• Mcdonaldization Explained

MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES:

• EFFICIENCY– DO IT QUICKLY– Reduces human interaction between

customer & company

• UNIFORMITY/predictability– LEAVE NOTHING TO CHANCE

• CALCULABILITY– DO IT ACCORDING TO PLAN

• CONTROL THROUGH AUTOMATION– HUMANS ARE MOST UNRELIABLE FACTOR

McDonaldization Video

MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES:

• EFFICIENCY– Optimum method to complete a task– Getting cheapest unit price– Best cost for least effort– Everything is done quickly– Customer does the workExamples:– Salad bars: You rent a plate & do all the

work yourself. Very efficient for the restaurant

– ATMs: You enter withdrawal or deposit info to a computer. Reduces human interaction

McDonaldization Video

MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES:

• CALCULABILITY– DO IT ACCORDING TO PLAN– Emphasized quantity over quality

(bigger is better)– Everything must be able to be

measured• E.g. time, # of units, portion sizes

– How much are you getting vs. how much are you paying?

– Companies want you to realize how much you’re getting, not how good the items are

McDonaldization Video

MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES:

• UNIFORMITY/predictability– LEAVE NOTHING TO CHANCE– The same experience at ALL

locations• E.g. same tasting food

– Gives consumers a sense of safety– Builds brand loyalty– Makes work routine & mind-

numbing

McDonaldization Video

MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES:

• CONTROL THROUGH AUTOMATION– HUMANS ARE MOST UNRELIABLE

FACTOR– Reduce human interaction =

increased human control by company

– Humans easier to replace– Machines don’t get sick, get

married, get into car accidents, etc., which pull away from time on the job

– Reduces thinking

McDonaldization Video