MCM Overview 200516

Proprietary Scanning TechnologyGhostery’s proprietary scanning technology provides the certainty of best-in-class results on the parentage and relationship of tags. Both historic and real-time data is available to meet all your needs from a complete domain audit or to quickly diagnose real time issues. With single page real-time results available in under 60 seconds, no other scanner provides the answers you need as quickly and as accurately.

Browser-Level Real User Metrics With customer data collected at the browser level - provided by millions of opt-in users of our Browser Extensions and Mobile Browsers - no othersolution provides as accurate a view into the impact of your technology on your customers’ experience with your site(s).

Largest Tracker Database, That’s Still Growing...With ad tech and martech solutions growing at an annual rate of over 50%,*keeping on top of all the vendors interacting with your site is a daunting task. All Ghostery products leverage our comprehensive tracker database of over 2200 trackers and 4500 scripts. As fast as new trackers are identified by our browser extension, we’re adding them to our database to allow your monitoring capabilities to keep up with your dynamic environment.

*ChiefMartech Lumascape 2016 vs. 2015: http://chiefmartec.com/2016/03/marketing-technology-landscape-supergraphic-2016/

360º DATA INTELLIGENCEGhostery MCM is the only tag performance monitoring platform available that combines both synthetic scanning and Real User Metrics, with zero implementation required. No tags to deploy, no software or appliances to install. Add in the most robust tracker database available and you’ve got the only solution that gives you the full picture.

SPEED UP, CLEAN UP, AND LOCK DOWN YOUR SITE TO MAXIMIZE REVENUE WITH GHOSTERY MCM

Ghostery’s MCM platform gives you complete visibility into how your site’s technology vendors are working for you. (Or against you!) Gain the confidence to take back control of your site, spend less time focusing on issues, and more time driving revenue.

US/CAN: [email protected] +1.917.262.2530

Contact us for a demo of MCM:

EU: [email protected] +44 (0)20.7031.8232

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GET IN CONTROL: KNOW YOUR VENDORSIt used to be that everything that appeared on a site was created and owned by that site. Now if you want to add new capabilities, features or functions to your site, there’s a vendor for that. Just add a snippet of Javascript to the relevant pages and you’re in business. With this dramatic increase in marketing technology vendors, and the prolific use of tag management systems by marketing departments and advertising agencies, new technology integrations are now delivered by many unknown hands.

Ghostery MCM gives you the tools to Audit, Monitor, and Manage each of your site vendors. We can help you uncover every vendor, the customer data they’re accessing and potentially sharing, and the effect they’re having on site performance.

AUDIT: UNCOVER WHO IS ON YOUR SITE AND HOW THEY GOT THEREThe first step toward gaining control of your technology vendors is to identify them, identify areas of concern and take action:

Detailed vendor listing allows you to learn more about each vendor and how its data management practices affect your customers.

Are they dropping cookies?Do they work with a competitor?How securely is their data managed?

Customizable reporting allows you to come prepared with the data you need to educate and gain buy-in on next steps from all departments.

Once your audit is complete, our professional services team can advise you on a Vendor Policies and Procedures that fits your needs.




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MONITOR: MINIMIZE MEAN-TIME-TO-RESOLUTION Reduce susceptibility to user-experience issues such as slow pages and mixed content warnings, as well as data leakage and regulatory actions, with real-time diagnostics and alerting.

Full domain monitoring gives you the most comprehensive view across your domains.

Custom-defined alerts mean you’ll be the first to hear about any new or blacklisted vendors appearing on your site, as well as any persistent performance issues.

Use our Latency Report to track and compare latency, revealing which vendors are impacting just your user experience vs. their performance across the globe.

Using Trackermap, our unique tag path visualization module, you can scan an individual page or your entire domain to get instant visibility into your vendor network and its performance.

Our Data Governance Report gives you an easy view, by vendor type, of what vendors are on your site, the pages they’re on, and cookies being dropped. Easily create your own custom views.

Data Governance Report




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MANAGE: CONTROL YOUR CUSTOMERS’ DATA AND EXPERIENCEAssign internal accountability to each of your vendors; compare your site to your competitors, and benchmark your progress.

Tag Latency Comparison (05/01/16 - 05/08/16)




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GHOSTERY IS A TRUSTED PARTNER OF:


Use Trackermap to scan and QA all vendor tags prior to implementation, ensuring their performance and network meets your policies’ requirements.

Keep track of each tag’s purpose and owner in MCM’s tag module, allowing quick identification and resolution of unqualified 3rd parties.

Compare real-time performance to historic trends to spot repeat offenders or patterns that could lead to site vulnerability.

Be ahead of the trends by using our Benchmarking Report to compare your site’s performance against those of your competitors. Uncover their emerging campaigns and marketing tactics.

Access your personal professional services team of industry experts to leverage current trends and best practices.

Track latency to see which vendors are impacting your users’ experience, see how those vendors perform across the globe with our detailed vendor analytics.

MCM Overview 200516

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