McLeod Business Library1 McLeod Business Library Room 2034, Alan B. Miller Hall College of William...

McLeod Business Library 1

McLeod Business LibraryRoom 2034, Alan B. Miller Hall

College of William and MaryMason School of Business


What is the McLeod Business Library?

• Multi-purpose state-of-the-art information center.

• Provides access to selective references in print and electronic formats.

• Provides unique opportunities for patrons to perform research in practical and “real world” situations.


Research Assistance

• The Business Library has two professional business librarians to assist you.

• They are available Monday through Friday from 9:00 A.M. to 5:00 P.M. Appointments are recommended.

• If the business librarians are not available reference questions may be submitted in writing for a response within 24 hours.


Research Assistance (Cont’d)

• Reference questions may also be submitted:

By e-mail to: [email protected]


The Print Collection

• Reference – General business collection of printed materials to support the business curriculum.

These materials may not be removed from the McLeod Business Library.


The Print Collection (Cont’d)

• Popular Business Books – A collection of business-related books for easy reading. These books may be checked out for a period of 28 days.

• Periodicals – A concise collection of business-related periodicals.

• Tabloids – Advertising Age, Barron’s, The Chronicle of Higher Education, Financial Times, Inside Business, and Wall Street Journal.


The Print Collection (Cont’d)

• Local tabloids – The Daily Press and Virginia Gazette

SEC Files – Microfiche files of companies on the NYSE, ASE, and NASDAQ from 1978 through 1998.

• Ready Reference – Dictionaries, thesaurus, telephone directories, campus directory, etc.


Video Tapes & DVDs• The McLeod Business Library holds a

small collection of business-related video tapes and DVDs.

• These materials are available for seven-day checkout.

Organizational Behavior

Tape 1


Reserves• The McLeod Business Library offers a

reserve disbursement service for:– Class readings,– Supplemental texts,– Video materials, and– Software.

• Allows reliable, equitable access to materials.

• Materials may be checked out from the Business Library information desk.


Electronic Resources• The Business Library offers a variety of

electronic databases for business research.

• Patrons may research topics such as:– Marketing and media,– Investment data,– Financial information,– Stock reports,– Tax news, and– Business data on both U.S. and international

businesses.


Baseline• Contains information on about 7,000 U.S.

companies. You may:– Perform equity research,– Create a comparative table of financial

information, and– Sort the database and list companies according to your selected criteria.


Bloomberg

The Bloomberg Professional service

integrates data, news, analytics, multimedia

reports and e-mail onto a single platform. An

intrinsic feature of this program is its analytic

ability, helping clients

understand the markets

by means of real-time tools.

BizMinerThe database provides industry statistical reports, offering industry financial analysis benchmarks for more than 5,000 lines of business and industry market trends on thousands more. Market analysis reports are available at the national and local levels.


Business Monitor Online

• The database provides coverage of country markets across the world.

• Features daily news analysis; risk assessment; currency and debt developments; forecasts over a 5-yearhorizon; and country-comparative risk ratings.



Checkpoint

• Resource of complete tax libraries and tax news.

• Contains federal, state, local, and international tax research materials.


EBSCOhostBusiness Source Complete

EBSCOhost provides:

• Full text for more than 2,950 business journals.

• Articles in .pdf format for more than 300 of the top scholarly journals dating as far back as 1922.

FactivaFactiva is a joint venture between Dow Jones & Reuters. The database includes global content with the Dow Jones and Reuters Newswires as well as the Wall Street Journal.

Factiva offers multiple language Interfaces content covering nearly 8,000 sources.

Business Library 17


Faulkner’s Advisory for IT Studies

A web-based database that contains a virtual library of reports covering technology areas such as IT infrastructure, telecom, data networking, wireless communications, security, enterprise systems, the Internet and World Wide Web, as well as technology vendors.

First Research• First Research is a leading industry intelligence

database. • This program provides profiles with

information synthesized from hundreds of sources.• Each Industry Profile is

updated quarterly and e-mail alerts are available to alert researchers of new data.


Freedonia Focus

A collection of industry market research - over 700 reports covering 18 industry sectors.



Hoover’s• Provides a business-oriented perspective on

topics such as company and industry information, money management, career development, and news.

• Includes company profiles, competitors, key people, competitive landscapes, comparison data, financial data, and market data.

MarketLine AdvantageOffers company, industry, and country intelligence. This includes SWOT analyses, 12,000 company profiles, 16,500 company capsules, case studies, industry profiles in 215 countries and 46 political and geographicgroupings.The program includescase studies and management reports. A daily news feed is alsoincluded.

Business Library 22


MarketResearch.com Academic

MarketResearch.com Academic offers access to market research reports. Students have access to a fully searchablerepository of market research reports on dozens of topics.

Mergent Horizon• Provides the capability for finding,

filtering and organizing information about companies and industries.

• Information is provided on morethan 6,200companies that are traded on the NYSE, AMEX andNASDAQ.



Mergent Online

Offers easy access to:– 15 years of financial statements included in

the Mergent Online database, Country Reports, Industry Info

– More than

10,000 real-time

SEC (EDGAR)

filings.

Mergent WebReportsOnline database that includes company

annual reports, prospectuses, industry reports and other company related documents in PDF image formats. Access more than 300,000

documents covering over 50,000 global companies from over 100 countries.

Business Library 26


Mintel Oxygen

A series of research reports covering the U.S. and European marketplace. Each market research report combines data and analysis of the competitive landscape, market-share analysis and consumer profiles.

Morningstar Direct

A web-based research platform that connects investment professionals directly to Morningstar’s full universe of investment research and data (including current and historical).

The program equips theuser with customizable tools for selecting, developing, and monitoring investments.


Net Advantage

A comprehensive source of analysis on industries, along with

analysis of the major

companies in a given

industry.


OneSource Global Business Browser

• It is accessed by first opening the Reference USA database and then selecting International Businesses.

• The database has information on morethan 3 million international businesses from the United States and around the world.



OneViewSimmons Market Research Bureau program allows exploration of a single source measurement of:– Major media, – Products, – Services, and– In-depth consumer demographic characteristics figures and statistics.

Plunkett Research Online• Offers business intelligence, industry trends,

statistics and market research. Results may be presented in a variety of report formats.

• Has more than 30 industry sectors organized in industry research centers.

• Each research centerincludes a search function,links to statistics, and a market research and trendspage.



ProQuestProQuest’s ABI/INFORM Global provides:• Copyright-cleared access to more than 900 business

journals, • Many other current periodicals and newspapers that you can search or browse, and• Abstracts of material from 1971 onwards and full text from 1986.


ReferenceUSA• An Internet-based directory service. • Database contains information on more than 14 million U.S. and Canadian businesses.• Also includes

more than threemillion inter-national

businesses.


S&P Research Insight(Formerly Compustat PC Plus)

• Database has 20 years of annual, 12 years of quarterly, seven years of business and geographic segment, and 240 months of stock prices and

dividend data. • Financial and stock market data for more than 10,300 U.S. and Canadian companies.


S&P Research Insight (Cont’d)

• You may: Prepare reports such as company financials, stock

performances and company-to-industry comparisons,

Perform credit analyses to evaluate credit risk, cash management and industry trends,

Analyze the financial condition of potential suppliers and major customers, and

Evaluate a company’s vulnerability to merger or acquisition.


Standard Rate and Data Service (SRDS)

• This database catalogs more than 100,000 U.S. and international media properties. More than 21,000 listing updates are made every month.

• SRDS provides accurate, up-to-date media information — including detailed ad rates, dates and contact data.


ThomsonOne.com Investment Banking• Includes information on corporate, industry,

and market financials.• Offers historical research and statistics as well

as five-year forecasts.• Draws information from Datastream,

Worldscope, Extel, I/B/E/S, Compustat, SEC, Interactive Data Corporation, ILX Systems, and Global Access.


Value Line Investment Survey

• Contains information on approximately 1,700 stocks, more than 90 industries, the stock market, and

the economy. • Three main sections:

– Summary & Index,– Ratings & Reports, and– Selection & Opinion.

WRDS – Wharton Research Data Services

A web-based data management system that allows faculty and students to retrieve

information from a wide variety of financial, economic, and marketing data sources.



Database User Guides• Each database in the McLeod Business

Library has a User’s Guide.

• Each guide offers:– Step-by-step instructions and– Graphical views of the actual computer screens.

• Guides are located on shelves near the computer workstations and electronically on the Business Library website.


Laptops in the McLeod Business Library

• The Business Library has 28 carrels, each of them is set up with power outlets and data connections.

• There are power outlets available in many other locations throughout the Business Library.

• The Business Library is also configured for wireless networking.


Business Library Website• The Business Library website address is:

http://mason.wm.edu/about/library

• The website offers:– Information about the Business Library,– Descriptions of the databases available,– Links to other business databases such as

Lexis Nexis Academic and STAT-USA,– Electronic versions of the Library Guides

provided to assist you in your research,


Business Library Website (Cont’d)

• The website offers (Cont’d):– A listing of the services the Business Library

provides,– Links to electronic copies of the Database

User Guides,– Frequently Asked Quetions,


Business Library Website (Cont’d)

• The website offers (Cont’d): – Numerous business research links. These

links connect you to websites that have information in various topics, including:

Accounting, annual reports and SEC filings, business plans, finance, investment, marketing, small business resources, and others.


Copier

• The Business Library has a copier that copies letter or legal size material.

• The copies are five cents per page. • The machine takes the College of William

& Mary Express card for payment.• For patrons without an Express card,

contact a member of the Business Library staff for assistance.

Scanner

• The Business Library copier has a scanning capability.

• Patrons may use the scanner to scan documents and send them to an e-mail address of their choice.

• There is no charge for the use of the scanner.



Hours• The McLeod Business Library’s regularly

scheduled hours are posted near the Business Library door and on its website. Please refer to the website for any short term variations in the regular hours (i.e., holidays, interim periods, etc.).– Monday – Thursday 9:00 A.M. – 10:00 P.M.

– Friday 9:00 A.M. – 5:00 P.M.

– Saturday 11:00 A.M. – 6:00 P.M.

– Sunday 2:00 P.M. – 10:00 P.M.


Location

• The McLeod Business Library is located in Room 2034 on the second floor of Alan B. Miller Hall.

• Miller Hall is on Ukrop Way on the campus of the College of William & Mary.


Policies

The McLeod Business Library is intended for the research of business topics, not as a general computer lab, therefore:– No e-mail,– No electronic chatting,– No letter writing, and– No personal communications.

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