PRESENTED BY…

MADHURI SAKPAL KEERTHANA NAIR RONIT CHAVAN SANDHYA BHERE JYOTHI KAMBLE KULDEEP BHOIR SHEETAL

MC DONALDS

AGENDA INTRODUCTION HISTORY MISSION STATEMENT COMPANY STRATEGY PRODUCTS OPERATIONS MANAGEMENT SWOT ANALYSIS CONCLUSION

INTRODUCTION TYPE: Public INDUSTRY: Restaurants HEAD QUARTERS: Oak Brook, Illinois, U.S NUMBER OF LOCATIONS: 32000+ &

worldwideKEY PEOPLE: James Skinner(Chairman & CEO)

o PRODUCTS: FAST FOOD ( Hamburger, chicken, frenchfries, soft drinks, coffee, milkshakes, salads, desserts, breakfasts)

o EMPLOYEEES: 40,000

HISTORY: FOUNDED: May 15, 1940 in San Bernardino,

California & McDonald’s corporation on April 15, 1955 in Des Plaines, Illinois.

FOUNDER(s): Richard And Maurice McDonald, McDonald’s restaurant concept;

Ray Kroc, McDonald’s corporation founder.

MISSION STATEMENT “ McDonald’s mission is to be

the world’s best quick service restaurant experience. Being the best means producing outstanding quality service, cleanliness, and values, so that we make every customer in every restaurant smile.”

COMPANY STRATEGY Company

owned restaurant

Locally owned franchise in small countries

Adapting to cultures

Advertising

PRODUCTS VEG-MENU: McVeggie,Mc

Alootikki,Paneer salsa wrap,Veg McCurry pan,Pizza Mc puff.

NON-VEG MENU: Chicken McGrill,Chicken Mexican wrap,Fiet-O-Fish,Chicken McCurry,Mc Chicken.

BEVERAGES: Cold Coffee,Ice tea,Mc Shakes,Hot sreves,Soft drinks.

FROZEN DESERTS: Soft serve cone, Mc swirl,Soft serve, flavor burst,Floats.

I LOVE CHILDREN: HAPPY MEAL

In most countries, McDonald's introduced a "healthy option" to the Happy Meal- children have always been able to choose milk with their Happy Meal and the chain added fruit juice drink instead of a soft drink, and bags of dried fruits in place of fries.

Toys to be included with children's meals.

OPERATIONS CUSTOMER ORIENTED: Primary concern of

McDonalds is the satisfaction of its customers. UNDER DIRECT SUPERVISION OFMOTHER

COMPANY: Periodical visits of representatives to certain branches to ensure the maintenance of quality standards.

QUALITY FOCUSED: Employees are responsible for providing quality services to the clients.

CUSTOMER’S VALUE: McDonalds value its employees as much as its customers.

SWOT ANALYSISSTRENGHTSo Global presenceo Global brando Economies of scaleo Menu itemso Logoso Nutrition factso Real estate portfolio

WEAKNESSES

o Advertisingo Employee turn-overo Organic foodo Lack of innovative

productso Price

OPPORTUNITIES

THREATSo It can adapt to

societies needso Allergyo It can research ways

to use “green” energy

o It can create new products

o Recessiono Foreign currency

fluctuationso Issues regarding o “fast food chain”o Heavy investmento Competitors

7 P’S OF MCDONALD'S PRODUCTS PRICE PROMOTION PLACE PEOPLE PROCESS

CHAMPS

C-cleanliness H-hospitality A-accuracy M-maintain of facility P-product quality S-speed of services

CONCLUSION: Several changes All over well doing Favorite fast food(FFF) After doing analysis and strategies of

McDonalds, we came to know many things about inner side and how they became successful.