mcdonalds in russia

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D a y V I e w N I g h t V I e w



Smile

Fast

Courtesy



Get fresh quality & quantity .

Strict control in the

ingredients .



George Cohon first conceived of selling McDonald's

hamburgers in Russia in 1976.

impossible dream, With the Cold War.

It took 12 years of negotiations, but in April 1988, he finallyconvinced Moscow city officials that McDonald's could work

in their culture.

On January 31, 1990, a ribbon-cutting ceremony kicked off

the grand opening



Line for McDonald’s Russia Opening at Pushkin Square



located in Moscow's Pushkin Square.

with 28 cash registers and enough seating for 700customers.

first taste of the famous "Big Mak." (Because Russian

people weren't accustomed to eating finger food).

served 30,000 customers on that first day of business.



McDonald’s Pushkin Square Store Before Remodelin



McDonald’s Supply Chain Management

When McDonald’s first opened in Russia, a majority of the

raw materials used were not grown in Russia whereas as of

now over 75% of raw ingredients needed for McDonald’s are

supplied by over 130 independent Russian suppliers. Many

agricultural experts are of the view that McDonald’s had

changed the way Russians ate and now the “Corporation” is

also deciding what should be grown in the country. The croppreferences of McDonald’s have led to shortage of other

crops which should be otherwise grown

Suppliers -



Food Processing was necessary for McDonald’s that will further add

quality to the product as well as would ensure reliable delivery.McDonald’s invested around $45 million for the construction of 105,000

square foot food processing and distribution center in South-West

suburb of Moscow, known as McComplex. McComplex assures that an

adequate supply of high-quality standards are made available. In Russia,

the McComplex produces all the pies that are sold in the country and it

also exports pie to all Europe..

The entire supply of fries and wedges for McDonald’s Russia comes from

McCain Foods Limited, Poland, and the fishes from Cargill in Europe.

Some amount of meat is imported from Germany, Lithuania and Brazilwhich is mixed with Russian beef to meet the McDonald’s standard of

18-22% fat.

Food Processing –



The facilities at McDonald’s Russia are modern,

clean; the processes are streamlined andefficient whereas there is a clear evidence of

the quality and customer satisfaction

Quality and Safety -



Supplying the raw materials in McDonald’s Russia is a

significant challenge in itself due to its geographical features.

McDonald’s Russia purchases raw materials from more than130 local suppliers. Due to poor road networks and diverse

geography of the country, it is a big challenge to transport raw

materials.

Logistics –



Free Access to Computers with Internet Connectivity at

Pushkin Store



They have also targeted on children's.



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