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McDonalds

Presented by..

Akash Patil

Over the years…

•One of the largest chain of fast food

restaurants.

•Headquarter- United States.

•1940- Barbeque restaurant.

•Operates as franchisees.

•Serving around 68 million customers daily in

119 countries across 35,000 outlets.

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*GOL!!!

5Lac Customers @ ROI of

over 100%

Cash Points, Restaurant Finder App, Late Night Pop-Ups

Shift Workers, Travellers

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EXTENDED RESTAURANT HOURS

YouTube Q&A Campaign

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Iced Fruit Smoothie App

• Seasonal Target

• Updates on already

developed App

3D Play Zones

• 150 Happy Meal Playzones in

UK

• Targeting Children

• 87% Children Said they

wanted to come back to the

Play Arena14-08-20146

Little Piccadilly Campaign

• App to Fame

• World’s first Digital interactive

BillBoard

My Macca’s App

• Image Recognition Software

• Food Scanner

• Tells the nutritional value

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Coin Offer *Virtual Money – to a burger

*Largest downloaded App in Denmark

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*Power Impact

•70 % increase in revenue- through Little Piccadilly app

• My Macca’s app – 18bn $ from App store (featured)---

•Worlds No.1 App in Food & Drink

• Coin offer – huge increase in turnover -1 Download per minute

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Thank you