Market Creation GroupStrategically Creative Marketing For A Technology World

demandmcg.com

MCG is...A strategically creative marketing firmFor a technology world of emerging and large companieswho want new ideas andinnovative marketing.

Market Creation Group

demandmcg.com

We do these six things really well

StrategicMarketing

Interactive Demand Gen

Web & Corporate Design

Messaging &

Copywriting

Search & Social Media

Product Marketing

Market Research &

Strategy

Market Creation Group

demandmcg.com

How It All Comes Together

PlanExecution

Next

Strategy

• Automation and Tracking Systems

• Creative

• Brand & Identity

• Demand Generation

• Online Marketing

• Measurement

• Decisions

• Repeat Successes

• Nurture

• Research

• Persona & Use Cases

• Customer Interviews

• Marketing Roadmap Development

• Tactical Execution Plan

Market Creation Group

demandmcg.com

“Our experience with the Market Creation Group was excellent. Through the project the team worked on, they proved to be responsive, smart, great at developing and communicating status on project plan, and on time and on budget.”

-Cynthia Carpenter, President & COO at SinglePipe Communications

Building an Effective Strategy• Let the Personas & Use Cases drive the

strategy/plan

• Focus on audience

• Focus on competitive advantages/strengths

• Focus on strategy that can easily be executed!

• Laser focus on ROI

Countdown: Why Companies Hire MCG: #8

demandmcg.com

"When VisionTEK needed marketing assistance for our largest tradeshow event of the year we turned to MCG, and they delivered. In a few short weeks, MCG developed a comprehensive marketing plan, implemented a direct mail campaign and built a dynamic, database-driven website for us. I don't know of any other agency that could have made all of this happen so quickly without sacrificing quality. "

- Frank Traylor, President/CEO, VisionTEK

Product Launch Capabilities• Dedicated resources are not impacted

• Generate great ideas for launching and promoting

• Collateral Development (with message development)

• Demand Generation Programs for new product launches

• Laser focus on ROI

Countdown: Why Companies Hire MCG: #7

demandmcg.com

“We are pretty demanding on our partners at Level 3, and the Market Creation Group delivers flawlessly. We confidently rely on them to provide a range of marketing services from strategic consulting to tactical campaign execution. They are consistently on time and on budget for their deliverables to us. I would recommend the Market Creation Group highly to anyone in the technology or telecommunications marketing space.”

-Barbara Dondiego, VP Marketing, Level 3 Communications

Overall Product Marketing Expertise• Message Development

• Collateral Development

• Site Development

• Campaign creation

• Laser focus on ROI

Countdown: Why Companies Hire MCG: #6

demandmcg.com

Focus on Demand GenerationSales Driven Marketing (not just conversions but more on

results)

• SEO/PPC

• Online creative expertise

• Cost-effective demand generation programs for maximum impact

• Closely watch new opportunities and Pipeline acceleration programs

• Laser focus on ROI

Countdown: Why Companies Hire MCG: #5

demandmcg.com

Web Design that nails it

• Integration with data-driven systems

• Marketing Automation, CRM systems, other proprietary

• Balance of look/function/navigation

Countdown: Why Companies Hire MCG: #4

demandmcg.com

“I would highly recommend the MCG team to other companies in need of marketing services, web design and web development.”

-Frank Traylor, President/CEO, VisionTEK

Advanced Integration ExperienceComplex Demand Generation Tools

• Marketing Automation Systems such as: Eloqua, Manticore, Neolane, Marketo

• Integration with CRM systems (Salesforce.com, others)Integration with back-end systems:

Integration with back-end systems:

• CMS: Drupal, WordPress, Custom Development

• Other Databases

Countdown: Why Companies Hire MCG: #3

demandmcg.com

Ability to take complex technology concepts and capabilities and turn it into a Human-Focused StoryBrand Development | Message Development

Countdown: Why Companies Hire MCG: #2

demandmcg.com

The Team!Senior level executives from the B-to-B tech marketing

world, who know how to roll-up their sleeves

• Brett Schklar, President and Founder

• Tracy Williams, Director of Marketing

• Coreen Nickerson, Strategy & Research

• Laurel Brozovich, Web Copywriter and Project Specialist

• Keith McCurdy, Art Director

• Dan Stratford, Search Marketing Director

• Mark Stiltner, Copywriter & Creative Strategy

• Christy Schindler, Account Executive

“MCG is our go-to team for everything from market research and strategic planning, to web development and demand generation. They have an in-depth understanding of our business, and we can count on them to always deliver a measurable ROI.”

-Kazutaka (Kobby) Kobayashi, Director of Marketing, Verio

Countdown: Why Companies Hire MCG: #1

demandmcg.com

Focus our efforts on pipeline growth and sales… not just conversions.

Complete marketing capabilities with nearly ALL B-to-B technology background

We are not an agency

Focus on: • Strategy Development

• Product Launch

• Product Marketing

• Demand Generation

Tackle Strategic Planning, while managing andexecuting the tactics to support the strategy

Sales-Driven Marketing

demandmcg.com

Our Customers Tell the Best Story

“We had a significant amount of planning and work, and very little time to get our company launched to market. The Market Creation Group provided just the right amount of strategic planning and execution abilities to get us launched successfully, and get our company into the market!”

- James Hietala, Director of Product Marketing, ControlPath

“MCG is smart, and brings a deep knowledge of marketing. They understand the needs of early stage companies, and can help prioritize strategy, tactics and budgets, knowing that they typically face significant demands without never-enough resources. We have worked with MCG on different projects, and MCG consistently translates complicated technology into clear, understandable and compelling messages.”

- Norman Birnbach, President, Birnbach Communications

Market Creation Group

The Details...

demandmcg.com

Marketing = Art + Science

Success = Strategy +

Implementation

Have a great Product

Know Your Audience

Winning = Different x

Better

Measure or DIE

Our Principles That Guide Your Results

The Details

demandmcg.com

What MCG Can Do for You

Measuring the Results

Track and Analyze Compare to Goals Reporting Integrate with Existing Technology/Systems

Telling the Story

Identity Sales Materials Web/Interactive Demand Generation

Building the StoryMessage Platform Content Development Position Identification in

the Marketplace Differentiation

Setting the Stage

Go-to-Market Planning Market Research Customer Analysis New Market Identification

The Details

demandmcg.com

• Market Assessment

• Customer Analysis

• Metrics Implementation

• Segmentation

• Market Analysis

• Determine the Definition of a Qualified Lead

• Build-out of Marketing Plan

• Determining the right Marketing Mix

• Competitive Assessment

• Targeted and Measured Demand Generation

• Channel Marketing

The most effective way to spend limited marketing dollars is to understand the world in which your prospects and customers play.

Setting the Stage - The Strategy

The Details

demandmcg.com

Building the Story

• Demand Generation Framework

• Brand Development

• Messaging Platform

• Positioning Strategy

• Competitive Differentiators

• Determine Lead Qualification Levels

• Routes for Marketplace Outreach

• Product Launch Plans

• Influencer Programs (Analysts & Bloggers)

Want prospects to connect with you, your product, services, brand or know-how? You must have a cohesive story to tell.

The Details

demandmcg.com

• Demand Generation Tool Development and Design

• Direct Mail

• Sales Tools and Collateral

• Search Engine Marketing

• Web Banners

• Case Studies

• Custom Business Card CD’s

• Complete Website Design and Development

• Website Re-Designs

• Micro-sites and Landing Pages

• Interactive Demos

• Contest Development

• Web and Print Design

• Brand Identity

Telling the Story – Creative & ContentThe right framework, execution and tools drives new opportunity to your front door.

The Details

demandmcg.com

MCG will integrate with existing (or implement) systems such as Salesforce, Eloqua, Excel, Google Analytics etc.

The best way to manage marketing budgets in a tight economy is to focus on activities where results can be measured.

Measuring Results – Tracking & Analysis

The Details

• Lead Quantity / Quality

• Cost per impression

• Cost per lead

• Cost per sale

• Total sales per campaign

• Year-over-year comparisons

• Quarterly comparisons

• Qualitative surveys

thank you!

www.demandMCG.com | info@demandmcg.com

303.325.7423