are inclusive of course material, Lunch, Tea/

Coffee and refreshments.

Mm Dmpms (MDps)Our MDPs are designed to further enhance the skills of

practicing managers and entrepreneurs. We also develop

programs focused on MSME units whether those in trading

or manufacturing sector covering various areas of Marketing,

Finance, HR, Quality Management &International Trade. These

programs are conducted by our expert resource persons having

thorough knowledge of the subject as well as those having

rich practical experience. MDPs are designed keeping in view

of the ever-changing demand on Business and professional

executives. Contents of these programs are constantly

reviewed and updated on a regular basis. Participants are

equipped with the latest tools, techniques and skills to enhance

their productivity.

Our interactive training methodology includes role playing,

group participation, case studies, presentations, video clips etc.

MDps cducd i c s22nd April, 2012 Time Management & Interpersonal Skills

5th May, 2012 Total Quality Management for Small

Business Enterprise

23rd June, 2012 Leadership through the Power of

Inuence

Fhcmi MDps JIMS, rhii!25th August, 2012 Finance for Non Finance Managers

15th September, 2012 Export Opportunities and Challenges

in Key Sectors

LimiteD SeatS.

reServe YoUr SeatS

toDaY!!


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abu JIMSJagan Institute of Management Studies (JIMS) was established in 1993 under the aegis of Jagannath Gupta Memorial Education

Society which is dedicated to the cause of imparting high quality professional education in the eld of Management and IT. Today JIMS

ranks among the top Management Institutes in Delhi.

JIMS offers post graduate programs in Management (PGDM) with specialization in areas of Marketing, Finance and Human Resource.

The Institute also offers specialized programs in International Business and Retail Management under the approval of AICTE. The

Institute also runs BBA, BCA & MCA courses which are afliated to IP University.A place for knowledge driven learners, the Institute has been working for the attainment of a mission to develop highly skilled and

professional human resource for industry and business. One of the biggest strengths of the institute is its highly qualied, experienced

and dedicated faculty. They work towards creating new benchmarks through updated curriculum reviews, rigorous student evaluation,

extensive research work and other development programs. JIMS is having a full edged campus with all the infrastructure including

fully air-conditioned class rooms, conference rooms and auditoriums and are equipped with state of the art visual aids, internet and

intranet connectivity. Our cutting edge facilities Include world-class servers, Wi-Fi networked campus, well stocked library and a

range of hardware and software supplies which facilitates an effective model of learning.

The faculty is also involved in conducting advanced research in the areas of Micro, Small and Medium Enterprises and International

Business. Research is based on primary data and is highly relevant to the present day industry and business.

Strategically located in the tranquil environs of Rohini, it is adjacent to Rithala Metro station.

PrintocratInc.:

9810076504

For more details contact

M. C. g(Head - MDP Cell)Jagan Institute of Management Studies

3, Institutional Area, Sector-5, Rohini, Delhi-110085

Email: [email protected] Tel no: 011-45184004 (D), 45184000 Fax no: 45184032

www.jimsindia.org

Reserve Your Seats Today !

MDP on Smart Marketing in Competitive Service Sector

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