MC75 Webinar Bluestar.ppt
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Transcript of MC75 Webinar Bluestar.ppt
Motorola Document Classification – MC75 Training – Agency Overview 012908.pptInternal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Motorola Enterprise Mobility
MC75 Overview
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Agenda
• Introducing the MC75– Key Features and Benefits
• Target Markets• MC70/MC75 Feature Comparison• Accessories• Service• Go to Market plans• Competitive Analysis
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Imagine…
GPS Navigation3.5” VGA displayReal-time traffic info
2MP AF Digital Camera3.5” DisplayWaterproofSend photo wirelessly anywhere
Cell world phoneWaterproofWalkie-talkie
Industrial scannerWW cellular connection
Rugged computerBroadband connection Anywhere, anytime
MC75
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Key Features and Benefits
• 2 Mega pixel auto-focus camera • Laser Scanner or Imager • 3.5” Hi Resolution Color VGA Display (480x640) • Broadband Data connectivity over WIFI and Cellular networks Worldwide • Simultaneous Voice & Data • 3-G WAN (HSDPA or EVDO Rev A)• Integrated SirfIII GPS • Memory: 128MB/256MB • MC75 Speed differential (HSDPA & 3-G) vs. MC70 product family • Windows Mobile 6.0 • microSD and IrDA • Rugged and compact form factor
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Summary of MC75 Features
Windows Mobile 6.0
Hi Res 3.5" Color VGA with backlight
NAV or QWERTY layout optimized for voice or text
User Accessible Micro SD slot (w/ cover)
802.11a/b/g Integrated (WiFi)
VoIP (P2P, PBX, PTT)
Mobility Services Platform Agent
Touchscreen
Earpiece
Dedicated Push-to-Talk button
Rugged casing designIP54 and 4ft to concrete
Scan/Action Buttons (1M actuations)
Headset jack >20K insertions
128MB RAM/ 256MB ROM
Recessed buttons
External WAN Antenna
IRDA
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Summary of MC75 Features
2.0 Mega Pixel Auto-focus Camera
Spring loaded stylus to protect screen from wear
Large speaker, mic, high quality receiver and transducer
Hand strap for comfortable handhold
Flash light for camera
Lithium-Ion 3600 mAh or 4800 mAh Smart Battery
Housing for stylus
1D scanner or 2D Imager
Approx. 425g (with 1.5X battery)
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
MC70 MC55 MC35
•154 Kb/s Down / 54/Kb/s Up
•Comparable to Dial-Up Connection
•Voice or data
MC75 •1000Kb/s Down / 384Kb/s Up
•Comparable to DSL/Cable Connection
•Voice & Data Simultaneously (on HSDPA configurations).
WWAN Edge (2.5G) WWAN HSDPA (3G)
WAN Technology differentialWAN Technology differential
Present in Rural areas Present in Populated areas
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
MC75 Target Markets
Field Service/Field Sales• Applications
• Asset Management
• Inspection and Repair
• Dispatch
• Maintenance
• Meter Reading
Transportation and Logistics• Applications
• Fleet Management
• Asset Management
• Pickup and Delivery
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
MC75 Target MarketsGovernment
• Applications• eCitation / Parking• First Responder / Accountability• Asset Management & Tracking• Inspections / Maintenance• Security Screening / Mobile Data Access
• Future Applications• Biometrics• Situational Awareness (Mobile Video)
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
MC7095 to MC7598 Feature comparison
Key Features:•3G WAN (EVDO Rev 0)•LAN 802.11 abg (Photon)•Bluetooth•2x Battery•QVGA Display•Windows Mobile 5.0•1D or 2D barcode Scanning
Key Features:•3G WAN (EVDO Rev A)•LAN 802.11 abg (Jedi)•Bluetooth and IrDA•Integrated Sirf 3 GPS•1.5x Battery•High Definition VGA Display•Windows Mobile 6.0•AF 2M Pix Camera•1D or 2D barcode Scanning
MC7095 MC7598
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Accessories
The MC75 Ecosystem
MC75 is backward compatible with the MC70 ecosystem with just a few exceptions (trigger handle and older batteries (1x and 2x)
2.5x Battery
Payment snap-on
Snap-ons for RFID or Biometrics
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
AccessoriesAccessories Overview:
• The MC75 will reuse many of the existing MC70 Accessories. Seven of the current MC70 Accessories will be redesigned in order for the MC75 system to be considered IEEE1725 Compliant.
• The redesigned accessories will use the same plastics as the current MC70 accessories, keeping the same look and feel, and will be backwards compatible with the MC70 terminal.
• The new accessories will not have any new features, the only difference between them and the MC70 accessories is that they will be IEEE1725 compliant, which will transparent to the end user.
New Accessories:• Single Slot Cradle CRD7X00-1000RR • Four Slot Charge Only Cradle CRD7X00-4000CR• Four Slot Battery Charger ‘Toaster’ SAC7X00-4000CR • Vehicle Cradle w/Spare Battery Charging VCD7X00-P000R • USB Charging/Communication Cable 25-102775-01R • RS232 Charging/Communication Cable 25-102776-01R • Charge Only Cable 25-95214-02R • 1.5X 3600mAh and 2.5X 4800mAh IEEE1725 Battery BTRY-MC7XEAB00 and BTRY-MC7XEAB0H
MC70 Accessories NOT Supported by MC75• Snap on Trigger Handle and Trigger Accessories 21-70982-01R • 1X Battery BTRY-MC70EAB00• 1X Battery Door KT-79428-01R• 2X Battery BTRY-MC70EAB02• 2X Battery Door KT-79429-01R
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
MC75 Service Overview
The MC75 is eligible for Service from the Start with Comprehensive Coverage:
• Includes Normal Wear And Tear, As Well As Accidental Damage To Displays, Keypads, And Other Internal And External Components At No Extra Charge
• Significantly Reduces Surprise Repair Costs• Protects Your Customer’s Investment And Helps Them
Maintain Peak Performance• Offers More Complete Coverage At A Lower Cost — Truly
More For Less
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
MC75 Service Overview
Service
Offering
Service
Level
Time of
Purchase
Length of Coverage
Service
SKU
Targeting Your Customers
Service From The Start With
Comprehensive Coverage
Bronze,
Gold
Purchase Up Front With The Hardware Or
Within 30 Days Thereafter
Three Years
TBD
TBD
Sell With The Initial Hardware Purchase - Or Within The First 30 Days Of Purchase.
Service Center Support
Bronze,
Gold
Purchase At
Any Time One Year
TBD
TBD
Best For Customers Who Did Not Purchase Service Up Front With The Hardware
• As An Annual Term Offering, Or• As A Renewal Option
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
MC75 Go-to-Market Plan
Demand Generation:
• Direct mail / E-mail blasts• Print advertising• Online advertising
• Targeted banners on appropriate sites
• Media Placement • Click through offer to capture information• Leverage Corporate campaigns• Interactive Microsite• Photography (Solution Images / 360° Photography)• Seed Units• Motorola University courses
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
MC75 Go-to-Market PlanCollateral Creation / Sales Tools• Internal Motorola only
• Direct Sales Presentation• Comprehensive Sales Guide• Quick Reference Product Snapshot• Sales Kit / Demo Kit
• Distributors & Partners• Partner Presentation• Partner Brief• Demo Kits
• Suitable for all Audiences• End User Presentation• Application Briefs• White Papers (2)• Video Case Study• MC75 Brochure (includes Accessories spec sheet)• MC75 ISV Die-Cut Guide
• Collateral Translations• Prioritize Languages (includes French, German, Italian, Russian, Polish)
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
Competitive Analysis
MC75 Advantages over IKON Smaller and lighter Covers GSM and CDMA
networks WLAN a/b/g Proven architecture and FF ISV and partner community
MC75
MC75 Advantages over HTC6500RuggednessScanning optionsProven architecture and form factorISV and partner community
MC75 Advantages over CN3:
Data capture options 3G connectivity WW
coverage WLAN a/b/g Form factor
Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005
MC70 TERMINAL VIEWS
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