MBT002 Business Wargaming 2015-07
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1 Munich Business Training The training company MBT-A002-en-10.2015 BUSINESS WARGAMING COMPETENT, EFFICIENT, SUCCESSFUL The Business Wargaming concept of the Munich Business Training Academy is a modular con- cept which takes you through a crash workshop or a full-day Intensive Workshop with the purpose of analyzing and understanding the current and future moves of your market. You also learn to understand the strengths and weaknesses of your competitor strategy and your own possible strategy gaps. Furthermore, the Business War- gaming concept shows you how to prevent your company from taking wrong action based on incomplete or wrong evaluation of your compet- itors. Do join us and take a look into your competitor’s brain. In this Business Wargaming programme, you will perform and analyze possible future scenarios of your company and product portfolio including the classic SWOT-Analysis, or, if needed, the Busi- ness Model Canvas-Analysis. Business Wargam- ing is a method of strategic simulation where you put yourself, for a defined period, in the position of your competitor. This allows you, in a protect- ed environment, to test and challenge your own strategy, including future scenarios and product launches. You will detect risks and traps in a very efficient way and you can directly eliminate them before they interfere with your business. One of the targets of the workshop is to under- stand your competitors, their products and unique selling points in a more holistic way. We also want to show you how to find out if your competitor could be developing something new for his prod- uct pipeline, or what his next campaign could be. To run the above mentioned scenarios, the work- shop group will be divided into three teams, the Company Team, a Competitor Team and the Market Team. THE COMPANY TEAM Represents your own company with the current strategy, product and service portfolio. THE COMPETITOR TEAM Represents your direct competitors. This team puts themselves in the position of your compet- itor in order to challenge your strategy, and in or- der to get a different view of your company. THE MARKET TEAM Represents the market, possible customer and external parties which are observing and eval- uating the different strategies and offerings. At the end of the session, this team will decide on the market shares of the competing companies based on evaluation and performance. With regards to your competition, you run your strategy through the paces with us, risk-free in a protected environment. During the workshop, you will gain initial knowledge of C.I. (Competitive In- telligence). At the end, the ideal outcome of the
Transcript of MBT002 Business Wargaming 2015-07
1
Munich Business TrainingThe training company
MBT
-A00
2-en
-10.
2015
BUSINESS WARGAMINGCOMPETENT, EFFICIENT, SUCCESSFUL
The Business Wargaming concept of the Munich Business Training Academy is a modular con-cept which takes you through a crash workshop or a full-day Intensive Workshop with the purpose of analyzing and understanding the current and future moves of your market. You also learn to understand the strengths and weaknesses of your competitor strategy and your own possible strategy gaps. Furthermore, the Business War-gaming concept shows you how to prevent your company from taking wrong action based on incomplete or wrong evaluation of your compet-itors.
Do join us and take a look into your competitor’s brain.
In this Business Wargaming programme, you will perform and analyze possible future scenarios of your company and product portfolio including the classic SWOT-Analysis, or, if needed, the Busi-ness Model Canvas-Analysis. Business Wargam-ing is a method of strategic simulation where you put yourself, for a defined period, in the position of your competitor. This allows you, in a protect-ed environment, to test and challenge your own strategy, including future scenarios and product launches. You will detect risks and traps in a very efficient way and you can directly eliminate them before they interfere with your business.
One of the targets of the workshop is to under-stand your competitors, their products and unique selling points in a more holistic way. We also want
to show you how to find out if your competitor could be developing something new for his prod-uct pipeline, or what his next campaign could be.
To run the above mentioned scenarios, the work-shop group will be divided into three teams, the Company Team, a Competitor Team and the Market Team.
THE COMPANY TEAM
Represents your own company with the current strategy, product and service portfolio.
THE COMPETITOR TEAM
Represents your direct competitors. This team puts themselves in the position of your compet-itor in order to challenge your strategy, and in or-der to get a different view of your company.
THE MARKET TEAM
Represents the market, possible customer and external parties which are observing and eval-uating the different strategies and offerings. At the end of the session, this team will decide on the market shares of the competing companies based on evaluation and performance.
With regards to your competition, you run your strategy through the paces with us, risk-free in a protected environment. During the workshop, you will gain initial knowledge of C.I. (Competitive In-telligence). At the end, the ideal outcome of the
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Munich Business TrainingThe training company
MBT
-A00
2-en
-10.
2015
BUSINESS WARGAMINGCOMPETENT, EFFICIENT, SUCCESSFUL
Business Wargaming session is a validated future scenario with carefully selected options for future actions and strategies.
„Now you know, the beginning is always the most important part of the work.”
Plato, The Republic Book 2
FIVE CLASSIC QUESTIONS ON BUSINESS WARGAMING:
� Will the business model of our industry change in the near future?
� Is our product a mass product or a commod-ity?
� How robust is our company? � Where will our market be in the next years,
and what will our market share be? � Which steps will our competitor plan for the
near future because of the current market consolidation?
Therefore, Business Wargaming helps you if you have to ask yourself these kinds of questions. Properly and frequently carried out, Business Wargaming is a very powerful tool for gaining a differentiated insight into your market and your competitors.
WHO BENEFITS FROM BUSINESS WAR-GAMING?
CEOs, founders, as well as marketing and sales directors of startups – medium-sized and mature international companies who want to set up or optimize their sales and marketing strategy in a responsible and sustainable way.
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Munich Business TrainingThe training company
MBT
-A00
2-en
-10.
2015
BUSINESS WARGAMINGCOMPETENT, EFFICIENT, SUCCESSFUL
SAMPLE SLIDES
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TRAINER
Marc Wenn, Senior Consultant, Munich Business Services GmbH
VENUE
Munich Business Services GmbH Feringastrasse 9a D-85774 Unterfoehring Germany
Alternatively, all training courses can be ar-ranged worldwide in-house or at a venue close to your office.
PARTICIPANTS
For a group training course, we recommend a minimum number of three to six participants.
In addition, tailor-made, two- to-three-day work-shops can be arranged on request.
TRAINING FEE PER PARTICIPANT
Crash workshop EUR 800,- Full-day Intensive Workshop EUR 1200,-
Start-up companies based in Germany can apply for a grant at the KFW-bank
CONTACT/REGISTRATION
Mrs. Sabine Dörr Phone +49 89 41 41 426-80 Mail [email protected]
Internet www.munich-training.de
Munich Business TrainingThe training company
MBT
-A00
2-en
-10.
2015
MUNICH BUSINESS TRAININGa Service of Munich Business Services GmbHFeringastrasse 9aD-85774 UnterfoehringPhone +49 89 4141 426-80Fax +49 89 4141 426-40Mail [email protected]
BUSINESS WARGAMINGCOMPETENT, EFFICIENT, SUCCESSFUL
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