Mba Syllabus for III IV Sem 2014-15

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Dr. Babasaheb Ambedkar Marathwada University Aurangabad Revised Course Structure for Master in Business Administration (MBA)

Effective from June 2014

MBA III Semester

Elective

Compulsory Subjects

Elective

CodeSubjectTitle

Periods DistributionofMarks Total

MarksCredits

DurationofExam

Lect.

Tutorial Int Ext

CP301

BusinessPolicy&StrategicManagement

45 15 40 60 100 4 3Hrs.

CP302

DecisionSupportSystem45 15 40 60 100 4 3Hrs.

CP304 SummerTrainingProject 50 50 100 4


CourseCodeCP301:BUSINESSPOLICY&STRATEGICMANAGEMENT

CourseContents

UnitIIntroduction:

AnIntroduction,Definition,ConceptandCharacteristics,MilitaryoriginsofstrategyEvolutionConceptandCharacteristicsofstrategicmanagementMintzerbgs5PsofstrategyCorporate,BusinessandFunctionalLevelsofstrategyStrategicManagementProcess.

Unit- II Strategic Intent & Strategy Formulation:

Vision, mission and purpose Business definition, objectives and goals Stakeholders inbusinessandtheirrolesinstrategicmanagementCorporateSocialResponsibility,EthicalandSocialConsiderationsinStrategyDevelopment.

Unit-III Strategic & Portfolio analysis:

AnalyzingCompanysResourcesandCompetitivePositionOrganizationalCapabilityProfileStrategic Advantage Profile Environmental Threat and Opportunity Profile (ETOP) CoreCompetence,PortersFiveForcesModelofcompetition.SynergyandDysergy,BCGMatrixGE 9 Cell Model Concept of Stretch, Leverage and fit. Distinctive competitiveness. TheMcKinsey7SFramework.

Unit-IV Types of Strategies:

Generic Competitive Strategies: Low cost, Differentiation, Focus. Grand Strategies: Stability,Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition &Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment,Outsourcing Strategies, Tailoring strategy to fit specific industry Life Cycle Analysis Emerging,Growing,Mature&DecliningIndustries.


Unit-V Strategy Implementation & Evaluation

ProjectimplementationProceduralimplementationResourceAllocation,FunctionalIssuesFinancial,Marketing,OperationsandPersonnelpolicies.Measurementofperformance,Roleoforganizationalsysteminevaluation.

Unit- VI New Business Models and Strategies for e_commerce

Characteristics of e_commerce, Business Models and Strategies, Internet Strategies fortraditionalbusiness,Keysuccessfactorsine_commerce.

BooksRecommended:

1. A.A.ThompsonA.J.ShriklandJ.E.Gamble,CraftingandExecutingStrategyA

testforcomeptitiveadvantage,TataMcGrawhill,4thEdition2005

2. RanjanDas,Crafting thestrategy :conceptandcases instrategicmanagement,

TataMcGrawHill,2004

3. KazmiAzher,BusinessPolicyandStrategicManagement,TataMcGrawHill2nd

Edition2003

4. SubhaRaoP,BusinessPolicy and StrategicManagement,HimalayaPublishing

House1stEditionreprint2004

5. Pitts,RoberA&LeiDavid,StrategicManagement,Thomson,3rdEdition2003


CourseCodeCP302: DecisionSupportSystem&ManagementInformationSystem

CourseContents

UnitI

Management Information System : Definitions Basic Concepts, Applications of ManagementInformationTechnology.

UnitII

System & Design: Systems Development Initiative Different Methodologies Life Cycle &PrototypeapproachDetailedstudyonLifeCycleDesign&implementationCaseStudy.

UnitIII

ManagerialDecisionMaking,Decisionmakingprocessproblemsolvingtechniqueshowdecisionsarebeingsupported,FeaturesofvariousCBIS.

UnitIV

DecisionSupportSystemAnOverview:RelevancescopeofDSS,characteristicandcapabilitiesofDSS,ComponentsofDSS,ClassificationofDSS.

UnitV

DatabaseManagementSystem:Sourcesofdatadatamodels,Relevanceof relationalDataBaseDesigninDSS,ModelBaseManagementsystem:Typesofmodelsfunction,certainty,uncertainty,risk,


UnitVI

StructureORmodels,Simonsmodel in informationsystem,designsimulation technique.Dialoggenerationmanagement system,DSS toolsDSSgenerators specificDSS,ConstructingaDSS:StepsindesigningaDSS,buildingofMBMS.

BooksRecommended:

1. Keen, PeterG.W.:Decision Support System anOrganizational PerspectiveAddison

WesleyPub.

2. Dr.AnwarAkther.:FundamentalstoDecisionSupportSystem,PacificPublication,Delhi,2011.

3. Krober,DonaldW.,andHugh.J.WatsonComputerBasedinformationSystemNewYork,1984

4. DavisLMichaelW.AManagementApproachMacmillanPublishingCompany,PrenticeHall,

NewJersey,1988.

5. AndrewP.DecisionSupportSystemEngineering,Sage,JohnWiley&Sons,NewYork,1991.


MBA III Semester

Elective Financial Management

ElectiveCode

SubjectTitle


MarksCredits

DurationofExam

Lect.

Tutorial Int Ext

OP305A ProjectPlanningAnalysis&Management

45 15 40 60 100 4 3Hrs

OP306A WorkingCapitalManagement

45 15 40 60 100 4 3Hrs

OP307A DirectTaxation 45 15 40 60 100 4 3Hrs

OP308ASecurityAnalysis&PortfolioManagement

45 15 40 60 100 4 3Hrs

OP309AFinancialMarket&Services

45 15 40 60 100 4 3Hrs


MBAIIISemester Specialisation:FinanceElectiveCode:OP305A Projectplanninganalysisandmanagement

Coursecontent:

UnitIProjectmanagementconcept,itsfunctions,itscharacteristicsandenvironmentalscanningGenerationandscreeningofprojectideas,toolsforidentificationofinvestmentopportunities,turnkeyprojects.ConceptofprojectfailureandtheCausesofprojectfailure.

UnitIIIntroductiontocapitalinvestments:concept,objectives,importance,limitations,typesandcapitalbudgetingprocess,ProjectfinancinginIndia,publicsectorinvestmentDecisionsinIndia,problemsoftimeandcostoverruninpublicsectorenterprisesinIndia

UnitIIIProjectanalysis:marketanddemandanalysis,TechnicalAnalysis,FinancialEstimatesandprojections,projectRiskanalysisDecisiontreeAnalysis.SocialCostBenefitAnalysis,UNIDOapproach,littleMirrleesApproach,Shadowprices

UnitIV

FacilitiesofferedbyGovernmentorganizationtopromoteprojects.FinancialschemesofferedbyvariousfinancialinstitutionslikeCommercialBanks,IDBI,ICICI,SIDBI,SFCs.NetworkTechniquesforprojectmanagement:PERTandCPM,AssessmentoftheTaxburden,andProjectreviewandadministrativeAspects,

UnitV

Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.


BooksRecommended:

1. PrasannaChandra,Project,planningAnalysis,selection,financingimplementation

andreview,TataMcGrawHill,newDelhi

2. Desai,vasant,projectManagement,Himalayapublishinghouse

3. JohnM.Nicholas,ProjectManagementforBusinessandTechnology,Pearson

EducationIncNewDelhi

4. HarveyMaylor,projectManagementPearsoneducationinc.

5. NarendraSingh,projectManagementandcontrol,Hi9malayapublishinghouse


MBAIIISemester Specialisation:Finance

ElectiveCode:OP306A WorkingCapitalManagement

Coursecontent:UnitI

Workingcapitalfinancing:Shorttermandlongtermsourcesofworkingcapitalrequirement, integrating working capital and capital investment process,workingcapitalcontrolandbankingpolicy.

UnitII

Introduction: concept, classification, importance and objectives of workingcapital, factors determining working capital requirement, estimating workingcapitalrequirement,excessorinadequateworkingcapital.

UnitIII

Cashmanagement:motives of holding cash andmarketable securities, factorsdetermining the cash balances, cash budgeting, long term cash forecastingcurrentaccountVScashcreditaccount,cashsystem,managingcashflows.Cashcollection system, objectives, design and types of collection system. CashConcentration strategies and its functions. Disbursement system, its tools,functionsandtypesofdisbursementdecisions

UnitIV

Receivables management: Concept, factors in determining receivables policy,determiningappropriate receivablespolicy.Analysisofcreditstandards,creditterms, marginal analysis, credit analysis and decision, Heuristic approach,Discriminant Analysis, sequential decision analysis. Inventory management:Typesofinventory,costandbenefitofholdinginventory,methodsofinventorycontrolandinventorycontrolmodels.Inventorymanagementanditsvaluation

UnitV



BooksRecommended:

1. 1.Bhalla,lVK, :WorkingCapitalManagement,Text andCases, 12th ed.Delhi,

Anmol,2001.

2. 2.Hampton J. J.andC.L :WagnerWorkingCapitalManagement, JohnWiley&

Sons,1989.

3. Mannes,T.S.and J.T.Zietlow :ShorttensFinancialManagement,WestPub.Co.,

1993.

4. Scherr,F.C.ModernWorkingCapitalManagement,PrenticeHall,1989.

5. Smith, Keith V. and G. W. Gallinger : Readings on Short term Financial

Management3rded.,WestPub.Co.,1988.

6. SatishB.Mathur,workingcapitalmanagement,principlesandpractices,newage

internationalpublishers,Mumbai.



ElectiveCode:OP307A DirectTaxation

Coursecontent:

UnitI IntroductionofDirectandIndirectTaxation,RegulationandcollectionofTaxes

in India.Governanceof taxationand relevanceof taxationpolicywith incomeandexpenditure.

UnitII

Definitions:Person,Assessmentyear;previousyear,Assesses,Residentialstatus;Incidenceoftax,Incomeexemptfromtax,GrossTotalIncomeandNetIncome.

ComputationofIncomeunderVariousHeadsUnitII

Incomeunderheadsalary,Meaningofsalary,Basisofchargeofsalary income,differentformsofsalary

Different forms of allowances,perquisites,permissibledeductions from salaryincome

Tax treatmentofprovident fund&approved superannuation fund, special taxtreatmentofsalaryincomeofnonresidenttechnicians

Deductionundersection80C.UnitIII

Incomefromhouseproperty,Basisofcharge,Propertyincomenotchargetotax Basisofcomputingincomefromletouthouseproperty,computingincomefrom

selfoccupiedproperty.UnitIV

Taxdeductionatsource Advance tax, Selfassessment tax, Assessment procedure regular and best

judgmentassessrevision Rectificationandappeal,provisionrelatingtointerestandrefundoftax.

UnitV



BooksRecommended:1.DirectTaxesLawandPracticeVinodSinghnia

2.DirectTaxesRaviKishore

3.DirectTaxesJ.P.Jakhotiya



ElectiveCode:OP308A SecurityAnalysis&PortfolioManagement

Coursecontent:

UnitI

ObjectivesofSecurityAnalysis TypesofBrokers,InvestmentAvenuesAvailable:GlobalPerspectives InvestmentCompanies,MarketIndicesandStockIndicators ChartPatterns,CreditRatings,PrimaryMarketandPlayers SecondaryMarket:Objectivesandregulatorymechanism(SEBI) ListingofSecurities,FundamentalandTechnicalAnalysis.

UnitII

StockRiskReturnandValuation,portfolioRiskAnalysis(NumericalProblems) Anticipated returns, Present value of returns, Constant Growth model, Two

StageGrowthmodel,TheThreePhaseModel,ValuationthroughP/Eratio. PivotPoint,DeterminationofSupportandResistanceandOversold Bond analysis; Types of bonds, Major factors in bond rating process, Bond

returns,Holdingperiodreturn(NumbericalProblems)

UnitIII

CommodityMarket MarginandMarktoMarketconcept,ShortSelling(NumbericalProblems) MarketPortfolioAnalysis,Selection,EvaluationandRevision

UnitIV

CapitalMarketTheory,CapitalAssetPricingModeltheory, Assumptions,CAPMModel,CapitalMarketLine(CML)&SecurityMarketLine

(SML) Evaluationofsecurities,ArbitragePricingTheory(APT):Assumptions


UnitIV

Jensen Theory, Mosaic Theory, Jensens Alpha Theory , Optimum Portfolio,PortfoliosoftwoRiskySecurities

The Efficient Frontier, Constructing Efficient Frontier, Tracing the efficientfrontier

ConstructingtheOptimumPortfoliothroughInternationalDiversification.

UnitVI


BooksRecommended:

1. SecurityAnalysisandPortfolioManagementbyS.Kevin2ndEdition(PHI

LearningPrivateLtd.)

2. Avadhani, V.A, Security Analysis and Portfolio Management, Himalaya

PublicationHouse,2008

3. Security Analysis and Portfolio Management by Donald E. Fischer6th

Edition(PrenticeHallofIndiaPvt.Ltd.)



ElectiveCode:OP309A FinancialMarketsandServices

Coursecontent:UnitI

Introduction to Financial system, concepts structure, nature role of financialsystem, regulatory frame work for financial markets and services.Financialsystemandeconomicdevelopment.

UnitII

Financialmarkets:Concept,nature,characteristicsandtypesoffinancialmarket,instruments of capital andmoneymarket, capitalmarket reforms,New issuesmarketanditscharacteristics.

UnitIII

Financial services : concept, nature , scope of financial services, non bankingfinancial intermediaries and statutory financial organizations, Regulation andcontrol:Indianstockexchangemarket,listinganddelistingofsecurities,insidertrading,speculation,functionsofSEBI.

UnitIV

Assed/fund based financial services, concept and characteristics, leasing ,equipment leasing and financial evaluation of leasing, hire purchase andconsumer finance. Factoring and forfeiting, bills discounting, housing finance,Venturecapitalfinanceleadmanagers,underwriting,privateplacement.

UnitV

Advisoryservices:Mergersanacquisition/amalgamationsandtakeovers.Creditrating, concept, nature, scope and impact of credit rating , credit cardmicrofinance,stockbroking,Ebrokingandrecentdevelopment.

UnitVI



BooksRecommended:1. L.M.Bhole,financialinstitutionandmarkets,Tatamcgrawhill.

2. M.YKhan,Financialservices,TatamcgrawHill.

3. AnilAgashe,Capitalmarketsandfinancialservices,Everestpublishinghouse,

4. BhallaV.K,managementoffinancialservices,Anmolnewdelhi

5. Gorden.Eandnatarajan,EmergingScenariooffinancialservice,

6. CliffortGomes,financialmarketsinstitutionandservicesinindia,prenticehall


MBA III Semester

Elective

Marketing Management

ElectiveCode

SubjectTitle


MarksCredits

DurationofExam

Lect.

Tutorial Int Ext

OP305B ConsumerBehaviour 45 15 40 60 100 4 3Hrs.

OP306BAdvertisingManagement

45 15 40 60 100 4 3Hrs.

OP307B StrategicMarketing 45 15 40 60 100 4 3Hrs.

OP308B IndustrialMarketing 45 15 40 60 100 4 3Hrs.

OP309BServicesMarketing&BrandManagement 45 15 40 60 100 4 3Hrs.


MBAIIISemester Specialization:MarketingManagementElectiveCode:OP305B ConsumerBehaviourUnitIIntroduction:

Meaning, Diversity of Consumer Behavior, Importance and impact of ConsumerBehavior in todaysmarket place, 7Os framework of consumer behavior analysis,Consumerbusinessstrategy.

UnitIIIndividualAspectofConsumerBehavior:

Perception,LearningandInformationProcessing,Behaviormodification,AttitudeandPersonality, Motivation and Involvement, Self Concept and learning, memoryorganizationandfunction.

UnitIIIExternalEnvironmentinfluences

Role of culture, subculture and cross culture, SocialClass,Reference groups,Groupbehavior,OpinionLeaders,Familyandpersonalinfluence.

UnitIVConsumerDecisionProcess:

Types of buying behavior, buyingdecision stages: Individual and Industry,Roles ofbuying centers. Problem recognition, search and evaluation of alternatives, Prepurchase,Postpurchaseandrepeatpurchasebehavior,cognitivedissonance,Processofdiffusionofinnovationsandsituationalinfluences.Models:HowardShethModel,EKBModel.

UnitVConsumerism&ConsumerProtection:

Rootofconsumerism,consumer:safety,information,&privacy.Consumerism,inIndiaand global markets. Consumer Protection act 1986, Central and state consumerprotection councils, Consumer disputes Redressal agencies and forum, NationalConsumerdisputesRedressalcommission.

UnitVI



BooksRecommended:

1.Hawkins,Best,Coney,ConsumerBehaviour,8/e,TMH,NewDelhi,2002.

2.Kumar:ConceptualIssuesinConsumerBehavior:TheIndianContext,Pearson

Education,NewDelhi,2003

3.JayDLindquistandMJosephSirgy,Shopper,BuyerandConsumerBehaviour,

SecondEdition,Bizttantra,NewDelhi,2003.

4.DavidLLoudonandAlbertJDellaBitta,ConsumerBehaviour,4/e,TMH,New

Delhi,2002.

5.Schiffman,L.GandKanukL.L.ConsumerBehaviour,8/e,PearsonEducation,New

Delhi,2003.

6.RogerD.BlackWelletal,ConsumerBehaviour,9/eThomson,NewDelhi,2002

7.K.K.Srivastava,ConsumerBehaviour,GalgotiaPublishingCo.NewDelhi,2003.

8.HenryAssael,ConsumerBehaviour,6/e,Thomson,NewDelhi,2001.

9.MichaelR.Solomon,ConsumerBehaviour,5/e,PHI,NewDelhi,2003.


MBAIIISemester Specialization:MarketingManagement

ElectiveCode:OP306B AdvertisingManagement

CoursecontentsUnitIIntroduction:

AdvertisingDefinition,PurposeandFunctions,AdvertisingProcess.RoleofadvertisinginMarketing,Legal,EthicalandSocialAspectsofAdvertising.

UnitIIBuildingofAdvertisement:

ObjectiveSettingandMarketPositioning,ModelsDAGMAR,AIDAS,LAVIDGEandSTEINER, determinationof targetaudience,Conceptandelementsofcopy,Message,Headlines,Copy,Logo,Illustration,AppealLayoutandCampaignPlanning.

UnitIIIMediaPlanningandSelection:

Media objectivesTypes of Media, Media Plan, Budgeting, Evaluation, Concepts ofReach,FrequencyandGrossRatingpointsSignificanceof ratingand its implications,ElectronicMediaBuying.

UnitIVAdvertisingCampaign:

SalesPromotionTypesofSalesPromotion,TechniquesEvaluationofSalesPromotionSchemes, Publicity Forms of Publicity Propaganda.Advertising EffectivenessTestsandTechniques,EventManagementTechniqueandsignificance.EventManagementTechniquesandSignificance.

UnitVAdvertisingAgency:

AdvertisingAgencyFunctionsAdvertisingInterface,AdvertisingAgencypartnershipServicesofferedbythemodernAdvertisingAgency.

UnitVI:


.BooksRecommended:


1. Belch, Advertising and Promotion: An Integrated Marketing, SIE, Tata

McGrawHillEdition,9780070144965

2. KumarNMittalR ,AdvertisingManagement,AmolPublication,1stEdition

2002

3. BelchGeorgeBelchMichel,Advertising andPromotion,TataMcGrawHill

12thReprint6thEdition2003

4. Batra,MyersandAaker,AdvertingManagement,Pearson,2ndReprint2003

5. Chunawala SA, Advertising Sales and Promotion Management, Himalaya

Publication3rdRevisedEdition2008

6. Chaffey,Mayer,Johnston,EllisChadwick(2000)InternetMarketing,Prentice

Hall.


MBAIIISemester Specialization:MarketingManagement

ElectiveCode:OP307B StrategicMarketingCoursecontents

UnitIIntroduction:

Nature,Scope&principlesofStrategicMarketing,MarketingObjectives,StepinformulationofStrategiesforeffectivemarketing,pathwaytoleadlongtermgoal.

UnitIIMarketEnvironmentAnalysis:

Processofenvironmentanalysisexternalandinternal:Model:SWOT,GAP,BCG,GE9Cell, Marketing Planning and analyzing the performance, Analysis of CompetitorsStrategiesandEstimatingtheirReactionPatternandCompetitivePosition;CompetitiveIntelligenceprocess,CID,balancingMarketinggolesV/ssustainablegrowth.

UnitIIITypesofStrategies:

Market Leader Strategies Expanding the Total Market, Protecting Market Share,ExpandingMarketShare;MarketChallengerStrategiesChoosingandAttackStrategy,MarketFollowerStrategies;MarketNicherStrategies;CompetitiveMarketStrategyforEmergingIndustries,DecliningIndustriesandFragmentedIndustries;

UnitIVBalancingCompetition:

Balancing Customer and Competitor Orientations, Industry Segmentation andCompetitiveAdvantage; ProductDifferentiation and Brand Positioning,CompetitivePricing,CompetitiveAdvertising,RoleofSalesPromotioninCompetitiveMarketing.

UnitVDifferentConcepts:

Social Marketing strategies, e_marketing strategies, Recession marketing strategies,Ruralandexportmarketingstrategies,strategiesforITandITESindustriesandFMCGmarkets.


UnitVI


BooksRecommended:

1. MarketingManagement:Analysis,Planning&Control:PhillipKotler

Publisher:PrenticeHallCollegeDiv(1999)

2. BusinessPolicy&StrategicManagementAzharKazmiTataMcGrawHill

EducationPrivateLimited(2008)

3. StrategicMarketingDavidW.Cravens,Nigelf.PiercyTataMcGrawHill

Education(2009)

4. MarketingStrategy,TMHEd.BoydWalker,MullinsLarrechTataMcGraw

HillEducation

5. CaseStudiesinStrategicMarketingManagement:AuthorSanjayMohapatra,

PearsonEducationIndia,2013

6. Forcontemporarycasestudiesstudentsshouldrefertotheperiodicalsand

Journals.


MBAIIISemester Specialization:MarketingManagementElectiveCode:OP308B IndustrialMarketingCourseContentsUnitIIntroduction:

Definitionandnatureof industrialmarketing, classificationof industrialproduct, theIndustrial Marketing SystemParticipants, Channels, Industrial Marketing vs.ConsumerMarketingEconomicsofIndustrialDemandTheResellersMarket.

UnitIIIndustrialMarketingEnvironment:

Organizational Customers, Types of buying situations, derived demand Concepts,Bidding for contract, buying behavior strengths, Negotiation Skills, Key accountmanagement,Measuringcustomervalues,Models:WebsterandwindModel, JagdishShethModel,BuyGridModel.

UnitIIIIndustrialProductandPrice:

Classifying Industrial ProductsPrice Determinants for Industrial ProductsPriceDecision Analysis, Types of Prices, Pricing Methods, Pricing Strategies, Factorsaffecting Pricing Strategy, Industrial BuyingInterpersonal dynamics of IndustrialBuying.

UnitIVStrategicPlanningProcess

Formatting Channel StrategyChannel Logistics, Channel Structure for Industrialproducts Strategic Planning Process in Industrial MarketingSegmenting, TargetingandPositioningIndustrialProducts.

UnitVPersonalSelling:

Personal Selling Role, Importance of consultants and expectations in the marketing,Roleofdirectmailers,exhibitions,tradefairandcouponing.IndustrialMarketingintheInternationalEnvironment.


UnitVI:


BooksRecommended:

1. CherunilamFrancis,IndustrialMarketing,HimalayaPublication2004

2. M.GovindRajan,IndustrialMarketing,VidyaVikas 2008

3. Reeder,IndustrialMarketing:AnalysisPlanningandControl,PrenticeHall,

2ndEdition2007

4. HillR.M.andOthers,IndustrialMarketing,A.I.T.B.S.Publisher&

DistributorsDelhi 4thEdition2003

5. HavaldarK.K.,IndustrialMarketing,TataMcGrawHill,2ndEdition

6. J.WebsterIndustrialMarketingstrategy,3rdEditionJohnWilley&Sons.


MBAIIISemester Specialization:MarketingManagementElectiveCode:OP309B ServiceMarketing&BrandManagementCoursesContentsServiceMarketing

UnitIIntroduction:

Nature,CharacteristicsandClassificationofServicesImportanceofServiceMarketing,Four Is of services Intangibility, Inconsistency, Inseparability and Inventory,RelationshipMarketinginServicesMarketingTheProcess,RoleandImplications.

UnitIIServiceMarketingMix:

7 Ps of Service Marketing, Services Market Segmentation Positioning andDifferentiation of Services, Distribution Strategies for Services Challenges inDistributionofServices.

UnitIIICustomerSatisfactionandServicesQuality:

Customer Service in Service Marketing Monitoring and Measuring customersatisfaction Order taking and fulfillment,Handling complaints effectively,Defects,Failures and Recovery, Service Quality Service Guarantee, Quality Models PaarsuramanZeithamalBitner (PZB), GAP Model, SERVQUAL and SERVPERFGronroosmodel.

UnitIVServiceMarketingPractices:

Concept,ClassificationandImplicationsof

1. FinanceServicesBankingandInsurance;2. HealthcareandHospitalityServices;3. TravelandTourismServices;4. IT&EducationalServices:Telecoms,Courier;5. MediaandEntertainmentServices.

BrandManagement


UnitVUnderstandingBrand:

Role and Significance of Branding in the Promotion Brand Image, Brand Identity,BrandPersonality,Brandingchallengesandopportunities.

UnitVIBrandCreation,Loyalty&ManagingBrand:

Process ofBrandCreation,BrandPositioning,BrandEquity,BrandValuation,BrandUmbrella,Valueaddition frombranding,BrandCustomer relationship,brand loyaltyand customer loyalty, managing brand, brand extension. Reinforcing Brand,RevitalizingBrand,Differentiatingbrandsfromthecompetitors.

UnitVII


BooksRecommended:

1. Nargundkar,ServicesMarketing:Text&Cases,TataMcGrawHill

Edition,9780070616318

2. S.Shahjahan,ServicesMarketing,(Concepts,Practices,Cases),Himalaya

Publications2007

3. S.H.Jha,ServicesMarketing,HimalayaPublications2007

4. RagendraNargundkar,ServicesMarketingTextandCases,TataMcGrawHill

2006

5. Rao,ServicesMarketing Pearson,2008

6. ServicesMarketingZeithaml,Bitner,Gremler&Pandit,TMGH,4thed.

7. AarshV.Varma,BrandManagement,ExcelBooks 2007

8. DavidAaker,ManagingBrandEquity,FreePress,2009


MBA III Semester

Elective

Human Resource Management

ElectiveCode SubjectTitle


Marks CreditsDurationofExam

Lect.

Tutorial Int Ext

OP305CManagement of IndustrialRelations

45 15 40 60 100 4 3Hrs.

OP306CPersonalAdministrationapplication&Procedure

45 15 40 60 100 4 3Hrs.

OP307C Training&Development 45 15 40 60 100 4 3Hrs.

OP308COrganisationalChange&Development

45 15 40 60 100 4 3Hrs.

OP309CHumanResourcePlanning&Development

45 15 40 60 100 4 3Hrs.


MBAIIISemester Specialisation:HumanResourceManagementElectiveCode:OP305C ManagementofIndustrialRelationsCoursecontentsUnitI

Introduction to industrial relation , nature, scope importance ,aspects of industrial relation ,perspective / Approaches to industrialrelation,evaluationofindustrialrevolutionobjectiveofI.R,formsandtheoriesofI.R.

UnitII

Industrialdispute,conflictresolution,collectivebargaining,negotiationforwindisputeresolution,managementofdiscipline,causes andsettlement ofindustrial disputes. Machinery for solving industrial dispute underindustrialdisputeAct1947.

UnitIII

Globalization and industrial relation ,emerging Social economic scenario ,Legal framework of I.R Trade union , emerging trends on Trade union,features of trade union ,functions and responsibilities of trade union inI.R . Structure of tradeunion in India. International labour relation ,WTO,labourandenvironment,WTOandindustrialpolicy.

UnitIV

Grievance management, grievance handling, building positive employeerelations,participativemanagement,empowerment,equalitycirclesandworkersparticipation,qualityofworklife[Q.W.L]workersparticipationinmanagement[W.P.M]gainshaving,strikeandlockout,layoffretrenchment.

UnitV

Role of Judiciary in I.R, labour court, industrial Tribunal, Negotiation andconflict VS settlement productivity bargaining and disputes, mediation ,arbitration,workscommittee,boardofconciliationcourtofenquiry,labourandemployeewelfareand industrialsafetytypesof industrialsafetysystemhazardmanagement inwork environment , occupational health safety and industrialrelation.


UnitVI


BooksRecommended:

1. DynamicsofIndustrialRelationMamoria,Gankar,[Himalaya,Publication].

2. IndustrialRelationsEmergingParadigmsB.DSingh[ExcelBooks].

3. IndustrialRelationsandLabourLawsB.DSingh[ExcelBooks].

4. IndustrialRelationsVenkatratnamC.S[OxfordUniversity2007].

5. Industrial Relation Trade union and Labour Registration Sinha

[PearsonEducation].


MBAIIISemester Specialisation:HumanResourceManagementElectiveCode:OP306C PersonnelAdministrationapplicationandProcedureCoursecontentsUnitI

PersonnelAdministration Introduction , importance inHRM ,Nature,ScopeandfunctionsObjectivesPersonnelDepartment,AdministrationVsManagementinHRM,ChallengesofModernPersonnelManager.

UnitII

PersonnelPolicyDefinition,Scope,Process,Objectives,ContentsofPersonnelfile & Personnel audit, Personnel Department Structure, proper Environmentaroundfactory.

Wage & Salary Administration General consideration in wage & Salaryadministration Objectives& principles, Time keeping,Attendance, statutoryreturns,TDSProfessionalTax,Form16(A)PFandCSIreturns.

UnitIII

General Communication in organization meaning of communication definition principles of communication process of communication communicationinorganizationtypesoforganizationcommunicationpurposeobjectives of communication Drafting of various types of letters orders,Interview Letters, Promotion, Transfer & Appreciation Letters , Notices &Circulars.

DisciplinaryActionCommunicationSuspensionOrders,showcause,Notices,memo,chargesheet,warning,letteroftermination&dismissal

UnitIV

Calculationforsuperannuation,gratuity&bonus,changingconceptofpersonnelmanagement employee fringebenefit and social security ,welfareprovisions ,healthprovision,safetyProvision


UnitVAnalysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.

BooksRecommended:

1. R.S Dawar ,Personnel Management and industrial relation,Vikas Publishing

HousePvtLtd

2. MamoriaandGankar,PersonnelManagement,HimalayaPublishingHouse

3. RudrabasvarajMNDynamicPersonnel administration ,Himalayapublishing

house2008

4. Chandrabose,PrinciplesofManagement and administration ,Prenticehallof

India2007


MBAIIISemester Specialisation:HumanResourceManagementElectiveCode:OP307C Training&Development

CourseContentsUnitI

Introduction to Training Concept: Definition, Meaning, Need for Training,Importance of Training, Objectives of Training, Choice and Development forinterpersonnel skills,FacilitationofLearningFacilitationofTransfer.TrainingandHRDmanagementdevelopment

UnitII

OverviewofTrainingFunctions,TypesofTraining,ProcessofTraining:StepsinTraining, Identification of Job Competencies, Criteria for Identifying TrainingNeeds (Person Analysis, Task Analysis, Organization Analysis requirementanalysis). Trainers skills and stylespower and influence of trainersdos anddontsfortrainers

UnitIII

Assessment of Training Needs, Methods and Process of Needs Assessment,Designing and Implementing A Training Program: Trainer Identification,Methods and Techniques of Training, Designing A Training Module (CrossCultural,Leadership,Training theTrainer,Change)ManagementDevelopmentProgram,BudgetingOfTraining

UnitIV

EvaluationofTrainingProgram:KirkpatrickModelofEvaluation,CIROModel,CostBenefit Analysis, ROI of Training, Learning: Principles of Learning,TheoriesofLearning,componentsoflearningprocess,andconditionsoftransferof learning Reinforcement Theory, Social Learning Theory, Andragogy, andResistancetoTraining.Performancediscrepancies.

UnitV

TechnologyinTraining:CBT,MultimediaTraining,ELearning/OnlineLearning,Distance Learning career development program counseling evaluation ofprograms


UnitVIAnalysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.

BooksRecommended:

1. RaymondAndrewNoe,EmployeeTraining&Development,McGrawHill,

4thEdition2009.

2. R.K.Shau,TrainingforDevelopment,ExcelBooks,2007.

3. DR. B. Rathan Reddy, Effective Human resource Training &Development

stategy,HimalayaPublishing,1stEdition2008.

4. P.LRao,Training&Development,ExcelBooks,1stEdition2008.

5. MunishVohra,Management training&Development,AnmolPublication1st

Edition2006.

6. LeslieRao,Howtoplan&DesignTrainingProgrammes,InfinityBooks1st

Edition2003.

7. Training&Development:IndianTextEdition,Dr.B.JanakiramanDreamtech

Press,01Jan2007


MBAIIISemester Specialisation:HumanResourceManagementElectiveCode:OP308C OrganizationalChange&Development

CourseContentsUnitI

Conceptof change,Factorsaffecting change,TypesofChange ,changeprocess,Barriers to change, Resistance to change & overcoming resistance to change,Evolution of OD, characteristics & assumptions of O.D, organizationdevelopmentprocess,Roleofchangeagent/O.Dconsultant

UnitII

Modelsofchange:systemModelofchange, ForceFieldAnalysis,ChangeandTransition Management, Organization Growth Model,Organization Diagnosis:Process, Diagnostic Models, Diagnostic skills, Weisboards model fororganizational diagnosis,methods of obtaining diagnostic information,ActionResearchasprocess,EthicsinO.D.

UnitIII

O.D Interventions, selecting O.D interventions, Team Interventions: GestaltApproach,ProcessconsultationIntervention,StructuralInterventions:Qualityofworklife(QWL) ,Qualitycircles(QC),MBO&appraisal,sociotechnicalsystem&collateralorganization,Parallellearningstructures.

UnitIV

Comprehensive intervention : Confrontation meeting ,Grid O.D Programme,system 4 management, learning organization, Reengineering, Third partyIntervention: organizationMirror,Thirdpartypeacemaking Intervention, ODFuture.

UnitV



BooksRecommended:

1. OrganizationchangesandInterventionstrategiesbyManishkumar/NidhiSingh,

2013,ISBN82180384GalgotiaPublishingCompany.

2. Organizationchangetheme&IssuesbyJimGrieves,2012oxfordUniversity

Press9780199599189paperrback.

3. Managingchange:Text&cases2ndeditionbyToddJick&MauryPeiperl,

2003ISBN:9780256264586(USE)ISBN9780071122207(IE)McGrawHill

Publication.

4. Organizationalchange,3/ebySenior,2011ISBN97813727980PearsonEducation

Ltd.

5. ManagingChangebyThomhill2011,ISBN9788177582444PearsonEducation

Ltd.

6. OrganizationDevelopment&Transformation(ManagingEffectiveChange)6th

edition2005,byWendellFrenchandcencilBellISBN9780072481679(USE)ISBN

9780071112666(UE)McGrawHillPublication.


MBAIIISemester Specialisation:HumanResourceManagementElectiveCode:OP309C HumanResourcePlanning&Development

CourseContentsUnitI

Philosophy of Human Resource Planning, Importance, Definition, Needs,Objectives,Scope&BenefitsofHRP,HumanResourcePlanningProcess,Factoraffecting HRP, HRP Tools, Strategic HR planning, objectives of strategic HRplanning, Return on Investment(ROI) in HRP, Approaches in measuringeffectivenessofHRPprogrammes.

UnitII

MacroandMicroLevelHumanResourcePlanning,ManpowerplanningModels:Markov Model, Renewal Model, Simulation, Manpower Demand forecasting,ManpowersupplyAnalysis,DifferentmethodsofWastageAnalysis,EmployeeRedeployment&EmployeeRetentionStrategies,ExitStrategies.

UnitIII

Career Planning & Development: Definition, importance, objectives of careerdevelopment, career planning & development process, Succession planning,issuesincareerdevelopmentprocess.Human Resource Information System (HIRS) : concept, objectives of HRIS ,TypesofHRIS,stepsinimplementingHRIS.

UnitIV

HumanResourceAccountingandAudit:Scope,Benefits&objectivesofHumanResourceAudit, steps inHRAudit,Variousmethods ofValuation ofHumanResources,HRResearchanditssignificance.

UnitV

Analysis and solution of 10 case study related with above topics must bediscussedinclassroom.


BooksRecommended:

1. Dr.L.MPrasad,HumanResourceManagement,SultanChand&

Sons,2ndEdditionReprint2009.

2. Dr.P.CTripathi,HumanResourseDevolopment,SultanChand&Sons5thRevised

EditionReprint2009.

3. Dr.C.BGupta,HumanResourseManagement,SultanChand&Sons,2009.

4. H.JohnBernardin,FloridaAtlantic,U

bocaRaton,HumanResourseManagement,McGrawHill,2001.

5. DipakKumarBhattacharya,HumanResourcePlanning,ExelBooks,2007.

6. BiswanathGhosh,HumanResourcedevelopment&Management,Vikas

Publication2008.

MBA III Semester


Elective

Production and Operation Management

ElectiveCode

SubjectTitle Lectures

DistributionofMarks

TotalMarks

Credits

DurationofExam

Int Ext

OP305D

ProductionPlanningAndControl 60 40 60 100 04 3Hrs.

OP306D

PurchasingAndMaterialsManagement

60 40 60 100 04 3Hrs.

OP307D TotalQualityManagement

60 40 60 100 04 3Hrs.

OP308D

AppliedOperationsResearch

60 40 60 100 04 3Hrs.

OP309D LogisticsManagement

60 40 60 100 04 3Hrs.


MBASemesterIII Specialization:Production&OperationManagement

ElectiveOP305D: ProductionPlanningAndControl

CourseContents

Production Planning and Control Function; Material Requirement Planning;Productioninventory Systems; Forecasting for Inventory and Production Control;Aggregate Planning; Job Shop Planning; Scheduling and Control; JustinTimeProduction; Line Balancing; Planning for High Volume Standardized Products;Procedures and Documentation in Production Planning and Control; Application ofComputers;ERP.


BooksRecommended:

1. Chary, Production and Operations Management, Tata McGraw Hill Edition,

9780070091535.

2. Burbidge,JohnL.PrinciplesofProductionControl.London,DonaldandEvans,

1981.

3. Caubang,TedC.ReadingsonProductionPlanningandControl.Geneva.ILO.

4. Greene, James H. Production and Inventory Control Handbook. New York,

McGrawHill,1987.

5. McLeavey,DennisWandNarasimhan,S.L.Productionand InventoryControl.

Boston,AllynandBacon.1985.



ElectiveOP306D: PurchasingAndMaterialsManagement

CourseContents

Role of Purchasing and Material Management Objectives, Orgnization andInterrelationship, Determination and Description of Material Quantity, MaterialPlanning in Push and Pull System,MRP and JIT;Determination andDescription ofMaterialQuality Receiving and IncomingQuality Inspection,AcceptanceSamplingPlans, VendorProcess Capability; CostReduction Techniques Standardisation,Simplification & Variety Reduction; Value Analysis and Engineering, Make or BuyDecision, Purchasing Research, Sources of Supply, Price Determination andNegotiation,VendorRating,SelectionandDevelopment;LegalAspectsofPurchasing,Public Purchasing and Tendering; International PurchasingProcedures andDocumentation; Purchasing ofCapital Equipment AppraisalMethods, EvaluatingSuppliersEfficiency,StoresLayout,ClassificationandCodification;MaterialLogisticsWarehousingManagement,Materialhandling,TrafficandTransporation,DisposalofScrap, Surplus and Obsolete Materials; Inventory Control of Spare Parts, MaterialsInformationSystem.Analysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.BooksRecommended:

1. AnsariAandModarressB.JITPurchasing.NewYork,FreePress,1990.2. BailyPEtc.PurchasingPrinciplesandManagement.London,Pitman,1994.3. Burt,DavidN.ProactiveProcurement.EnglewoodCliffs,New Jersey,Prentice

HallInc.1994.4. Dobler,DW. etc.Purchasing andMaterialManagement,NewYork,McGraw

Hill,1990.MBASemesterIII Specialization:Production&OperationManagement


ElectiveOP307D: TotalQualityManagement

CourseContents

Basic Concept of Total Quality (TQ); Evolution of Total Quality Management;ComponentsofTQLoop;ConceptualApproach toS.Q.C.AcceptianceSampling andInspection Plans; Statistical Process Control; Process Control; Process CapabilityStudies; Humanistic Aspects of TQM; Management of Q.C. and Z.D. Programmes;Quality Improvement Teams; Q7 Tools; Quality Costs; Taguchi Loss Function;FunctionalLinkageofQualitywith reliability andMaintainability /FailureAnalysis;(FTA/FMEA) and Optimum Maintenance Decisions; Total Productive Maintenance(TPM);qualityAudits;LeadAssessmentandISO9000Standards;MarketingAspectofT.Q;TotalQualityofServices;TotalQualityandSafety;SixSigma.


BooksRecommended:

1. Carruba, Eugene R and Gorden, Ronald D. Product Assurance Principles;Integrating design Assurance & Quality Assurance. New York McGraw Hill,1991.

2. Grant, Eugene L and Leavenworth, Richards. Statistical Quality Control,McGrawHill,NewYork,1991.

3. Ireson, W G. and Coombas, C P. hand book of reliability Engineering &Management,NewYork,McGrawHill,1988.


ElectiveOP308D: AppliedOperationsResearch


CourseContents

Parametric and Sensitivity Analysis; Inventory Control Models Under Uncertainty;AppliedQueuingModels;NetworksModels;NonlinearOptimization Techniques Quadric Programming; Portfolio Management Problem; Replacement Models andPolicies;DynamicProgramming;ReliabilityModels.


BooksRecommended:

1. AhujaA.K.etc.NetworkFlows.EnglewoodCliffsNewJersey,PrenticeHallInc.

1993.

2. Gould, F J. etc. Introduction to Management Science. Englewood Cliffs New

Jersey,PrenticeHallInc.1993.

3. Gupta,MPandSharma JK.OperationsResearch forManagementNewDelhi,

National,1997.

4. Mathur,K and SolowD.Management Science. EnglewoodCliffsNew Jersey,

PrenticeHallInc.1994.

5. Sharma S. J K. Operations Research: Theory and Applications. New Delhi,

MacmillianIndia.2001.


ElectiveOP309D: LogisticsManagement


CourseContents

IntroductiontoLogisticsanditsInterfacewithProductionandMarketing;MeasuresofLogistics; Physical Distribution and Logistics; Logistic System Analysis and Design;WarehousingandDistributingCenters;Location;TransportationSystems;FacilitiesandServices; Dispatch and Routing Decisions and Models; Inventory ManagementDecisions; Logistics Audit and Control; Packaging and Materials Handling,InternationalLogisticsManagement;LogisticsFutureDirections.


BooksRecommended:

1. Bowersox, Supply Chain Logistic Management, Tata McGraw Hill Edition,

9780070667037

2. Ballau,RenaldH.BusinessLogisticsManagement.EnglewoodCliffsNewYork,

PrenticeHallInc.1992.

3. Beal K. A Management Guide to Logistics Engineering. U.S.A. Institute of

ProductionEngineering,1990.

4. BenjaminS.B.LogisticsEngineeringandManagement.EnglewoodCliffs,New

York,PrenticeHallInc.,1996.

5. Bowersox,D J andCloss,D J.LogisticsManagement:ASystem Integrationof

PhysicalDistribution,NewYork,MacMillan,1986.

MBA III Semester

Elective


INFORMATION TECHNOLOGY / SYSTEMS

ElectiveCode

SubjectTitle

Lectures

DistributionofMarks

TotalMarks

Credits

DurationofExam

Int Ext

OP305E

BusinessProcessReEngineering

60

40

60

100

04

3Hrs.

OP306E

SystemAnalysisAndDesign

60

40

60

100

043Hrs.

OP307E

StrategicManagementOfInformationTechnology

60

40

60

100

04 3Hrs.

OP308E

DataBaseManagementSystems

60

40

60

100

04 3Hrs.

OP309E

TelecommunicationsForBusiness

60

40

60

100

04 3Hrs.


MBASemesterIII Specialization:I.T./Systems

ElectiveOP305E: BusinessProcessReEngineering

CourseContents

UnitI

Conceptual Foundation of Business Process Reengineering; Role of InformationTechnologyinBPR;

UnitII

Process Improvement and Process Redesign; BPR Experience in Indian Industry;Process Identification and Mapping; Role/Activity diagrams; process Visioning andBenchmarking.

UnitIII

BusinessProcessImprovement.BusinessProcessRedesign;

UnitIV

Man Management for BPR Implementation; Reorganizing People and ManagingChange.

UnitV



BooksRecommended:

1. ByA.w.Scheer,BusinessProcessEngineering,Springer(Paperback1998)

2. Carr, D K and Johansson, H J. Best Practices in Reengineering, New York,

McGrawHill,

3. Champy, James, ReEngineering Management; The Mandate for New

Leadership,London,HarperCollins,

4. CoulsonThomas,C.BusinessProcessReengineering:Myth&Reality,London,

KoganPage

5. Davenport,TH.ProcessInnovation:ReengineeringWorkThroughInformation

Technology,Boston,HarvardBusinessSchoolPress,1993.

6. Hammer, Michael. Reengineering the Corporation: A Menifesto for Business

Revaluation,London,NicholasBrealey,1993.

7. JayaramanM.S.etc.BusinessProcessReengineering,NewDelhi,TataMcGraw

Hill,1994.8.Pepppard,JandRowlandP.


MBASemesterIIISpecialization:I.T./Systems

ElectiveOP306E:SystemAnalysisAndDesign

CourseContents

UnitI

Business SystemsConcept,Characteristics of Systems, Business Information Systems,Categories of Information Systems, Scope of Information Systems, SuccessfulInformationSystem:AJointEffort,SystemsandSubsystems.

UnitII

Overview of System Analysis & Design, Feasibility Study, Role of System Analyst,Changes in System Analysts Responsibilities, Who are the Users? Classical SystemsDevelopmentLifeCycle,StructuredAnalysisDevelopmentMethod,SystemsPrototypeMethod, Reasons for Prototyping, Methods for Prototype Development, Tools forSystemsDevelopment,WhichDevelopmentMethodistheRightOne?

UnitIII

Requirement Determination, Its Activities, Fact Finding Techniques Interviews,Questionnaire, Record Review, Observation.Tools for Documenting Procedures andDecisionsDecisionTrees,DecisionTables,StructuredEnglish.

UnitIV

RoleofTools,BenefitsofUsingTools,CategoriesofAutomatedToolsFrontEndTools,BackEndTools, IntegratedTools.CASETools,CASEComponents,BenefitsofCASE,WeaknessesofCASE.


UnitV


BooksRecommended:

1. Senn, J. A., Analysis & Design of Information Systems, Second Edition, Tata

McGrawHill,2009.

2. Whitten,JeffreyL,IntroductiontoSystemsAnalysisandDesign,Tata McGraw

Hill2008

3. Kendall&Kendall,SystemsAnalysisandDesign,5thed.,NewDelhiPrenticeH

allofIndia,2006

4. Whitten,JeffreyL,SystemsAnalysisandDesign,TataMcGrill2006.

5. Murthy,C.S.U,SystemsAnalysisandDesign,HimalayaPublication2001.



ElectiveOP307E:StrategicManagementOfInformationTechnology

CourseContents

UnitI

Key Issues in Information SystemsManagement and theRole of theCIO;AnalyticalFrameworkforStrategicITInitiatives;

UnitII

SustainingCompetitiveAdvantagesbyuseofIT;Creativity,LearningOrganisationandRoleofInformationTechnologyinBusinessTransformation.InformationPartnership;

UnitIII

I.TInfrastructureManagement,NationalInformationInfrastructureandITPolicyattheNational Level; Planning for Strategic IT Resources; Managing the IT Function:OutsourcingITFunction.

UnitIV

Softwareasaservice,OfficeAutomationSoftwareandtheirmanagementrelatedtofiles,storage,retrievalandmaintenance.

UnitV



BooksRecommended:

1. Behl,InformationTechnologyforManagement,TataMcGrawHillEdition,

2. ByApplegate,Austin&Mcfarian,Corporateinformationstrategyandmanagement

textandcases7theditionTataMcGrill2006.

3. Dr.L.M.Prasad,Strategicmanagement5thedition,sultanchandandsons2008.

4. Dr.P.K.Ghosh,StrategicPlanningandManagement,SultanChandAndSons2008.

5. Galliers,R.D.StrategicInformationManagement:ChallengesandStrategiesin

Managing

6. InformationSystems.Oxford,ButterworthHeinemann,1994.

7. McKenneey,JamesL.WavesofChange:BusinessEvolutionthroughInformationTechnology,BostonHBSPress,1995.:



ElectiveOP308E:DataBaseManagementSystems

CourseContents

UnitI

Introduction to Databases; Database Management System Concepts, Database SystemApplications;PurposeofDatabaseSystem;VariousdataBaseManagementModels;

UnitII

DatabaseLanguages,DataView;DatabaseUsers,NeedforDatabaseEnvironmentforBusinessSystem;AdvancedfeaturesofaDatabasesystem.

UnitIII

Relational Databases, Database Schema, keys, Database Design & ER Data Model, ERDiagram;StudyofaRelationalDatabaseManagementSystemsforSuccessfulImplementationinaBusinessOrganization.

UnitIV

IntroductionofStructuredQueryLanguage;SQLDataDefinitionLanguage,StructureofSQL,RelationalOperatorsusedinSQL;OnLineDataBases:ObjectOrientedDataBases.ManagerialIssuesRelatedtoDataBaseManagement.


UnitV

Implementation and Maintenance Issues of a Database; Database Administration;Normalization and Logical Design; Query Languages for Relational Database ManagementSystems;

UnitVI


BooksRecommended:

1. S. Sudarshan,Korth, Silberschatz,Concepts ofDatabaseManagement System,

sixtheditionTataMcgrawHill.

2. Leon,FundamentalsofDBMS,TataMcGrill2006

3. ByGeraldPost,DBMSDesignandBuildingBusiness,TataMcGrill2005.

4. Narang,DBMS,Prenticehall2007.

5. Salemi,Joe.Client/ServerDataBases.Emeryville,ZiffDavisPress,1993.

6. Coad, Peter and Edward,Yourdon.ObjectOrientedAnalysis, 2nd ed., Englewood

Cliffs,NewJersey,YourdonPress,1991



ElectiveOP309E:TELECOMMUNICATIONSFORBUSINESS

CourseContents

UnitI

ComputersandCommunications;TheInformationTechnology;TheConceptofGlobalVillage;OnlineInformationServices;

UnitII

ElectronicBulletinBoardSystems;TheInternet;InteractiveVideo;CommunicationsChannels;

UnitIII

CommunicationsNetworks;LocalNetworks;ManagerialIssuesRelatedtoTelecommunications.

UnitIV

Clint/ServerComputing;CommunicationServers;DigitalNetworks;ElectronicsDataInterchangeanditsApplications;InterOrganizationalInformationSystems;

UnitV

WirelessNetworks,ManagingintheMarketspace;ApplicationsofInternet,InternetandExtranetinBusinessOrganizations;

UnitVI



BooksRecommended:

1. By Deepak Pareek, Business Intelligence For Telecommunications 2006, Auerbach

Publications

2. ByInLee,,HandbookOfResearchOnTelecommunicationsPlanningAndManagementFor

Business2009),InformationSciencePublishing

3. ByRaymondR.Panko,BusinessDataNetworksAndTelecommunications2008,Prentice

Hall

4. Derfler,FrankJ.GuidetoLinkingLANs.Emeryville,California,ZiffDavis,Press,1992.


MBA IV Semester

Elective

Compulsory Subjects

Elective

CodeSubjectTitle


MarksCredits

DurationofExam

Lect.

Tutorial Int Ext

CP401

Entrepreneurship&SmallBusinessDevelopment

45 15 40 60 100 4 3Hrs.

CP402 ProjectStudy 50 50 100 4

CP403 BusinessLegislation45 15 40 60 100 4 3Hrs.


CourseCode:CP401 Entrepreneurship&SmallBusinessDevelopment

Coursecontent:UNITI:IntroductionAnEntrepreneur

Concepts,Functions,Needand Importance,MythsaboutEntrepreneurship,ProsandCons of Entrepreneurship, Process of Entrepreneurship, Types of Entrepreneurs,Competencies and Characteristics; Ethical Entrepreneurship, Values, Attitudes andMotivation,MindsetofanEntrepreneur.

UNITII:EntrepreneurialJourneySelfAssessment of Qualities, Skills, Resources and Dreams, Generation of Ideas,Feasibility Study, Opportunity Assessment, Business Plan Preparation & Execution,Role of Society and Family in the growth of an entrepreneur, Challenges faced bywomeninEntrepreneurship.UnitIII:EntrepreneurshipasInnovationandProblemSolving

Problems: Incubation and Takeoff, Problems encountered Structural, Financial andManagerial Problems, Types of Uncertainty, Govt. Policies for SSIs, Sick industries,Reasons&RemediesforSickness.Asproblemsolvers,SocialEntrepreneurshipConceptandImportance,typesofbusinessrisks,Theroleoftechnologyincreatingnewformsoffirms,organizations,networksandcooperativeclusters,Barriers toEntrepreneurship,Supportstructureforpromotingentrepreneurship(variousgovernmentschemes)

UnitIV:ConceptofMarketMarket Traditional and Ecommerce Concept and Role, Types of Business:Manufacturing, Trading and Services, Market Forces: Sellers, consumers andcompetitors, ExpandingMarkets: Local to global, Strategies needed,MarketingMix:ConceptandElements,PricingandFactorsaffectingpricing,MarketSurvey:Concept,ImportanceandProcess.UnitV:BusinessFinanceandArithmetic


SimplifiedCashRegisterandRecordKeeping,UnitofSale,UnitPriceandUnitCostfor singleproduct or service,Types ofCosts Startup,Variable and Fixed, IncomeStatement,CashflowProjections,BreakEvenAnalysis,Taxes.UnitVI:ResourceMobilization&roleofGovernmentAgencies

ResourcesHuman,CapitalandotherResources,SelectionandutilizationofhumanresourcesandprofessionalslikeAccountants,Lawyers,Auditors,BoardMembers,etc.,EstimatingFinancialResourcesrequired,Methodsofmeetingthefinancialrequirements,VarioussourcesofInformation,RoleofDIC,SISI,EDII,NIESBUD,NEDB.

BooksRecommended:

Small Scale Industries andEntrepreneurship, byVasantDesai, 6thEdition reprint

2002.

Nagendra,Entrepreneurship&Management,1e,Pearson

Shankar,Raj:Entrepreneurship,TataMcGrawHillEducationPrivateLimited

KhankaS.S.,EntrepreneurDevelopment,S.ChandPublications2010

Entrepreneurship:SuccessfullyLaunchingNewVentures,byBruceR.Barringerand

R.DuaneIreland,3rdEdition.

Entrepreneurship,byRobertD.Hisrich,MichaelP.PetersandDeanA.Shepherd,6th

Edition.

Taneja,Gupta,EntrepreneurDevelopmentNewVentureCreation,:2nded.Galgotia

PublishingCompany

Patel,V.G.,TheSevenBusinessCrisesandHowtoBeatThem,TataMcgraw,New

Delhi,1995.

Vesper,KarlH.,NewVentureStrategies,[RevisedEdition],NewJersy,Prentice

CourseCode:CP403 BusinessLegislation


Coursecontent:

UnitI:Contract

Thecontractact1872 NatureandClassificationofContracts OfferandAcceptance Consideration CapacitytoContract FreeConsent LegalityofObject VoidAgreements ContingentContracts PerformanceofContracts DischargeofContracts RemediesforBreachofContracts IndemnityandGuarantee.

UnitII:SaleofGoods

SaleofGoodsAct1930 NatureofContractofSale ConditionsandWarranties TransferofOwnership PerformanceofContractofsale RightsofUnpaidSeller RemediesforBreachofContractofsale

UnitIII:NegotiableInstruments

NegotiableInstrumentsAct1881 NatureofNegotiableInstruments Promissorynotes,BillsofExchangeandCheques PartiestoNegotiableinstrumentsandtheirCapacity HolderandHolderinduecourse Presentment,dishonorofNegotiableInstruments Liabilityofparties

UnitIV:CompaniesAct1956

Definition,MeaningofCompany FeaturesandTypesofCompanies


IncorporationofCompany MemorandumofAssociation ArticleofAssociation Prospectus ShareCapital

UnitV:ConsumerProtection

TheconsumerProtectionAct1986 IntroductionandDefinition ConsumerDisputeRedressalAgencies ComplaintandProcedureofRedressal UnfairTradePractices

UnitVI:IndustryandFactoryLaws

IndustrialDisputeAct,1947 FactoriesAct,1948

RecommendedBooks:

1. N.D.Kapoor,TheElementsofMercantileLaw,26thEdition2. P.P.S.Googna,ATextbookofMercantileLaw,5thEdition3. MaheshwariandMaheshwari,AmanualofBusinesslaws,20084. C.L.Bansal,BusinessandCorporatelaws2007

MBA IV Semester


Elective

Financial Management

ElectiveCode

SubjectTitle


MarksCredits

DurationofExam

Lect.

Tutorial Int Ext

OP404AInternational FinancialManagement

45 15 40 60 100 4 3Hrs.

OP405A IndirectTaxation 45 15 40 60 100 4 3Hrs.

OP406AValueInvestingandEquityResearch

45 15 40 60 100 4 3Hrs.

OP407AFinancialDerivatives:Theory&Practices

45 15 40 60 100 4 3Hrs.

OP408A OperationsofBanking 45 15 40 60 100 4 3Hrs.


MBAIVSemester Specialisation:FinanceElectiveCode:OP404A InternationalFinancialManagementCoursecontent:UnitI

MultinationalFinancialManagementAnoverview; EvolutionoftheInternationalMonetaryandFinancialSystem,Goldstandard,

Brettenwoodssystem,PurchasingPowerParityTheory ManagingShorttermassetsandliabilitiesandLongrunInvestmentDecisions InternationalcreditratingagenciesandratingCriteria.

UnitII

TheForeignInvestmentDecision PoliticalRiskManagement,DividendPolicyoftheMultinationalFirm TaxationoftheMultinationalFirm;CountryRiskAnalysis FixedandFlexibleExchangerate, EuropeanmonetarysystemandEuroMarket

UnitIII

Concepts,functions,structureofforeignexchangemarket, ForeignExchangeMarketsandmarketparticipants ForeignExchangeTransactions,ForeignExchangeratesandeconomicforcesin

ForeignExchange GeographicalArbitrage,InterestArbitrage,TheDealersbook

UnitIV

Foreignexchangequotations:Directandindirect.ConvertibilityofRupee, Currentaccountconvertibilityandcapitalaccountconvertibility Exchangerate:meaning,Spread,officialandfreemarketrates,crosscurrency

rates,forwardrates.UnitV



RecommendedBooks:

1) InternationalFinancialManagementbyV.K.BHalla.AnmolPublicationPvt.Ltd.

2) InternationalFinancialManagementbyCheolS.EunandBruceG.Resnick.

SpecialIndianEdition

3) ForeignTradeandForeignExchangebyO.P.AgrawalandB.K.Chaudhari.

HimalayaPublication.


MBAIVSemester Specialisation:FinanceElectiveCode:OP405A IndirectTaxationCoursecontent:UnitI

DefinitionsofGoods,Manufacture,DeemedManufacturer,Excisablegoods. CentralExcise,NatureandContemporaryLegislationforthesame Liability for the central excise,ClassificationofGoods,DeterminationofTariff

Headings ValuationofGoods,TransactionValue(Numericals),AdministrativeStructureof

ExciseDepartmentsUnitII

Various Procedures: Legislation, Self Removable under Invoice, Manner andPaymentofDutyandletterofUndertaking,ShowCauseNotice

Adjudication, Interest, Penalty, Confiscation, Seizure, Duty Payment underprotest,Refunds

Appeals,ExciseAudit,ConcessionsforSSIUnitsandJobworkers.UnitIII

ServiceTax:DefinitionsChargeofServiceTax,ValuationofTaxableServicesforServiceTax

CommencementandApplication, ,ValuationofTaxableServices forChangingTax

PaymentofServiceTax,RegistrationFurnishingofReturnsUnitIV

Value Added Tax (VAT): Definitions Agriculture, Business, Capital asset,Dealer,Nonresidentdealer

Goods,Placeofbusiness,Purchaseprice,Saleprice,Resale Turnoverofpurchaseandturnoverofsales RateofVATtaxongoods


UnitV

RegistrationunderVAT,procedure,Freshregistration Information tobe furnishedregardingchangeofbusiness,Declarationofname

ofmanagerandPAN, Returnsandselfassessments,PaymentofTax,TaxauditunderVAT

BooksRecommended:

1. IndirectTaxesLaw&PracticesV.S.Datey

2. VATReadyReacnorSaxena

3. IndirectTaxesJakotiya

4. IndirectTaxesSnowwhitePublications.


MBAIVSemester Specialisation:FinanceElectiveCode:OP406A ValueInvestingandEquityResearchCoursecontent:UnitI

Introductiontovalueinvesting Whydoesvalueinvestingwork? Introductiontovaluation NeedofAdvanceEquityResearchAnOverView

UnitII

Valuation(assetvalue,earningpower) UtilizingDataSourcelikeProwessorCapitaline. CriticalAnalysisofFinancials. AnalyzingStrengthsofCompanies. AnalyzingWeaknessesofCompanies.

UnitIII

Valuation(valueofgrowth) Strategicanalysis/competitiveadvantage ApplicationofMultipleRegression,DiscriminantAnalysis,LogisticRegressionin

identifyingpotentialstocks. ApplicationofNeuralNetworksinidentifyingpotentialstocks

UnitIV

DividendGrowthModelAnalyzingPresentValueofGrowthOpportunities. CapitalAssetPricingModelCostofCapital. LimitationsofDividendGrowthModel PEMultiplierApproach:LimitationsandApplications. SomeThumbRulesforPEMultiplierApproach

UnitV

DiscountedFreeCashFlowMethodItsApplication. MarketValueAnalysis&EconomicValueAddedAnalysis. PBVROEindex;GrowthDurationMatrix;ExpectedRiskIndex.


UnitVI

ValueInvestingandtheInterpretationofFinancialStatements MarginofSafety

UnitVII


RecommendedBooks:

BruceGreenwaldetal.,ValueInvesting:FromGrahamtoBuffettandBeyond LawrenceCunningham,TheEssaysofWarrenBuffett:LessonsforCorporateAmerica BenjaminGraham,TheInterpretationofFinancialStatements SethKlarman,MarginofSafety PhilipFisher,CommonStocksandUncommonProfits DamodaranonValuation,ADamodaran,2ndEdition,WileyIndiaPvtLimited. Investments,WilliamFSharpe,GordonJAlexander,JefferyVBailey. Investments,ZviBodie,AlexKane,AlanJMarcus,PitbasMohanty;6thEdition,

TataMcGrawHillPublishingCompanyLimited. FundamentalsofInvestmentManagement,Hirt&Block;8thEdition;Tata

McGrawHillPublishingCompanyLimited. Valuation,SheridanTitman,JohnDMartin,VRaviAnshuman;2007,Pearson. SecurityAnalysisandPortfolioManagement,DonaldEFischer&RonaldJ

Jordan;6thEdition;Pearson. InvestmentAnalysisandPortfolioManagement,PrasannaChandra;3rdEdition;

TataMcGrawHillPublishingCompanyLimited. ValuationofFinancialAssets,ASRamasastri;2006,ResponseBooks. InvestmentScience,DavidGLuenberger;1998;OxfordUniversityPress. RiskandRewardsofEquityInvestments,MSTarun&BSBodla;2004,Excel

Books. FinancialStatementAnalysisandSecurityValuation,StephenHPenman;3rd

Edition;TataMcGrawHill. StockMarketIntegrationandEfficiency,RKMishra,KNMukherjee;2007, ExcelBooks. FinancialStatementAnalysis,GeorgeFoster,2ndEdition;Pearson. InvestmentAnalysisandPortfolioManagement,Reilly&Brown;8thEdition;

Thomson.


InvestmentAnalysisandPortfolioManagement,MRanganatham&RMadhumathi;2009;Pearson.

SecurityAnalysisandPortfolioManagement,VAAvadhani;10thEdition;HimalayaPublishingHouse.

SecurityAnalysisandPortfolioManagement,SudhidraBhat;2008;ExcelBooks. SecurityAnalysisandPortfolioManagement,SKevin;2008;PrinticeHallof

India. SecurityAnalysisandPortfolioManagement,PunithavathyPandian;2008;Vikas

PublishingHouse.


MBAIVSemester Specialisation:FinanceElectiveCode:OP407A FinancialDerivatives:TheoryandPracticeCourseContents:UnitI

IntroductiontoDerivatives WhatisaDerivative? DerivativesinPractice. OverviewoftheIndianDerivativesMarket. TypesofTradersHedgers,SpeculatorsandArbitrageurs.

UnitII

FinancialDerivativesI: ForwardRateAgreements. PricingofForwardRates. FutureContractsBasics. PricingofFutureContracts. MarketsofFutureContracts. SwapContractsbasics FuturesonStock,StockIndices,CommoditiesandCurrencies. OptionContractsBasics.

UnitIII

FinancialDerivativesII EquityDerivativesBasics ForeignExchangeDerivativesBasics CreditDefaultSwapsBasics

UnitIV

OptionPricingModels&Hedging RiskNeutralMethodofPricingofOptionContracts. BlackandScholesOptionPricingModel. MarketSimulationandTrading HedgingandDeltahedgingBasics


UnitVTradingStrategies

TheGreekLetters TheStraddle TheStrangle OptionSpreads ButterflyStrategies TheBinomialTree

UnitVI


RecommendedBooks:

1. JohnC.Hull:Options,FuturesandOtherDerivatives,8thEdition.

2. RobertW.Kolband JamesA.Overdahl:FinancialDerivativesPricingandRisk

Management.

3. RobertL.McDonald:DerivativesMarket2ndEdition.

4. MondherBellalah:DerivativesRiskManagementandValue.

5. Derivatives,DavidADubofsky&ThomasW.Miller,Jr.2003,OxfordUniversity

Press.

6. DerivativesandRiskManagement,JayanthRamaVarma,2009,TataMcGraw

HillPublishingCompanyLimited.

7. FinancialDerivatives,S.S.S.Kumar,2007,PrinticeHallofIndia.

8. FinancialEngineering:DerivativesandRiskManagementbyCuthbertson,Keith

andNitzsche,Dirk;JohnWiley&Sons


MBAIVSemester Specialisation:FinanceElectiveCode:OP408A OperationsofBankingCoursecontent:UnitI

Indian Banking System; Types of Banks; market structure and financialinnovation,RegulatoryAuthorities :RBI,SEBI,IRDAetc., theirmajor functionsRole and Functions of Banks Regulatory provisions / enactments governingbanksWholesalebankingRetailbankinginternationalbankingInterestfreebanking, Role and Functions of Capital Markets, Mutual Funds, Insurancecompanies,BancassuranceImportanceofRiskmanagementinbankstypesofrisk impact andmanagement Factoring& Forfaiting Alliances /Mergers /Consolidation ,ADR,GDROffbalancesheet items,Participatorynotes,CIBIL,BankingCodes,BankingCodesandStandardBoards.

UnitII

Functions of Bank: BankerCustomer Relations, KYC guidelines DifferentdepositproductsMandateandPowerofAttorney,BankersLien,rightofsetoffgarnisheeorder,attachmentorderetc.Paymentofcollectionofchequedutiesand responsibilities of paying and collecting banker protection available tothemunderNIAct Endorsements, forged instruments bouncingof chequesand their implications. Opening of accounts for various types of customers PrinciplesofLending variouscreditproducts/facilities workingcapitalandterm loans credit appraisal techniques approach to lending creditmanagement,creditmonitoring,NPAmanagement

UnitIII

NPA ManagementDefinition, concept of NPA Gross NPA and Net NPA.Different causes of NPA. Guidelines for classification of an Asset: BasicConsideration.RBIguidelinesforNPA.NarasimhamCommitteeonNPA.RoleofDebt Recovery Tribunal (DRT), provisioning norms.Recovery Procedure,Precautionsforbetterrecovery.


UnitIVBanking Technology EBanking Core Banking Electronic products Electronicpayment system OnlineBanking Electronic fund transfer system:RTGS,NEFT& SWIFT etc. InformationTechnology Current trends Globaldevelopments in banking technology Computer audit information systemauditInformationsystemsecurityandDisasterManagement.

UnitVSupport services Marketing of Banking services products Marketingmanagement Marketing of services Product Life cycle, New Productdevelopment Diversification Pricingofbankproducts Factors influencing directandindirectchannelsofbankproductsPromotionPromotionmixandroleofpromotionmixmarketingMarketinginformationsystemRoleofDSA/DMA inBankmarketing ChannelManagement selling function inabank PortfolioandwealthmanagementTelemarketing/Mobilephonebanking

UnitVI


RecommendedBooks:

1. Principles&PracticesofBanking By Indian InstituteofBanking&Finance

MacmillanPublication.

2. Financial Services Information Systems Jessica Keyes Auerbach publication;

2ndedition(March24,2000)(TextBook)

3. KaptanSS&ChoubeyNS., EIndianBanking inElectronicEra,Sarup&Sons,

NewDelhi,2003

4. Vasudeva,EBanking,CommonWealthPublishers,NewDelhi,2005

5. BankingTechnologyIndianInstituteofBankersPublication


MBA IV Semester Elective

Marketing Management

ElectiveCode

SubjectTitle

Periods DistributionofMarks

TotalMarks

CreditsDurationofExam

Lect.

Tutorial Int Ext

OP404B InternationalMarketing 45 15 40 60 100 4 3Hrs.

OP405B MarketingResearch 45 15 40 60 100 4 3Hrs.

OP406BAgriculture&RuralMarketing

45 15 40 60 100 4 3Hrs.

OP407BSales&DistributionManagement

45 15 40 60 100 4 3Hrs.

OP408B RetailManagement 45 15 40 60 100 4 3Hrs.


MBAIVSemester Specialization:MarketingManagementElectiveCode:OP404B InternationalMarketingCoursecontentsUnitI

Introduction to International Marketing Nature, scope, Challenges andopportunities inInternationalMarketing,InternationalMarketingEnvironment,BasisofInternationalTrade,IndiaandWorldTrade,

UnitII

Internationalmarketingenvironment:EconomicEnvironment,SocioculturalEnvironment,LegalEnvironment,TechnologicalEnvironment&PoliticalEnvironment

UnitIIIEntryStrategies inInternationalMarkets:Exporting,Licensing&Franchising,Contract Manufacturing, Joint Ventures, Turnkey Projects, Fully ownedmanufacturingfacilities,Assemblyoperations,Mergers&Acquisitions

UnitIV

MarketingInformationSystemsandResearch:MarketingInformationSystemsElementsof InformationSystem,Sourcesof information,Selecting InformationSourcesPrimaryVsSecondaryData;Internationalmarketinginformationsystemandmarketingresearch,ProblemsinInternationalMarketingResearch

UnitVInternationalMarketingMixElements: InternationalMarketingMix(Product,Price,Promotion,Place),Productdecisions,Promotionaldecisions,InternationalBranding,Marketingchannelandplacedecisions

UnitVIInternational Marketing of Services: Characteristics of Services and theirImplications for International Marketing, Challenges in Marketing ServicesGlobally


UnitVIIAnalysis and solution of 10 case study related with above topics must bediscussedinclassroom.

BooksRecommended:

1. International Marketing Management An Indian Perspective 23eVarshney

Publisher:SultanChand2010

2. RakeshMohanJoshi,InternationalMarketing,OxfordPublishing

3. FrancisCherunilam,InternationalMarketing,HimalayaPublishingHouse,2010

4. Cateora,InternationalMarketing,SIE,TataMcGrawHill

5. PaulJustin,InternationalMarketing:TextandCases,TataMcGrawHill

6. Keegan,GlobalMarketingManagement.7/e,Pearson

7. OnkvisitandShaw,JJ.InternationalMarketing:AnalysisandStrategy.Prentice

HallofIndia2009

8. PrinciplesOfMarketing:ASouthAsianPerspective13EditionPhilip

Kotler,PrafullaYAgnihotri,EhsanUlHaquePearson,2010


MBAIVSemester Specialization:MarketingManagementElectiveCode:OP405B: MarketingResearchCourseContentsUnitI

Marketing Research Definition, Scope, Significance, Limitations, Ethics inmarketing research. Marketing Intelligence system, Research process,Managementdilemma,researchproblem,hypothesisstatement,characteristicsofagoodhypothesis,draftingtheresearchproposalSources of market Information, Methods of collecting Market InformationSecondary data sources,Primarydata sources Observationmethod Webbased primary data collection,Questionnaire design,Attitudemeasurement scalingtechniques

UnitII

Exploratory designs Descriptive designs Longitudinal and crosssectionalanalysis, Qualitative research techniques a) Based on questioning: Focusgroups, Depth interviews, Projective techniques. b) Based on observations:ethnography,groundedtheory,participantobservation,CausalresearchBasicexperimentaldesignsinternalandexternalvalidityofexperimentsSamplingsamplingmethods,samplingandnonsamplingerrors,population,sample size, large and small samples, practical considerations in determiningsamplesize

UnitIII

Marketing research techniques:Marketdevelopment research:Coolhuntingsocio cultural trends, Demand Estimation research, Test marketing,Segmentation Research Cluster analysis, Discriminant analysis. Salesforecastingobjectiveandsubjectivemethods

MarketingMixResearch:Concepttesting,Brandnametesting,Commercialeyetracking package designs, Conjoint analysis, Multidimensional scaling positioning research, Pricing Research, Advertising Research Readershipsurveys and viewership surveys, Ad tracking, viral marketing research,Marketing effectiveness and analytics research: Customer SatisfactionMeasurement


UnitIV

DataanalysisUnivariateanalysisBivariateanalysisMultivariateanalysisSimpleandcrosstabulation,simpleandmultipleregression,Factoranalysis.

Hypothesis testing Types of tests and test selection,One sample test,TwoIndependentSampletests.Chisquaretest,testsforlargeandsmallsamples.Reportwritingformsofreportfundamentalsofagoodreport

UnitV


BooksRecommended:1. S.K.Gupta,MarketingResearch,ExcelBooks,2007

2. RamannyMajumdar,MarketingResearch:TextApplication andCase Studies,

NewAgeInternationalPublication,1stReprint2005

3. D.D.Sharma,MarketingResearch,S.Chand&Co.2ndEditionreprint2008

4. Nair,Suja,MarketingResearch,HimalayaPublishingHouse,2007

5. RajendraNargundkar,MarketingResearchText&Cases,TataMcGrawHill,2008

6. Luck&Rubin,MarketingResearch,PrenticeHall7thEdition2008

7. Malhotra,MarketingResearch:AnAppliedOrientation,6e,Pearson


MBAIVSemester Specialization:MarketingManagementElectiveCode:OP406B: Agriculture&RuralMarketingCoursecontentsUnitI

Introduction toRuralMarketing:Definition andConcept of ruralmarketing,

characteristics of rural marketing, need and significance of rural markets,

Environmental factors affecting rural marketing, Indian scenario of rural

marketing.

UnitII

Aspects of Rural Marketing: Difference between rural markets and urban

markets,Problemsandopportunitiesinruralmarketing,marketingmixinrural

marketing (4Asof ruralmarketing),profileofa typical ruralconsumer (rural

consumerbehavior)

UnitIII

MarketingofGoods&servicesFeaturesandstrategiesofmarketingofFMCG,

Durablegoods&Services (Banking&other financialservices) in ruralmarkets,

marketingofagriculturalinputs,marketingofruralartisanproducts

Rural marketing strategies Rural marketing strategies related to product,

pricing,promotion,packaging,distributionandsegmentation

UnitIV


AgricultureMarketing UnderstandingAgriculturalMarkets,Nature&scope,

Objectives ofAgricultureMarketing,Challenges inAgricultureMarketing, Its

Economicimportance,AgriculturalProducesandtheirmarket,Exportpotential

foragriculturalproducts.

UnitV

RuralRetailingDevelopment&Growthoforganizedretailing, typesofretail

outlets & role of retailers, problems of rural retailers, rural malls & erural

marketing (Innovative practices in rural retailing in India likeHariyali kisaan

bazaar,ITCsechoupalinitiative,HULsprojectShakti,TriveniKhushaliBazaar

andGodrejAadhar)

UnitVIAnalysisandsolutionof10casestudyrelatedwithabovetopicsmustbediscussedinclassroom.

BooksRecommended:

1. Badi&Badi,RuralMarketing,HimalayaPublishingHouse,2014

2. TP.Gopalswamy,RuralMarketing:Environment,ProblemsandStrategies

VidyaVikas 2011

3. K.S.Habiburahaman,RuralMarketinginIndian,HimalayaPublication,2003

4. Krishnamacharyullu&Ramakrishnan,RuralMarketing:Text&Cases,Pearson,

2/e,2012

5. Dogra&Ghuman,RuralMarketingConcepts&Practices,TataMcGrawHill,

2011

6. BirSingh,RuralMarketing,AnmolPublications

7. PradeepKashyap,RuralMarketing,2e,Pearson,2012

MBAIVSemester Specialization:MarketingManagementElectiveCodeOP407B: SalesandDistributionManagement


CoursecontentsUnitI

Sales Management Objectives, Sales Planning Strategic role of salesmanagement.OrganizingthesalesforceRecruitment,selectionandtrainingthesales force.Personal sellingprocess Salesknowledge Knowledge about theproduct,customersandtechnologyRelationshipSellingProcess

UnitII

PlanningsalescallsBuildinglongtermpartnershipbysellingSalesAidsUseof technology in salesField SalesPlanning Compensation andEvaluation ofSalesForce.SalesQuotasandTargets SalesControlSpecialized techniques insellingTeleMarketingOnlineMarketingMultiLevelMarketing

UnitIII

Developing the Sales Force for IndustrialCustomers andConsumerproductsSalesMeetingsandFieldSalesControlValueaddedsellingNetworkMarketingMailordersellingsalesaudit.

UnitIV

MarketingChannels:Definition&Importance,FunctionsofMarketingChannels Intensive, Selective&Exclusivedistribution strategies,Decisions inChannelManagement, Wholesaling: Concept, Importance, Functions WholesalerMarketingDecisionsTrendsinWholesaling

UnitV

Introduction to Supply Chain Management: Concept significance components,Channel selection Channel Conflicts & its ResolutionChannelPerformance Evaluation, Technology in distribution: Barcoding RFID ElectronicpaymentSystems.

UnitVI



BooksRecommended:

1. Havaldar,SalesandDistributionManagement:TextandCases,TataMcGraw

HillEdition

2. Prof.SarwadeW.K,SupplyChainManagement,ALPBooks,NewDelhi2010

3. ChunawalaSA,SalesManagement,HimalayaPublications,2007

4. S.L.Gupta,SalesandDistributionsManagement,ExcelBooks,2007

5. P.K.SahirKishorCRaut,Salesanddistributionmanagement,VidyaVikas

2008

6. KrishnaHawaldarVMKaule,Salesanddistributionmanagement,Tata

McGrawHill2006

7. BhatK.S,Sales&DistributionManagement,HimalayaPublications,2014

8. Tanner,SalesManagement,1e,Pearson


MBAIVSemester Specialization:MarketingManagementElectiveOP408B RetailManagementCoursecontentsUnitI

Retailing: Concept, Importance, Functions of retailing, Indian Vs GlobalScenario,Store&NonStoreRetailing,Franchising,Unconventionalchannels.Retail Strategies, Differentiation strategies, Growth strategies, ExpansionStrategies,PricingstrategiesRetail Marketing mix Retail consumer buying behavior, factors influencingbuyingbehavior,Segmentation,positioning.

UnitII

RetailLocation:Selectingthestorelocation,marketareaanalysis,factorsaffecting

attractiveness ofmarket areas and trade areas, estimating sales potential, trade

area analysis, measurement and definition of trade area, Site evaluation and

selection

UnitIII

Store Design: Store layout, Types of layouts, Factors affecting store layout,

creatingastore image&buyingenvironment,TheExterior:marquee,entrance,

door types,walkways,displaywindows, colorsandmaterials.Store Interiors,

Merchandisepresentationtechniques,visualmerchandisingStoresecurity

StoreAdministration:Floorspacemanagement,Managingstoreinventoriesand

display


UnitIV

Merchandising&RetailCommunicationMix:Concept,Importance,Functions,

Steps inmerchandisingplanning,CategorymanagementConcept,Assortment

planningprocess: need for tradeoff between variety, assortment andproduct

availability, Assortment plan, Introduction to Private label brands, Planning

retailcommunication,Managinginstorepromotionsandevents

UnitV


BooksRecommended:

1. Prof.SarwadeW.K.,RetailManagement,ALPBooks,NewDelhi2010

2. SwapnaPradhan,RetailingManagement,TataMcGrawHill,2006

3. RetailManagementGibsonVedamani,JaicoPublishingHouse

4. Berman&Evens, RetailManagement :AStrategicManagement,PrenticeHall

NewEdition2007

5. Bajaj,Chetan,Tuli,Rajnish and Srivastava,Nidhi;RetailManagemen

Mba Syllabus for III IV Sem 2014-15

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Transcript of Mba Syllabus for III IV Sem 2014-15