MD4018 Assignment Guidance (1)

7/30/2019 MD4018 Assignment Guidance (1)

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MD4018Strategic Management- Support Materials

A short guide to planning and writing your assignment.

2/10/2012


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Jane Murdoch- International Student Support Tutor

Assignment Question

Assignment Purpose/Learning Outcomes

You are using Marksand Spensers as a model tocritically analyse and assess the concepts of strategicmanagement theory in practice in a real business.

MD4018 Strategic Management John TattersallAssessment Coursework Essay of 4000 words approx.Submission Date Monday 12th of March 2012.

Critically discuss the basis of Marks and Spenserscompetitive advantage both past years and present andin doing so evaluate the change in initiative mounted inrecent years.


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You will show in your essay how Marksand Spensers have applied theories of

strategic management to their companyboth in the past and present. This requires

you to do good quality research; not justlook at what is relevant to the company in

2012 or at any other fixed point

How and why havemanagement

decisions been madeand how have theseaffected competitive

advantage over time?

What did they do in the past did it workwhy/why not?What do they do now is it the same ordifferent why?
http://www.google.co.uk/imgres?q=m+and+s&um=1&hl=en&sa=N&biw=1024&bih=673&tbm=isch&tbnid=vITiDCTm4xeYeM:&imgrefurl=http://www.personalopinion.co.uk/marks-and-spencer-2/&docid=QccuUuPDRkTLEM&imgurl=http://www.personalopinion.co.uk/wp-content/uploads/2011/04/marks_and_spencer.jpg&w=350&h=350&ei=4aFHT4eaKOel0QX6h8CqDg&zoom=1http://www.google.co.uk/imgres?q=m+and+s&um=1&hl=en&sa=N&biw=1024&bih=673&tbm=isch&tbnid=vITiDCTm4xeYeM:&imgrefurl=http://www.personalopinion.co.uk/marks-and-spencer-2/&docid=QccuUuPDRkTLEM&imgurl=http://www.personalopinion.co.uk/wp-content/uploads/2011/04/marks_and_spencer.jpg&w=350&h=350&ei=4aFHT4eaKOel0QX6h8CqDg&zoom=1http://www.google.co.uk/imgres?q=m+and+s&um=1&hl=en&sa=N&biw=1024&bih=673&tbm=isch&tbnid=vITiDCTm4xeYeM:&imgrefurl=http://www.personalopinion.co.uk/marks-and-spencer-2/&docid=QccuUuPDRkTLEM&imgurl=http://www.personalopinion.co.uk/wp-content/uploads/2011/04/marks_and_spencer.jpg&w=350&h=350&ei=4aFHT4eaKOel0QX6h8CqDg&zoom=1http://www.google.co.uk/imgres?q=m+and+s&um=1&hl=en&sa=N&biw=1024&bih=673&tbm=isch&tbnid=vITiDCTm4xeYeM:&imgrefurl=http://www.personalopinion.co.uk/marks-and-spencer-2/&docid=QccuUuPDRkTLEM&imgurl=http://www.personalopinion.co.uk/wp-content/uploads/2011/04/marks_and_spencer.jpg&w=350&h=350&ei=4aFHT4eaKOel0QX6h8CqDg&zoom=1


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You must show in your work that you have a clearunderstanding of the strategic management process withparticular reference to a company like Marks andSpenser.

Planning and Research

You must spend time reading about and understandingthe concept of strategic management before you look atmaterials directly linked to Marks and Spensers.

Review your lecture notes and hand outs, as this is theonly assignment, you need to show a good understandingof all elements covered in the module.


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There are more books listed in your module handbook(see below)! of them will help you with a deeperunderstanding of strategic management but you may notneed to directly reference all of them in your essay.You will need to find specific research relating to Marksand Spensers. This may be in other books on strategicmanagement not on this list or in journal articles

This is the core text for this

module. You must read it to get

a good to all

elements of strategic

management.

Content is all relevant to an overall

understanding of the subject and also

has examples applying

theory to practice.
http://books.google.co.uk/books?id=SmjnLQwlSdsC&printsec=frontcover&source=gbs_ge_summary_r&cad=0http://books.google.co.uk/books?id=SmjnLQwlSdsC&printsec=frontcover&source=gbs_ge_summary_r&cad=0http://books.google.co.uk/books?id=SmjnLQwlSdsC&printsec=frontcover&source=gbs_ge_summary_r&cad=0


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In order to write a good essay you will need to spend sometime researching the topic and theoriesrelated to it. You will need to takenotes from the resources you read.Write a plan for the essay and writeusing your own words. This meansparaphrasing the original sources andreferencing accurately in text. Youmust show a good level of criticalanalysis in your work not simplypresent all the detail you read it mustbe linked to the question you areanswering.

You can make an appointment with

[email protected] help you withthis assignment.
mailto:[email protected]:[email protected]://aso.uclan.ac.uk/wctaso.aspxmailto:[email protected]


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MD4018 Assignment Guidance (1)

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