Mc cormick mobilelearningcrashcourse_15.10.12

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Copyright 2012 Float Mobile Learning Mobile Learning Crash Course: How to Successfully Launch mLearning Right Now Scott McCormick Founder, Float Mobile Learning

description

This presentation was delivered at the Learning 3.0 Conference in Chicago on October 15, 2012 at McCormick Place. Scott McCormick is a founder of Float Mobile Learning.

Transcript of Mc cormick mobilelearningcrashcourse_15.10.12

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Copyright 2012 Float Mobile Learning

Mobile Learning Crash Course:

How to Successfully Launch mLearning

Right Now

Scott McCormickFounder, Float Mobile Learning

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Copyright 2012 Float Mobile Learning

Float guides industry-leading companies to understand and leverage the power of mobile learning. We help companies meet their business strategies by making useful information accessible, anytime, anywhere.

Scott [email protected]: 309.838.2168

twitter: scottfloat

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Copyright 2012 Float Mobile Learning

The “holdout”

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Copyright 2012 Float Mobile Learning

Mobile Learning Right Now

E Essential

TTip

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• Blogs

• Books

• Apps

• Conferences

• Social Media

Get “Mobile Smart”

E

Don’t just learn it, do it!

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Copyright 2012 Float Mobile Learning

Get “Mobile Smart”

E

Experience API

tincanapi.com

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Copyright 2012 Float Mobile Learning

Get “Mobile Smart”

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Copyright 2012 Float Mobile Learning

Mobile Learning Right Now

E Build a Business Case

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Copyright 2012 Float Mobile Learning

• Identify learning gaps

• Poll target audience

• Build a content strategy

• Create metrics

• Forecast ROI projections

Building a Business Case

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Copyright 2012 Float Mobile Learning

Safety Checklist

Building a Business Case - Sample

HTTP://SAFETY.CAT.COM/CHECKLISTS

CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow” and the POWER EDGE trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. © 2011 Caterpillar All Rights Reserved

V0611.2

Operator/Inspector__________________ Date______________ Time___________ Serial Number____________________ Machine Hours________________________

What are you inspecting? 9 What are you looking for? 9 Evaluator Comments

For more information, please refer to the Operation and Maintenance Manual or any other applicable manuals and instructions for this product. If you have questions, please contact your local Caterpillar dealer.

From the Ground Blade Cutting Edge, Moldboard Excessive Wear Or Damage Blade Tilt Cylinders Excessive Wear, Damage, Leaks Pusharm, Trunnion Damage, Loose Bolts, Clearance Underneath Of Machine Final Drive Leaks, Damage Overall Undercarriage Packing/Debris Buildup Idlers & Rollers Leaks, Damage, Wear Drive Sprockets Wear, Damage, Loose Bolts Track Assembly Tightness Ripper Cylinder Damage, Wear, Leaks Ripper Shank, GET Wear Or Damage Steps And Handholds Condition And Cleanliness

Overall Machine Loose Or Missing Nuts & Bolts, Loose Guards, Cleanliness

Engine Compartment Engine Oil Fluid Level Transmission Oil Fluid Level Engine Coolant Fluid Level Air Filter Restriction Indicator Radiator Debris, Damage, Leaks All Hoses Cracks, Wear Spots, Leaks All Belts Tightness, Wear, Cracks Overall Engine Compartment Trash Or Dirt Buildup, Leaks

On the Machine, Outside the Cab Fuel Tank Fuel Level, Damage, Leaks Hydraulic Oil Tank Fluid Level, Damage, Leaks Fire Extinguisher Charge, Damage Windshield Wipers & Washers Wear, Damage, Fluid Level Pivot Shaft Oil Level Batteries & Hold Downs Cleanliness, Loose Bolts & Nuts

Inside the Cab ROPS Damage Seat Adjustment, Brake Travel Seat Belt & Mounting Damage, Wear, Adjustment Horn, backup alarm, lights Proper Function Overall Cab Interior Cleanliness

Safety & Maintenance Checklist: Track Type Tractor

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Copyright 2012 Float Mobile Learning

Safety Checklist

Building a Business Case - Sample

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Copyright 2012 Float Mobile Learning

Benefits of Mobile Learning

• Increased speed of training

• Improved product time-to-market

• Decreased training costs

• Increased safety practices

• Better ability to trainhard-to-reach employees

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Copyright 2012 Float Mobile Learning

Change Management

• What logo is this?

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Copyright 2012 Float Mobile Learning

Change Management

• Planning and integrating change aligned with business strategy & goals

• Transactional change (quick, short-term)

• Transformational change (long-term, fundamental)

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Copyright 2012 Float Mobile Learning

Mobile Learning Right Now

E Employ a Process

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Copyright 2012 Float Mobile Learning

Process

• Strategy - Establish objectives, understand your learner, create

requirements, plan the effort

• Design - Functional, technical, GUI design, script/storyboard

• Develop - Creation, programming, prepare assets, testing

• Deliver - Implement solution, gather feedback, measure result

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Copyright 2012 Float Mobile Learning

Steps for Successful Mobile Learning

E Build an Effective & Complete Team

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Copyright 2012 Float Mobile Learning

Build an Effective and Complete Team

• Instructional and interface design / UI/UX

• Development skill sets and tools

• Project Management

• Testing

• Technical / Information Architect

• Curator

• Champion

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Mobile Learning Right Now

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Build a Prototype

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• Full app dev can get pricey

• Full app dev can take time and can get bogged down

• Prototyping helps manage cost and risk

• Prototyping helps get buy-in and user acceptance/usability achieved earlier in the process

Why Prototype?

Copyright 2012 Float Mobile Learning

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• Targeted and limited tool

• Simulates user experience

• Not fully functioning

• Developed for a

curated experience

What is a prototype?

Copyright 2012 Float Mobile Learning

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• Content resonates withthe target audience

• “Low hanging fruit”

• Not proprietary

• Good place to makemistakes

What’s in a Prototype?

Copyright 2012 Float Mobile Learning

What are some kinds of prototypes?

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Paper PrototypeCopyright 2012 Float Mobile Learning

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Paper Prototype

uistencils.comCopyright 2012 Float Mobile Learning

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fieldtestapp.com

invisionapp.com

Cloud Mockup

Copyright 2012 Float Mobile Learning

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• PowerPoint/Keynote

• OmniGraffle (Mac only) or Visio (PC)

• HTML5/CSS

• iOS Storyboard (included with Xcode)

Other Prototype Options

Copyright 2012 Float Mobile Learning

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Copyright 2012 Float Mobile Learning

Mobile Learning Right Now

DevelopmentE

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Copyright 2012 Float Mobile Learning

Building an App

• eLearning tools

- Articulate, Captivate, Lectora

• Custom apps

- iOS: Objective C, Javascript

- Android: Java

• Browser-based apps

- html5/CSS

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Copyright 2012 Float Mobile Learning

Delivering an App

• Apple iOS

- Ad hoc

- Enterprise options

- App Store

• Android

- Google Play, Amazon

• Browser-based apps

- notification

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Copyright 2012 Float Mobile Learning

Delivering an App

• Mobile Application Management (MAM)

- distribute, update, manage andprovision apps (apperian.com)

• Mobile Device Management (MDM)

- setup, allocation,monitoring and support(good.com)

T

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Copyright 2012 Float Mobile Learning

Securing an App

• User and device authentication

• Secure log-in

• Configuration profile

• Remote wipe

• Encryption

• Redundant securitymeasures

E

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Copyright 2012 Float Mobile Learning

Testing & Analytics

• Document Test Scenarios

• Set up detailed analytics(Google Analytics, Omniture, Flurry)

E

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Initial Mobile Application - Sample

• Project Manager - move it through the workplan, stakeholder approvals

• Instructional Designer - content, gameplay

• UI / UX Designer - ease of use, branding

• Developer - html5, CSS 3,compiled in PhoneGap

• IT - CMS, security, hosting

• Testing - use cases, functionality

Copyright 2012 Float Mobile Learning

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Analytics

• 20-25% of visits last between 10 - 30 minutes

• Users returned to the app in less than a day 76% of the time

• When asked 67% of theusers posted their scoreto the leaderboard

• Games rules comprised<1% of the consumedcontent in game

Copyright 2012 Float Mobile Learning

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Copyright 2012 Float Mobile Learning

Closing Thoughts

It’s

just - in time

- for me

- enough

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Copyright 2012 Float Mobile Learning

Give your audience something useful

Closing Thoughts

E

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Copyright 2012 Float Mobile Learning

Repeat the Process!

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Free Stuff!!

Float Mobile Learning Primer

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Free Stuff!!

Copyright 2012 Float Mobile Learning

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Copyright 2012 Float Mobile Learning

Q&AQuestions?

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Copyright 2012 Float Mobile Learning

Scott [email protected]

cell: 309.838.2168

twitter: scottfloat