Mcdonald Final Presentation MM
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Transcript of Mcdonald Final Presentation MM
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PRESENTATION
ON
PRESENTED BY:
VIJAY MUNDHRA
GOSSPY THAKUR
KANCHAN GUPTA
SHUBHLAXMI SINGHAL
KOMAL MAKHIJANI
KANCHAN JETHWANI
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One world, One Burger- McDonalds
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WELCOME TOTHEWORLD OF McDonalds
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CONTENTS
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Began in 1940
Located in 122 countries
31000 Restaurants
51 million people are served a day at 31000different locations
Independent local business people own andoperate more than 80% of McDonalds Globally
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` COCA-COLA
` BARBIE
` HOTWHEELS
` CADBURY
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` Focus on overall experience
` Brand globally and act locally
` Overall it is doing what it does the best
` I
ntensive advertising aimed at childrens` Paper mats on tray ensures about new
schemes going on.
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` FACETO FACE INTERACTION
` FLEXIBILITY
` PERSUASSION
` PROMOTIONONSALES
` SUPPLYOF INFORMATION
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` McDonalds use the public relation through
the internet media such as MSN to updatethe new product and hot promotion on it, so
its easy way for the person who is
interested in McDonalds. Actually, an
interesting activity is a good way ofMcDonalds public relation to promote
brand image.
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` TELEVISION
` DIRECTMAIL
` TELEPHONE
` ONLINECOMPUTERSHOPPING
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IMLOVINIT.
ADVERTISINGISTOSUPPORTSALESPROMOTIONCAMPAIGN.
SPEEDYSERVICE
OFFERINGGIFTSTOCHILDREN.
PROMOTIONAL STRATEGY
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MARKETINGMIX
The marketing mix is a term used to
describe the four main marketing tools
(4Ps): Product
Price
PromotionAnd the Place through which product
are sold to customers.
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PRODUCT
Product is the physical product or serviceoffered to the consumer. Product includes
certain aspects such as packaging,
guarantee, looks etc.,
It dropped ham, beef and mutton burgersfrom the menu. India is the only country
whereMcDonalds serve vegetarian menu
McDonalds continuously innovates its
products according to the changingpreferences and tastes of its customers
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` McDonalds came up with a very catchy punch lineAap ke zamane mein ,baap ke zamane ke daam.This was to attract the middle and lower classconsumers
` McDonalds has certain value pricing and bundling
strategies such as happy meal, combo meal, familymeal etc to increase overall sales volumes.
` Pricing strategies used:
` Premium Pricing
` Penetration Pricing
` Economy Pricing
` Price Skimming` Psychological Pricing
` Optional Product Pricing
` Product Bundle Pricing` Geographical Pricing
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ADVERTISEMENTS-tv,social media,mobile
ordering
PRIZES
PRODUCTSAMPLE
CUPONS
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PLACE
The place mainly consists of the
distribution channels.
It is important so that the product
is available to the customer at the
right place, at the right time and
in the right quantity
McDonalds offers hygienic
environment, good ambience and
great service.
Delivery services are also available
now
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Increasingseatingcapacity
Highways &Petrol pump
ISBT Terminal Delhi
Airport & Railway station-Mumbai & Jaipur
Enter new cities- Ludhiana,Ahmedabad, Baroda- lower
spending power, population density
Malls & Multiplexes- lower outletinvestments than traditional
GROWTHSTRATEGIES
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Declining market shareDeclining market share
Weak product developmentWeak product developmentQuality and taste ofproductsQuality and taste ofproducts
Brand EquityworldBrand Equityworld--widewide
42% ofUS fast42% ofUS fast--food hamburgerfood hamburger
businessbusiness
Consistency offoodConsistency offood
Successful items: Fries, HappySuccessful items: Fries, Happy
Meal,Meal, AlooAloo tikkitikki,, EggEgg McMuffinMcMuffin,,PromotionsPromotions
Overseas marketOverseas market
Balance sheet positionBalance sheet position
International expansionInternational expansion
Only serving 1% of the worldsOnly serving 1% of the worlds
populationpopulation
Growing diningGrowing dining--out marketout market
Mature/overstored industryMature/overstored industry
Strength ofcompetitionStrength ofcompetitionMore healthMore health--consciousconscious
consumersconsumers
Fluctuation offoreign exchangeFluctuation offoreign exchange
rates; Economiesrates; Economies
McDonalds SWOT Analysis
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BYE BYE SEE U AT
McDonaldS