Mcommerce digest – Jan 16 - 22, 2012
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Transcript of Mcommerce digest – Jan 16 - 22, 2012
MCommerce Digest –Jan 16-22, 2012
Index
• Latest news in Mcommerce 16 – 22 Jan, ’12
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Mobile VAS market is predicted to be an INR 671 bn market by 2015: IAMAI. http://bit.ly/xASRjt
Smartphones and tablets predicted to multiply by the end of 2012. Click here to read more: http://bit.ly/wLzMiO
Digital banking to provide a significant source of revenue for banks by 2015. Click here to read more: http://bloom.bg/Ab5PqB
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Brands need to develop and optimize powerful mobile commerce sites which are accessible from a range of devices.http://bit.ly/zMbnCn
Latest news in Mcommerce 16 – 22 Jan, ‘12
Mobile commerce projects impressive results and indicate a growing trend in mobile purchasing. http://bit.ly/z4EEgQ
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In-app purchases predicted to rise upto $5.6bn, accounting for 64% of the total mobile app market revenue by 2015. http://bit.ly/z2Vlsl
Retailers are weighing tablets as a viable sales channel according to Adobe digital marketing Insights. http://bit.ly/x0ePN7
Latest news in Mcommerce 16 – 22 Jan, ‘12
Retailers need to adapt with consumers preferences as mobile purchasing habits continue to evolve. http://bit.ly/x9J2h0
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Highlights: 16 – 22 Jan, ‘12
Smartphones and tablets saw a significant purchase rise. Every source of revenue proved with their consumers sales figures and trends, that it has been a turning point for Mobile commerce.
As revenue from Mobile commerce grew around 230% in 2011 as compared to 2010, an average 83.8% of mobile visits came from an iOS device – iPad, iPhone or iPod Touch. A mobile optimized site is one way to go, which makes the results much more impressive for retailers.
Thus the M-commerce transactions is predicted to be worth $37bn (£24bn) in 2016 with in-app purchases accounting for the majority of the revenue.
Weekly Highlights
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