McGraw-Hill/Irwin Business Research Methods, 10e Dosen: Prof. Dr. Ir. Ujang Sumarwan, MSc Chapter 16...
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Transcript of McGraw-Hill/Irwin Business Research Methods, 10e Dosen: Prof. Dr. Ir. Ujang Sumarwan, MSc Chapter 16...
McGraw-Hill/IrwinBusiness Research Methods, 10e
Dosen: Prof. Dr. Ir. Ujang Sumarwan, MSc
Chapter 16Chapter 16
Exploring, Exploring, Displaying, and Displaying, and Examining DataExamining Data
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Learning Objectives
Understand . . .• That exploratory data analysis techniques
provide insights and data diagnostics by emphasizing visual representations of the data.
• How cross-tabulation is used to examine relationships involving categorical variables, serves as a framework for later statistical testing, and makes an efficient tool for data visualization and later decision-making.
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PulsePoint: Research Revelation
67 The percent of college students who see nothing unethical about swapping or downloading digital copyrighted files (software, music, movies) without paying for them.
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Research Values the Unexpected
“It is precisely because the unexpected jolts us out of our preconceived notions, our assumptions, our certainties, that it is such a fertile source of innovation.”
Peter Drucker, authorInnovation and Entrepreneurship
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