mcqs

1. Private intranets exteded to authorized to authorized users outside the organization.

1. Intranets (21)

2. Extranets ((21)

3. Network (21)

4. Internet (21)2. Makes long-range strategic decisions about products and services as well as ensures

financial performance of the firm.

1. Senior Management (19)

2. Operational Management (19)

3. Middle Management (19)

4. Information (16)3. Consist of both physical devices and software, links the various pieces of hardware,

and transfers data from one physical location to another.

1. Networking and Telecommunications Technology (21)

2. Information Technology (15)

3. Data Management Technology (21)

4. Business Functions (20)4. Data that have been shaped into a form that is meaningful and useful to human

beings.

1. Information System (16)

2. Input (16)

3. Information (16)

4. Processing (16)5. The investments in complementary assets in organization and management.



3. Organizational and Management Capital (27)

4. Operational Management (19)6. Describes how a company produces, delivers, and sells a product or service to create

wealth.

1. Business Model (13)

2. Processing (16)

3. Business Functions (20)

4. Business Processes (9)7. Consists of all the hardware and software that a fim needs to use in order to achieve

its business objectives.Consists of:Computer machines, disk drives, and handheld mobile devices, software such as the Windows or Linux operating systems, the Microsoft Office desktop productivity suite, and many others.


2. Information (16)


4. Information Systems Literacy (18)8. Captures or collects raw data from within the organization or from its external

environment.

1. Internet (21)

2. Data (16)

3. Input (16)

4. Output (16)9. A set of interrelated components that collect (or retreive), process, store, and

distribute information to support decision making and control in an organization.



3. Information Systems Literacy (18)

4. Information (16)10. Consists of the software governing the organization of data on physical storage

media.

1. Computer Hardware (21)

2. Computer Literacy (18)

3. Computer Software (21)

4. Internet (21)11. Is a service provided by the Internet that uses unversally accepted standards for

storing, retrieving, formatting, and displaying information in a page format on the Internet.

1. World Wide Web (21)

2. Internet (21)

3. Network (21)

4. Intranets (21)12. Internal corporate networks based on Internet technology.

1. Intranets (21)

2. Input (16)

3. Extranets ((21)

4. Internet (21)13. Output that is returned to appropriate members of the organization to help them

evaluate or correct the input stage.

1. Data (16)

2. Network (21)

3. Feedback (17)

4. Output (16)14. Links two or more computers to share data or resources, such as a printer.

1. Internet (21)

2. Culture (20)

3. Network (21)

4. Intranets (21)15. Are streams of raw facts representing events occurring in organizations or the

physical environment before they have been organized and arranged into a form that people can understand and use.

1. Output (16)

2. Feedback (17)

3. Data (16)

4. Input (16)

16. Focuses primarily on knowledge of information technology.

1. Culture (20)



4. Computer Literacy (18)17. The world's largest and most widely used network. Is a global "network of

networks" that uses universal standards to connect millions of different networks with more than 1.4 billion users in over 230 countries around the world.

1. Intranets (21)

2. Input (16)

3. Internet (21)

4. Extranets ((21)18. Produce the product and deliver the service.

1. Data Workers (19)

2. Knowledge Workers (19)

3. Production or Service Workers (19)

4. Business Processes (9)19. Consists of software governing the organization of data on physical storage media.





20. Transfers the processed information to the people who will use it or to the activities for which it will be used.

1. Culture (20)

2. Data (16)

3. Output (16)

4. Input (16)21. Fundamental set of assumptions, values, and ways of doing things, that has been

accepted by most of its members.

1. Network (21)

2. Culture (20)

3. Output (16)

4. Internet (21)22. Consist of secretaries or clerks, they assist with paperwork at all levels of the firm.


2. Data (16)


4. Network (21)23. Consist of engineers, scientists, or architects, which design products or services and

create new knowledge for the fim.




4. Network (21)24. Responsible for monitoring the daily activities of the business.




4. Middle Management (19)25. Is one in which nearly all of the organization's significant business relationships

with customers, suppliers, and employees are digitally enabled and mediated.


2. Digital Firm (9)

3. Data (16)

4. Information (16)26. Deals with behavioral issues as well as technical issues surrounding the

development, use, and impact of information systems used by managers and employees in the firm.

1. Information (16)



4. Management Information Systems (18)27. Encompasses an understanding of the management and organizational dimensions

of systems as well as the technical dimensions of systems.




4. Information System (16)28. Refer to the set of logically related tasks and behaviors that organizations develop

over time to produce specific business results and the unique manner in which these activities are organized and coordinated.Examples include:Developing a new productGenerating and fulfilling an orderCreating a marketing planHiring an employee


2. Business Processes (9)


4. Processing (16)29. Assets required to derive value from a primary investment.

Ex.To realize value from car requires large, complementary investments in highways, roads, gas stations, repair shops, and legal regulatory structure to set standards and control drivers.


2. Intranets (21)

3. Complementary Assets (27)

4. Computer Software (21)30. Specialized tasks performed by business organizations.

Consist of:Sales and MarketingManufaturing and ProductionFinance and AccountingHuman Resources



3. Business Processes (9)

4. Intranets (21)31. Carries out the programs and plans of senior management.




4. Senior Management (19)32. Converts the raw input into a meaningful form.

1. Information (16)

2. Processing (16)

3. Output (16)

4. Data (16)33. The physical equipment used for input, processing, and output activities in an

information system.Consists of:Computers of various sizes and shapes (including movile handheld devices), various input, output, and storage devices, and telecommunication devices that link computers together.



3. Complementary Assets (27)


34. View in which optimal organizational performance is achieved by jointly optimizing both the social and technical systems used in production.


2. Digital Firm (9)

3. Internet (21)

4. Sociotechnical View (30)35. Provides the foundation, or platform, on which the firm can build its specific

information systems. Consist of the technologies, along with the people required to run and manage them.


2. Information Technology Infrastructure (22)



Chapter 2

1. support non-routine decision making. often use external information as well from TPS and MIS

1. Decision Support Systems

2. Business Processes

3. Enterprise Systems

4. Executive Support Systems2. use of digital technology and Internet to execute major business processes in the

enterprise.

1. End-users

2. e-business

3. intranets

4. Extranets3. execute business processes accross firm, span functional areas. automate processes

that span multiple business functions and organizational levels.

1. intranets

2. Enterprise Applications

3. Extranets

4. Enterprise Systems4. Address non-routine decisions requiring judgement, evaluation and insight.

incorporate data about external events as well as summarized information from internal MIS & DSS




4. Executive Support Systems5. provide reports on firm's current performance, based on data from TPS. Provide

answers to routine questions with predefined procedure for answering them

1. Management Information Systems

2. Transaction Processing Systems


4. Decision Support Systems6. representatives of other departments, for whom applications are developed

1. End-users

2. e-business

3. intranets

4. Extranets7. formal organizational unit responsible for information technology services




4. Information Systems Department8. the application of internet and networking technologies to digitally enable

government and public sector agencies' relationship with citizens, businesses, and other arms of government

1. Extranets

2. e-government

3. e-business

4. End-users9. workflows of material, information, knowledge

sets of activities, stepsmay be tied to functional area or be cross-functional

1. intranets


3. e-business

4. Extranets10. support processes for acquiring, creating, storing, distributing, applying, and

integrating knowledge. Collect internal knowledge and link to external knowledge.

1. knowledge Management Systems

2. Executive Support Systems

3. Supply Chain Management Systems

4. Enterprise Systems11. internal network built with same tools and standards as Internet.

used for internal distribution of information to employees. Typically uses private portal, providing single point of access to several systems.

1. e-business

2. intranets

3. End-users

4. Extranets12. Intranets extended to authorized users outside the company.

Expedite flow of information between firm and its suppliers and customers

1. Extranets

2. intranets

3. e-business

4. End-users13. collects data from different firm functions and stores data in a single central data

repository. Resolves problem of fragmented, redundant data sets and systems.Integrate the key Business Processes of an entire firm into a single software system that enables info to flow seamlessly throughout the org.


2. Enterprise Applications

3. Extranets

4. intranets14. provide info to coordinate all of the business processes.

integrate firm's customer related processes and consolidate customers info from multiple communication channels. Deal with customers in sales, marketing, and service to optimize revenue, customer satisfaction, and customer retention.



3. Customer Relationship Mangement Systems

4. Supply Chain Management Systems15. manage firm's relationship with suppliers. Goal is to get the right amount of

products to destination with least amount of time and lowest cost.


2. Supply Chain Management Systems


4. Customer Relationship Mangement Systems16. perform and record daily routine activities necessary to conduct business. allows

managers to monitor status of operations and relations with external environment





Chapter 3

1. environment, structure, culture & politics, type of org & style of leadership

1. secondary activity

2. Focus on Market Niche

3. Factors to consider when planning a new system

4. XML and the Value Web2. internet increases the accessibility, storage, and distribution of information and

knowledge for organizations. Internet can lower transactiona and agency costs

1. Network Economics

2. product differentiation

3. Traditional Economics

4. Internet & Organizations3. marginal cost of adding new participant is almost zero, with much greater marginal

gainvalue of community grows with size, value of software grows grows as installed customer base grows

1. primary activity



4. Network Economics

4. strategic advantage at industry levelcollection of independent firms using synchronized IT to coordinate value chains to produce product or service collectively

1. Value Web

2. Business Firm

3. Agency Theory

4. XML and the Value Web5. Divergent viewpoints lead to political struggle, competition, and conflict

political resistence greatly hampers organizational change

1. Organizational Culture


3. Organization (technical)

4. Organizational Politics6. firms seek to economize on transaction costs. IT lowers market transaction costs for

firm, making it worthwhile for firms to transact with other firms rather than grow the number of employees

1. Transaction Cost Theory

2. Organizational Culture

3. Agency Theory

4. Traditional Economics7. views firm as a series of activities that add value to products or services,

highlighting activities where competitive strategies can best be applied. At each stage, determine how IS can improve operational efficiency and improve customer and supplier intimacy

1. Value Web

2. Business Firm

3. business value chain model

4. XML and the Value Web8. procise rules, procedures, and practices developed to cope with virtually all

expected situations

1. Standard Operating Procedures (Routines)


3. Internet & Organizations

4. Transaction Cost Theory9. (strategy for dealing with competitive forces using IT)

produce products and services at a lower price than competitors while enhacing quality and level of service

1. Agency Theory

2. low cost leadership

3. Business Firm

4. Network Economics10. (strategy for dealing with competitive forces using IT)

use info systems to enable a focused strategy on a single market niche; specialize

1. low cost leadership


3. Business Firm

4. Focus on Market Niche

11. (strategy for dealing with competitive forces using IT)enable new products or services to enter the market, and greatly change customer convenience and experience



3. primary activity

4. product differentiation

11 True/False Questions

1. secondary activity → supporting activity

True False

2. Traditional Economics → marginal cost of adding new participant is almost zero, with much greater marginal gainvalue of community grows with size, value of software grows grows as installed customer base grows

True False

3. Business Firm → collection of business processes

True False

4. Organizational Culture → Set of assumptions that define goal and product: What products the organization should produce; How and where it should be produced; For whom the products should be produced. powerful unifyin force as well as restraint on change

True False

5. Strengthen Customer & supplier relationship → (strategy for dealing with competitive forces using IT)

<span class='qDe

use info systems to develop strong ties and loyalty with customers and suppliers; increase switching costs

True False

6. XML and the Value Web → use IT to develop industry wide standards for exchanging information or transactions electronicallyXML: eXtensive Mark-up Language. web based language used to create documents

True False

7. Agency Theory → the cost of managing and supervising rises as firms growIT can reduce agency costs, making it possible for firms to grow without adding to the costs of supervising, and without adding employees

True False

8. primary activity → mainstream activity

True False

9. Organization (behavioral) → a collection of rights, privileges, obligations, and responsibilities that is delicately balanced over a period of time through conflict and conflict resolution

True False

10. Organization (technical) → a collection of rights, privileges, obligations, and responsibilities that is delicately balanced over a period of time through conflict and conflict resolution

True False

11. Michael Porter's Competitive Forces Model → views firm as a series of activities that add value to products or services, highlighting activities where competitive strategies can best be applied

<span class='qDe

At each stage, determine how IS can improve operational efficiency and improve customer and supplier intimacy

True False

Chapter 6

22) A DBMS reduces data redundancy and inconsistency by

A) enforcing referential integrity.

B) uncoupling program and data.

C) utilizing a data dictionary.

D) minimizing isolated files with repeated data

23) Which of the following best illustrates the relationship between entities and attributes?

A) the entity CUSTOMER with the attribute PRODUCT

B) the entity CUSTOMER with the attribute PURCHASE

C) the entity PRODUCT with the attribute PURCHASE

D) the entity PRODUCT with the attribute CUSTOMER

24) A characteristic or quality describing an entity is called a(n)

A) field.

B) tuple.

C) key field.

D) attribute.

25) Which of the following non-digital data storage items is most similar to a database?

A) library card catalog.

B) cash register receipt.

C) doctor's office invoice.

D) list of sales totals on a spreadsheet.

26) The confusion created by ________ makes it difficult for companies to create customer relationship management, supply chain management, or enterprise systems that integrate data from different sources.

A) batch processing

B) data redundancy

C) data independence

D) online processing

27) Duplicate data in multiple data files is called data ________.

A) redundancy

B) repetition

C) independence

D) partitions

28) A DBMS makes the

A) physical database available for different logical views.

B) logical database available for different analytical views.

C) physical database available for different analytical views.

D) relational database available for different physical views.

29) The logical view

A) shows how data are organized and structured on the storage media.

B) presents an entry screen to the user.

C) allows the creation of supplementary reports.

D) presents data as they would be perceived by end users.

30) DBMS for midrange computers include all of the following EXCEPT

A) DB2.

B) Oracle.

C) Microsoft SQL Server.

D) Microsoft Access.

31) The type of logical database model that treats data as if they were stored in two-dimensional tables is the

A) OODBMS.

B) pre-digital DBMS.

C) relational DBMS.

D) hierarchical DBMS.

32) Oracle Database Lite is a(n)

A) DBMS for small handheld computing devices.

B) Internet DBMS.

C) mainframe relational DBMS.

D) DBMS for midrange computers.

33) Microsoft SQL Server is a(n)

A) DBMS for small handheld computing devices.

B) Internet DBMS.

C) desktop relational DBMS.

D) DBMS for midrange computers.

34) In a table for customers, the information about a single customer would reside in a single

A) field.

B) row.

C) column.

35) In a relational database, a record is referred to in technical terms as a(n)

A) tuple.

B) row.

C) entity.

D) field.

36) A field identified in a table as holding the unique identifier of the table's records is called the

A) primary key.

B) key field.

C) primary field.

D) unique ID.

37) A field identified in a record as holding the unique identifier for that record is called the

A) primary key.

B) key field.

C) primary field.

D) unique ID.

38) In a relational database, the three basic operations used to develop useful sets of data are

A) select, project, and where.

B) select, join, and where.

C) select, project, and join.

D) select, from, and join.

39) The select operation

A) combines relational tables to provide the user with more information than is otherwise available.

B) creates a subset consisting of columns in a table.

C) identifies the table from which the columns will be selected.

D) creates a subset consisting of all records in the file that meet stated criteria.

40) The join operation


B) identifies the table from which the columns will be selected.

C) creates a subset consisting of columns in a table.

D) organizes elements into segments.

41) The project operation


B) creates a subset consisting of columns in a table.

C) organizes elements into segments.

D) identifies the table from which the columns will be selected.

42) Which of the following database types is useful for storing java applets as well as processing large numbers of transactions?

A) relational DBMS

B) hierarchical DBMS

C) object-relational DBMS

D) OODBMS

43) The type of database management approach that can handle multimedia is the

A) hierarchical DBMS.

B) relational DBMS.

C) network DBMS.

D) object-oriented DBMS.

44) The data dictionary serves as an important data management tool by

A) assigning attributes to the data.

B) creating an inventory of data contained in the database.

C) presenting data as end users or business specialists would perceive them.

D) maintaining data in updated form.

45) An automated or manual file that stores information about data elements and data characteristics such as usage, physical representation, ownership, authorization, and security is the

A) data dictionary.

B) data definition diagram.

C) entity-relationship diagram.

D) relationship dictionary.

46) The specialized language programmers use to add and change data in the database is called

A) a data access language.

B) a data manipulation language.

C) structured Query language.

D) a data definition language.

47) The most prominent data manipulation language today is

A) Access.

B) DB2.

C) SQL.

D) Crystal Reports.

48) DBMSs typically include report-generating tools in order to

A) retrieve and display data.

B) display data in an easier-to-read format.

C) display data in graphs.

D) perform predictive analysis.

49) The process of streamlining data to minimize redundancy and awkward many-to-many relationships is called

A) normalization.

B) data scrubbing.

C) data cleansing.

D) data defining.

50) A schematic of the entire database that describes the relationships in a database is called a(n)

A) data dictionary.

B) intersection relationship diagram.

C) entity-relationship diagram.

D) data definition diagram.

51) A one-to-one relationship between two entities is symbolized in a diagram by a line that ends with

A) two short marks.

B) one short mark.

C) a crow's foot.

D) a crow's foot topped by a short mark.

52) A one-to-many relationship between two entities is symbolized in a diagram by a line that ends with

A) two short marks.

B) one short mark.

C) a crow's foot.

D) a crow's foot topped by a short mark.

53) In what type of a database system is the entire central database duplicated at all remote locations?

A) partitioned

B) normalized

C) replicated

D) networked

54) Which of the following is a main disadvantage to a distributed database system?

A) lack of flexibility

B) susceptibility to data inconsistency

C) poor responsiveness to local users

D) requires more expensive computers

55) A data warehouse is composed of

A) historical data from legacy systems.

B) current data.

C) internal and external data sources.

D) historic and current internal data.

56) A data mart usually can be constructed more rapidly and at lower cost than a data warehouse because

A) a data mart typically focuses on a single subject area or line of business.

B) all the information is historical.

C) a data mart uses a Web interface.

D) all of the information belongs to a single company.

57) Tools for consolidating, analyzing, and providing access to vast amounts of data to help users make better business decisions are known as

A) DSS.

B) business intelligence.

C) OLAP.

D) data mining.

58) The tool that enables users to view the same data in different ways using multiple dimensions is

A) predictive analysis.

B) SQL.

C) OLAP.

D) data mining.

59) OLAP is a tool for enabling

A) users to obtain online answers to ad-hoc questions in a rapid amount of time.

B) users to view both logical and physical views of data.

C) programmers to quickly diagram data relationships.

D) programmers to normalize data.

60) Data mining is a tool for allowing users to

A) quickly compare transaction data gathered over many years.

B) find hidden relationships in data.

C) obtain online answers to ad hoc questions in a rapid amount of time.

D) summarize massive amounts of data into much smaller, traditional reports.

61) In terms of data relationships, associations refers to

A) events linked over time.

B) patterns that describe a group to which an item belongs.

C) occurrences linked to a single event.

D) undiscovered groupings.

62) ________ tools are used to analyze large unstructured data sets, such as e-mail, memos, survey responses, etc., to discover patterns and relationships.

A) OLAP

B) Text mining

C) Web mining

D) Web content mining

63) An alternative to using application server software for interfacing between a Web server and back-end databases is

A) CGI.

B) HTML.

C) Java.

D) SQL.

64) The organization's rules for sharing, disseminating, acquiring, standardizing, classifying, and inventorying information is called a(n)

A) information policy.

B) data definition file.

C) data quality audit.

D) data governance policy.

65) The special organizational function whose responsibilities include the technical and operational aspects of managing data, including physical database design and maintenance, is called

A) data administration.

B) database administration.

C) information policy administration.

D) data auditing.

66) Which common database challenge is illustrated by the text's discussion of receiving multiple pieces of the same direct mail advertising?

A) data normalization

B) data accuracy

C) data redundancy

D) data inconsistency

67) Detecting and correcting data in a database or file that are incorrect, incomplete, improperly formatted, or redundant is called

A) data auditing.

B) defragmentation.

C) data scrubbing.

D) data optimization.

68) As discussed in the Interactive Session: Technology, what problem was MySpace facing in its data management?

A) program-data dependence

B) data redundancy

C) scalability

D) data quality

69) Data cleansing not only corrects errors but also

A) establishes logical relationships between data.

B) structures data.

C) normalizes data.

D) enforces consistency among different sets of data.

70) Which of the following is NOT a method for performing a data quality audit?

A) surveying entire data files

B) surveying samples from data files

C) surveying data definition and query files

D) surveying end users about their perceptions of data quality

Chapter 10

1. greater pricing flexibility.

1. Compared to digital markets, traditional markets have- lower search costs.- stronger network effects.- higher delayed gratification effects.- higher transaction costs.

2. Compared to traditional goods, digital goods have- greater pricing flexibility.- lower marketing costs.- higher production costs.- higher inventory costs.

3. In general, for digital goods, the marginal cost of producing another unit is about zero. - True- False

4. The effort required to locate a suitable product is called- price discrimination.- search costs.- menu costs.- transparency costs.

2. richness

1. Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools.- clickstream tracking- customer tracking- collaborative filtering- filtering

2. The Internet shrinks information asymmetry.- True- False

3. The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?- ubiquity- personalization/customization- richness- interactivity

4. An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. - True- False

3. pop-up ad

1. Which of the following is an ad that opens automatically and does not disappear until the user clicks on it?- pop-up ad- controlled ad- portal ad- banner ad

2. Which of the following statements about m-commerce payments is NOT true?- Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea. - The cell phone in the United States is not connected to a wide network of financial institutions. - Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms.

- The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets.

3. Which of the following businesses utilizes the content provider Internet business model?- Amazon.com- eBay.com- CNN.com- Motocross.com

4. Which of the following is NOT one of the categories of services that are popular for m-commerce?- location-based services- financial services- games and entertainment- e-books

4. is still in its infancy.

1. In the United States, m-commerce- has become widely adopted.- is still in its infancy.- represents a major fraction of total e-commerce transactions.- is growing, due to the emergence of 2G networks

2. Which of the following statements about m-commerce payments is NOT true?- Use of mobile handsets as payment devices is already well established in Europe, Japan, and South Korea. - The cell phone in the United States is not connected to a wide network of financial institutions. - Japanese cell phones act like mobile wallets, containing a variety of payment mechanisms. - The three kinds of mobile payments systems used in Japan are mobile credit cards, mobile debit cards, and digital wallets.


4. Reducing the business process layers in a distribution channel is called- disintermediation.- BPR.

- market segmentation.- network effects.

5. True

1. What strategy was implemented by Stonyfield Farm in its use of blogs?- low-cost leadership- product differentiation- focus on market niche- strengthen customer and supplier intimacy

2. Disintermediation provides major benefits to the distributor.- True- False


4. All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.- True- False

6. True

1. Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.- transparency- asymmetry- complexity- imbalance


3. The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

- ubiquity- personalization/customization- richness- interactivity

4. Businesses retailing products and services directly via the Internet to individual consumers best describes- B2B electronic commerce.- C2C electronic commerce.- M-commerce.- B2C electronic commerce.

7. True

1. Retail consumer e-commerce is still growing at single-digit rates.- True- False

2. Amazon.com uses Web personalization as a major marketing tool.- True- False


4. Companies rarely use Web pages to analyze customer information.- True- False

8. C2C electronic commerce.

1. Net marketplaces- focus on continuous business process coordination between companies for supply chain management.- are industry owned or operate as independent intermediaries between buyers and sellers.- are geared towards short-term spot purchasing.- are more relationship oriented than private industrial networks.

2. Pure-play businesses- are an example of business-to-business electronic commerce.- do not sell a physical product.- are extensions of traditional bricks-and-mortar businesses.

- did not have an earlier existing bricks-and-mortar business before they went to the Internet.

3. eBay is an example of- a click-and-mortar business.- C2C electronic commerce.- B2C electronic commerce.- an online exchange.


9. virtual storefront


2. Which of the following is NOT a recent development in e-commerce?- growth of wireless Internet connections- online, interactive models for newspapers and other traditional media- use of blogs as a commercial medium- transformation of the music recording industry

3. Which of the following is NOT one of the categories of services that are popular for m-commerce?- location-based services- financial services- games and entertainment- e-books

4. Which of the following Internet business models does Amazon.com use?- information broker- transaction broker

- online service provider- virtual storefront

10. strengthen customer and supplier intimacy

1. Which Internet business model is Photobucket most closely aligned with?- service provider- content provider- portal- social network

2. Why are companies interested in setting up MySpace profiles for their products?- to bypass broadcast regulations for advertising to children- to gather data on MySpace users linking to them- to take advantage of free advertising- to create personal relationships with consumers


4. What strategy was implemented by Stonyfield Farm in its use of blogs?- low-cost leadership- product differentiation- focus on market niche- strengthen customer and supplier intimacy

11. True



3. Automobile manufacturing is an example of a vertical market.- True- False


12. disintermediation.


2. Which Internet business model is JR.com most closely aligned with?- virtual storefront- exchange- transaction broker- online marketplace

3. Reducing the business process layers in a distribution channel is called- disintermediation.- BPR.- market segmentation.- network effects.


13. search costs


2. Compared to traditional goods, digital goods have- greater pricing flexibility.- lower marketing costs.

- higher production costs.- higher inventory costs.

3. Digital goods are goods that are- produced digitally.- sold over digital networks.- delivered digitally.- used with digital equipment.

4. The organizational department responsible for handling customer service issues is the- service center.- customer support department.- call center.- sales department.

14. False





15. did not have an earlier existing bricks-and-mortar business before they went to the Internet.

1. Online marketplaces- save users money and time by processing online sales dealings.- provide a digital environment where buyers and sellers can establish prices for products.- create revenue by providing digital content over the Web.- sell physical products directly to consumers or individual businesses.

2. Pure-play businesses- are an example of business-to-business electronic commerce.- do not sell a physical product.- are extensions of traditional bricks-and-mortar businesses.- did not have an earlier existing bricks-and-mortar business before they went to the Internet.



16. clickstream tracking

1. The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology? - ubiquity- personalization/customization- richness- interactivity

2. Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools.- clickstream tracking- customer tracking- collaborative filtering- filtering

3. Tools that compare user behavior and interests to make purchasing recommendations to users are called ________ tools.- clickstream tracking- customer tracking

- collaborative filtering- filtering

4. A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)- exchange.- marketspace.- online marketplace.- e-hub.

17. True





18. True


2. EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.- True- False

3. An online syndicator aggregates content or applications from multiple sources, packaging them for distribution, and reselling them to third-party Web

sites.- True- False

4. Varying a product's price according to the supply situation of the seller is called ________ pricing.- menu- flexible- dynamic- asymmetric

19. True


2. Compared to traditional goods, digital goods have- greater pricing flexibility.- lower marketing costs.- higher production costs.- higher inventory costs.

3. Consumers selling goods and services electronically to other consumers best describes:- disintermediation.- C2C electronic commerce.- M-commerce.- B2C electronic commerce.

4. In general, for digital goods, the marginal cost of producing another unit is about zero. - True- False

20. service provider

1. Which of the following Internet business models does Amazon.com use?- information broker- transaction broker- online service provider- virtual storefront


3. Which Internet business model is JR.com most closely aligned with?- virtual storefront- exchange- transaction broker- online marketplace


21. save users money and time by processing online sales dealings.



3. Transaction brokers- generate revenue from advertising or from directing buyers to sellers.- save users money and time by processing online sales dealings.- provide a digital environment where buyers and sellers can establish prices for

products.- sell physical products directly to consumers or individual businesses.


22. call center.





23. B2C electronic commerce.

1. Businesses retailing products and services directly via the Internet to individual consumers best describes- B2B electronic commerce.- C2C electronic commerce.- M-commerce.- B2C electronic commerce.

2. An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers.

- True- False

3. Consumers selling goods and services electronically to other consumers best describes:- disintermediation.- C2C electronic commerce.- M-commerce.- B2C electronic commerce.


24. asymmetry

1. The integration of video, audio, and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?- ubiquity- personalization/customization- richness- interactivity



4. Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.- transparency- asymmetry

- complexity- imbalance

25. interactivity

1. Which of the following is an ad that opens automatically and does not disappear until the user clicks on it?- pop-up ad- controlled ad- portal ad- banner ad


3. Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools.- clickstream tracking- customer tracking- collaborative filtering- filtering

4. The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology? - ubiquity- personalization/customization- richness- interactivity

26. False





27. are industry owned or operate as independent intermediaries between buyers and sellers.


2. Pure-play businesses- are an example of business-to-business electronic commerce.- do not sell a physical product.- are extensions of traditional bricks-and-mortar businesses.- did not have an earlier existing bricks-and-mortar business before they went to the Internet.



28. False




4. Web sites cannot currently provide customers with call center interaction.- True- False

29. transformation of the music recording industry


2. Which of the following is NOT one of the unique features of e-commerce technology?- information density- transparency- richness- social technology

3. Which of the following is NOT a recent development in e-commerce?- growth of wireless Internet connections- online, interactive models for newspapers and other traditional media- use of blogs as a commercial medium- transformation of the music recording industry

4. Which of the following Internet business models does Amazon.com use?- information broker- transaction broker- online service provider- virtual storefront

30. dynamic

1. Podcasting allows subscribers to listen to live, streaming radio and other audio content.- True- False


3. An online syndicator aggregates content or applications from multiple sources, packaging them for distribution, and reselling them to third-party Web sites.- True- False

4. Varying a product's price according to the supply situation of the seller is called ________ pricing.- menu- flexible- dynamic- asymmetric

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