1940Richard and

Maurice McDonald

1955

1960s-1970s

Rapid growth

QSC&V

ICONIC MENU

’’THE MEASURE OF ANY

ENTERPRISE IS NOT WHAT IT

SAYS ABOUT ITSELF, BUT

ABOUT WHAT OTHERS SAY

ABOUT IT, AND WHETHER

THEY CHOOSE TO AFFILIATE

WITH IT – AS EMPLOYEES,

AS CLIENTS, AS INVESTORS,

AS NEIGHBOURS, AS FELLOW

GLOBAL CITIZENS“ -Virginia Marie "Ginni"

Rometty

MacDonaldization

1980S-2000S

BURGER WARS

2003

5PS

OBESITY

MYSTERY MEAT?

REFURNISHING

RESULTS

SUMMARY

DISCLAIMERCreated by Shahabas Shamsad, NIT Trichy, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow