• Umer Sufyan 278• Zulqarnain Makki 269• Hafiz M.Umer 250

RESPECTED INSTRUCTOR

Sir Akbar Bhatti

MCDONALD’S GLOBALLY

• McDonald's is the world's largest chain of hamburger & fast food restaurants, serving around 68 million customers daily in 119 countries across with 36,535 outlets.• Founded in the US in 1940, the company

began as a barbecue restaurant operated by Richard & Maurice McDonald.

MCDONALD’S GLOBALLY

• Businessman Ray Kroc joined the company as a franchise agent in 1955 &purchased the chain from the McDonald brothers.

MCDONALD’S IN PAKISTAN

• McDonald’s first restaurant opened its door to the people of Pakistan in September 1998 in Lahore.• Karachi opened its first restaurant a week

after Lahore.• There are now more than 34 restaurants in

more than 8 cities of Pakistan.

ANSWER OF QUESTION NO 1

• McDonald’s wants to communicate with each of the non customer groups because it is also an important part of McDonald’s IMC.• As McDonald’s is going to focus on healthy

food so that they have to communicate with each of the non customer groups.

ANSWER OF QUESTION NO 2

• Yes, the overall appeal of McDonald’s messages consistent to all audience but the way of communicating the message is vary from targeting the kids to targeting the adults & from the food they offer.• Brand name & image do not change but the

colours, visuals, rational and emotional tone change for different target segments.

ANSWER OF QUESTION NO 3

• Yes, McDonald’s online message to consumers consistent with what we have seen on TV.• Every message focus on quality and healthy

food.• The message varies from segments to

segments.• TV adds show different theme and online

communication has different theme.

ANSWER OF QUESTION NO 4

• No, we have not seen any of McDonald’s promotions or packages that direct consumers to website. • But surely there will be such promotions

and packages on which the McDonald’s website would mention for further details.

CUSTOMERS- KIDS• Children who really believe someone

whom they like such as Ronald.• If they get the message of “1 hamburger + 1

salad + 1 game= 1 healthy love”, they can be willing to accept that and try to persuade their families to change bad eating styles.

CUSTOMER- ADULTS

• Adults who frequently go to McDonald’s. Most of them start to care about their health but cannot stop eating McDonald’s.• “Keep eating ours in a healthier way”

seems good news for them.

INVESRTORS

• Total Revenue: $5,903.90 million ( 2016-03-31)• Net Income: $1,098.60 million• Dividends per Share - Common Stock Primary

Issue: $ 0.89• Brand value: $39.8 billion• Percentage change from last year: (6%)• Last year's rank: 9

POTENTIAL FRANCHISES• There are currently a total of 6,444 company-

owned locations and 30,081 franchised locations, including 21,147 locations franchised to conventional franchisees, 5,529 locations licenced to developmental licensees, and 3,405 locations licensed to foreign affiliates, primarily Japan.

• According to a 2012 BBC report, McDonald's is the world's second largest private employer—behind Walmart with 1.9 million employees, 1.5 million of whom work for franchises.

POTENTIAL EMPLOYEES

• McDonald’s has more than 1.7 million employees worldwide.• McDonald’s is one of only 8 Fortune 500

companies recommended by the prestigious American Council of Education for the college credit it provides employees.

POTENTIAL EMPLOYEES• Through the Clinton Global Initiative,

McDonald’s is starting a program to help employees get their high school diploma.• McDonald's supports higher education

opportunities for employees including providing college scholarships and tuition reimbursement.

COMMUNITY

• McDonald’s is proud to be a part of the communities they serve.• Through involvement in youth sports,

local charities, and events that inspire the world, giving back is an essential part of the way we operate every day.

OTHER