Mc & l cs plans national strategies in 13-14
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Transcript of Mc & l cs plans national strategies in 13-14
oGCDP 13/14 in AIESEC Czech Republic
National Goals
Final goal for 13/14:
RA: 630MA: 538RE: 439
Quality goals for 13/14:
• NPS Score > 50• Response Rate > 65%
RE for 13/14LC Brno 50
LC České Budějovice 15
LC ČZU 80
LC Hradec Králové 16
LC Karviná 35
LC Olomouc 26
LC Ostrava 29
LC Plzeň 16
LC Praha 170
LC Zlín 15
LCs Goals
National Behaviours:
We focusWe listen
Main GCDPo strategies:• Issue based segmentation• Approaching new markets• Value proposition aligment• Integrated Experiences (X + T)• Increase EP Care Satisfaction
National Strategies
Q3
• CY2CY Cooperation based on issue segmentation.• Concept of Reintegration & debriefing• New Nastáž.cz• Getting to know processes on LCs• Understanding true GCDP value• EDU about GCDP segmentation• LC visits
Q4
• Follow-up of CY2CY Coop. After IC• New promo materials (Promotion)• Integration concept• Simplyfying OGX processes• LC visits
Q1
• Promotion • Transtition of VPs• Implementation of Integration system• Newies EDU about issue based seg., NPS• Tracking CY2CY Coop.• Competitions
Q2
• Selection of EPs for Summer• Matching with Partnership countries• Preparation of EPs going abroad (OPS + Co-delivery)• Preparation VPs on summer