McDonalds' Social Media - I'm Lovin' it

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Social Media I’m Lovin’ it Kathleen Tindall NMDL Final Project - MSU April 25, 2010

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Transcript of McDonalds' Social Media - I'm Lovin' it

Page 1: McDonalds' Social Media - I'm Lovin' it

Social Media I’m Lovin’ it

Kathleen TindallNMDL Final Project - MSU

April 25, 2010

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• Iconic Brand• 300,000 customers per day• Americas Favorite Burgers and Fries• Every Kids Favorite Place to Eat• Daily Engagement With Customer• Over 12,000 Stores

McDonalds Brand

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What is Social Media

This is Where Your Customer Lives!

300,000 People Per Day Eat at McDonalds

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Listen, Learn, Engage, Build• Listen, Learn and Grow• Engage Customers with Brand• Build Long Term Relationships• Engage McDonalds’ Brand Where People Live

Social Media Why?

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Strategy

Customers

Franchisees

Vendors

Corporate

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- Health Bloggers

Engage

- Very Powerful

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Every 10-20 seconds McDonalds is mentioned on Twitter

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Engage People With the BrandFunCommercials GamesVideos

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Employees Site:Highlight EmployeesScholarship InformationPromotionsJob OpportunitiesEmployee Voices Heard

Customer Site:CouponsNew Product Intro’sNutrition InformationWhat’s Hot and What’s NotBuild Relationships

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400 Million Active Users!

Average user spends 55 minutes per day!

100 Million Users connect through mobile each week

era1.5 Million Businesses are on Facebook

More than 5 Billion pieces of information shared each week

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Customer Relationships Are Where The Money Is!

Let Us Rock Your Brand!

No Budget Necessary Just Listen and Talk!