MBA5251/MMT5002/TR5201

Management of Technology

Kwanghui Lim

Assistant Professor

NUS Business School

http://kwanghui.com

Why Bother?

• Have you ever wondered…– How technological innovation affects competition?– What it takes to commercialize your invention and

make it into a successful product in the marketplace?– How to protect your ideas and intellectual property?– How to develop an innovative organization

• organizational structures, motivation, recruitment, rewards

– What issues you will have to deal with if you work in a high-technology company (or a startup)?

Here’s a chance to go beyond the hype.

About this course

• What it’s about:– Purpose: to help students develop a strong conceptual

foundation for understanding how to manage technological innovation.

– This course is broad in focus and an excellent introduction to more specialized innovation courses.

• What its NOT about:– Its not about ‘technology’ per se, but the managerial and

competitive aspects of technology.– This is not an Information Technology course.– This is not a “guru” course with all the ‘right’ answers!

A good foundation for other classes

MBA5251/MMT5002/

TR5201

Management of Technology

MMT6008/MBA5252 Technology Strategy (Kwanghui Lim)

MBA5108 Technopreneurship(Wong Poh Kam)

MBA5105 Product Development & Innovation Strategies (Clement Wang)

MBA5243 Managing e-Corporations(Soh Pek Hooi)

MBA7701a Technopreneurship(Foo Maw Der)

Course structure• Highly interactive classes… (40%)

– Class participation– In-class group exercises – Videos, case studies– Students take turns to lead each week (10% of the 40%)

• Learning in small teams…– Group project on high-tech innovation (20%)

• Moments of reflection…– Two Minipapers (20%)

• No final exam– Instead you write a 8-10 page final paper (20%)

Expectations

• Active Participation!• Preparation time is around 2 hrs/week.

– Each week there are readings and cases.

– Reading is not enough – you have to think and analyze them.

– Do not come unprepared or you will be embarrassed and learn very little.

• Details about minipapers, group projects and final exams will be given in class.

Outline and ContentsI. Introduction (week 1)

II. Patterns of technological change (weeks 2-3)

III. Strategy in high-technology industries (weeks 4-7)

IV. Building an innovative organization (weeks 8-11)

V. Managing technology across boundaries; entrepreneurship & Venture Capital (weeks 12-13)

VI. Student presentations & wrap-up (week 14)

Course Topics• Part 1: Dynamics of Technological Change

– Week 1: Overview: can innovation be managed?

– Week 2: How does technology evolve?

• Part 2: Strategy in high-technology markets– Week 3: Managing technological transitions

– Week 4: The sources of innovation

– Week 5: Profiting from innovation

– Week 6: Intellectual Property

– Week 7: Standards and network externalities

• Part 3: Building an innovative organization– Week 8: Scientists versus engineers – recruitment, motivation and culture.

– Week 9: Strategies for New Product Development

– Week 10: Implementing New Product Development

– Week 11: Managing Creativity and Learning

• Part 4: External and Internal linkages– Week 12: Alliances, networks, and relationships

– Week 13: Entrepreneurship & Venture Capital

– Week 14: Student group presentations.

Further Information

• This course:– http://kwanghui.com/mmt5002.html

• Tech Strategy:– http://kwanghui.com/mmt6008.html

• More about Mgt of Technology:– http://mot.kwanghui.net