MCINTOSH LABORATORY, INC. mcintosh/mcintosh...2016 Photoshoot Extensive set of lifestyle photos...

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Transcript of MCINTOSH LABORATORY, INC. mcintosh/mcintosh...2016 Photoshoot Extensive set of lifestyle photos...

  • MCINTOSH LABORATORY, INC.

    • FOUNDED IN 1949

    • HANDCRAFTED FINE AUDIO PRODUCTS MADE IN BINGHAMTON NY, USA

    • 150+ EMPLOYEES WITH PASSION FOR MUSIC AND BRAND

    • COMMITMENT TO PERFORMANCE EXCELLENCE, QUALITY & CUSTOMER SERVICE

    • DISTRIBUTED GLOBALLY IN OVER 75 COUNTRIES

  • MARKETING

    PRODUCT AWARDS2016 - 2017

  • MARKETING

    AWARDS

    MA5200

    Diapason d'Or 2015 Hi-Fi Award (France)

    “Irreproachable stereo image that gives the

    impression you are listening to live music

    instead of a recording.”

    MC452 and C2500

    2016 Sound+Image Award for Pre/Power

    Amplifier of the Year Over $20,000 (AUD)

    (Australia)

    “This pre/power combo amongst the best

    we’ve had in-house" with its "detailed, tight

    and powerful low frequencies fortifying the

    foundation to the musical experience."

  • MARKETING

    AWARDS

    RS100

    What Hi-Fi Star of CES 2016

    C1100

    Stereo Sound Grand Prix 2015 Award (Japan)

    “Delivers a rich and accurate body of

    sound.”

    5th Grand Prix award McIntosh has won

  • MARKETING

    AWARDS

    MCD550

    HiFi Review Magazine 2015 Product of the

    Year (Hong Kong)

    “A very realistic sound field, if I close my eyes

    it's as if the piano and drums are in front of

    me no less than 3 or 4 meters away.”

    MC152

    Hi-Fi World Best Amplifier 2015 (United

    Kingdom)

    “Big, spacious sound” and “the traditional

    McIntosh strength of exercising a firm grip

    over virtually any loudspeaker.”

  • MARKETING

    AWARDS

    C22

    The Absolute Sound 2016 Product of the

    Year

    “Absolutely lovely, completely involving and

    beautiful… everybody should hear it just to

    experience how beautiful music

    reproduction in the home can be.”

    MA8000

    Speaker Shack Reference Product Award

    (United Kingdom)

    “A formidable Integrated Amplifier which is

    not short on anything… just feels effortless in

    the way it portrays the music.”

  • MARKETING

    AWARDS

    RS100

    Diapason d'Or 2016 Hi-Fi Award (France)

    “High quality, remarkable tonal balance.”

    C52

    Tone Audio Magazine 2016 Exceptional

    Value Award

    “The Death Star of high end audio. You will

    rule your world with the C52. Cool as all this

    is, it sounds fantastic too. No one combines

    just the right amount of bling and

    performance as McIntosh.”

  • MARKETING

    AWARDS

    MC275 and C22

    The Absolute Sound 2017 Editor’s Choice

    Award

    MC275: “Distortion and noise are far lower

    than ever, bandwidth higher, dynamic range

    wider, transparency greater, and transient

    response better than ever.”

    C22: “By any measure or standard this is a

    triumph of tube technology that for sheer

    sonic pleasure would be difficult to beat.”

    MC275

    Stereophile 2017 Recommended

    Component Award

    “Good audio engineering is timeless.”

  • MARKETING

    AWARDS

    MP100

    Hi-Fi News Highly Commended Award

    “This is a clean-sounding, detailed,

    commanding phono amp that also

    represents excellent value. It’s compact,

    beautifully-made in the McIntosh manner

    and easy to use. Once the features are

    accounted for, especially XLR balanced out,

    you realize that it’s actually something of a

    bargain.”

  • PRODUCT REVIEWS2016 - 2017

    MARKETING

  • MARKETING

    REVIEWS

    MHP1000

    “Hands down the best closed-back

    headphones I’ve heard to-date... It will keep

    any headphone aficionado happy.” – HIFI

    Insider

    MC301

    An “undefined attribute” of simply enjoying

    listening to it and the music you're playing.

    “This is so definitely McIntosh, with goose

    bumps guaranteed!” – Stereo+ (Norway)

  • MARKETING

    REVIEWS

    C47 and MC302

    “Very flexible and good at big movements, rich

    and unrestrained on expression of emotion. In

    both the voice and musical instruments, they are

    full of determination without even the slightest

    hesitation.” – HiFi Review (Hong Kong)

    C1100

    “Distortion is very low indeed at just 0.00009 -

    0.0005%... The C1100 remains one of the more

    neutral” tube preamps we’ve heard. – Hi-Fi News

    (United Kingdom)

  • MARKETING

    REVIEWS

    C52

    “While this preamp provides a tidal wave of

    sound, it also shows off a good amount of

    detail... I keep hearing more stuff packed into

    the crevices of the music.” – New Record Day

    C47

    “A device designed without compromise… The

    highs are not aggressive, and the medium is

    transparent, very clear and detailed. The bass

    is clean and precise.”– Son & Image (Canada)

  • MARKETING

    REVIEWS

    MX160

    “Performs at a level we have hardly ever heard before… The sound effects are so clear you can almost reach out and touch them.” – Stereo+ (Norway) Highly Recommended

    C52 and MC301

    C52 is a “modern preamplifier that comes with all the latest bells and whistles… [a] battleship of a preamplifier.” MC301 has “plenty of grip available but little or no sense of the edginess that can often accompany serious power.” – Hi-Fi+ (United Kingdom)

  • MARKETING

    REVIEWS

    D150 and MCT450

    “Oh. My. Goodness. Disc after disc of glorious

    high resolution sound… The two devices just

    ran happily and unobtrusively, doing what

    they were asked, and doing it to the highest

    possible audible standards... This is truly

    impressive gear.” – Audio Esoterica (Australia)

    MX160

    “The MX160 impressed with noble tone,

    elegance and Hi-Fi feelings that other

    competitors cannot offer… It can satisfy your

    needs on hi-end Hi-Fi, home theater and two

    channel music.” – HiFi Review (Hong Kong)

  • MARKETING

    REVIEWS

    MT5

    “…ease of use and breadth of ability… [a]

    gratifying stable sense of tone… grounded in

    its timing, firm and assured in progress, with

    cleanly delineated intervals between notes…

    delivered dynamic contrasts seemingly

    greater than hi-res digital.” Awarded 5 out of

    5 Globes – Hi-Fi World (United Kingdom)

    C1100

    “The C1100 is outstanding... Factor in

    reputation, dealer support and all the other

    things that make a Mac a Mac, and the

    C1100 is a fantastic preamplifier any way you

    look at it.” – Tone Audio

  • MARKETING

    REVIEWS

    MA7900

    “There aren’t many better amplifiers better

    beyond this one.” – Stereo Magazine

    (Germany)

    MC301 and C52

    “Smooth? You bet. Realistic timbre? Check.

    Instruments and voices sound staggeringly

    realistic with no edge or glare whatsoever?

    Got it… the sound is never less than

    engaging and immersive… cranking the

    volume always feels right.” – Tone Audio

  • MARKETING

    REVIEWS

    RS100

    “The power is immense yet open and

    controlled. The clarity is spot-on. The level of

    bass is where it ought to be, and the balance

    between the top frequencies and the

    bottom is unbelievably sweet.” – T3 Magazine

    (United Kingdom)

    MT5

    “A truly capable high-end turntable that

    stands up to any class rival.” – What Hi-Fi?

    (United Kingdom)

  • MARKETING

    REVIEWS

    C2600

    “Lately, I've reviewed a few preamplifiers that

    are priced much higher than this preamp,

    but when I put the McIntosh C2600 in my

    system I was pleasantly surprised. I was not

    only surprised with its sonic performance, but

    that this performance comes with so many

    features.” – EnjoyTheMusic.com

    MB50

    “Despite its diminutive stature, it's all

    McIntosh… A flat out steal... recommending

    the MB50 is the surest bet in some 20 years of

    reviewing gear.” – Tone Audio

  • MARKETING

    REVIEWS

    RS100

    “The soundstage cast by the RS100 pair was

    satisfyingly wide… Unlike many other wireless

    speakers, the RS100s’ presentation also had a

    panoramic quality, the soundstage far

    exceeding the boundaries of the speakers.” –

    SoundStageSimplifi.com

    MC75

    “The MC75s could play loudly with so little

    strain that I learned to be careful with the

    volume knob… powerful, quiet and flexible,

    and they should mate well with a wide range

    of speakers.” – TheAudioBeat.com

  • MARKETING

    REVIEWS

    MVP901

    “Edge detail, color, focus, and smoothness of

    image movement were all a cut above - and

    by a cut above, I mean the best I’ve seen

    from DVD... the MVP901 presented this and

    other films on DVD as cleanly, clearly, and

    vividly as I’ve ever seen.” –

    SoundStageAccess.com

    More reviews in the works…

  • MARKETING

    PRODUCT PLACEMENT

    MARKETING

  • MARKETING

    PRODUCT PLACEMENT

    Celebrities and musicians are always interested in acquiring

    McIntosh for their personal or professional use

    Movies and TV shows also seek out McIntosh when trying to

    convey a certain mood or character trait

    We will continue to evaluate all these requests and move

    forward with those that will best promote the brand

  • EVENTS

    MARKETING

  • MARKETING

    EVENTS 2016

    GRAMMYs

    February 11, 2016 in Los Angeles, CA

    Together with Sonus faber and Pryma, provided audio

    systems at private awards ceremony for the GRAMMYs

    Producers & Engineers Wing

    Attended by many music industry insiders who were

    exposed to all the brands

    Alice Cooper Solid Rock Foundation “Rock & Roll Vampire

    Bash”

    Donated custom MT5 to charity auction to benefit

  • MARKETING

    EVENTS 2016

    Ferrari Challenge 2016

    Sponsored 6 Ferrari Challenge events at some of the most acclaimed racing circuits in North America

    A complete system was setup for brand exposure to HNWI and luxury buyers

    McIntosh logo on all race cars

  • MARKETING

    EVENTS 2017

    Dealer Events

    Participated in over 10 dealer events in 2016

    Expanding to over 30 in 2017

    Funding or product support

    Graphics support with enough lead time

    In-store events or partner with local

    organizations at on-location specialty events

    Factory personnel on site

    Product giveaways

    Facebook geotargeting promotion

  • MARKETING

    EVENTS 2017

    Audio Shows

    AXPONA

    LA Audio Show

    Rocky Mountain Audio Fest

    Dick’s Sporting Goods Open

  • MARKETING

    EVENTS 2017

    Ferrari Challenge 2017

    Partnering with Ferrari again on the 2017

    North American Ferrari Challenge

  • VIDEOS

    MARKETING

  • MARKETING

    VIDEOS

    2016 – SoundStage! Network

    May 2016

    • Company history and tour

    • Autoformer technology

    June 2016

    • MC275

    July 2016

    • Home Theater and Wireless Streaming

    2017

    New McIntosh corporate video and factory tour

    Product overview videos detailing new products

    Additional videos from independent media platforms

  • ADVERTISING2016 - 2017

    MARKETING

  • MARKETING

    ADVERTISING

    Digital

    Popular industry sites

    • www.stereophile.com

    • www.soundandvision.com

    • www.analogplanet.com

    • www.audiostream.com

    • www.tonepublications.com

    • www.soundstage.com

    Promoting new products or promos

  • MARKETING

    ADVERTISING

    Print

    The Absolute Sound

    Tone Audio

    Developing new print ad

    • Clean and less cluttered design

  • SUMMARY

    MARKETING

    13 Awards

    21 Reviews

    17 Events

    3 Videos

    Digital and Print

    Advertising

  • MARKETING

    WORLD OF MCINTOSH TOWNHOUSENew York City

    MARKETING

  • MARKETING

    TOWNHOUSE

    Hosted Events

    Hosts a wide variety of private events &

    meetings for companies like Microsoft, DTS,

    Google, UBS, Roc Nation, Moët & Chandon,

    Ferrari, Nikon and GQ

    Popular film location for TV shows and movies

    (Mr. Robot, Law & Order: SVU)

    All have been great for brand exposure

    In 2017 we will be focusing more on the lead

    generation and sales aspect of these events

  • MARKETING

    TOWNHOUSE

    Direct Connection Series

    Partnership between McIntosh Group and

    Republic Records

    Provides an intimate look at the history of timeless

    music through artist storytelling and candid

    interviews

    Exposes invited media and VIPs to McIntosh

    Group brands and aligns us with high level of

    music talent

    Participants so far have included Academy

    Award® and Grammy Award® winning artists

    such as Giorgio Moroder & John Mellencamp

  • MARKETING

    TOWNHOUSE

    2016 Photoshoot

    Extensive set of lifestyle photos

    Available for your advertising and marketing use

    Download photos on Dealer Dashboard

  • MARKETING

    SOCIAL MEDIALast 12 Months

    MARKETING

  • MARKETING

    SOCIAL MEDIA

    4 Main Platforms

    FACEBOOK

    • 18% growth in past 12 months

    • Over 66k fans

    INSTAGRAM

    • 133% growth in past 12 months

    • Nearly 20k fans

    TWITTER

    • 11% growth in past 12 months

    • Nearly 5,500 followers

    YOUTUBE

    • Currently underutilized

    • Looking to better leverage it in 2017

  • MARKETING

    WEBSITE

    MARKETING

  • MARKETING

    WEBSITE

    2017 Redesign

    We will redesign our website with four main goals:

    • Mobile friendly

    • Modern design

    • Fast response time

    • Continued social media integration

  • MARKETING

    NEW PRODUCTS

    MARKETING

  • MARKETING

    NEW PRODUCTS

    MA8900 Integrated Amplifier

    Replaces MA7900

    200 Watts per channel

    Autoformers for 2, 4 or 8 Ohm speakers

    DSD256 support added

    HXD® headphone amp added

    Shipping June 2017

  • MARKETING

    NEW PRODUCTS

    MA8900 Integrated Amplifier

    New design features

    • DA1 Digital Audio Module

    • Upgradable; can be replaced by future

    modules to keep MA8900 current with

    all the latest digital audio formats and

    technologies

  • MARKETING

    NEW PRODUCTS

    MA8900 Integrated Amplifier

    New design features

    • McIntosh Monogrammed Heat Sinks

    • They are so efficient at dissipating heat that they warrant the McIntosh “Mc” logo being built into them

  • MARKETING

    NEW PRODUCTS

    MCD350 SACD/CD Player

    2-channel, 32-bit/192kHz DAC

    Outputs

    • Fixed balanced and unbalanced

    • Coax and optical

    • No variable outputs

    • No MCT output

    Shipping July 2017

  • MARKETING

    NEW PRODUCTS

    MT2 Turntable

    MSRP: $ 3,000

    Shipping: July 2017

  • MARKETING

    OPEN DISCUSSION:How can we improve?

    Any specific thoughts on:

    website redesign

    product videos

    product reviews

    collateral materials

    MARKETING

  • THANK YOU