MORNING CONSULT

This Morning Consult poll was conducted from August 1-3, 2014, among a national sample of 1,825 registered 2014 voters. The interviews were conducted online and the

data were weighted to approximate a target sample of likely voters based on age, race/ethnicity, gender, educational attainment, region, annual household income,

home ownership status and marital status. Results from the full survey have a margin of error of plus or minus two percentage points.

POLL: DATA SECURITY

2

79% 80% 77% 80%

21% 20% 23% 20%

Total DEM (38%)

IND (32%)

GOP (30%)

ABOUT 8 IN 10 REGISTERED VOTERS DO ONLINE BANKING. NO SIGNIFICANT DIFFERENCE BY POLITICAL PARTY.

Do you ever use the Internet to do any banking online?

Agree Disagree

By Party

Agree Disagree Agree Disagree Agree Disagree

Total

3

79% 82% 83% 80% 71%

21% 18% 17% 20% 29%

Total 18-29 (16%)

30-44 (25%)

45-64 (38%)

65+ (21%)

A SIMILAR TREND OCCURS AMONG AGE DEMOGRAPHICS, WITH ONLY THE OLDEST GENERATION POLLING SLIGHTLY LOWER.

Do you ever use the Internet to do any banking online?

Yes No

By Age

Yes No Yes No Yes No Yes No

Total

4

39% 44%

8% 2%

Excellent Good Only Fair Poor

10%

39% 34%

10%

Excellent Good Only Fair Poor

How would you rate the job your local bank or credit union is doing to secure

customer accounts?

How would you rate the job department stores and retail chain stores are doing

to secure customer accounts?

REGISTERED VOTERS MORE CONFIDENT IN THEIR LOCAL BANK/CREDIT UNION THAN DEPARTMENT STORES AND RETAILERS

5

84% 80% 86%

51% 45%

50%

11% 10% 8%

44% 46% 42%

DEM (38%)

IND (32%)

GOP (30%)

DEM (38%)

IND (32%)

GOP (30%)

A LARGE MAJORITY POSITIVELY VIEWS THEIR LOCAL BANK’S EFFORTS TO SECURE CUSTOMER ACCOUNTS, NO SIGNIFICANT DIFFERENCES ACROSS PARTIES.

Excellent/ Good Fair/Poor

By Party

Excellent/ Good Fair/Poor

Excellent/ Good Fair/Poor

How would you rate the job your local bank or credit union is doing to secure

customer accounts?

How would you rate the job department stores and retail chain stores are doing

to secure customer accounts?

Excellent/ Good

Excellent/ Good

Excellent/ Good Fair/Poor Fair/Poor Fair/Poor

6

83% 84% 80% 86%

60% 53%

45% 43%

10% 11% 10% 8%

34% 42%

49% 47%

18-29 (16%)

30-44 (25%)

45-64 (38%)

65+ (21%)

18-29 (16%)

30-44 (25%)

45-64 (38%)

65+ (21%)

A LARGE MAJORITY POSITIVELY VIEWS THEIR LOCAL BANK’S EFFORTS TO SECURE CUSTOMER ACCOUNTS, NO SIGNIFICANT DIFFERENCES ACROSS PARTIES.

Excellent/ Good Fair/Poor

By Age

Excellent/ Good Fair/Poor

Excellent/ Good Fair/Poor

How would you rate the job your local bank or credit union is doing to secure

customer accounts?

How would you rate the job department stores and retail chain stores are doing

to secure customer accounts?

Excellent/ Good

Excellent/ Good

Excellent/ Good Fair/Poor Fair/Poor Fair/Poor Fair/Poor

Excellent/ Good Fair/Poor Excellent/

Good

7

27%

33%

10%

8%

65%

73%

45%

34%

[VALU

E]

[VALU

E]

7%

10%

11%

5%

29%

37%

MOST VOTERS IN ALIGNMENT ON BEING MORE LIKELY TO ENGAGE WITH A COMPANY THAT HAS NO HISTORY OF PERSONAL DATA BREACHES.

Breaches of personal data by a company make me less likely to engage in electronic transactions with them.

Str Agree Agree

Str Disagree

Disagree Total

I’m more likely to engage in electronic transactions with a company that has a history of no personal data breaches.

Data breaches are an unavoidable part of the modern world.

I do not change my behavior with regard to retailers or electronic transactions based on news I hear about data breaches.

8

66% 70% 66% 60%

11% 10% 10% 13%

Total DEM (38%)

IND (32%)

GOP (30%)

OVERALL STRONG MAJORITIES SAY LESS LIKELY TO ENGAGE IN ELECTRONIC TRANSACTIONS WITH COMPANIES WITH DATA BREACHES.

Breaches of personal data by a company make me less likely to engage in electronic transactions with them.

Agree Disagree

By Party

Agree Disagree Agree Disagree Agree Disagree

Total

9

46% 52% 51%

44% 38%

29% 19%

24% 33% 34%

Total 18-29 (16%)

30-44 (25%)

45-64 (38%)

65+ (21%)

DATA BREACHES THOUGHT TO BE UNAVOIDABLE IN THE MODERN WORLD BY ALL AGE DEMOGRAPHICS, OLDER GENERATIONS LESS SURE.

Data breaches are an unavoidable part of the modern world.

Agree Disagree

By Age

Agree Disagree Agree Disagree Agree Disagree Agree Disagree

Total

MORNING CONSULT