Final Analysis McDonald’s

IndexIntroductionMcDonald’s in BelgiumSWOT analysisHighlights Annual report 2009conclusion

Introduction

McDonalds:Leading global foodservice retailServing in 117 countries75% of restaurants: independent local

men/womenServings:

World famous friesBig MacChicken McNuggets…

McDonald’s in Belgium

In Belgium:Restaurants: 60Costumers: more then 80,000 a dayTurnover: 110 million Euro in 2009

SWOT analysisStrenghts:

Training its staffEfficient line style of food preparationEasily adapt their global restaurants

Weaknesses:High employee turnoverFast food pizza

SWOT analysisOpportunities:

Provide optional allergen free food itemsProvide more upscale restaurant settings

Threats:Marketing practices towards childrenSued for unhealthy food

Highlights Annual report 2009

Comparable sales growth: 3.8%Earnings a share: $4.11Earnings per share growth: 9%Total cash returned to shareholders :

$16.6BillionCombined operating margin: 30.1%Operating income: $6.8BillionNet income: $4,551BillionMarket price a share: $ 62.44

Conslusion

Safe investmentSources:

http://marketingteacher.com/SWOT/mcdonalds_swot.html http://www.mcdonalds.be/nl/index_NL.php?page=corporate:facts http://finance.yahoo.com/q?s=MCD&d=t http://investing.businessweek.com/research/stocks/earnings/earnings.asp?

ticker=MCD:US http://online.wsj.com/quotes/main.html?type=djn&symbol=mcd http://www.aboutmcdonalds.com/mcd http://www.aboutmcdonalds.com/etc/medialib/aboutMcDonalds/

investor_relations0.Par.17264.File.dat/2009%20AR%20Report%20-%20Print.pdf