Mcdonalds MIS Project

Abc (0041551711)

WXy(0091551711)

xyzz (0111551711)

GXTY (0441551711)

A Project on

Website of McDonald’s

in partial fulfillment for the award of the degree of Bachelor of Business

Administration (BBA Batch 2011-2014) of

GURU GOBIND SINGH UNIVERSITY

Under the Guidance of: Submitted by:

MrXYZ

(Faculty Guide)

1

61, NEW DELHI INSTITUTE OF MANAGEMENT,

TUGHALKABAD INSTITUTIONAL AREA,

NEW DELHI – 110062

ACKNOWLEDGEMENT

We would like to express our deepest gratitude to many people who contributed in the making

of this projectand to MrXYZ (Faculty Guide) for the special mention who holds the attitude of

substance and Genius: who continually and convincingly conveyed the spirit of adventure in the

making of the Project. I would like to extend my gratitude to the entire Faculty of the BBA

Department of the New Delhi Institute of Management for their Continuous support and

Cooperation and acting as a guide at each stage of the making of the Project.

The Experience that we gained through this project is of immense importance not only

academically but also professionally. Indeed we will remain Grateful to all of them.

Signature of students:-

ABC(0041551711)

WXY(0091551711)

2

MNO(0111551711)

PQR(0441551711)

3

This is to certify that ABC(03550601712), WXy08650601712),

MPNO(01950601712) and ABBC(02150601712) of BBA (5th Semester) has

successfully completed the Computer Application Project in the specified period

of time.

They have given full justice to the work that was assigned to him.

We wish him all the best for the future endeavors.

Date: Mr. xxxxxxxxxx

Place: (Faculty Guide)

4

Contents

s.no. Topic Page

1 Acknowledgement 2

2 Certificate 3

4 Chapter 1: Problem Definition 5-9

5 Chapter 2: System analysis and design 10-15

6 Chapter3: System coding & implementation 16-67

7 Bibliography 68

5

Chapter

1

Problem

Definition

6

1) SYSTEM OBJECTIVE AND NEEDS

1.1)INTRODUCTION

About McDonald’s

The McDonald's Corporation (NYSE: MCD) is the world's largest chain

of hamburger fast food restaurants, serving around 68 million customers daily in 119

countries. Headquartered in the United States, the company began in 1940 as a barbecue

restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their

business as a hamburger stand using production line principles. Businessman Ray

Kroc joined the company as a franchise agent in 1955. He subsequently purchased the

chain from the McDonald brothers and oversaw its worldwide growth.

A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself.

McDonald's Corporation revenues come from the rent, royalties, and fees paid by the

franchisees, as well as sales in company-operated restaurants. In 2012, McDonald's

Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion.

McDonald's primarily sells hamburgers, cheeseburgers, chicken, french

fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing

consumer tastes, the company has expanded its menu to

include salads, fish, wraps, smoothies, and fruit.

The McDonald's headquarters complex, McDonald's Plaza, is located in Oak Brook,

Illinois. It sits on the site of the former headquarters and stabling area of Paul Butler, the

founder of Oak Brook. McDonald's moved into the Oak Brook facility from an office

within the Chicago Loop in 1971.

In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of

$5.5 billion.

7

1.2) PROBLEMS IN THE EXISTING SYSTEM

1) It is very complex to naive users.

2) It is very costly.

3) It is very time-consuming.

4) Its maintenance is very difficult.

5) We need trained professionals to create this websites.

6) It is very complicated to use.

7) Lack of appropriate information.

8) Non-reliable outcomes.

1.3) OBJECTIVES

Following objectives were laid down for the MCDONALD’S:-

1.3.1) my website provide easy and understandable information’s to users.

1.3.2) my website provides full description of the menu in MCDONALD’S.

1.3.3) my website provides profile of the company.

1.3.4) my website is cost effective.

1.3.5) my website provide Employment opportunity link.

1.3.6) my website contains details about Key persons of MCDONALD’S.

1.3.7) my website provides a provision of latest dishes served in MCDONALD’S.

1.3.8) my website keeps abreast the daily activities taking place in the MCDONALD’S.

8

1.4) DATA COLLECTION:

We can collect our data by two (2) ways:-

(A) PRIMARY DATA

Primary data is information collected by the researcher directly through instruments such

as surveys, interviews, focus groups or observation. Tailored to his specific needs,

primary research provides the researcher with the most accurate and up-to-date data.

FOR EXAMPLES:-

Collection of data directly by the researcher on brand awareness, brand preference, brand

loyalty and other aspects of consumer behavior from a sample of consumers by

interviewing them. Primary data are first-hand information collected through various

methods such as observation, interviewing, mailing etc.

(B) SECONDARY DATA

Secondary data, on the other hand, is basically primary data collected by someone else.

Researchers reuse and repurpose information as secondary data because it is easier and

less expensive to collect. However, it is seldom as useful and accurate as primary data.

FOR EXAMPLES:-

Census reports, annual reports and financial statements of companies, Statistical

statements, Reports of Government Departments, Annual Reports on currency and

finance published by the National Bank for Ethiopia, Statistical Statements relating to

Cooperatives, Federal Cooperative Commission.

9

My project will focus on secondary data collection.

I have collected the data from various sources which includes various websites like

http://www.mcdonaldsindia.com/

http://en.wikipedia.org/wiki/ mcdonaldsindia

http://www.aboutmcdonalds.com/mcd/our_company/leadership/

1.5) PROJECT PLANNING:

NAME OF MEMBERS JOB DONE BY MEMBERS

RAHUL GROVER.Cod ing and ma in t enance and

t e am l eade r

ANAND JANGRA

Data co l l ec t ion and p rob lem

def in i t ion o f p ro jec t

RISHABH BHARDWAJ

Sys t em des ign and

imp lemen ta t i on

HIMANSHU BANGA

Respons ib l e fo r sy s t em ana ly s i s

and admin i s t r a t i on o f t he

10


http://en.wikipedia.org/wiki/


app l i c a t i on

CHAPTER

2

SYSTEM

ANALYSIS &

DESIGN11

2.1) DESCRIPTION OF INFORMATION SYSTEM

A) OVERALL DESIGN OF THE SYSTEM

REQUEST

RESPONSE

YES

RETRIVAL

SELECTION

Figure-1

12

USERAUTHENTICATION

PROCESS

LIST OF AVAILABLE SERVICES

INFORMATION ABOUT THE SERVICES

The user will request for the service.

1. The authentication process will be done.

2. Done through the main page the user will select the available services whichever

is required by him.

3. After the selection is made the user will get the desired information in accordance

with his demand.

4. In this way the transaction is proceeding.

B) PHYSICAL DESIGN

13

OUR FOOD

PROFILE

PARTY TIME

KEY PERSONS

FEED US

BACK

WORK WITH

US

CONTACT US

DISCLAIMER

CEO

COO

CFO

CCO

PART TIME JOB

JOB AFTER SCHOOL

JOB AFTER GRADUATION

Figure-2

The website will open with the first page as “MCDONALD’S I’M LOVIN IT!”

The main page is divided into 8 links –

A. Our Food

B. Profile

C. Party Time

D. Key Persons

E. Feed Us Back

F. Work With Us

G. Contact Us

H. Disclaimer

I. In the Our Foodlink: –

There is a menu of what the company offers in the menu to its customers. It tells

about the food they offer to the customers.

II. In the Profilelink: –

It gives us a brief overview about the company like when was it started, how many

stored they have & in how many countries the stores are?

III. In the Party Timelink: –

It tells the customer that MCDONALD’S also organizes party for on demand &

gives a special reservation zone for the interested people.

IV. In the Key Personslink, four links have been created: –

a) CEO link:-

14

FIG-2: SITE MAP

It gives a brief view of the profile of the chief executive officer of the company.

b) COO link:-

It gives us a brief view of the profile of the chief operating officer of the company.

c) CFO link:-

It gives us a brief view of the profile of the chief financial officer of the company.

d) CCOlink:-

It gives us a brief view of the profile of the chief communications officer of the

company.

V. In the Feed Us Backlink: –

It consists of form where customers give feedback about their experience with the

MCDONALD’S.

VI. In the Work With Uslink, further 3 links have been created: –

a) Part Time Jobs link:-

It tells the users about the company offering part time job placements for the persons

who are interested in doing part time jobs.

b) Jobs After School link:-

It tells users about the starting job being offered to them and how they will go up

step by step in their career.

c) Jobs After Graduation link :-

It tells the users how they can jump directly to floor manager’s job after their

graduation completion.

VII. In the Contact us link: –

15

If user gets any type of complaint or any query, he/she can contact us on the given

no., post us on the given address or email us.

VIII. In the Disclaimer link:-

In this link MCDONALD’S, gives a clear cut declaration about the website if it

does not work some times they are not responsible.

C) DATABASE DESIGN

FEEDBACK FORM(FOR FEEDBACK PROCESS)

NAME OF LABEL IN THE

FORM

DESCRIPTION VALIDATION REQUIRED

NAME NAME OF PERSON ALPHABETIC

E- MAIL E-MAIL ID OF PERSON ALPHANUMERIC(15)

AREA TO PROVIDE LOCATION SELECT(5)

COMMENT TO PROVIDE FEEDBACK

FROM THE USER

ALPHABETIC (100)

TABLE 1: FEEDBACK FORM TABLE

16

CHAPTER

3

SYSTEM CODING

&

17

IMPLEMENTATIO

N

FRAMES18

Coding for creat ing frames

<HTML>

<HEAD><TITLE>MCDONALD'S< /TITLE></HEAD>

<FRAMESET ROWS="25%, 75%" FRAMEBORDER=NO>

<FRAME SRC="MAIN.HTML" NAME="F1" NORESIZE>

<FRAMESET COLS="20%, 80%" FRAMEBORDER=NO>

<FRAME SRC="LINKS.HTML" NAME="F2" NORESIZE>

<FRAME SRC="DETAILS .HTML" NAME="F3" NORESIZE>

</FRAMESET></FRAMESET></FRAMESET></HTML>

OUTPUT:-

19

LINKS

Coding for creat ing l inks

<HTML>


<BODY BGCOLOR="RED" >

<A HREF="OUR FOOD.HTML" TARGET="F3"><FONT

COLOR="YELLOW">OUR FOOD</A><BR><BR><BR>

<A HREF="PROFILE .HTML" TARGET="F3"><FONT

COLOR="YELLOW">PROFILE</A><BR><BR><BR>

<A HREF="PARTY TIME.HTML" TARGET="F3"><FONT

COLOR="YELLOW">PARTY TIME</A><BR><BR><BR>

21

<A HREF="KEY PERSONS.HTML" TARGET="F3"><FONT

COLOR="YELLOW">KEY PERSONS</A><BR><BR><BR>

<A HREF="FEED US BACK.HTML" TARGET="F3"><FONT

COLOR="YELLOW">FEED US BACK</A><BR><BR><BR>

<A HREF="WORK WITH US .HTML" TARGET="F3"><FONT

COLOR="YELLOW">WORK WITH US</A><BR><BR><BR>

<A HREF="CONTACT US .HTML" TARGET="F3"><FONT

COLOR="YELLOW">CONTACT US</A><BR><BR><BR>

<B><U><A HREF="DISCLAIMER.HTML" TARGET="F3"><FONT

COLOR="YELLOW">DISCLAIMER</A></B></U>

</BODY>

</HTML>

OUTPUT:-

22

Coding for main page l ink

<HTML>

<HEAD>

23

<TITLE>MCDONALD'S< /TITLE>

</HEAD>

<BODY BGCOLOR="RED">

<IMG SRC="MCDONALDS.PNG" ALT="MCDONALDS"

ALIGN="RIGHT">

<B><CENTER><I>

<FONT COLOR="YELLOW" FACE="ARIAL ROUNDED MT BOLD"

S IZE="8">MCDONALD'S

< /B>< /CENTER></ I>< /FONT>

<B><CENTER><I>

<FONT COLOR="WHITE" FACE="ARIAL ROUNDED MT BOLD"

S IZE="6">I 'M LOVIN IT . . .

< /B>< /CENTER></ I>< /FONT>

<HR SIZE="4" WIDTH="90%" COLOR="BLACK">

</BODY>

</HTML>

OUTPUT:-

24

Coding for detai l s l ink

<HTML>

25

<HEAD>

<TITLE>MCDONALD'S< /TITLE>

</HEAD>


<IMG SRC="POP UP .PNG">

<BR><BR><H1><B><U><CENTER><FONT COLOR=BROWN"

FACE="LUCIDA HANDWRITING">POP IN THE NEW TASTE

TODAY!< /H1>< /B></U></CENTER></FONT>

<H3><B><CENTER><FONT FACE="BRADLEY HAND

ITC">INTRODUCING CRISPY VEGGIE POPS & CRISPY CHICKEN

POPS . B ITE S IZED DELITE THAT GO WELL WITH JUST ABOUT

EVERYTHING. SO DON'T STOP WHEN YOU WANT TO

POP!< /H3>< /B></CENTER></FONT>

</BODY>

</HTML>

OUTPUT:-

26

OUR

FOOD

LINK

28

Coding for Our Food l ink

<HTML>

<HEAD><TITLE>FOOD</TITLE></HEAD>


<B><H1><CENTER><FONT FACE="COMIC SANS MS"

COLOR="YELLOW">OUR MENU

</B></FONT></H1></CENTER>

<HR SIZE="2" COLOR="BLACK">

<B><H1><FONT FACE="BRADLEY HAND ITC">NEW!

NEW!< /B></H1>< /FONT><H2><FONT FACE="BELL

MT">&nbsp ;&nbsp ;&nbsp ;VEGPOPS&nbsp ;&nbsp ;&nbsp ;&nbsp ;&n

bsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;

&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;CHICKEN POPS

&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbs

p ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&n

bsp ;P IRI P IRI SHAKES</FONT></H2><BR><IMG SRC="VEG

POPS . JPG"

TARGET="F3">&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;< I

MG SRC="CHICKEN POPS . JPG" TARGET="F3">

&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;< IMG SRC="PIRI

P IRI FRIES .PNG" TARGET="F3">

<B><H1><FONT FACE="BRADLEY HAND ITC">VEGGIE 'S

DELITE</B></H1>< /FONT>

29

<H2><FONT FACE="BELL

MT">&nbsp ;&nbsp ;&nbsp ;&nbsp ;MCALOO&nbsp ;&nbsp ;&nbsp ;

&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;MCS

PICYPANEER&nbsp ;


p ;&nbsp ;

MCVEGGIE&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;

&nbsp ;&nbsp ;&nbsp ;

&nbsp ;MASALA

GRILL&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbs

p ;&nbsp ;

&nbsp ;&nbsp ;PANEER WRAP</FONT></H2>

<BR><IMG SRC="MCALOO.PNG" TARGET="F3"><IMG

SRC="MCSPICY PANEER.PNG" TARGET="F3">

<IMG SRC="MCVEGGIE .PNG" TARGET="F3"><IMG

SRC="MASALA.PNG" TARGET="F3"><IMG SRC="SPICY

PANEER.PNG" TARGET="F3">

<BR><BR>

<B><H1><FONT FACE="BRADLEY HAND ITC">EGGITARIAN

SPECIAL!< /B>< /H1>< /FONT>


MT">&nbsp ;&nbsp ;&nbsp ;&nbsp ;MCEGG&nbsp ;&nbsp ;&nbsp ;&nbs

p ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;MCMUFFI

N EGG


p ;&nbsp ;&nbsp ;MCMUFFIN SAUSAGE WITH EGG</FONT></H2>

30

<BR><IMG SRC="MCEGG.PNG" TARGET="F3"><IMG

SRC="MCMUFFIN EGG.PNG" TARGET="F3">

<IMG SRC="SAUSAGE EGG.PNG" TARGET="F3">

<BR><BR>

<B><H1><FONT FACE="BRADLEY HAND ITC">NON-VEG'S

DELITE</B></H1>< /FONT>


MT">&nbsp ;&nbsp ;&nbsp ;&nbsp ;CHICKENMCGRILL&nbsp ;

&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;

MCSPICY

CHICKEN&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&

nbsp ;&nbsp

MCFISH&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&n

bsp ;&nbsp ;&nbsp ;CHICKEN WRAP

&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;

&nbsp ;&nbsp ;NUGGETS</FONT></H2>

<BR>&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp

;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;&nbsp ;

< IMG SRC="CHICKEN MCGRILL.PNG" TARGET="F3"><IMG

SRC="MCSPICY CHICKEN.PNG" TARGET="F3">

<IMG SRC="FISH.PNG" TARGET="F3"><IMG SRC="CHICKEN

WRAP.PNG" TARGET="F3"><IMG SRC="NUGGETS.PNG"

TARGET="F3">

< /BODY></HTML>

31

OUTPUT:-

32

PROFILE

LINK33

Coding for Prof i le l ink

<HTML>



<BR><BR><BR><HR SIZE="4" WIDTH="90%" COLOR="SILVER">

<H1><B><U><FONT COLOR="YELLOW" FACE="BRADLEY

HAND ITC">McDona ld ' s™ Ind i a< /H1>< /B></U></FONT>

McDona ld ' s™ i s t he l e ad ing g loba l f oodse rv i ce r e t a i l e r w i th more

t han 32 ,000 l oca l r e s t au ran t s s e rv ing more t han 58 mi l l i on peop l e i n

a round 130 coun t r i e s e ach day . 70 pe r cen t o f ou r r e s t au ran t s

wor ldwide a r e owned and ope ra t ed by i ndependen t , l oca l

bus ine s smen and bus ine s swomen .

In Ind i a , t he b r and i s managed by two bus ine s s en t i t i e s . . .

Connaugh t P l aza Res t au ran t s P r i va t e L imi t ed , l ed by Mr .

V ik ramBaksh i , JV Pa r tne r and Manag ing D i r ec to r , Nor th & Eas t

I nd i a

34

Hardcas t l e Res t au ran t s P r i va t e L imi t ed , l ed by Ms . Smi t a Ja t i a ,

Manag ing D i r ec to r , Sou th & Wes t I nd i a

McDona ld ' s™ ph i l o sophy o f QSCV (Qua l i t y , Se rv i ce , C l ean l i ne s s

and Va lue ) i s t he gu id ing fo r ce beh ind i t s s e rv i ce t o t he cus tomer s

i n Ind i a . Fo l l owing i t s ph i l o sophy o f be ing s ens i t i ve t o l oca l f ood

and cu l t u r a l p r e f e r ences , I nd i a was t he f i r s t coun t ry i n t he

McDona ld ' s™ sys t em whe re i t s e rved non -bee f and non -po rk

p roduc t s . More t han 70 pe rcen t o f t he menu i n Ind i a ha s been l oca l l y

deve loped w i th comple t e s eg rega t i on o f vege t a r i an and non -

vege t a r i an p roduc t s r i gh t f r om the food p roce s s ing p l an t s t o t he

po in t o f s e rv ing t he cus tomer s .

McDona ld ' s™ commi tmen t t o i t s I nd i an cus tomer s i s ev iden t even i n

deve lopmen t o f spec i a l s auce s t ha t u se l oca l sp i ce s and ch i l l i e s . The

mayonna i s e and a l l o t he r s auces a r e egg - l e s s . McDona ld ' s™ a l so

p ionee red t he e s t ab l i shmen t o f Co ld Cha in ac ros s Ind i a wh ich he lp s

ma in t a in f r e shnes s and nu t r i t i on i n eve ry p roduc t .

McDona ld ' s™ regu l a r s c rumpt ious menu i nc ludes w ide r ange o f

p roduc t s l i ke McAlooT ikk i™, F i l e t -O-F i sh™, Sp i cy Range , Ch i cken

McGr i l l™, McVegg ie™, Veg P i zza McPuf f™, Ch icken Mcnugge t s® ,

F r i e s , Wraps , an a s so r tmen t o f Sundaes , So f t Se rve and r e f r e sh ing

beve rages such a s I c e Tea & Co ld Cof f ee w i th ou t s t and ing s e rv i ce i n

a v ib r an t and l i ve ly amb ience , f o r wh ich McDona ld ' s™ i s known

wor ldwide .

McDona ld ' s™ had fu r t he r r e i n fo rced t he b r anded a f fo rdab i l i t y

man t r a v i a t he i n t roduc t i on o f t he Happy P r i ce Menu wh ich s t a r t s a t

Rs 25 on ly .

< /BODY></HTML>

35

OUTPUT:-

36

PARTY

TIME LINK

Coding for Party Time l ink

38

<HTML>

<HEAD><TITLE>PARTY</TITLE></HEAD>


<CENTER><BR><FONT FACE="COOPER BLACK"><B><H1>IT 'S

T IME TO PARTY WITH US . ! !< /FONT></B></H1>

<IMG SRC="BIRTHDAY.JPG" HEIGHT="40%">

<HR SIZE="3" WIDTH="90%" COLOR="VIOLET">

<HR SIZE="3" WIDTH="90%" COLOR="INDIGO">

<HR SIZE="3" WIDTH="90%" COLOR="BLUE">

<HR SIZE="3" WIDTH="90%" COLOR="GREEN">

<HR SIZE="3" WIDTH="90%" COLOR="YELLOW">

<HR SIZE="3" WIDTH="90%" COLOR="ORANGE">

<FONT FACE="BRADLEY HAND ITC"

COLOR="YELLOW"><H1><B>PLAN A BIRTHDAY PARTY</B>

</H1>< /FONT></CENTER>

<HR COLOR="GREY"> Book t he b i r t hday pa r t y a r ea w i th The

Rona ld McDona ld t heme fo r j u s t Rs .900<BR><BR><B>Wha t does

t he t heme con t a in?< /B>

<UL TYPE="DISC">

<LI>En t i r e pa r t y zone r e se rva t i on fo r 90 minu t e s< /L I>

<LI>Bi r t hday i nv i t e s and ha t s f o r gues t s< /L I>

<LI>Spec i a l c a rd and ha t f o r t he b i r t hday ch i l d< /L I>

39

<LI>Ba l loons and deco ra t i ons< /L I>

<LI>Fr i end ly and t r a i ned McDona ld ' s™ s t a f f t o hos t t he pa r t y< /L I>

<LI>2 exc i t i ng games fo r t he k id s< /L I>< /UL>

<P ALIGN="RIGHT">- fo r f u r t he r de t a i l s con t ac t u s< /P>

< /BODY></HTML>

OUTPUT:-

40

KEY

PERSONS

LINK

41

Coding for Key Persons l ink

<HTML>



<FONT FACE="COOPER BLACK"

COLOR="YELLOW"><B><U><H1><CENTER>

<BR><BR><BR><A HREF="CEO.HTML">CHIEF EXECUTIVE

OFFICER</A>

<HR WIDTH="90%" S IZE="4">

<BR><BR><BR><A HREF="COO.HTML">CHIEF OPERATING

OFFICER</A>


<BR><BR><BR><A HREF="CFO.HTML">CHIEF F INANCIAL

OFFICER</A>


<BR><BR><BR><A HREF="CCO.HTML">CHIEF

COMMUNICATIONS OFFICER</A>

</FONT></U></B></H1>< /CENTER>

</BODY></HTML>

42

OUTPUT:-

CODING FOR OTHER LINKS

CEO

<HTML>



<IMG SRC="CEO.JPG" ALT="CHAMPION" ALIGN="RIGHT">

43

<H2><B>DON THOMPSON</H2>

<BR><H3>CHIEF EXECUTIVE OFFICER</H3></B>

As P re s iden t and Ch ie f Execu t i ve Of f i c e r o f McDona ld ’ s

Corpo ra t i on (NYSE: MCD) , Don Thompson l e ads t he wor ld ’ s

l a rge s t f oodse rv i ce company . McDona ld ’ s s e rve s 69 mi l l i on

cus tomer s eve ryday i n 118 coun t r i e s and emp loys 1 .8 m i l l i on peop l e

a c ro s s t he g lobe i n co rpo ra t e and r e s t au ran t pos i t i ons .

Dur ing h i s 23 yea r s a t McDona ld ’ s , Thompson ha s he lped d r i ve

bus ine s s r e su l t s and g loba l s t r a t eg i c i nnova t i on ac ros s t he

o rgan i za t i on . S ince j o in ing a s an e l e c t r i c a l eng inee r i n 1990 , he ha s

he ld a va r i e t y o f key l e ade r sh ip pos i t i ons w i th in t he company

i nc lud ing Reg iona l V ice P re s iden t , D iv i s i on P re s iden t and Ch ie f

Ope ra t i ng Of f i c e r . Be tween 2006 and 2010 , Thompson s e rved a s

P re s iden t o f McDona ld ’ s USA, t he company’ s l a rge s t bus ine s s

s egmen t . Mos t r e cen t l y a s P re s iden t and COO o f McDona ld ’ s

Corpo ra t i on , Thompson and h i s l e ade r sh ip t e am e s t ab l i shed t h r ee

g loba l g rowth p r i o r i t i e s i n suppo r t o f t he McDona ld ’ s P l an t o Win :

t o op t im ize t he menu , mode rn i ze t he cus tomer expe r i ence and

b roaden r e s t au ran t a cce s s ib i l i t y .

I n Ju ly 2012 , Thompson became P re s iden t and CEO and i s l e ad ing

t he company on i t s m i s s ion t o become “ou r cus tomer s ’ f avo r i t e p l ace

and way t o e a t and d r i nk . ”

A t rue advoca t e o f co l l abo ra t i on and be l i eve r i n t he s t r eng th o f t he

McDona ld ’ s t h r ee l egged s t oo l , Thompson and h i s l e ade r sh ip t e am

work c lo se ly w i th t he 5 ,000 i ndependen t owne r /ope ra to r s , co rpo ra t e

s t a f f and r e s t au ran t emp loyees a round t he wor ld a s we l l a s coun t l e s s

McDona ld ’ s supp l i e r s .

< /BODY></HTML>

44

OUTPUT:-

COO

<HTML>



<IMG SRC="COO.JPG" ALT="COO" ALIGN="RIGHT">

<H2><B>TIM FENTON</H2>

<BR><H3>CHIEF OPERATING OFFICER</H3></B>

As Ch ie f Ope ra t i ng Of f i c e r , T im Fen ton ove r see s bus ine s s

ope ra t i ons fo r more t han 34 ,000 McDona ld ’ s r e s t au ran t s i n 118

coun t r i e s . He a l so ha s r e spons ib i l i t y fo r G loba l Supp ly Cha in ,

F r anch i s i ng and Deve lopmen t .

45

Prev ious ly , Fen ton s e rved fo r s even yea r s a s P re s iden t , McDona ld ’ s

As i a , Pac i f i c , Midd l e Eas t and Af r i c a , whe re he was accoun t ab l e fo r

t he 38 coun t r i e s and more t han 8 ,800 McDona ld ’ s r e s t au ran t s i n t h i s

r eg ion .

Be fo re t ha t , Fen ton s e rved a s P re s iden t , Ea s t D iv i s i on , f o r

McDona ld ' s USA, whe re he ove r saw more t han 5 ,200 r e s t au ran t s i n

t he e a s t e rn Un i t ed S t a t e s , cove r ing e igh t geog raph i ca l r eg ions i n 21

s t a t e s .

P r i o r t o t h i s , Fen ton s e rved a s v i ce p r e s iden t and manag ing d i r ec to r

o f t he Midd l e Eas t Deve lopmen t Company , i n wh ich he was

r e spons ib l e fo r 300 r e s t au ran t s i n 11 coun t r i e s t h roughou t t he

Midd l e Eas t , Tu rkey and Greece . He t hen wen t on t o s e rve a s s en io r

v i ce p r e s iden t o f Sou thea s t As i a /Midd l e Eas t /Af r i c a . He was

r e spons ib l e fo r 1 ,300 r e s t au ran t s i n 22 coun t r i e s t h roughou t

Sou thea s t As i a /Midd l e Eas t /Af r i c a and ove r saw marke t and b r and

deve lopmen t , r e s t au ran t ope ra t i ons , s a l e s g rowth , f i nanc i a l

pe r fo rmance , and managemen t deve lopmen t .

Fen ton , a 39 -yea r ve t e r an o f McDona ld ’ s , began h i s company ca r ee r

i n 1973 a s a c r ew member i n U t i ca , N .Y . He he ld s eve ra l r e s t au ran t

and ope ra t i ons pos i t i ons , i nc lud ing ope ra t i ons manage r o f t he Sou th

F lo r i da Reg ion , f i e l d s e rv i ce manage r o f t he Kansa s C i t y Reg ion ,

and d i r ec to r o f ope ra t i ons , ope ra t i ons t r a i n ing , s ecu r i t y , and

pu rchas ing i n t he s ame r eg ion .

< /BODY></HTML>

46

OUTPUT:-

CFO

<HTML>



<IMG SRC="CFO.JPG" ALT="CFO" ALIGN="RIGHT">

<H2><B>PETER J . BENSEN</H2>

<BR><H3>CHIEF F INANCIAL OFFICER</H3></B>

Pe t e r i s Execu t i ve V ice P re s iden t and Ch ie f F inanc i a l Of f i c e r o f

McDona ld ’ s Corpo ra t i on , a pos i t i on he ha s he ld s i nce J anua ry , 2008 .

He i s cu r r en t l y r e spons ib l e fo r a l l f i nanc i a l ma t t e r s f o r McDona ld ’ s ,

47

i nc lud ing Accoun t i ng , I n t e rna l Aud i t and Con t ro l s , Tax , T rea su ry

and Inves to r Re l a t i ons , a s we l l a s IT , Sha red Se rv i ce s , Fac i l i t i e s and

Av ia t i on .

Mr . Bensen j o ined McDona ld ’ s i n 1996 a s D i r ec to r o f F inanc i a l

Accoun t i ng &Repor t i ng and subsequen t l y he ld pos i t i ons o f

i nc r ea s ing r e spons ib i l i t y . He s e rved a s V ice P re s iden t and Ass i s t an t

Con t ro l l e r f r om Feb rua ry , 2002 t o March , 2007 . I n Apr i l , 2007 , Pe t e

was appo in t ed Sen io r V ice P re s iden t and Corpo ra t e Con t ro l l e r . P r i o r

t o j o in ing McDona ld ’ s , Pe t e was a s en io r manage r fo r E rns t &

Young i n Ch i cago , whe re he s e rved l a rge mu l t i - na t i ona l aud i t

c l i en t s . He a l so had a s s ignmen t s i n t he Merge r s & Acqu i s i t i ons

P rac t i c e and Midwes t Reg ion Accoun t i ng & Aud i t i ng Group .

Mr . Bensen i s a g r adua t e o f S t . Jo seph ’ s Co l l ege i n Rens se l ae r ,

I nd i ana . He i s a member o f t he Amer i can In s t i t u t e o f Ce r t i f i ed

Pub l i c Accoun t an t s and t he I l l i no i s CPA Soc i e ty .

Pe t e r and h i s w i f e Be th r e s ide i n Downer s Grove , I l l i no i s w i th t he i r

t h r ee boys .

< /BODY></HTML>

48

OUTPUT:-

CCO

<HTML>



<IMG SRC="CCO.JPG" ALT="CCO" ALIGN="RIGHT">

<H2><B>BRIDGET COFFING</H2>

<BR><H3>CHIEF COMMUNICATIONS OFFICER</H3></B>

Br idge t Co f f i ng s e rve s a s Sen io r V ice P re s iden t , Co rpo ra t e

Re l a t i ons fo r McDona ld ’ s Corpo ra t i on . I n t h i s r o l e , Co f f i ng i s t he

company’ s Ch i e f Communica t i ons Of f i c e r and r epo r t s t oMcDona ld ’ s

Ch i e f Execu t i ve Of f i c e r . As a member o f t he Sen io r Leade r sh ip

49

Team, she ove r see s t he G loba l Gove rnmen t and Pub l i c Af f a i r s

depa r tmen t ; G loba l Ex t e rna l Communica t i ons , wh ich encompasse s

med i a r e l a t i ons , pub l i c r e l a t i ons , ma rke t i ng commun ica t i ons , and

g loba l d ig i t a l commun ica t i ons ; and t he G loba l Sys t em

Communica t i ons g roup , i nc lud ing i n t e rna l commun ica t i ons , mee t i ngs

and even t s , c r ea t i ve s e rv i ce s and t he McDona ld ’ s a r ch ive s .

A 27 -yea r ve t e r an o f McDona ld ’ s , Co f f i ng l e ads a g loba l t e am o f

company commun ica to r s t o i nv igo ra t e d i a logue w i th emp loyees ,

i n t e rna t i ona l med i a , s t akeho lde r s , cu s tomer s , and t he NGO

communi ty . She he lp s shape s t r a t eg i c B rand commun ica t i ons t o

s t r eng then t he company’ s work t o make a d i f f e r ence a s a co rpo ra t e

c i t i z en .

Co f f i ng l e ads t he McDona ld ’ s G loba l Communica t i ons Counc i l ,

d r i v ing sy s t em-wide commun ica t i ons a l i gnmen t , and t he Wor ldwide

Corpo ra t e Re l a t i ons Counc i l , he lp ing f ac i l i t a t e i s sue s p r epa rednes s

and c r i s i s managemen t .

I n he r p r ev ious ro l e a s V ice P re s iden t o f G loba l Ex t e rna l

Communica t i ons , Co f f i ng deve loped commun ica t i ons s t r a t eg i e s and

i n i t i a t i ve s t o r e i n fo rce McDona ld ’ s commi tmen t t o ch i l d r en ’ s we l l -

be ing , Rona ld McDona ld House Cha r i t i e s , ma rke t i ng l e ade r sh ip ,

spo r t s and en t e r t a i nmen t a l l i ance s , g loba l f i e l d commun ica t i ons , and

wor ldwide consumer b r and ac t i v i t i e s i nc lud ing McDona ld ’ s F IFA

Wor ld Cup and O lympic Games sponso r sh ip s .

< /BODY></HTML>

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OUTPUT:-

51

FEED US

BACK

LINK

52

Coding for Feedback l ink

<HTML>

<HEAD>

<TITLE>FEEDBACK</TITLE>

</HEAD>


<fo rm METHOD="LINK" ACTION="FEED.HTML">

Fi r s t Name :

< inpu t t ype="Tex t "name="F i r s t Name">

<br><BR><BR>

Las t Name :

< inpu t t ype="Tex t "name="Las t Name">

<br><BR><BR>

Gende r :

<se l ec t name="gende r ">

<op t ion>choose one< /op t i on>

<op t ion>Male< /op t i on>

<op t ion>Fema le< /op t i on>

53

</ se l ec t>

<br><BR><BR>

Bi r thday :

<se l ec t name="mon th">

<op t ion>se l ec t mon th< /op t i on>

<op t ion>Janua ry< /op t i on>

<op t ion>Februa ry< /op t i on>

<op t ion>March< /op t i on>

<op t ion>Apr i l< /op t i on>

<op t ion>May< /op t i on>

<op t ion>June< /op t i on>

<op t ion>Ju ly< /op t i on>

<op t ion>Augus t< /op t i on>

<op t ion>Sep t embe r< /op t i on>

<op t ion>Oc tobe r< /op t i on>

<op t ion>November< /op t i on>

<op t ion>December< /op t i on>

< / se l ec t>

DAY:

< inpu t t ype="number" s i ze="2"max leng th="2">

Yea r :

54

<inpu t t ype="number" s i ze="4"max leng th="4">

<br><BR><BR>

ID and Ema i l :

< inpu t t ype="memo"s i ze="25"max leng th="25">

<br><BR><BR>

AREA:

<se l ec t name="AREA">

<op t ion>- se l ec t one -< /op t i on>

<op t ion>NORTH</op t i on>

<op t ion>SOUTH</op t i on>

<op t ion>CENTRAL</op t i on>

<op t ion>EAST</op t i on>

<op t ion>WEST</op t i on>

< / se l ec t><br><BR><BR>

<tex t a r ea co l s="40" rows="5" name="myname">

AREA FOR COMMENT

</ t ex t a r ea><BR><BR><BR><BR><CENTER>

<INPUT TYPE = "bu t t on" VALUE="Submi t ">

<INPUT TYPE = " r e se t " VALUE="Clea r f o rm">

< /CENTER></FORM></BODY>

</HTML>

55

OUTPUT:-

CODING AFTER SUBMIT

<HTML>



<BR><BR><BR><BR>

56

<B><H1><FONT FACE="COOPER BLACK"

COLOR="PURPLE">THANK YOU FOR YOUR VALUABLE

FEEDBACK. . .< /B>< /FONT></H1>

<BR><BR><BR><IMG SRC="SMILE. JPG">

<B><H3><FONT FACE="COOPER BLACK">

<BR><BR>YOUR FEEDBACK HAS BEEN SUBMITTED. .

<BR><BR>THANK YOU TO LET US KNOW HOW WE

PERFORM</H3></B></FONT>

</BODY>

</HTML>

OUTPUT:-

57

WORK

WITH US

LINK58

Coding for Work With Us l ink

<HTML>



<BR><FONT COLOR="YELLOW" FACE="COOPER

BLACK"><CENTER><H1><B>PART TIME

JOBS</FONT></H1></B></CENTER><A HREF="PART

TIME.HTML"><CENTER><IMG SRC="PART

TIME.JPG">< /CENTER>

<BR><BR><FONT COLOR="YELLOW" FACE="COOPER

BLACK"><CENTER><H1><B>JOBS AFTER

SCHOOL</FONT></H1></B></CENTER><A

HREF="BEFORE.HTML"><CENTER><IMG

SRC="BEFORE.JPG">< /CENTER>

<BR><BR><FONT COLOR="YELLOW" FACE="COOPER

BLACK"><CENTER><H1><B>JOBS AFTER

GRADUATION</FONT></H1></B></CENTER><A

HREF="AFTER.HTML"><CENTER><IMG

SRC="AFTER.JPG">< /CENTER>

</BODY>

</HTML>

59

OUTPUT:-

CODING FOR OTHER LINKS

PART TIME JOBS

60

<HTML>



<FONT COLOR="YELLOW" FACE="COOPER

BLACK"><B><H1>PART TIME</FONT></B></H1>

<FONT COLOR="BLUE" FACE="LUCIDA HANDWRITING"><B>

When you work a t McDona ld ’ s i n a Pa r t T ime j ob , you p l ay an

impor t an t r o l e i n c r ea t i ng a g r ea t cu s tomer expe r i ence . We know the

ded i ca t i on o f ou r peop l e ha s made u s t he wor ld ’ s b igges t f ami ly

r e s t au ran t bus ine s s , so we i nves t i n ou r t a l en t , p rov id ing a wea l t h o f

t r a i n ing , c a r ee r oppo r tun i t i e s , r ewa rds , bene f i t s , and much more . I n

a cu l t u r e t ha t t h r i ve s on f l ex ib i l i t y , oppo r tun i t y , equa l i t y and

deve lopmen t , you ’ l l d i s cove r eve ry th ing you need t o bu i l d a g r ea t

p ro f e s s iona l f u tu r e . Cons ide r t he se Pa r t T ime j ob oppo r tun i t i e s and

j o in t he t e am a t McDona ld ’ s .

<U><H3>PART TIME RATES WITH US IS

RS .44 /HOUR</U></H3>< /FONT></B>

<FONT COLOR="YELLOW" FACE="COOPER

BLACK"><B><H1>WHY CHOOSE US?< /FONT></B></H1>

<FONT COLOR="BLUE" FACE="LUCIDA HANDWRITING"><B>

We’ re t he wor ld ’ s b igges t f ami ly r e s t au ran t bus ine s s , s e rv ing 3m

cus tomer s a day i n t he UK a lone . Bu t we can on ly do t h i s w i th t he

suppo r t and ded i ca t i on o f t he peop l e t ha t work he re . Toge the r , t hey

he lp u s c r ea t e a g r ea t cu s tomer expe r i ence . So we i nves t i n t he i r

t a l en t i n a cu l t u r e t ha t t h r i ve s on f l ex ib i l i t y , oppo r tun i t y , equa l i t y

and deve lopmen t . Jo in u s and we can p romi se you a wea l t h o f

61

t r a i n ing , c a r ee r oppo r tun i t i e s , r ewa rds , bene f i t s and p l en ty more

be s ide s .< /FONT></B>

</BODY></HTML>

OUTPUT:-

JOBS AFTER SCHOOL

<HTML>


<BODY BGCOLOR="RED"><BR><BR><BR><BR><TABLE>

62

<TABLE BORDER="3" BACKGROUND="JOB.JPG" HEIGHT="50%"

WIDTH="50%" ALIGN="CENTER">

<TR><TH>SR. NO.< /TH><TH>JOB POSITION</TH></TR>

<TR><TD>1</TD><TD>CREW MEMBER</TD><TR>

<TR><TD>2</TD><TD>TEAM LEADER</TD><TR>

<TR><TD>3</TD><TD>FLOOR MANAGER</TD><TR>

<TR><TD>4</TD><TD>TRAINEE MANAGER</TD><TR>

<TR><TD>5</TD><TD>SHIFT MANAGER</TD><TR>

<TR><TD>6</TD><TD>ASSISTANT MANAGER</TD><TR>

<TR><TD>7</TD><TD>RESTAURANT MANAGER</TD><TR>

</TABLE></BODY></HTML>

OUTPUT:-

63

JOBS AFTER GRADUATION

<HTML>


<BODY BGCOLOR="RED"><BR><BR><BR><BR><TABLE>

<TABLE BORDER="3" BACKGROUND="JOB.JPG" HEIGHT="50%"

WIDTH="50%" ALIGN="CENTER">

<TR><TH>SR. NO.< /TH><TH>JOB POSITION</TH></TR>

<TR><TD>1</TD><TD><FONT COLOR="BLUE" FACE="COOPER

BLACK"><B>U SKIP 2 POSITION AND DIRECTLY BECOME A

FLOOR MANAGER</FONT></B></TD></TR>

<TR><TD>3</TD><TD>FLOOR MANAGER</TD><TR>

<TR><TD>4</TD><TD>TRAINEE MANAGER</TD><TR>

<TR><TD>5</TD><TD>SHIFT MANAGER</TD><TR>

<TR><TD>6</TD><TD>ASSISTANT MANAGER</TD><TR>

<TR><TD>7</TD><TD>RESTAURANT MANAGER</TD><TR>

</TABLE></BODY></HTML>

OUTPUT:-

64

CONTACT

US LINK

Coding for Contact Us l ink

<HTML>

<HEAD><TITLE>CONTACT US</TITLE></HEAD>


<CENTER><H1><B><FONT FACE="BRADLEY HAND ITC"

COLOR="YELLOW">

66

AVAILABLE FOR YOUR SERVICE. . !

< /H1>< /B></FONT>

<IMG SRC="CONTACT.JPG">< /CENTER>

<BR><HR SIZE="3" COLOR="BLACK">

<H3><FONT FACE="BRADLEY HAND ITC"><B>HEAD OFFICE: -

< /B><BR>

RRAH RESTAURANTS PVT. LTD<BR>

121C, JANGPURA MARKET,<BR>

NEW DELHI- 110003 INDIA<BR>

TEL: +91 -11 -25875215<BR>

FAX: +91 -11 -36542145<BR>

EMAIL: MCDONALDS_INDIA@REDIFFMAIL .COM</FONT></H3>

<HR SIZE="3" COLOR="BLACK">

<H2><FONT FACE="BRADLEY HAND ITC"><B>VALUABLE

FEEDBACKS</B></H3><BR>

<H3>YOU AS A VALUABLE CUSTOMER CAN HELP US TO

IMPROVE BY GIVING YOUR VALUABLE FEEDBACK

TO US . WE WOULD TRY TO GIVE OUR BEST OUT OF IT . AS WE

STRIVE TO PROVIDE MORE

AND MORE CUSTOMER SATISFACTION.

< /BODY></HTML>

67

OUTPUT:-

68

DISCLAIMER

Coding for Disc la imer l ink

<HTML>



69

<IMG SRC="DISCLAIMER.JPG">


<FONT FACE="COOPER BLACK"

COLOR="YELLOW"><B><H1>DISCLAIMER</FONT></B></H1>


<H3><B>MCDONALD'S Ind i a , s t r i ve s t o ensu re t ha t t he i n fo rma t ion

con t a ined i n t h i s Web s i t e i s a ccu ra t e and r e l i ab l e .

Howeve r , MCDONALD'S Ind i a and t he Wor ld Wide Web (o r Webs i t e

hos t ) a r e no t i n f a l l i b l e and e r ro r s may some t imes occu r . The re fo re ,

t o t he fu l l e s t ex t en t pe rmi s s ib l e pu r suan t t o app l i c ab l e l aw ,

MCDONALD'S d i s c l a ims any wa r r an ty o f any k ind , whe the r exp re s s

o r imp l i ed , a s t o any ma t t e r wha t soeve r r e l a t i ng t o t h i s Webs i t e ,

i nc lud ing w i thou t l im i t a t i on t he me rchan t ab i l i t y o r f i t ne s s fo r any

pa r t i cu l a r pu rpose . MCDONALD'S i s no t l i ab l e o r r e spons ib l e fo r

any damages o r i n ju r i e s c aused by u se o f t h i s Webs i t e ( such a s

v i ru se s , omi s s ions o r m i s s t a t emen t s ) . MCDONALD'S may r ev i s e t he

i n fo rma t ion , s e rv i ce s and t he r e sou rce s con t a ined i n t h i s Webs i t e

f rom t ime t o t ime and we r e se rve t he r i gh t t o make such changes

w i thou t ob l i ga t i on t o no t i fy pa s t , cu r r en t o r p ro spec t i ve v i s i t o r s . I n

no even t sha l l MCDONALD'S be l i ab l e fo r any i nd i r ec t , spec i a l ,

i nc iden t a l , o r consequen t i a l damages a r i s i ng ou t o f any u se o f t he

i n fo rma t ion con t a ined he re in .

<BR>Those who choose t o a cce s s t h i s s i t e f rom loca t i ons o the r t han

Ind i a do so on t he i r own in i t i a t i ve and a r e r e spons ib l e fo r

compl i ance w i th l oca l l aws , i f and t o t he ex t en t l oca l l aws a r e

app l i c ab l e . Any r i gh t s no t exp re s s ly g r an t ed he r e in a r e

r e se rved .< /H3>< /B>

</BODY></HTML>

70

OUTPUT:-

BIBLIOGRAPHY

1. Websites –


http://en.wikipedia.org/wiki/mcdonaldsindia

71

http://en.wikipedia.org/wiki/mcdonaldsindia



2. Books –

AnuradhaAgarwal, Computer Application, Sultan Chand & Sons, New Delhi, 2009.Xavier,

Working With HTML,Sultan Chand & Sons, New Delhi, 20011

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Mcdonalds MIS Project

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