Justin Leiwig MBI 645 Spring 2012

What is it? A mobile device based application which accesses

the built-in ability to know the location of the device. Is it New?

Ruling 94-102 passed by the Federal Communications Commission in 1996. Established mobile device location detection for E911 services.

Cellular Network Angle of Arrival, Time of Arrival. All are methods of triangulation

to provide latitude and longitude.

Satellite Same method as the GPS in a car Triangulates between three or

more satellites in orbit.

Combination of other methods Other methods not as popular

Push Based Sent by/to phone automatically when a predetermined

location is entered

Pull Based Initiated by user request

Information/Directory Applications

Tracking/Navigation Applications

Emergency Applications

Location-Based Advertising Applications

Allows user to combine current location with a search term to find the searched term locally.

Yelp!

Point A to Point B Directions Tracking of mobile device over a certain route. IMapMyRide

Location broadcasting for emergency response GoodSam

Provides coupons or deals or information based on location.

Foursquare ShopKick

Privacy policies among application providers near non-existent

Lack of legislation iPhone scandal FCC has become involved

Regulations only specify 125 meter accuracy (410 ft)

Newer phones are more accurate, but purpose built GPS is still more accurate.

Common complaint among all heavy users of location-based services

Battery drain still exists even in stand-by mode

Grocery shopping Bumping

Thanks for listening!