MC75 Webinar Bluestar.ppt

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Motorola Document Classification – MC75 Training – Agency Overview 012908.ppt Internal Use Only MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005 Motorola Enterprise Mobility MC75 Overview

Transcript of MC75 Webinar Bluestar.ppt

Page 1: MC75 Webinar Bluestar.ppt

Motorola Document Classification – MC75 Training – Agency Overview 012908.pptInternal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Motorola Enterprise Mobility

MC75 Overview

Page 2: MC75 Webinar Bluestar.ppt

Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Agenda

• Introducing the MC75– Key Features and Benefits

• Target Markets• MC70/MC75 Feature Comparison• Accessories• Service• Go to Market plans• Competitive Analysis

Page 3: MC75 Webinar Bluestar.ppt

Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Imagine…

GPS Navigation3.5” VGA displayReal-time traffic info

2MP AF Digital Camera3.5” DisplayWaterproofSend photo wirelessly anywhere

Cell world phoneWaterproofWalkie-talkie

Industrial scannerWW cellular connection

Rugged computerBroadband connection Anywhere, anytime

MC75

Page 4: MC75 Webinar Bluestar.ppt

Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Key Features and Benefits

• 2 Mega pixel auto-focus camera • Laser Scanner or Imager • 3.5” Hi Resolution Color VGA Display (480x640) • Broadband Data connectivity over WIFI and Cellular networks Worldwide • Simultaneous Voice & Data • 3-G WAN (HSDPA or EVDO Rev A)• Integrated SirfIII GPS • Memory: 128MB/256MB • MC75 Speed differential (HSDPA & 3-G) vs. MC70 product family • Windows Mobile 6.0 • microSD and IrDA • Rugged and compact form factor

Page 5: MC75 Webinar Bluestar.ppt

Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Summary of MC75 Features

Windows Mobile 6.0

Hi Res 3.5" Color VGA with backlight

NAV or QWERTY layout optimized for voice or text

User Accessible Micro SD slot (w/ cover)

802.11a/b/g Integrated (WiFi)

VoIP (P2P, PBX, PTT)

Mobility Services Platform Agent

Touchscreen

Earpiece

Dedicated Push-to-Talk button

Rugged casing designIP54 and 4ft to concrete

Scan/Action Buttons (1M actuations)

Headset jack >20K insertions

128MB RAM/ 256MB ROM

Recessed buttons

External WAN Antenna

IRDA

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Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Summary of MC75 Features

2.0 Mega Pixel Auto-focus Camera

Spring loaded stylus to protect screen from wear

Large speaker, mic, high quality receiver and transducer

Hand strap for comfortable handhold

Flash light for camera

Lithium-Ion 3600 mAh or 4800 mAh Smart Battery

Housing for stylus

1D scanner or 2D Imager

Approx. 425g (with 1.5X battery)

Page 7: MC75 Webinar Bluestar.ppt

Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

MC70 MC55 MC35

•154 Kb/s Down / 54/Kb/s Up

•Comparable to Dial-Up Connection

•Voice or data

MC75 •1000Kb/s Down / 384Kb/s Up

•Comparable to DSL/Cable Connection

•Voice & Data Simultaneously (on HSDPA configurations).

WWAN Edge (2.5G) WWAN HSDPA (3G)

WAN Technology differentialWAN Technology differential

Present in Rural areas Present in Populated areas

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Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

MC75 Target Markets

Field Service/Field Sales• Applications

• Asset Management

• Inspection and Repair

• Dispatch

• Maintenance

• Meter Reading

Transportation and Logistics• Applications

• Fleet Management

• Asset Management

• Pickup and Delivery

Page 9: MC75 Webinar Bluestar.ppt

Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

MC75 Target MarketsGovernment

• Applications• eCitation / Parking• First Responder / Accountability• Asset Management & Tracking• Inspections / Maintenance• Security Screening / Mobile Data Access

• Future Applications• Biometrics• Situational Awareness (Mobile Video)

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Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

MC7095 to MC7598 Feature comparison

Key Features:•3G WAN (EVDO Rev 0)•LAN 802.11 abg (Photon)•Bluetooth•2x Battery•QVGA Display•Windows Mobile 5.0•1D or 2D barcode Scanning

Key Features:•3G WAN (EVDO Rev A)•LAN 802.11 abg (Jedi)•Bluetooth and IrDA•Integrated Sirf 3 GPS•1.5x Battery•High Definition VGA Display•Windows Mobile 6.0•AF 2M Pix Camera•1D or 2D barcode Scanning

MC7095 MC7598

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Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Accessories

The MC75 Ecosystem

MC75 is backward compatible with the MC70 ecosystem with just a few exceptions (trigger handle and older batteries (1x and 2x)

2.5x Battery

Payment snap-on

Snap-ons for RFID or Biometrics

Page 12: MC75 Webinar Bluestar.ppt

Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

AccessoriesAccessories Overview:

• The MC75 will reuse many of the existing MC70 Accessories. Seven of the current MC70 Accessories will be redesigned in order for the MC75 system to be considered IEEE1725 Compliant.

• The redesigned accessories will use the same plastics as the current MC70 accessories, keeping the same look and feel, and will be backwards compatible with the MC70 terminal.

• The new accessories will not have any new features, the only difference between them and the MC70 accessories is that they will be IEEE1725 compliant, which will transparent to the end user.

New Accessories:• Single Slot Cradle CRD7X00-1000RR • Four Slot Charge Only Cradle CRD7X00-4000CR• Four Slot Battery Charger ‘Toaster’ SAC7X00-4000CR • Vehicle Cradle w/Spare Battery Charging VCD7X00-P000R • USB Charging/Communication Cable 25-102775-01R • RS232 Charging/Communication Cable 25-102776-01R • Charge Only Cable 25-95214-02R • 1.5X 3600mAh and 2.5X 4800mAh IEEE1725 Battery BTRY-MC7XEAB00 and BTRY-MC7XEAB0H

MC70 Accessories NOT Supported by MC75• Snap on Trigger Handle and Trigger Accessories 21-70982-01R • 1X Battery BTRY-MC70EAB00• 1X Battery Door KT-79428-01R• 2X Battery BTRY-MC70EAB02• 2X Battery Door KT-79429-01R

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Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

MC75 Service Overview

The MC75 is eligible for Service from the Start with Comprehensive Coverage:

• Includes Normal Wear And Tear, As Well As Accidental Damage To Displays, Keypads, And Other Internal And External Components At No Extra Charge

• Significantly Reduces Surprise Repair Costs• Protects Your Customer’s Investment And Helps Them

Maintain Peak Performance• Offers More Complete Coverage At A Lower Cost — Truly

More For Less

Page 14: MC75 Webinar Bluestar.ppt

Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

MC75 Service Overview

Service

Offering

Service

Level

Time of

Purchase

Length of Coverage

Service

SKU

Targeting Your Customers

Service From The Start With

Comprehensive Coverage

Bronze,

Gold

Purchase Up Front With The Hardware Or

Within 30 Days Thereafter

Three Years

TBD

TBD

Sell With The Initial Hardware Purchase - Or Within The First 30 Days Of Purchase.

Service Center Support

Bronze,

Gold

Purchase At

Any Time One Year

TBD

TBD

Best For Customers Who Did Not Purchase Service Up Front With The Hardware

• As An Annual Term Offering, Or• As A Renewal Option

Page 15: MC75 Webinar Bluestar.ppt

Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

MC75 Go-to-Market Plan

Demand Generation:

• Direct mail / E-mail blasts• Print advertising• Online advertising

• Targeted banners on appropriate sites

• Media Placement • Click through offer to capture information• Leverage Corporate campaigns• Interactive Microsite• Photography (Solution Images / 360° Photography)• Seed Units• Motorola University courses

Page 16: MC75 Webinar Bluestar.ppt

Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

MC75 Go-to-Market PlanCollateral Creation / Sales Tools• Internal Motorola only

• Direct Sales Presentation• Comprehensive Sales Guide• Quick Reference Product Snapshot• Sales Kit / Demo Kit

• Distributors & Partners• Partner Presentation• Partner Brief• Demo Kits

• Suitable for all Audiences• End User Presentation• Application Briefs• White Papers (2)• Video Case Study• MC75 Brochure (includes Accessories spec sheet)• MC75 ISV Die-Cut Guide

• Collateral Translations• Prioritize Languages (includes French, German, Italian, Russian, Polish)

Page 17: MC75 Webinar Bluestar.ppt

Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

Competitive Analysis

MC75 Advantages over IKON Smaller and lighter Covers GSM and CDMA

networks WLAN a/b/g Proven architecture and FF ISV and partner community

MC75

MC75 Advantages over HTC6500RuggednessScanning optionsProven architecture and form factorISV and partner community

MC75 Advantages over CN3:

Data capture options 3G connectivity WW

coverage WLAN a/b/g Form factor

Page 18: MC75 Webinar Bluestar.ppt

Motorola Document Classification, MC75 Training – Agency Overview 012908.pptFor Internal Use OnlyMOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

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