(MBASkills.IN) How to Get Your Ideas to Spread?
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Transcript of (MBASkills.IN) How to Get Your Ideas to Spread?
![Page 1: (MBASkills.IN) How to Get Your Ideas to Spread?](https://reader034.fdocuments.in/reader034/viewer/2022051520/588053181a28ab22088b6117/html5/thumbnails/1.jpg)
But how???
Created by Devesh Garg (PGP30372)
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Sliced bread remained a FAILURE for 15 years yet it was a great invention
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???
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businesses who can spread ideas,
regardless of what those ideas are, win
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how to spread your ideas??
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Not working anymore
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Too many choices and too little time, most consumers just ignore stuff
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differentiated ideas get notice
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Old Model – Market to late & early majority
but do they really care?
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New model – market to people who really care about what you have to say – who are truly passionate & then make it easy for that group to tell their friends
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Sell to people
who are listening
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People listen to great ideas
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3 Remarkable ideas and their success stories
A famous art piece (44 ft. tall) by Jeff Koons
This piece by Frank Gehry redefined the architect
Silk sales tripled by putting it next to milk section!!!
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Learning
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Inspired From
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CreditsThese slides were created by Devesh Garg, IIM Lucknow, as part of a MBA Course “Personal Branding” (www.mbaskills.in) taught by Prof. Sameer Mathur.
Prof. Sameer MathurIIM Lucknow,
Marketing Area
Devesh GargMBA Participant
IIM Lucknow