MCA12 - Elizabeth Roche - Frog

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Mobile Empowerment: A Street Level View Elizabeth Roche May 8, 2012

Transcript of MCA12 - Elizabeth Roche - Frog

Mobile Empowerment: A Street Level ViewElizabeth RocheMay 8, 2012

How to you research products that don’t exist?

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Redefine the office.

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todays office

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phone with 4 SIM’s

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Translate expression into meaning.

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todays office

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Why mobility matters more when you’re stationary.

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Globally, more people now have access to a mobile device than to justice or legal services.- United Nations Development Prgoramme, 2012

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phone with 4 SIM’s

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Close to 80 million mobile subscribers have no access to the electrical grid.- United Nations Development Prgoramme, 2012

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The price basket for mobile services can amount to circa 16% of monthly average per capita income in countries with low human development - compared with circa 5% in medium human development contexts.- United Nations Development Prgoramme, 2012

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Expanding the communication community.

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In a global population of nearly seven billion people, the total number of mobile phone subscriptions is an astonishing 5.4 billion.- United Nations Development Prgoramme, 2012

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Dank!

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