McLuhan, Toffler, and Transmedia
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Transcript of McLuhan, Toffler, and Transmedia
Toffler, McLuhan, and Transmedia
There appears to be some theoretical
connects between Toffler’s
Prosumerism…
McLuhan’s Global Theater…
And what we now call Transmedia Storytelling.
The audience wants to have a role in their entertainment.
The Global Theater
McLuhan’s
Social Media Predictions (1960s-70s)
Dig
ital
McL
uh
an a
nd
Tra
nsm
ed
ia
With electric technology, the consumer will become the
producer.
What we do as prosumers has
social value.
Toffler predicted WEB
2.0/social media.
Case was a ‘disciple’ of
Toffler.
Case founded AOL and
merged with Warner Studios
Case, and the ‘prosumer’
concept, influenced the largest
media industry in the world.
The Toffler influence on Transmedia
70s 80s 90s
00s
Crossing the
Transmedia Marketing Chasm
Chasm
Mainstream
Channel Surfers
Pragmatists Conservatives Skeptics
TV Premiers Film’s Opening Weekend
Season 2, Second Week in theater, sometimes the second film.
Netflix [for film and TV] re-runs and syndication [for TV.]
Early Adopters
Comics, Online Books, ARGs, Fan-Fiction, Video Games, Apps, Social Gaming
Story fans
Parables Today
Consulting