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Central University of RajasthanDepartment of Management

Ist In Semester Exam

MBA II Sem.

Course Code: MBAE-201 Course Title: Marketing Management

Time: 1 Hour Max. Marks: 15

Q1. Discuss the following terms in brief: (Marks: 1*3)

(a)Need, want, and Demand(b)Product & Services(c)Marketing Mix

Q2. Write the concepts of Marketing with suitable Examples. (Marks: 02)

Q3. Explain the concept of Product Life Cycle. (Marks: 02)

Q4. Discuss the concept of segmentation and targeting. (Marks: 02)

Q5. You are V.P. (Marketing) of a FMCG Company, Prepare a comprehensive report

for developing a new FMCG product of your choice for Indian Market. (Marks: 06)

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Central University of RajasthanDepartment of Management

Ist In Semester Exam

MBA II Sem.

Course Code: MBA202 Course Title: Human Resource Management

Time: 1 Hours Max. Marks: 15

Question 1: What is strategic human resource management? Marks: 1

Question 2: Define recruitment and selection. Marks: 1

Question 3: What is job rotation? Marks: 1

Question 4: Suppose you are human resource manager than what strategic human resource

management practices you will follow in situation when a

a) Hotels strategy is excellent customer services.b) Financial institutes strategy to capture untapped rural market to increase market share.

Marks: 3+3=6

Question 5: Explain job analysis.

Marks: 3

Question 6: Explain sources of recruitment.

Marks: 3

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Central University of RajasthanDepartment of Management

MBA-203 Financial Management

Ist In Semester Exam

MBA II Sem.Max. Marks-15 Max. TimeI Hour

Attempt All Questions.

Very Short Questions

Q-1 Define Financial Management.Q-2 What are the differences between equity shares and preference shares?

Q-3 What are the features of a Commercial Paper?

(3*1 =3)

Short QuestionsQ-4 What are the recent controversies regarding Micro finance Institutions in India ? What is

your

View on that ?Q-5 What do you mean by regulatory institutitions? Give examples of two industries where

Regulatory changes have impacted the industry prospects.

(2*2 =4)

Long Question

Q-6 The Ess Kay Refrigerator Company is deciding to issue Rs 100, 14 per cent 7-year

debentures at par. The debentures will be redeemable at a premium of 10%. Calculate the

cost

of debentures assuming 35% tax rate.Q-7 What can be the different objectives of financial Management? Explain in detail.

(2*4 =8)

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Central University of RajasthanDepartment of Management

MBA-204 Operations Management

Ist In Semester Exam

MBA II Sem.Max. Marks-15 Max. TimeI Hour

Attempt All Questions.

Very Short Questions

Q-1 Define Operation Management?Q-2 Define effective capacity?

Q-`3 What decisions in operation management are of strategic nature and why ?

(3*1 =3)

Short QuestionsQ-4 What can be the different types of capacity planning on the basis of time ? Explain.

Q-5 Explain any five Factors which determines the plant location.

(2*2 =4)

Long Question

Q-6 What are the challenges faced by operation management in the current scenario.Q-7 What are the key decisions in capacity planning? Explain in detail.

(2*4 =8)

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CENTRAL UNIVERSITY OF RAJASTHAN

DEPARTMENT OF MANAGEMENT

MID-TERM-I EXAMINATION, 2011

MBA 2nd SEMESTER

Course Code: MBAE-205 Course Title: Research Methodology

Time: 1 Hour Max. Marks: 15

Q1. Discuss the following terms in brief: (Marks: 1*3)

(a)Hypothesis(b)Primary & Secondary Data(c)Experimental Research

Q2. Why sampling is required in research? Explain different types of sampling

techniques with suitable examples. (Marks: 03)

Q3. Write in brief the process of research in Management. Also discuss exploratory and

descriptive research designs with suitable examples. (Marks: 03

Q4. You are working as Marketing Research Executive in an automobile Company,

manufacturing Cars. Frame a questionnaire (approx. 15 questions) for the survey of

market potential for a small car your company is going to launch in October, 2011 for

Indian middle class. (Marks: 06)

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Central University of RajasthanDepartment of Management

MBA-206 International Business

Ist In Semester Exam

MBA II Sem.Max. Marks-15 Max. TimeI Hour

Attempt All Questions.

Very Short Questions

Q-1 What is the polycentric approach of International Business?Q-2 Who are freight forwarders?

Q-3 What is International franchising?

Q-4 What dimensions outcoming has added to outsourcing?

Q-5 Which are three decisive factors while entering international business?

(5*1 =5)

Short Questions

Q-6 If it is not happening in home country, it is not happening. Explain the statement.Q-7 Which are basic issues in international licensing?

Q-8 Which are five important currents of globalization according to Boston Consultancy

Group, 2005.

(3*2 =6)

Long Question

Q-9 Describe the advantages and disadvantages of franchising?

(1*4=4)

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Central University of RajasthanDepartment of Management

MBA-207 Entrepreneurship Theories and practices

Ist In Semester Exam

MBA II Sem.Max. Marks-15 Max. TimeI Hour

Attempt All Questions.

Very Short Questions

Q-1 Clarify the concept of Entrepreneurship?Q-2 Distinguish among psychologist, economist and managerial point of view on

entrepreneurship?

Q-3 Which are five core elements of entrepreneurship?

(3*1 =3)

Short QuestionsQ-4 What is Schumpeters on entrepreneurship?

Q-5 Which are major institutional patterns that become obstacles for entrepreneurship?Q-6 Which are five important factors closely related to growth of entrepreneurship in western

countries?

(3*2 =6)

Long QuestionQ-7 Describe in brief the findings of various researchers regarding factors that contribute to

development of entrepreneurship.

(1*6=6)

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CENTRAL UNIVERSITY OF RAJASTHAN

DEPARTMENT OF MANAGEMENT

END OF SEMESTER EXAMINATION

MBA IIST SEMESTER

Course Code: MBA208 Course Title: Rural MarketingTime: 1 Hours Max. Marks: 15

Question 1: What is NABARD? Marks: 1

Question 2: What is micro finance? Marks: 1

Question 3: What are major rural products? Marks:1

Question 4: How rural market is different from urban market explain? Marks: 3

Question 5: Explain major banks providing rural credit. Marks: 3

Question 6: Explain need of rural credit in rural area. Marks: 3

Question 7: Describe need of warehousing and storage in rural area. Marks: 3