MDM Product Overview Sales Bootcamp Tony Boyle – [email protected] Solution Director for...

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<Insert Picture Here> MDM Product Overview Sales Bootcamp Tony Boyle – [email protected] Solution Director for MDM Oracle Asia Pacific Region

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Page 1: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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MDM Product Overview Sales Bootcamp

Tony Boyle – [email protected] Director for MDMOracle Asia Pacific Region

Page 2: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Agenda topics

What is Master Data Management?

What problem are we trying to solve?

Oracle’s MDM solution and products

The MDM Market

Some Oracle MDM customers

How to spot an opportunity and Where to go for more information

Page 3: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Agenda topics

What is Master Data Management?

What problem are we trying to solve?

Oracle’s MDM solution and products

The MDM Market

Some Oracle MDM customers

How to spot an opportunity and Where to go for more information

Page 4: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Master DataMaster Data is the critical business information supporting the transactional and analytical operations of the enterprise

Master Data Management (MDM)Master Data Management (MDM) is a combination of applications, technologies and processes that consolidates, cleans, and augments this corporate master data, and synchronizes it with all applications, business processes, and analytical tools.

Customer Data Integration (CDI)Customer Data Integration (CDI) is a subset of MDM, specific to automating the management and reconciliation of Customer Data

Master Data Management – A Definition

Page 5: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Enterprise Data

Represent Business Objects • Customers, Suppliers, Items, Products, COA, Assets etc.• Master Data is reference master having enterprise wide

consensus across an enterprise

MasterData

Represent operational state of business process• Quantities, Orders, Shipping notices, Inventory, Balances, Interest,

Withdrawals, Payments, Deposits etc.

TransactionalData

Foreign Key

Represent business performance• Trends, Forecasts, Sales history, Buying patterns, Factory

Plans etc.Analytical

Data

Role of Master Data in Enterprise Data

Page 6: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Companies

Master Data Management FactsMaster data is always in constant state of flux

• 240 businesses will change addresses

• 150 business telephone numbers will change or be disconnected

• 112 directorship (CEO, CFO, etc.) changes will occur

• 20 corporations will fail

• 12 new businesses will open their doors

• 4 companies will change their name

Source: D&B, US Census Bureau, US Department of Health and Human Services, Administrative Office of the US Courts, Bureau of Labor Statistics, Gartner, A.T Kearney, GMA Invoice Accuracy Study

• 5,769 individuals in the US will change jobs

• 2,748 individuals will change address

• 515 individuals will get married

• 263 individuals will get divorced

• 186 individuals will declare a personal bankruptcy

Individuals

Master data changes at rate of 2% per month.

In one hour… In one hour…

• 720 new Patents filed• 1,440 new products

introduced• 10x that in product

changes & product part changes

• $109.5 million or 3.5% of total sales lost due to item information inefficiencies

Products

In one day…

Page 7: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Agenda topics

What is Master Data Management?

What problem are we trying to solve?

Oracle’s MDM solution and products

The MDM Market

Some Oracle MDM customers

How to spot an opportunity and Where to go for more information

Page 8: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Quality of Master Data Is a Business Issue — IT Is Not Equipped to Solve It Alone

"Who cares? Data is IT's problem."

The Denial The Truth

"IT should lead a data quality program."

"Just throw some technology at it."

But IT is critical to success and must be involved.

IT does not feel the (real) pain.

IT does not know the

business rules.

IT does not own the subject

matter expertise.

Technology alone won't work.

Page 9: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Ever proliferating islands of information

…in disparate applications covering multiple channels, divisions & functions

…duplicated, incomplete, inaccurate,

Key enterprise processes based on unclean / incomplete dataMarketing, sales, service & customer retention processes, regulatory compliance, new product introduction,…

Unclean data makes Analytics invalid

Error prone integration

Slow enterprise agility and innovation

Fragmented data in typical enterprise topology

Web site

Call Center

SFA PartnerFusionApp

FusionApp

Call SCM

ERP2 LegacyERP 1

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Consolidate shared information into one place

Cleanse data centrally

Share data as a single point of truth as a service

MDM: The source of clean data for the enterpriseNurture one of your most valuable asset

Consistency siloed environments (Integrated Best of Breed) Lower data management costs Better reporting Enterprise foundation for agility & innovation

ETL

ETL

Middleware Application Integration Architecture BI/

DW

Web site

Call Center

SFA PartnerFusionApp

FusionApp

Call SCM

ERP2 LegacyERP 1

MDM ID Name Call Centre ERP1

123456 Anthony Boyle BO004 490111

Call Center ID

Name

BO004 Tony Boyle

ERP1 ID Name

490111 Anthony Boyle

Page 11: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Consolidate information

into a single master repository

Cleanse and enrich data centrally

Synchronize data for a consistent enterprise view

Leverage master data to improve business processes and analytics

Oracle Master Data Managementgives customers the ability to:

Page 12: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Agenda topics

What is Master Data Management?

What problem are we trying to solve?

Oracle’s MDM solution and products

The MDM Market

Some Oracle MDM customers

How to spot an opportunity and Where to go for more information

Page 13: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Oracle Enterprise Master Data Management The most complete MDM offering in the market today

BudgetingBudgeting

Data Governance

Oracle Database

Analytical MDM AppsAnalytical MDM Apps

Operational MDM AppsOperational MDM Apps

OperationalSystems

AnalyticalSystems

Cus

tom

ers

Cus

tom

ers

Sup

plie

rS

uppl

ier

OracleProduct Hub

OracleProduct Hub

Fin

anci

alF

inan

cial

Oracle / Hyperion Data Relationship

Management

Oracle / Hyperion Data Relationship

ManagementOracle

Customer HubOracle

Customer Hub

EBSEBS

SiebelSiebel

SAPSAP

Custom AppsCustom Apps

External Apps

External Apps

DWDW

BI &DatamartsBI &Datamarts

PlanningPlanning

Financial Consolidation

Financial Consolidation

Pro

duc

tP

rod

uct

Ana

lytic

alA

naly

tical

Oracle Fusion Middleware

OracleSite HubOracle

Site Hub

Site

Site

PeopleSoftPeopleSoft

JDEJDE

DashboardsDashboards

Customer Hub (CDH and UCM)

Data Watch & Repair

Product HubRetail Hub

Site Hub

Financial Hub(Hyperion)

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Oracle Master Data ManagementThe source of clean data for your enterprise

Trusted Master Data

Trusted Master Data

SiebelSiebel

EBSEBS

SAPSAP

Custom AppsCustom Apps

OtherOther

SiebelSiebel

EBSEBS

SAPSAP

Custom AppsCustom Apps

BIBI

• Consolidates & maintains complete, accurate and authoritative master data across the enterprise

• Distributes master information to all operational & analytical applications just in time

Page 15: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Oracle Enterprise Master Data Management The most complete MDM offering in the market today

BudgetingBudgeting

Data Governance

Oracle Database

Analytical MDM AppsAnalytical MDM Apps

Operational MDM AppsOperational MDM Apps

OperationalSystems

AnalyticalSystems

Cus

tom

ers

Cus

tom

ers

Sup

plie

rS

uppl

ier

OracleProduct Hub

OracleProduct Hub

Fin

anci

alF

inan

cial

Oracle / Hyperion Data Relationship

Management

Oracle / Hyperion Data Relationship

ManagementOracle

Customer HubOracle

Customer Hub

EBSEBS

SiebelSiebel

SAPSAP

Custom AppsCustom Apps

External Apps

External Apps

DWDW

BI &DatamartsBI &Datamarts

PlanningPlanning

Financial Consolidation

Financial Consolidation

Pro

duc

tP

rod

uct

Ana

lytic

alA

naly

tical

Oracle Fusion Middleware

OracleSite HubOracle

Site Hub

Site

Site

PeopleSoftPeopleSoft

JDEJDE

DashboardsDashboards

Customer Hub• Distinctive functionality to master

Operational Party entities including: Customer, Employee, Supplier, Prospect, Citizen, Student, Corporation, Family, Hierarchies etc

• Excellent Relationship Mapping abilities to view your entire trading community

• Open API’s and Web Services to connect to virtually any other system

• Rich, expandable data model for Party proven in thousands of companies worldwide

Page 16: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Oracle Enterprise Master Data Management The most complete MDM offering in the market today

BudgetingBudgeting

Data Governance

Oracle Database

Analytical MDM AppsAnalytical MDM Apps

Operational MDM AppsOperational MDM Apps

OperationalSystems

AnalyticalSystems

Cus

tom

ers

Cus

tom

ers

Sup

plie

rS

uppl

ier

OracleProduct Hub

OracleProduct Hub

Fin

anci

alF

inan

cial

Oracle / Hyperion Data Relationship

Management

Oracle / Hyperion Data Relationship

ManagementOracle

Customer HubOracle

Customer Hub

EBSEBS

SiebelSiebel

SAPSAP

Custom AppsCustom Apps

External Apps

External Apps

DWDW

BI &DatamartsBI &Datamarts

PlanningPlanning

Financial Consolidation

Financial Consolidation

Pro

duc

tP

rod

uct

Ana

lytic

alA

naly

tical

Oracle Fusion Middleware

OracleSite HubOracle

Site Hub

Site

Site

PeopleSoftPeopleSoft

JDEJDE

DashboardsDashboards

Product Hub• Distinctive functionality to master

Product entities including: Description, Complex BOM’s, Product Catalogs, Product variations etc

• Proven data model in use by thousands of companies worldwide.

• Pre-Built integration to and from GS1 Data Pools

• Designed initially for Manufacturers and expanded for use by Retailers and Telco’s. Includes Style/Colour/Size attributes

Page 17: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Oracle Enterprise Master Data Management The most complete MDM offering in the market today

BudgetingBudgeting

Data Governance

Oracle Database

Analytical MDM AppsAnalytical MDM Apps

Operational MDM AppsOperational MDM Apps

OperationalSystems

AnalyticalSystems

Cus

tom

ers

Cus

tom

ers

Sup

plie

rS

uppl

ier

OracleProduct Hub

OracleProduct Hub

Fin

anci

alF

inan

cial

Oracle / Hyperion Data Relationship

Management

Oracle / Hyperion Data Relationship

ManagementOracle

Customer HubOracle

Customer Hub

EBSEBS

SiebelSiebel

SAPSAP

Custom AppsCustom Apps

External Apps

External Apps

DWDW

BI &DatamartsBI &Datamarts

PlanningPlanning

Financial Consolidation

Financial Consolidation

Pro

duc

tP

rod

uct

Ana

lytic

alA

naly

tical

Oracle Fusion Middleware

OracleSite HubOracle

Site Hub

Site

Site

PeopleSoftPeopleSoft

JDEJDE

DashboardsDashboards

Oracle Site Hub• Distinctive functionality to master

Operational Location entities

• A complete repository for all sites

• Entire site lifecycle management from prospection, competition analysis, selection & opening to closure

• Integration with Oracle EBS

• Site view through Google maps

• Complementary to Oracle Customer Hub and Product Hub offerings

Page 18: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Oracle Enterprise Master Data Management The most complete MDM offering in the market today

BudgetingBudgeting

Data Governance

Oracle Database

Analytical MDM AppsAnalytical MDM Apps

Operational MDM AppsOperational MDM Apps

OperationalSystems

AnalyticalSystems

Cus

tom

ers

Cus

tom

ers

Sup

plie

rS

uppl

ier

OracleProduct Hub

OracleProduct Hub

Fin

anci

alF

inan

cial

Oracle / Hyperion Data Relationship

Management

Oracle / Hyperion Data Relationship

ManagementOracle

Customer HubOracle

Customer Hub

EBSEBS

SiebelSiebel

SAPSAP

Custom AppsCustom Apps

External Apps

External Apps

DWDW

BI &DatamartsBI &Datamarts

PlanningPlanning

Financial Consolidation

Financial Consolidation

Pro

duc

tP

rod

uct

Ana

lytic

alA

naly

tical

Oracle Fusion Middleware

OracleSite HubOracle

Site Hub

Site

Site

PeopleSoftPeopleSoft

JDEJDE

DashboardsDashboards

Hyperion Data Relationship Management (DRM)

• Distinctive functionality to master Operational financial entities including: Chart of Accounts, Cost Centers, Legal Entity, KPI’s and other financial elements

• Competitive differentiation with Analytical MDM for the management of complex reporting & analytic structures: attributes, hierarchies, and dimensions

• Complementary to Oracle Customer Hub and Product Hub offerings

Page 19: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Oracle Enterprise Master Data Management The most complete MDM offering in the market today

BudgetingBudgeting

Data Governance

Oracle Database

Analytical MDM AppsAnalytical MDM Apps

Operational MDM AppsOperational MDM Apps

OperationalSystems

AnalyticalSystems

Cus

tom

ers

Cus

tom

ers

Sup

plie

rS

uppl

ier

OracleProduct Hub

OracleProduct Hub

Fin

anci

alF

inan

cial

Oracle / Hyperion Data Relationship

Management

Oracle / Hyperion Data Relationship

ManagementOracle

Customer HubOracle

Customer Hub

EBSEBS

SiebelSiebel

SAPSAP

Custom AppsCustom Apps

External Apps

External Apps

DWDW

BI &DatamartsBI &Datamarts

PlanningPlanning

Financial Consolidation

Financial Consolidation

Pro

duc

tP

rod

uct

Ana

lytic

alA

naly

tical

Oracle Fusion Middleware

OracleSite HubOracle

Site Hub

Site

Site

PeopleSoftPeopleSoft

JDEJDE

DashboardsDashboardsOracle Data Watch & Repair• Data Profiling and Anomaly Detection

• Support for Business Rules

• Auditing and Compliance

• Periodically verify the effectiveness of a data rule

• Decide thresholds for compliance

• Alerting

• Pro-actively warn user communities

Page 20: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Data Governance: Data Profiling & Correction The day-to-day data steward tool

Profile: Discover structure, meaning, and quality of data

Fix and Watch:Schedule corrective actions to maintain data quality

Connect:OWB and MDM

Assess:Measure data compliance using data rules

powered by OWB

Data Profiling& Correction

MDMHub

• Key tool for the data steward- to monitor the data quality in the

MDM hub- & run corrective action

• Non-intrusive

• Effective and efficient

• Flexible and customizable

Page 21: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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• Key challenges– Site selection and market & product

placement– Alignment/productivity of dependant

processes Advertising, market planning &

service Corporate governance risk &

revenue recognition per site

– Integration cost

• Site Hub provides– A complete repository for all sites– Entire site lifecycle management from

prospection, competition analysis, selection & opening to closure

– Integration with Oracle EBS– Site view through Google maps

New Product - Available in 12.1: Site HubA competitive weapon for site driven businesses

Page 22: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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• Target Industries– Communications– Service – based Industries e.g. Financial Services, Travel &

Transportation etc.– Other Industries where service modeling is required – e.g. CG,

Retail etc.

Requirements driven by Telco, but applicable to other service-based industries.

• Key Features– Centralized product catalog and cross catalog mapping – Integrated multi-channel commerce– Accelerate time-to-market for new product offerings – Accurate product mapping and data synchronization across

BSS/OSS systems – Integrated change management across enterprise– Agility in product bundling and streamlined promotions– Reuse of product information for marketing campaigns and

sales

New Product – PIM for TelcoPIM for Communications and Services

Communications& Media

Page 23: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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New Product (coming soon): Supplier HubA single view of suppliers leveraged by all systems

SupplierHub

SupplierHub

Data Librarian

Supplier Administrator

Supplier Users PROC

SCM

FIN

ERP

PIM

Spend Analytics

Publication

• Supplier Management

• Profile Change Approval

• Supplier Registration Approval

• Administration

• Import & Synchronization

• Data Quality Management

• Self Service Supplier Registration

• Self Service Supplier Profile Management

PIMERPFINSCMPROC

Page 24: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Oracle Enterprise Master Data ManagementMulti-Entity MDM platform (4th generation MDM)

Data Governance

Oracle Fusion Middleware

Analytical MDM AppsAnalytical MDM Apps

Operational MDM AppsOperational MDM Apps

Cus

tom

erC

usto

mer

Sup

plie

rS

uppl

ier

Application Integration Architecture

Enterprise schema & Common services

Enterprise schema & Common services

Em

ploy

eeE

mpl

oyee

Fin

anci

alF

inan

cial

Oracle / Hyperion Data Relationship

Management

Oracle / Hyperion Data Relationship

Management

Ana

lytic

alA

naly

tical

Site

Site

OperationalSystems

EBSEBS

SiebelSiebel

SAPSAP

Custom AppsCustom Apps

External Apps

External Apps

PeopleSoftPeopleSoft

JDEJDE

BudgetingBudgeting

AnalyticalSystems

DWDW

BI &DatamartsBI &Datamarts

PlanningPlanning

DashboardsDashboards

Financial Consolidation

Financial Consolidation

Pro

duc

tP

rod

uct

Inst

all

Bas

eIn

sta

ll B

ase

Page 25: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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3rd Party PIP Integration BenchmarkCustom Integration vs. AIA Opportunity to Quote PIP*

Custom

Integration Project

Process Integration

Pack (PIP)

Implementation$ 10,400

($ 1K@day** × 10.4 man-day)

PIP license$ 60,000

($ 30K@CPU × 2 CPU)

Total costs $ 70,400

$ 518,000($ 1K@day** × 518 man-day)

$ 0

$ 518,000 86% Cheaper!

Workload 10.4 man-day518 man-day 50x Faster!

PIP Impact

*Above comparison is estimated by standard processes. Excludes installation of SOA suite and set-up for EBS Quoting

**Rate provided based on OCSJ estimate. Update rate as needed.

Source: OCS Japan, Hitachi Consulting Japan and IBM Business Consulting Services Japan, Jan. 2008

Angie Wong
Customer is Hitachi Consulting JapanProduct is Opportunity to Quote PIP, CRMOD - EBS
Page 26: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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IT Savings for IntegrationsPIP vs FP vs SOA Suite

FP Based Solution Customer Buildup on SOA

SOA Governance & BPA Suite Publisher

SOA Programming Model & SOA Reference Architecture

FOUNDATION PACK

MDM PIPs

Product PUSH PIP

Custom ABCS

Custom EBFs

Extended EBOs & EBSs

Customer PULL PIP

Customer PUSH PIP

Enterprise Business Service & Object Library

PIP’SRevenue Leakage

Revenue Realization

Financial Reporting and Close

Oracle Web Service Manager

Oracle Service Bus / BPEL Process ManagerSOA Suite

&

Application Server J2EE Container Server

Customer Defined Model & Arch

Customer Service Rep & Mng

Customer Created EOL

Page 27: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Packaging & Pricing – Process Integration Pack for Oracle Customer Hub

• PIP Packaging includes:

• Pre-built integration content

• Required ‘participating’ application ‘integration’ code

• Composite Application UI

• Restricted use license for Oracle iAS EE, SOA Suite & DB EE

• PIP Installer and Supporting documentation

• AIA Release Vehicle

• Delivered as part of AIA 2.3 (eDelivery)

• New PIP releases will incorporate changes to ongoing releases of ‘participating’ Apps

• Pricing:• $35,000 per processor

• 1 processor minimum

• Availability:• Siebel UCM 8.1.1 + QF *** (Oracle Customer Hub)

• Siebel CRM 8.0.0.5 SIA

• Oracle E-Business Suite 11.5.10

Process Integration Packs

SOA

Suite / ODI

OAS

EE

Oracle Database EE

AIA Foundation Pack

Page 28: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Packaging & Pricing – Process Integration Pack for Oracle Product Hub

• PIP Packaging includes:

• Pre-built integration content

• Required ‘participating’ application ‘integration’ code

• Restricted use license for Oracle iAS EE, SOA Suite & DB EE

• PIP Installer and Supporting documentation

• AIA Release Vehicle

• Delivered as part of AIA 2.3 (eDelivery)

• New PIP releases will incorporate changes to ongoing releases of ‘participating’ Apps

• Pricing:• $35,000 per processor• 1 processor minimum

• Availability:• Oracle PIM Version 12.1 (Oracle Product Hub)• Siebel CRM 8.0.0.5 SIA• Oracle E-Business Suite 11.5.10

Process Integration Packs

SOA

Suite / ODI

OAS

EE

Oracle Database EE

AIA Foundation Pack

Page 29: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Resources

• PIP for Oracle Customer Hub• http://aia.oraclecorp.com/products/CustomerMDMPIP.html

for Functional TOIs, Technical TOIs, Technical Requirements, Download Info, Documentation and so on.

• PIP for Oracle Product Hub• http://aia.oraclecorp.com/products/ProductMDMPIP.html

for Functional TOIs, Technical TOIs, Technical Requirements, Download Info, Documentation and so on.

• Oracle University• http://ouweb.us.oracle.com/appsunlimited/app_int_arc.html

• Master Data Management Page• http://my.oracle.com/portal/page/myo/CRM/Master Data Management• http://www.oracle.com/master-data-management/index.html

Page 30: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Agenda topics

What is Master Data Management?

What problem are we trying to solve?

Oracle’s MDM solution and products

The MDM Market

Some Oracle MDM customers

How to spot an opportunity and Where to go for more information

Page 31: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Master Data Research Report;TDWI(2006.10)

Has your organization suffered problems due to poor master data?

Yes

83%

No

9%

Don't know

8%

TDWI : The Data Warehousing Institute (http://www.tdwi.org/display.aspx?id=8155)

Philip Russom, Sr. Manager of Research And Services, TDWI What Works, Volume 22 (Oct.2006)

Based on 741 respondents

Page 32: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Master Data Research Report;TDWI(2006.10) Business Impact by Master Data

TDWI : The Data Warehousing Institute (http://www.tdwi.org/display.aspx?id=8155)

Philip Russom, Sr. Manager of Research And Services, TDWI What Works, Volume 22 (Oct. 2006)

0 100 200 300 400 500

Inaccurate Reporting

Argum ents over Data Trustw orthiness

Bad Decisions

Data Governance Lim itations

Lim ited data linage visibility

Data hom onym s, synonym s issues

Poor custom er service

Inefficient m arketing

Inefficient purchasing/sourcing

Delay in new product introductions

Other

What kind of problems?

According to TDWI(The Data Warehouse Institute) Research in terms of the Business Impact by Master Data, most of the companies have the Business challenges. (741 responses)

Page 33: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Page 34: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Page 35: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Industry Sample scenarios

• Customer Intimacy: Effective direct marketing & Retention• Governance, Risk & Compliance• Higher IT agility and reduced evolution costs (CIF replacement)

• Channel alignment & time to market • Strategic product sourcing and GDSN• Customer experience, loyalty & direct marketing

• Convergence• New Product Introduction – Service creation• Service Oriented Enterprise – Information as a service

• Case management• Single view of Taxpayer / Citizen / Terrorist / Student

• Improve order accuracy and reduce inventory• White space analysis & Hierarchy Management• Product introduction, compliance and sourcing

Communications, Media & Utilities

Public Sector

Banking

Retail

High-Technology & Manufacturing

MDM in IndustriesTrue Business Impact

Page 36: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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“[Oracle has] the largest customer base of all MDM vendors.”

MDM Institute , March 2008

Oracle is #1 in Master Data Management

Page 37: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Agenda topics

What is Master Data Management?

What problem are we trying to solve?

Oracle’s MDM solution and products

The MDM Market

Some Oracle MDM customers

How to spot an opportunity and Where to go for more information

Page 38: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Major Customers in APAC & Japan

JAPAC MDM Customers

Page 39: MDM Product Overview Sales Bootcamp Tony Boyle – anthony.boyle@oracle.com Solution Director for MDM Oracle Asia Pacific Region.

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Hanjin Shipping Gains Single View ofBusiness with MDM System

CUSTOMER PERSPECTIVE“The master data management system gave us a single, integrated view of our customers, partners, and suppliers. The information helps us run our business more effectively and ensures we make sound decisions.”

Kim Hyung-soo, Section Chief, Process Innovation Team, MDM Section

COMPANY OVERVIEW• Global transportation and logistics company operating

some 140 vessels, including container ships, specialized gas tankers, and bulk carriers

• Industry: Travel & Transportation• Employees: 2,900• Revenue: US$6 billion

CHALLENGES/OPPORTUNITIES• Establish a reliable system to manage business data• Improve data accuracy and currency• Eliminate manual data handling• Maintain regular data cleansing activities

SOLUTIONS• Oracle Customer Hub• Oracle Product Information Management Data Hub• Oracle Data Quality Management• Oracle Data Librarian

RESULTS

• Created a single source of information across the company

• Gained an integrated view of customer and vendor relationships

• Supported sound business management and decision-making

• Ensured data cleanliness with three-level check system

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LG TeleCom

CUSTOMER PERSPECTIVEOracle Master Data Management is providing the basis of convergence between LG Group’s affiliated Mobile, fixed line and broadband companies. The initial implementation is focused on LG TeleCom’s mobile carrier and wireless internet service provider

COMPANY OVERVIEW

• LG was the world’s first mobile telecommunications service provider of CDMA technology and the first operator to launch a wireless internet service in Korea

• Employees: 2,000+

• Revenue: US$ 3.6 Billion

• Customers: 6.5 Million

CHALLENGES/OPPORTUNITIES

• Consolidation of multiple sources of customer and product information from an AMDOCS Billing system, NCR CRM system, Customer Service system and a Credit Approval system

• Sales and Marketing campaigns were suffering due to limited customer and product data model

• Time to Market Agility for product introduction was taking too long (3 months)

• Foundation for eventual merger of the 3 LG Group Affiliated Companies

SOLUTIONS

• Customer Hub (CDH

• Product Hub (PIMDH)

RESULTS

• Customers, suppliers and products are all centrally managed and made available to all users and partners

• Better Sales and Marketing results through access to real-time, complete and trusted data

• Lead time for new Product Introduction has been reduced

• Infrastructure agility introduced for future merger of the LG Group companies

Pending customer approval – Internal Use Only

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Increased IT Agility

Increases Cross-sell/Up-sell

Improves call center productivity

Reduces marketing mailing costs

Improves customer retention

CRM Booster

Reduces data management costs

Reduces sales order error

Accelerate New Product Introduction

Reduces sales cycle time (B2B)

Improves campaign response rate

Improves efficiency of financial close

Operational Improvement

Risk, Compliance & BI Enabler Reduces cost by sun-setting legacy

systems

Reduces integration costs

Reduces time to take new projects to market

Reduces credit risk costs

Reduces non-compliance risk

Reduces report generation costs

Measuring actual ROI achieved- MDM projects are enabler of business transformation

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42© 2006 Oracle Corporation – Proprietary and Confidential

Competitive PositioningOracle takes Leadership

Features/Capabilities Oracle Siperian Initiate IBM

Vendor Viability

Composite UI for MDM Awareness

Enterprise Application Integration (AIA)

End to End Productized Integrations

Data Integration Platform

MDM-BI Integration

MDM – Identity Management Integration

Privacy Management

Content integration with Axciom and DnB

Read and Write Audit

Customizable Match Rules

Data Governance- Monitoring/Correction

Add hubs (Product, Site, Finanacial, …)

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The MDM JourneyThink Big, Start Small, Evolve, Measure

• Master Data Management should be an enterprise initiative/discipline

• Pick a start point that proves the technical approach and delivers business benefit

• Have a roadmap and follow it

• Plan for people and process changes

• Measure progress (e.g. stage by data area)

• Measure quality (e.g. amount of redundancy)

• Be prepared to learn as you go

Tactical

Enterprise

Foundational

Opportunities

Tactical

•Create technical foundation, i.e. the hub

•Limited scope; single entity (e.g. customer)

•Limited stewardship

•Gain experience

•Prove the solution works and delivers partial ROI

Strategic

•Formalize data governance

•Expand scope to more entities (e.g. financial, product, assets, etc.) and more projects

•Closed-loop data quality

•Integration with enterprise service bus

Efficiency

Opportunities

Effectiveness

Opportunities

Enterprise

•MDM is part of company fabric

•Information is a corporate asset

•Continue expansion of scope to more entities and projects

•Process orchestration

•Performance measurement and improvement

Summary

MDM SolutionBenefits

Roadmap

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Pricing

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Pricing

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Agenda topics

What is Master Data Management?

What problem are we trying to solve?

Oracle’s MDM solution and products

The MDM Market

Some Oracle MDM customers

How to spot an opportunity and Where to go for more information

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Prospect Profile – What your customers are sayingBusiness and IT Drivers

• Single View of Customer• Can’t get a single view of

their customer base

• Data Quality• Master data is wrong,

duplicated, incomplete etc.

• Meeting regulations• Privacy

• Financial

• Others• Improve Customer service

• Better marketing returns

• Higher Up-sell/Cross-sell rate

• Increase Efficiency• Data Sharing among

departments

• Streamline End-to-End Business Processes

• IT Issues• Legacy Modernisation

• Integration and SOA

• Data Quality Issues

• Shared Services Migration

• Application Consolidation

• Database Consolidation

• Analytics/BI projects

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MDM in IndustriesFits all industries that have multiple sources of Master data

• Banking• Replacement CIF – Bendigo Bank, Westpac Bank

• Telco’s• Single view of Customer – LG Telecom

• Single view of Product – British Telecom

• Manufacturing• Single view of BOM - Honda

• Government• Single view of Citizen – India

• Single view of Taxpayer – Geneva

• Single view of Property/Tax Payer – BBC, England

• Single view of Student – VIC Dept of Education

• Distribution• Site/Location Management – Norway Post

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• Enablement• Joint go to market• Co-pipeline

development• Communications

• Financial Services

• Public Sector

• Consumer Goods

• Retail

• MFG

MDM Implementation partners in APAC

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MDM sales support Org. Structure

Tim DartonSnr. Director

ACE Team

Tony BoyleMDM Solution Director

([email protected])

MDM Division Local MDM support

DJ KimMDM Solution Director

([email protected])

Manish ShahMaster Principal SC

ASEAN

Leon(Yongming) TuPrincipal SC

Greater China

Ravindra LingamSenior SC

India

Woojin KangSC Director

Korea

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