#MBLT14 Presentation AT Internet

© COPYRIGHT 2013ONLINE INTELLIGENCE SOLUTIONS

The power of mobile

analytics In a multi-device environment


THE COMPANYAPPLIED TECHNOLOGIES INTERNET

years experience in the web

customers from all sectors

sites measured

employees all over the world

17

3,500+

350,000+

200+


THE COMPANYINTERNATIONAL PRESENCE

AT Internet offices

France - Bordeaux France – ParisUnited Kingdom – LondonCanada – MontrealGermany – MunichGermany - HamburgSpain – Madrid

Partners

Data Centers


INTERNATIONAL LEADER FORRESTER WAVE 2014


Traffic evolution

websites & apps

Period: January 2012 to December 2013 . Perimeter : 2 933 French web sites and 263 apps tagged by AT Internet.


mail : [email protected]

MULTI-SCREEN WORLDCROSS PLATFORM CONSUMER BEHAVIOR


mail : [email protected]

HETEROGENEOUS GROWTH


60% of online adults use at least two devices every day and nearly

25% use three devices.

40% of all online adults start an activity on one device

and finish it on another.

Source : Econsultancy – March 2014

MULTI-SCREEN WORLDCROSS PLATFORM CONSUMER BEHAVIOR


MULTI-DEVICE

o Adapt the offer and content to a mobile context

o Compare the use cases and keys to success for each device

o Optimise the user experience across devices

MULTI-DEVICE SEGMENTATION

Laptop | Tablet | Smartphone | Console | Smart TV


MULTI-DEVICEMULTI-DEVICE SEGMENTATION


MULTI-DEVICE VISIONDATA QUERY


VISITOR JOURNEYVISTOR SEGMENTATION


Real-time access to all analytics & metrics

Analyse across sites and across devices

Responsive (iPad, iPhone, etc.)

‘THE RIGHT INFORMATION TO THE RIGHT PERSON, AT THE RIGHT TIME’

DATA MINING & DISTRIBUTION

16

DASHBOARD APPLICATION


10% SALES

#1 USE CASEPRODUCT MERCHANDISING ADAPTATION

https://secure.fr.vente-privee.com/vp4/login/portal_fr.aspx

https://secure.fr.vente-privee.com/vp4/login/portal_fr.aspx


#2 USE CASEMULTI SCREEN CONTENT CONSUMPTION


# USE CASE 3INCREASING LOYALTY

OBJECTIVES

o Data driven content customization

o Increasing algorithm performance

RESULTS

o Click through rate increased by 32% on

customized content

Full case study on Atinternet.com


100%

PERSONAS & CLUSTERS

?


57%31%

3%

1%

2%

3%1%

1%3%

PERSONAS & CLUSTERS


PERSONAS & CLUSTERSINCREASING LOYALTY


Samia [email protected]

@Samia_Analytics

#MBLT14 Presentation AT Internet

Data & Analytics

Transcript of #MBLT14 Presentation AT Internet