MBD Alchemie Pvt. Ltd.

September 2011

2

Contents

�Executive Summary

�Factsheet

�Offices & Centres

�Business Model

�Key People

�SWOT Analysis

�Financial Profile

�Industry Analysis

�Competitive Landscape

�Competitive Benchmarking

�Recent News

�Appendix

MBD Alchemie Pvt. Ltd.

3

Executive Summary

Company

Description

• MBD Alchemie Pvt. Ltd. offers e-learning courses to students and professionals

• The company’s services include training in A, B, C and D

Business Model • It primarily functions under two broad categories, category 1 and category 2

SWOT Analysis• Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of concern

• The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse

affect on the strategic initiatives and growth prospects of the organization

Financial Profile

• MBD Alchemie Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20--. It incurred a net

loss of INR B mn in FY 20--

• The financial profile of the company includes the balance sheet for FY 20--, 20--, 20-- and 20--, profit and

loss a/c for FY 20-- and the key ratios depicting the key financial ratios for FY 20-- and 20--, giving an insight

into the company's financial performance

Industry Analysis

• Indian education industry is currently estimated to be valued at INR A bn and is broadly divided into

education systems namely, P and Q

• Formal education system includes segments such as R and S, whereas the informal education system

includes key segments such as T, U, V and W

• e-learning market in India is estimated worth INR M bn in 20-- and is expected to grow at a CAGR of y per

cent to reach INR G bn in 20--

• The market is divided into segments such as M, N and O

Competitive

Landscape

• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2

4

SAMPLE

Factsheet (1/3)Basic Information

• MBD Alchemie Pvt. Ltd. (MBD) is part of the A

• The different lines of business of the A are B, C, D, E and F

• It extends its services to G, H, I, J, K, to the M and N

• Its services include P courses affiliated to the S or T. It also offers

courses such as X for T and Y for R

• The company also offers the R course to J or H which provide

information about the V, Z, etc.

• It provides certain additional courses such as G, H, I and J which

helps students in learning the subjects efficiently

• MBD has launched a F for students which provides training on

subjects under the V. The F also provides training to students

appearing for O, P

• It plans to invest INR A mn for the expansion of its H portal that

has been created in association with G

Brief Description

--Fax No.

Industry --

Corporate Address --

Tel No. --

Website --

Year Founded --

Ownership --

Revenue --

Fiscal Year End --

Auditor --

Key Players in the e-

learning Industry

--

• 20--:

Brief History

Source:

5

SAMPLE

Offices & Centres – India

HQ Office

MBD Centres

Note:

Source:

6

SAMPLE

Business Model

• MBD provides the following support to its franchised

centres:

� Support 1

� Support 2

� Support 3

� Support 4

� Support 5

� Support 6

MBD Alchemie Pvt. Ltd.

Format 1 Format 2

MBD Y Facts

• Franchisee requirements for MBD are enlisted as

below:

• Requirement 1

• Requirement 2

• Requirement 3

MBD X Facts

Source:

7

SAMPLE

Key PeopleKey Members Shareholders of the Company

--

Name No. of Shares held

- -

- -

- -

75%

Source: Note:

Z

Y

X

Name

-

-

-

Designation

--

Age (in

years)

Date of

Appointment

- -

- -

x%

Shareholding Pattern

Total Paid-up Capital INR A

Total Number of shareholders -

Ownership Structure

8

SAMPLE

SWOT Analysis

• Strength 1

• Strength 2

• Weakness 1

• Opportunity 1

• Opportunity 2

• Threat 1

• Threat 2

Strengths Weaknesses

Opportunities Threats

Source:

9

SAMPLE

Ratio AnalysisKey Ratios

Note:

Profit & Loss Statement

Improved Decline

• analysis 1

• analysis 2

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

2009

---Working Capital Turnover

---Return On Working Capital

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

y-o-y

change

(2010-09)

--Capital Employed Turnover

--Current Asset Turnover

--Asset Turnover

--Fixed Asset Turnover

--Efficiency Ratios

--Cash Ratio

--Current Ratio

--Liquidity Ratios

--Operating costs (% of Sales)

--Cost Ratios

--Return on Fixed Assets

--Return on Assets

--Return on Capital Employed

--Return on Equity

--Profit Before Tax Margin

--Net Margin

Particulars 2010 2008

Profitability Ratios - -

Operating Margin - -

Source:

Key Ratio Analysis

--

--

--

--

--

-

-

-

2010Particulars

-

-

-

0

5

10

15

20 A

B

20--

INR mn

Financial Snapshot

Total Income Net Profit/Loss

10

SAMPLE

Industry Analysise-learning Market – Overview Size & Growth (2008 -2012e)

Source:

Education Market Segmentation

49%12%

Note:

y%

x%

w%

v%u%

t%

s%

r%

q%

p%

J

I

H

G

F

E

D

C

B

A

• e-learning market in India is estimated worth INR A bn in 20--

and is expected to grow at a CAGR of x per cent to reach INR B

bn in 20--

• E-learning comprises –

• Segment 1

• Segment 2

• Segment 3

• Segment 4

• Some of the major drivers identified in the market include:

• Factor 1

• Factor 2

• Factor 3

• The major trends observed in the e-learning market are:

• Trend 1

• Trend 2

• Trend 3

• Trend 4

0

50

100

150

200

INR bn

20-- 20--e

Q

+ u %

P

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Competitive Landscape (2/2)

Source:

Competitive Scenario

Teacher Teaching

Company NameiProf Learning Solutions

India Pvt. Ltd.

MBD Alchemie Pvt.

Ltd.MVS Softech Pvt. Ltd.

Tutor Orbit e-Learning

Pvt. Ltd.

Financial Information (INR mn – FY 2010)

Total Revenue - - - -

Net Profit/(loss) - - - -

Major Market Segmentation (courses/subjects)

e-learning:

K-12 (CBSE\ICSE\State Board)

Engineering

Medical

Self Study

Teacher Training

Civil Service Programs

� Offered � Not OfferedH: High; L: Low; M: Medium

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