MBA Sem II Handouts

THE ICFAI UNIVERSITY JAIPUR Faculty of Management Studies

Course Handout Second Semester: 2012 - 2013

Course Code/No. Course title L P U

SL MM 502 Marketing Management II 3 0 3

1. Instructor-in-charge : Prof. Sharad Kamra Instructor(s): Room no. 23 email: [email protected], Mob : +91 9314024652 2. Scope & Objective of the course: To equip students with a basic level of understanding on the “importance and role of marketing” in the managerial decision making process of an enterprise. Further, for such of those students who would wish to specialize in marketing, each topic should create curiosity leading to selection of appropriate electives for deeper understanding. At the end of the course, the student should be able to:

1. Define concepts of MM-II 2. Identify how these concepts appear in cases/practical situations 3. See the link between MM-I and subsequent concepts 4. See the inter-relation between concepts/situations 5. Use this knowledge to arrive at solutions to practical situations 6. Try to use them in live marketing projects 7. Learn to work in teams through project work/presentations 8. Outline the strategic planning process and identify the role of marketing in the planning process

3. (a) Textbook(s):

T1 Marketing Management, Feduni, 2004

(b) Reference book(s):

R1 Marketing Management, Philip Kotler, eleventh edition, Pearson, 2004

R2 Marketing Management, Kotler, Keller, Koshy and Jha, 13

th edition,

Pearson, 2009

R3 Marketing, etzel, Michael J et al. Mc Graw-Hill, 13th

edition, 2004

R4 Marketing Management: Global Perspective - Indian Context, 4

th e,

Ramaswamy, V S / Namakumari, S. Macmillan India Limited, 2009

R5 The CRM Handbook, Jill Dyche’, First Edition, Pearson, 2002

C1 (Cases) Case Studies in Marketing, Volume III, Feduni, 2004

C2 (Cases) Case Studies in Management: Volume V, Feduni, 2007

C3 (Cases) Case studies in Management: Volume VII, Feduni, 2007

C4 (Cases) Case studies in Management: volume II, Feduni, 2004

mailto:[email protected]

Course Handout -Marketing Management – II (Session 2012 – 2014)

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur

(c) Other readings:

websites

1. http://marketingtoday.com/ 2. http://www.targetmarketingmag.com

Magazines

Brand Equity, an Economic Times Supplement every Wednesday, Sunday Economic times

4Ps, Business Today, Business India, Business World

4.Lecture-wise plan

Lecture/ Session Nos.

Learning Objectives

Topics to be covered Reference (Chapter/Sec./Page Nos. of Text/Ref. Books)

3 1. To identify with fundamentals of Marketing Research

2. To be acquainted with the scope and various types of Marketing Research and its application in Profession of Marketing

Marketing Research

T1: Ch.7/Pg.95-111 R1: Ch.5/Pg. 129-139

2 1. To make students familiar with and understand the use of Customer Databases

2. To grasp the applications and development of Data warehouses and process of Data Mining in Marketing

Customer Databases & Database Marketing

T1: Ch.24/Pg.413-414 R1: Ch. 2/Pg. 52-56 R3: Ch.7/Pg 173- 194

3 To understand how to: 1. Develop Product classification 2. Manage Product Lines & Product Line

extensions

Product Line & Product Mix decisions Case: ITC Foods’ Growth & future Prospects

T1: Ch.11/Pg. 173-190 R1: Ch.14/Pg. 407-418 C3 : Case 2/Pg. 203-222

2 To comprehend: 1. Challenges in new Product Development 2. New Product Development Process 3. Stages in New Product Development

New Product Development Case: New Product Development at Schwan Food company: Innovation through Communication

T1: Ch.13/Pg. 207-216 R1: Ch. 12/Pg. 348-380 C2: Case 8/Pg. 117-134

3

To recognize and appreciate:

1. Brand as a concept & its significance 2. Brand Management 3. Types of brands & the challenges 4. The concept of Brand equity 5. Branding decisions, packaging & Labelling

Branding Decisions Case: The Maggi Brand in India: Brand Extension & Repositioning

T1: Ch.14/Pg. 217-236 R1:Ch.14/Pg. 418-437 C3:Case3/Pg.223-240

http://marketingtoday.com/

http://www.targetmarketingmag.com/



3 1. To comprehend the Internal and External Factors Affecting Pricing Decisions.

2. To be acquainted with the Pricing Objectives - Pricing Approaches - Cost-based Pricing - Buyer- based Pricing - Competition-based Pricing.

3. Learn to develop New Product Pricing Strategies - Product-mix Pricing Strategies - Price Adjustment Strategies - Price Changes

4. To discern how to Set the price – initiating and responding to price changes, price bidding.

Pricing Decisions Case: Air Deccan: India’s First Low cost Airlines

T1: Ch. 15/Pg 237 -253 R1: Ch. 16/Pg. 470-502 C 3: Case 7/ Pg..287-290

2 1. To appreciate Importance and role of marketing communication

2. Learn to develop effective marketing communication

3. To know how to decide the appropriate marketing communication mix

Integrated Marketing Communication

T1: Ch. 19/ Pg 313-328 R1: Ch. 19/Pg 563-583

2 1. To become skilled at how to Develop and manage advertising,

2. To appreciate how to make Decisions on media and measurement.

Advertising Case: Unilever’s Real beauty campaign for Dove

T1: Ch. 20/Pg 329-342 R1:Ch.20/Pg.589-606 C2: Case 2/Pg. 13-40

2 To gain knowledge of the methods and tools of:

- Sales Promotion - Publicity - Public Relations

Promotions Case:Glace’au: Marketing Vitamin Water

T1: Ch.20/Pg. 342-352 R1: Ch. 20/Pg. 609-617 C3 :Case 5/Pg. 241-262

2 To appreciate: 1. Nature, role and functions of Marketing

channels 2. channel Design decisions 3. channel Management decisions 4. channel dynamics 5. channel behaviour 6. marketing systems 7. channel Conflicts

Marketing Channels Case : Pepsico’s Distribution & Logistics operations

T1: Ch.16/Pg. 254-275 R1: Ch. 17/Pg. 503-534 C1: Case 3/ Pg. 32-43

2 To ascertain: 1. Objectives of Market Logistics 2. logistics decisions 3. Strategic issues in managing logistics 4. Functions and types of Warehousing

Wholesaling & its growth 5. Classification of Wholesalers 6. Changing patterns of wholesaling &

market decisions.

Logistics & wholesaling Case: Unilever restructures its Supply chain Management

T1:Ch.17/Pg. 276-291 R1: Ch.18/Pg. 547-558 C1: Case 8/Pg. 81-93

2

To be acquainted with: 1. Types of retailers 2. Retailer Marketing decisions 3. Global trends in Retailing & its impact on

India 4. Future of retailing in India.

Retailing Case: Crossroads Retailing Lessons

T1: Ch.18/Pg. 292-309 R1: Ch. 18/Pg. 535-546 C1: Case 10/Pg. 109-114



2 To ascertain: 5. Nature & importance of personal Selling 6.Types of Sales Persons 7.Personal Selling Process 8.Improving Personal Selling Efforts 9.Sales force Management

Personal Selling & Sales Force Management

T1: Ch.21/Pg. 353-374 R1: Ch. 21/Pg. 637-663

2 To get acquainted with: 1.Trends in business environment 2.Marketing organizations 3.Linkages with other departments 4.Strategies for organization wide

marketing orientation 5.Marketing implementations 6.Evaluation & Control

Developing & Managing Marketing Department & Organization

T1: Ch.22/Pg. 375-392 R1: Ch. 22/Pg. 665-704

2 To understand how to analyze & prepare : 1. Marketing Costs 2. Customer Profitability 3. Budgeting for Sales force Deptt.

Marketing Budgets & Cost T1: Ch.4/Pg. 50-62 R1: Ch. 3/Pg. 81-85

3 1. To be familiar with the Importance and Environment of Rural Marketing

2. identify with Rural Consumer Demand, Size & Composition.

3. Acknowledge 4As in Rural Marketing

Rural Marketing Case:Coca cola’s thirst for Rural Market

R4: Ch.48/Pg.696-717 C4: Case 6/Pg. 68-78

2 To become skilled at the concept and applications of CRM with focus on Defining & Delivering CRM

CRM R1: Ch.3/Pg.76 – 77 R5: Ch.1/pg. 27 - 42 Ch.2/Pg.43 – 74

1

To comprehend: 1. The concept of Direct Marketing 2. Reasons for Growth of direct marketing 3. Relationship between Customer

database and direct marketing 4. Channels of direct marketing 5. Online marketing -Internet and E-

commerce.

Direct and Online Marketing

Case :Harnessing the Power of Online social communities for branding & market development

T1: Ch. 24/Pg. 411-426 R1: Ch. 20/Pg. 620-629 C3: Case 4/Pg. 241-262

2

To gain knowledge of 1. Economics of International Marketing 2. Global Markets 3. Export Marketing Strategies 4. The role of the Government and the

Government sponsored support system

Global Marketing Case: IKEA’s Global Marketing Strategy

T1: Ch. 23/Pg. 393 -410 R1: Ch. 13/Pg. 383 – 403 C2: Case 11/Pg. 153-170

2 To recognize:

1.The value of Ethics in Marketing. 2.The responsibilities of a marketer towards

imbibing ethics in marketing practices

Responsibility and Ethics in Marketing Case: Glaxosmithkline’s Marketing Strategy for requip

T1: Ch.27/Pg.451-470 R3: Ch. 1/Pg. 18-19 C3: Case 1/Pg. 177-202



5.Evaluation Scheme:

Component Duration (hr/min)

Weightage (%)

Course coverage/ Syllabus

Date /Time Remarks

Individual Assignment

---- 5

Marketing Research

Tuesday, 17th Jan 2012 3:10 PM onwards

Field/ Library/web research followed by Presentation and submission

Case analysis Assignment –I (group)

---- 5

Branding Decisions

Tuesday, 31st Jan 2012 3:10 PM onwards

Case analysis submission followed by Presentation (Group Activity)

Test I 30 min 6 Session 1 - 16 Tuesday, 14th Feb 2012 3:30 – 4:00 pm

Closed book written Test

Mid Term Examination

90 min 20 Session 1 - 20 Tuesday, 28th Feb 2012 3:30 – 5:00 PM

Closed book written Examination

Marketing Quiz

---- 5

Session 1 - 28 Tuesday, 13th Mar 2012 3:10 PM onwards

To be organized by students

Project (Group + individual)

---- 6 4Ps Tuesday, 27th Mar 2012 3:10 PM onwards

Outdoor Project followed by Presentation & report submission

Case analysis Assignment-II (Group)

---- 5

Rural Marketing Tuesday, 10th Apr 2012 3:10 PM onwards


Academic Interaction

continuous 4 ---- ---- Evaluated by the instructor in the middle and at the end of the semester

Regularity in class

continuous 4* ---- ------ Evaluated by the instructor *

End Term Examination

---- 40 ---- Tuesday, 8th May 2012 10:00 AM to I:00 PM

----

TOTAL 100

* These 4 marks would be proportionally distributed for attendance of the student over and above the mandatory 75% attendance. 6. Chamber Consultation Hours: Every Thursday (5:00 PM to 6:00 PM)

7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine circumstances. However, there has to be a Prior and proper intimation to the undersigned or the Program Coordinator



8. General:

a) Individual Assignment: A home Assignment on a particular syllabi topic is given to each student to understand and evaluate their understanding of the topic.

b) Case Discussion & Analysis : This is a group assignment. The groups can be of 2 to 4 participants. The students will be allotted a case, which first they need to discuss amongst the group members and then submit type written assignment.

c) Written Test: A closed book Written Test as per the coverage of syllabus

d) Quiz : An in Class room Marketing Quiz Competition, Organized and participated by students

e) Marketing Project: The students will be given a Team project, which will be essentially an outdoor assignment. In this assignment, the students may be assigned the task to go and interview people with the help of questionnaires and later compile the report on the basis of Secondary/Primary data. This will be followed by Class room Presentations. The students presentation will be in form of not more than 8 power point slides. The presentation will be for 10 minutes and it will be followed by a 5 minute Q&A session.

The written Report should be between 15 – 20 pages (including exhibits)

Sources of information:

Secondary data: Participants are expected to gather sufficient information from newspapers, magazines, published company and industry reports and from the internet.

Primary data: Participants may get in touch with other industry professionals, entrepreneurs and others who can provide insights on the intended business.

An interim performance report is due by the 7th day of the start the project. This interim report may include:

Initial Outline

Questionnaire Design

Interview records

Current information needs

Sd/

Prof. Sharad Kamra

Date: 5th January 2012 Name & Signature of I/C

Form: GT/2


Course Handout MBA

Second Semester: 2011-2012

Course Code/No. Course title L P U SLRM502 Business Research Methods 3 0 3

1. Instructor-in-charge : Shradha Banga Instructor(s) : Room No. 25 Email id: [email protected] Mobile No. : +919887059390 2. Scope & Objective of the course: To help understand the process and significance of research work in business decisions making.

At the end of the course, the student will be able to:- • Formulate problems, design the research process, collect required information,

analyze, interpret and apply research to arrive at the solution of business related problems

• Use appropriate software for scientific analysis of data. 3. (a) Textbook(s):

T1: Business Research Methods Icfai University Publication 2005


R1: Statistics for Management, 2nd ed Levin and Rubin Prentice Hall of India 2008

(c) Other readings: www.ssrn.com www.emeraldinsight.com

http://www.proquest.co.uk/en-UK/

Economic and Business daily: The Economic Times, Business Standards etc.

Business Magazines: Business India

http://www.ssrn.com/

http://www.emeraldinsight.com/

http://www.proquest.co.uk/en-UK/

COURSE HANDOUT –BRM THE ICFAI UNIVERSITY, JAIPUR

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Lecture-wise plan

Lecture/ Session Nos.

Learning Objectives Topics to be covered

Reference (Chapter/Sec./ Pg. Nos. (of Text/ Ref. Books)

1-2 To understand: Significance of Research in business. Types of Research. Ethics in research

Consequences of Plagiarism

Introduction to Research

Meaning & definition of Research – Relevance and.

T1:Chapter 1/

Pg. 4-10

3-4 To recognize the importance of: Review of literature and Identification of problem/opportunity in research process.

Introduction to critical review of literature: identification of research problem

T1:Chapter 2/ Pg. 12-13

5-7 To know formulation of constructs, statement of objectives, statement of hypothesis, identification of variables, data collection, data analysis, report writing.

Research processes

T1:Chapter 2

Pg. 14-18

8-9 To understand:

Types of Research Design: descriptive, exploratory and causal.

Research design T1:Chapter 3

Pg. 22-30

10-11 To know the Types of measurements in research.

Scales and Measurements:

T1:Chapter 4

Pg. 33-42

12-13 Developing Scales – Classification of scales

Types of Errors in measurement

Scales and Measurements:

T1:Chapter 5

Pg. 44-59

14-16 To recognize sampling process- identification of sampling frame,

Sampling T1:Chapter 6

Pg. 62-68


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sampling techniques.

17 To understand sample size determination.


Pg. 69-73

18 To understand the significance and techniques of collection of data.

Test of reliability and normality.


Pg. 74-77

19 To understand Secondary data analysis Secondary Data T1:Chapter 7

Pg. 82-94

20 To know about survey research Survey research T1:Chapter 8

Pg. 97-113

21-22

To understand Questionnaire making Questionnaire Design

T1:Chapter 9

Pg. 117-127

23-24 To understand Data Preparation: Data Coding, Data Cleaning,

Data Preparation with statistical package

T1:Chapter 12

Pg. 164-170

25-26 To Identify Outliers, Handling Missing Values, frequency tables, cross tabulation.


T1:Chapter 12

Pg. 171-174

27 To Practice the same on data collected by every student


T1:Chapter 12

Pg. 175-178

28 To know about Basics of Hypothesis Testing

Hypothesis Testing: Basic concepts

T1:Chapter 13

Pg. 181-190

29 To understand Cross Tabulation and chi square test

Hypothesis Testing: Test of differences

T1:Chapter 14

Pg. 193-204


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30 To understand Hypothesis Testing about single mean and ANOVA

Hypothesis Testing: Test of differences

T1:Chapter 14

Pg. 205-218

31-32 To understand multivariate analysis:- Multiple regression, Factor analysis, cluster analysis, Discriminant analysis, conjoint analysis, MDS, correspondence analysis.

Introduction to Multivariate techniques

T1:Chapter 16

Pg. 239-245

33-34 To know Multiple regression on SPSS Multiple Regression T1:Chapter 16

Pg. 246-252

35-36 To put into practice Multiple regression on SPSS

Multiple Regression T1:Chapter 16

37-38 To put into practice Factor analysis on SPSS

Factor analysis T1:Chapter 16

39-40 To know Factor analysis on SPSS Factor analysis T1:Chapter 16

41-42 To understand Types of reports – planning and organizing a research project, Harvard system of referencing – Bibliography – footnotes – checklist - evaluation of report.

Report writing T1:Chapter 17

Pg. 260-269


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5. Evaluation Scheme:


Weightage (%)


Date Remarks

Test I 50 mins 10 Lectures 1-15

3/2/2011

12-1 pm Friday

Closed book test will include: 10 Short answers and 2 descriptive questions

Assignment and Viva

5/2/2011-15/2/2011

5 Lectures 16-22

Viva 17/2/2011

12-1 pm Friday

Evaluation criteria: conceptual understanding of topics covered in sessions

Mid term Examination

90 min 20 Lectures 1-22

02/03/2012

Friday

10-11.30 am

Closed Book Written Examination

Test II 50 min 10 Lectures 23-30

13/4/2011

12-1 pm Friday

Closed book test will include: 10 Short answers and 2 descriptive questions

Assignment

and Viva

21/3/2011-20/04/12 Research Paper Submission and Presentation

7

(4+3)

Model Building and testing it. Report Writing and Presentation

Presentation on

27/4/2011

12-1 pm Friday

Student will submit Research Paper (softcopy and hard copy) and deliver presentation of the same

Academic Interaction continuous 4

Evaluated by the instructor in the middle and at the end of the semester

Regularity in class continuous 4 Evaluated by the instructor *

Comprehensive Examination

03 hrs 40 Full Syllabus

Lectures 1-42

07.05.2012

Monday

10am -1pm


* These 4 marks would be proportionally distributed for attendance of the student over and above the mandatory 75% attendance.


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6. Chamber Consultation Hours: 12-1 pm every Friday.

7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine circumstances. However, there has to be a Prior and proper intimation to the undersigned or the Program Coordinator. 8. General: a. Assignment topics will cover the given syllabus but it should be aligned with the current economicscenario. Date: _ _ _ _ _ _ _ _ _ Name & Signature of I/C Form: GT/2



Course Code/No. Course title L P U SL IT 502 Enterprise Wide Information Systerms 3 0 3

1. Instructor-in-charge : Prof. Mukesh Srivastava Instructor(s) : Room No. 28 Email id: [email protected] Mobile No. : 9352280969 2. Scope & Objective of the course: The objective of this course is to help students acquire basic understanding of enterprise wide business processes and their integration through IT applications to gain competitive advantage. To enable the students, design and develop information systems using MS-Access.

Learning Outcomes

On successful completion of the Course, the students will be able to do the following:

1. Demonstrate the understanding of process view of organization, its problems and need for re-engineering.

2. Apply database principles, in designing and developing information systems using MS-Access. 3. Identify and understand different enterprise applications like ERP, SCM, CRM and their

integration for gaining competitive advantage. 4. Describe current advancements in enterprise applications like Data Warehousing, Data Mining,

Business Intelligence and Green Computing 3. (a) Textbook(s):

T1 Information Technology & Systems, 2nd Edition FedUni Publication, 2007 T2 Information Technology in Management ICMR Publication, 2008


R1 MIS: Managing the Digital Firm Latest Edn Laudon , K.C. / Laudon, J.P. Prentice Hall

R2 Enterprise Systems For Management Latest Edition, Luvai .F. Motiwalla, Jeff Thompson, Pearson Education.

R3 Introduction to Database System Latest Edition, C. J. Date

R4

Modern Database Management Latest Edition, Jeffery . A. Hoffer, Mary Prescott, Heikki Topi, Prentice Hall

R5 Microsoft Access ™ 2007 Plain and Simple Frye, Curtis. Microsoft Press – 2007 (Plain and Simple Series)

R6 Enterprise Resource Planning Mary Sumner. Pearson Education, LPE.

Lecture-wise plan

Lecture/ Session

Nos.


Reference (Chapter/Sec./ Page

Nos. (of Text/ Ref. Books)

1-2

Introduction to Business Process, Problems of functional division, Business Process Re-engineering, Process redesign and mapping

Process View of Organization

T2:Ch1/Pg 1 -15

3-6 Basic concepts, Data Models, Advantages of Database Approach, Overview of E-R Modeling, Data Flow Modelling, Entity, Attributes, Relationships, key Concepts, Normalization, Basic Normal Forms (restricted up to 3 NF), overview of SQL

Database management systems

T1:Ch8/Pg 169 -200

7-10 Database design process, building Databases with MS-Access- Implementation and Presentation of MIS - Forms, Queries and Reports. Imports and Export from /to MS Access/ MS Excel.

Information System Development

R3:Ch2/Pg 115

R5:Ch3/Pg 216

11-15 Exercises to be provided by the instructor MIS Building hands-on classroom exercise

R5:Ch. 3 to 6

16-20

Exercises to be provided by the instructor MIS Project Execution R5:Ch. 3 to 6

21-24 Operational advantage of enterprise wide applications, Overview of Finance & Accounting, Manufacturing, Sales & Distribution, HR modules, ERP-II

ERP T1:Ch. 18/Pg 369-394

T2 : Ch. 3 /Pg 31-49

25-28 Overview of Supply and Demand Chains, SCM Framework, RFID in SCM and how it aids in Business process re-design and optimization, e-SCM

SCM Applications T1:Ch. 17/Pg 345-368

T2 : Ch. 4 /Pg 50-61

29-31 Introduction to CRM Applications, Growth of CRM Applications, CRM as an enabler of Customer Centric Strategy, e-CRM

CRM Applications T1:Ch. 19/Pg 395-406

T2 : Ch. 5 /Pg 62-50

32-34 Integration of ERP, SCM and CRM applications

Integration among Enterprise Solutions

T1:Ch. 16/Pg 339-344

T2 : Ch. 9 /Pg 100-105

35-37 E-Business models viz B2B, B2C, C2C, E-Commerce

E-Business T1:Ch. 16/Pg 331-339

T2 : Ch. 6 /Pg 77- 83

38-40 Data Warehousing, Data Mining, Business Intelligence, Green Computing

Trends Video Case Studies & Power Point Presentation

Total Number of Sessions 40



Weightage (%)


Date/ Time Remarks

Test I

50 Min 8

Session 1 – 10 27-Jan-2012 4:10 PM to 5:00 PM


Assignment-I - 4

Session 1 – 15 6-Feb-2012 by 6:00 PM

Hand Written Home Assignment

Presentation 10 Min 4

Session 07 – 15

17-Feb-2012 to 24-Feb-2012

Individual Presentation

Mid Term Examination 90 min 20

Session 1 – 20

29-Feb-2012 3:30 PM to 5:00 PM


Test II

50 Min 8

Session 21 – 28 23-Mar-2012 4:10 PM to 5:00 PM

Open book written Test

ERP Quiz 30 Min. 4

Open 13-Apr-2012 4:10 PM to 5:00 PM

Closed Book

Assignment-II 100 min 4

TQM & Project Management

4-May-2012 By 5:00 pm



----


Regularity in class continuous 4 ---- Evaluated by the instructor

* End Term Examination 180 Min 40

12-May-2012 10:00 AM to 1:00 PM

Closed book comprehensive Examination

TOTAL 100

* These 4 marks would be proportionally distributed for attendance of the student over and above the mandatory 75% attendance. 6. Chamber Consultation Hours: Wednesday & Friday (4:30 PM to 6:00 PM)

7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine circumstances. However, there has to be a Prior and proper intimation to the undersigned or the Program Coordinator Date: _ _ _ _ _ _ _ _ _ Name & Signature of Instructor


Course Handout MBA


Course Code/No. Course title L P U SLFI502 Financial Management-II 3 0 3

1. Instructor-in-charge : G. D. Rathod Instructor(s) : Room No. 47 Email id: [email protected] Mobile No. : +91 9829024490 2. Scope & Objective of the course:

Develop a framework to evaluate key decision in respect of capital structure, dividend policy, working capital management and decision involving alternate choices.

At the end of the course, the student will be able to:- • Explain the need of Financial Forecasting and prepare Pro-Forma Financial Statements • Understand concepts of Leverage and measures of Leverage • Understand the concepts and theories of capital structures. • Analyze the Capital Structure Policies and Decisions • Understand and analyze models of dividend policies of management • Understand theories and concepts of Inventory management and Receivable management • Understand the Working Capital Management concepts and develop working capital cycle. • Explain the role of a treasury manager by understanding cash • Understand and evaluate CVP analysis and evaluate the decision making using different cost

accounting techniques 3. (a) Textbook(s):

T1 Financial Management , Feduni, 2005 (b) Reference book(s):

R1

R2

R3

R4

Financial Management: Theory & Practice. Chandra, Prasanna. Tata McGraw-Hill – 2007, 7e

Case Studies in Management: Volume VIII, Fed Uni., August 2007

Cost Management, Ravi M. Kishore, Taxmann-2007, 3e

Cost Management, Jawaharlal, Tata Mc Graw-Hill Publishing Company Limited,

(c) Other readings: www.icai.org.in www.icwai.org www.investopedia.com

www.wikipedia.org

www.sebi.gov.in

www.rbi.org.in

http://www.icai.org.in/

http://www.icwai.org/

http://www.investopedia.com/

http://www.wikipedia.org/

http://www.sebi.gov.in/

http://www.rbi.org.in/

COURSE HANDOUT –FM-II THE ICFAI UNIVERSITY, JAIPUR

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Websites of leading companies, BSE, NSE, Private and PSU banks, NBFCs etc.

Financial daily The Economic Times, Business Standards etc.

( e-copy of finance news papers can be read from the respective websites)

Finance Magazines: Business India, Business World, Business Today etc.

Lecture-wise plan Lecture/ Session

Nos.


Reference (Chapter/Sec./ Page Nos. (of Text/ Ref. Books)

1-2

To understand financial planning and forecasting and to know how to prepare Pro-Forma Income Statement and Balance Sheet and derive External Funds Requirements

Financial planning and Forecasting

T1: Ch.9/Pg.171-178 R1: Ch.5/Pg. 105-112

3 To understand the concept of External Funds Requirements (EFR) and estimate the EFR from the given financial data of the Pro Forma statements

Growth and External Funds Requirement - EFR

T1: Ch.9/Pg.171-178 R1: Ch.5/Pg. 116-122

4-5 To understand the concept of Net Income Approach - Net Operating Income Approach -Traditional Approach and solve related problems.

Capital Structure Theories

T1: Ch.1/Pg. 67-90 R1: Ch.19/Pg.477-482

6-7 To know the formal theory of capital structure by studying Modigliani-Miller Model (MM), Miller Model - Criticisms of MM and Miller Models – to understand Financial Distress & Agency Cost

Capital Structure Theories

T1: Ch.1/Pg. 67-90 R1: Ch.19/Pg. 482-500

8-9 To understand Business & Financial Risk and Determinants of Capital Structure Decision –To analyse the Approach to Estimating the Target Capital Structure

Capital Structure Policy EBIT / EPS Analysis and ROI / ROE Analysis

T1: Ch.4/Pg. 55-66 R1: Ch.20/ 510-544 T1: Ch.4/Pg. 55-66 R1: Ch.20/ 510-544

10 To analyse the given case so as to understand the underlying concepts of capital structure theories.

Case analysis: Dressen (Abridged) (A)

R2: Case 3/Pg.25-42

11-12 To Measure and analyze the implications of Leverage - Operating Leverage, Financial Leverage and Total Leverage.

Leverage

T1: Ch.8/Pg. 161-169 R1: Ch.20/Pg.515-518


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13-14 To understand the concepts of dividend policy by studying Traditional Position - Walter Model - Gordon Model - Miller-Modigliani Position - and Rational Expectations Model.

Dividend Policy

T1: Ch.12/Pg. 217-228 R1: Ch. 22/555-582

15 To analyse the given case so as to understand the underlying concepts of dividend policy

Case Analysis: Hero Honda’s Dividend Policy

R2:Case 1 /Pg.3-16

16-18 To understand the objectives of Working Capital and know the factors affecting the Composition of Working Capital Independence among Components of Working Capital - Operating Cycle Approach to Working Capital.

Estimation of Working Capital Needs

T1: Ch.13/Pg. 230-253 R1: Ch. 26/Pg.655-669

19 To analyse the given case so as to understand the underlying concepts of dividend policy

Case Analysis: Intel: Managing Working Capital

R2: Case 2/ Pg.17-24

20-22 To understand the nature of Inventory and its Role in Working Capital and study the Purpose of Inventories and know types and costs of Inventory

Inventory Management

T1: Ch.15/Pg. 275-297 R1: Ch. 29/Pg.721-736

23-24 To know Inventory Management Techniques with solving problems and understand Pricing of Investments - Inventory Planning and Control.

Inventory Management

T1: Ch.15/Pg. 275-297 R1: Ch. 29/Pg.721-736

25-27 To understand the Purpose of Receivables , Cost of Maintaining Receivables and Credit Policy Variables (Credit Standard, Credit Period, Cash Discount, Collection Program) with problems

Receivables Management

T1: Ch.16/Pg. 298-319 R1:Ch.11/Pg. 697-718

28 Credit Evaluation - and Monitoring Receivables

Receivables Management

T1: Ch.16/Pg. 298-319 R1:Ch.11/Pg. 697-718


4 | P a g e

29-30 To understand the behaviours of Current Assets and Pattern of Financing -Accruals and also study the concepts Trade Credit - Provisions - Short-Term Bank Finance - Factoring

.

Financing Current Assets

T1: Ch.14/Pg. 254-273 R1: Ch.26/Pg.655-669

31 To analyse the given case so as to understand the underlying concepts of current assets.

Case Analysis: The Fall of United Western Bank

R2: Case5/Pg.55-70

32-33 To understand the concepts of Treasury Management and Control involving Cash Management - Meaning of Cash - Need for and Objectives of Cash Management - Cash Forecasting and Budgets - Cash Reports - and Efficient Cash Management.

Treasury Management and Control

T1: Ch.17/Pg. 320-357 R1:Ch.627/ 671-695

34 To analyse the given case so as to understand the underlying concepts of cash management.

Case Analysis: Allied Irish Banks: The Currency Derivatives Fiasco

R2: Case4/ Pg.43-54

35-36 To understand the relationship of Costs and Profits with Volumes- and Uses of CVP Analysis in managerial decisions involving solving problems

Cost- Volume- Profit Analysis

R3: Ch.3/Pg. 209-220 R4: Ch.4/Pg.86-106

37-39 To understand the technique of Marginal Costing and know the differences of Marginal Costing and Absorption Costing. To understand Break-even Point Contribution Margin Approach in taking managerial decisions.

Cost- Volume- Profit Analysis

R3: Ch.2/Pg. 24-33 Ch.3/Pg.187-198 R4:Ch3/Pg. 25-33

40-42 To understand the nature of managerial decision making by analysing make or buy- decisions, line replacement and decisions regarding selling or further processing.

Decisions involving Alternate choices

R3: ch.2/Pg. 45 R4: Ch.5/215-343


5 | P a g e



Weightage (%)

Course coverage/ Syllabus Date/ Time Remarks


-- 6

Based on the topic related to pre-mid-term syllabus

Announcement date: 18/01/12 Submission date: 06/02/2012 Monday

Library/web research followed by Viva in Common House.

Test -I 50 min 10

Up to 12 sessions

15/02/12 3.10-4.00pm Wednesday

MCQ, Problems & theories


Session 1 - 21 28/02/12 10-11.30 am Tuesday



-- 5

Based on the post mid-term syllabus

Announcement date: 13/03/12 Submission date: 23/03/2012 Friday

Library/web research followed by Viva in Common House

Test-II 30 min 6

25-30 sessions 28/03/12 Wednesday 3.10-4.00 pm

Problems & theories

quiz 20 min 5

32-36 sessions 18/04/12 3.10-4.00 pm Wednesday

Multiple Choice Questions



Regularity in class continuous 4 Evaluated by the instructor *

End Term Examination 40

Lecture nos. 1-42, entire course

14/05/12 Monday 10.00 am -1.00pm


TOTAL 100 * These 4 marks would be proportionally distributed for attendance of the student over and above the mandatory 75% attendance. 6. Chamber Consultation Hours: Every Wednesday between 5.0 pm to 6.00 pm 7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine circumstances. However, there has to be a Prior and proper intimation to the undersigned or the Program Coordinator


6 | P a g e

8. General: a. Assignments topic will cover the given syllabus but it should be aligned with the current business scenario b. Quiz will be of 15 MCQs and some questions of MCQ may involve problems solving before answering. c. Pre mid- term Test will be of MCQs, conceptual theories and problems. Post Mid-term test shall be of problem and conceptual theories. Date: _ _ _11-01-2012 _ _ _ _ _ _ Name & Signature of I/C Form: GT/2




SL/HR/502 Human Resource Management 3 0 3

1. Instructor-in-charge : Prof. Sharad Kamra Instructor(s) : Room No. 23 Email id: [email protected] Mobile No. : +91 93140 24652 2. Scope & Objective of the course: The course is aimed at developing an understanding of human resource function to enable them to design and structure human resource processes and practices. At the end of the course, the student will be able to:-

Discuss the scope of human resource management functions.

Develop Human Resources Plan for an organization

Evaluate the effectiveness of recruitment and selection process

Design performance and potential appraisal

Explain Employee Training and Management Development Programmes

Assess Compensation Management

Explain employee relations, collective bargaining and grievance handling

Describe the contemporary trends in human resource management 3. (a) Textbook(s):

T1 Introduction to Human Resource Management, 2nd Edition, Feduni, 2009


R1 Personnel/Human Resource Management, 3rd edition, Decenzo, David A./Robbins, Stephen P. Prentice Hall of India, 2002

R2 Personnel Management:Text & Cases, 27th edition, Mamoria, C.B. /Gankar, S.V. Himalaya Publishing house, 2007

R3 Human Resource Management, 10th editon Ivancevich, John M. Tata Mcgraw-Hill – 2007

C1 (Case) Case Studies in Management, volume VII, Feduni, 2007

(c) Other readings: Magazines

1. HR Magazine 2. People Matters 3. The Human Factor

Journals The International Journal of Human Resource Management Asia Pacific Journal of Human Resources

Websites http://peoplematters.in/ http://www.shrm.org/ http://www.hrmthejournal.com

mailto:[email protected]

http://peoplematters.in/

http://www.shrm.org/

http://www.hrmthejournal.com/

COURSE HANDOUT – HRM ICFAI UNIVERSITY, JAIPUR

Prepared by Prof. Sharad Kamra, ICFAI University, Jaipur Page 2

4. Lecture-wise plan

Lecture/ Session

Nos.

Learning Objectives

Topics to be covered

Reference (Chapter/Sec./ Page Nos. (of Text/ Ref. Books)

1-3

To comprehend the role of HR Executives-HRM Functions– Challenges of Human Resource Management–New Challenges for HR Executives. HR Management Competencies and Careers

Introduction to HRM Case: Starbucks HRM Policies & the growth challenge

T1: Ch.1/Pg.3-23 R1: Ch.1/Pg. 1-21 C1: Case 1/Pg.3-14

4-5 To classify the Line Vs Staff Authority – Structure and Organizational Chart of HR Department. Globalization and its impact on HR- IT Systems and HR

HRM at Work Case: Genetech’s work culture & Practices

T1: Ch.2/Pg. 24-36 C1: Case8/ Pg. 123-140

6-8 To be trained at the Concept of Job Analysis and Design, Role analysis –Methods of Job analysis - Job Description - Job Specification – Modern Management Techniques: Job rotation – job enlargement – Job enrichment. Managing the dejobbed world, Competency mapping.

Job analysis and design Case: HRM: Best practices in Infosys Technologies

T1: Ch.3/Pg. 67-90 R1: Ch.5/Pg.97-116 Ch.13/Pg.339-355 C1: Case 2/Pg. 15-40

9-11 To recognize the Need and Importance of HRP- Process of HRP–Levels and Types of HRP – Forecasting Demand for employees- Forecasting supply for employees-Balancing supply and demand considerations- HRP Model, Workforce Composition, HRIS

Human Resource Planning

T1: Ch.4/Pg. 55-66 R1: Ch.4/Pg.77-96

12-14 To appreciate the concept of Recruitment - Factors Affecting Recruitment – Recruitment Policy- Equal Employment, Diversity and Discrimination Issues- Sources of recruitment– Information technology and HR recruiting on the net (e-Recruitment) -Methods and Techniques of recruitment Selection Process- Person Job Fit - Person Organization Fit –Elements of Selection Process - Steps in the Selection Procedure – Various types of Tests – Reliability and Validity of Selection Process

Recruitment & Selection Case: Recruitment & Selection

T1: Ch.6/Pg. 91-104 Ch.7/Pg. 105-115 R1:Ch.6/Pg.117-144 Ch.7/Pg.145-175 C1: Case 3/ Pg. 41-46

15-17 To be acquainted with the Selection Methods and Process (including reference check and medical examination)Placement and induction- Competency testing systems

Test, Interviews, Placement and Induction

T1: Ch.7/Pg. 115-124 Ch.8/Pg. 125-140 R1:Ch.8/Pg.177-209

18-21 To appreciate the concept of performance management and performance appraisal - Objectives of Performance Appraisal - The Appraisal Process - Traditional Methods and Modern Methods of Appraisal, (including MBO, 360 degree, Assessment Centre,

Performance and Potential appraisal

T1: Ch.10/Pg. 162-183 R1: Ch. 14/Pg.357-393



Balance Scorecard, etc) – Appraisers: Manager / supervisor, Self, Subordinate, Peer, Team and Customer-Errors in Performance Appraisal – Potential appraisal

22-25 To be familiar with the Principles of Learning – Systems approach to Training and Development: Need Assessment, Program Design, Delivery and Evaluation On-the Job and Off-the-Job Training Methods, e-learning, Competency Mapping

Employee Training and Management Development Case: Employee training & Development at Motorola

T1: Ch.11/Pg. 184-206 R1: Ch.10/Pg.239-273 C1: Case4/Pg. 47-64

26-27 To value the Concept – Career stages -Career Anchors – Career Development Cycle – Benefits of career planning to individual as well as organization - Internal mobility: promotions, transfers, Separation and Succession planning, downshifting.

Managing Careers Case: Disney: Succession Problems in Magic Kingdom

T1: Ch.9/Pg. 143-161 R1:Ch.11/Pg. 275-307 C1:Case6/Pg.89-108

28-30 To be acquainted with the Objectives - Methods of Job evaluation – Factors determining compensation- Pay Structures: pay grades, broadbanding and ranges. – Current trends in compensation-Executive Compensation.

Compensation Management Case: Employees First, Customer Second: Wegman’s work culture

T1: Ch.12/Pg. 207-224 R1: Ch.16/Pg.423-450 C1: Case7/Pg.109-122

31-33 To identify with the Nature and Purpose Minimum Wage, Fair Wage, Living Wage - Basic Kinds of Wage Plans - Elements of a Good Wage Plan, Rewards and Incentives - Short-term –and Long-term Incentive Plans – Individual, Group and Organizational (Profit Sharing, Employee Stock Ownership Plans ) – Monetary and Non-monetary components of compensation, , Employee Benefits and Services. Payment of Bonus Act,1965, Payment of Gratuity Act1972, ,Minimum Wage Act,1948,Payment of Wages Act1936

Wage and Salary Administration Rewards and Incentives

T1: Ch.12/Pg. 219-240 R2: Ch.16/Pg.432-458 Ch.17/Pg.459-489 Ch.18/Pg.490-502

34-36 To appreciate the Concept and purpose Industrial Relations - Collective Bargaining - Types – Process - Pre-requisites - Issues Involved - Worker Participation in Management, Trade Unions, Trade Union Act1926, Industrial Disputes Act1947, Factories Act 1948, Workmen’s Compensation Act 1923

Employee relations and collective Bargaining

T1: Ch. 16/Pg. 286-303 Ch.17/Pg. 304-328

R1: Ch. 20/Pg.529-552 Ch. 21/Pg.553-575 R2: Ch. 32/Pg.840-850

37-39 To be on familiar terms with the meaning of Grievance - Causes/Sources of Grievances - Grievance Redressal Machinery - Model Grievance Procedure Legislative Aspects of the Grievance Redressal Procedure in India

Grievance Handling Case: Racial Discrimination at Fedex corporation

T1: Ch. 14/Pg. 259-269 R2: Ch.27/Pg.741-760 C1: Case9 /Pg. 141-160



40-41 To comprehend the concepts such as The red hot stove rule, Domestic enquiry, Principle of Natural Justice, Dismissal and Discharge of an employee-Trade Unions

Discipline and Disciplinary Action

T1: Ch.15/Pg. 270-285 R1:Ch.18/Pg.477-500 R2: Ch.28/Pg.761-785

42-44 To be familiar with the meaning and relevance of Quality of Work Life – Concept, Strategies for Improving QWL, Family integration processes, Talent Management - PCMM- Entrepreneurship (Intrapreneurship), E-HRM, GHRM, QHRM, SHRM, Cyber Offences and penalties

Emerging trends in HRM Case: Diversity & Talent Management Practices at IBM

T1: Ch.18/Pg.329-341 Ch.19/Pg.342-350 C1: Case10/ Pg. 161-174

Total Number of Lectures 44



Weightage (%)


Date/Time Remarks


-- 5

Job analysis & job design

Tuesday, 24

th Jan 2012

3:10 PM onwards

Field/ Library/web research followed by Presentation & submission

Case analysis Assignment –I (group)

-- 5

Recruitment & Selection

Tuesday, 7

th Feb 2012

3:10 PM onwards


Test 30 min 6 Session 1 - 20 Tuesday, 21

st Feb 2012

3:30 – 4:00 PM Closed book written Test

Mid Term Examination

90 min 20 Session 1 - 22 Thursday, 1

st Mar 2012

3:30 – 5:00 PM


HR Quiz -- 5

Open/ current trends

Tuesday, 20

th Mar 2012

3:10 PM onwards A Student led activity

Project (Group + individual)

-- 6 Employee Training and Management Development

Tuesday, 3

rd April 2012

3:10 PM onwards

Outdoor Project followed by Presentation & Report Submission

Case analysis Assignment-II (Group)

-- 5

Employee relations and collective Bargaining

Tuesday, 17

th April 2012

3:10 PM onwards


Academic Interaction

continuous 4 ----

----


Regularity in class continuous 4* ---- ------ Evaluated by the instructor *

End Term Examination

40 Tuesday, 15

th May 2012

10:00 AM to 1:00 PM

TOTAL 100

* These 4 marks would be proportionally distributed for attendance of the student over and above the mandatory 75% attendance.



6. Chamber Consultation Hours: Thursdays (5:00 PM to 6:00 PM)


8. General:

a) Individual Assignment: A home Assignment on a particular syllabi topic is given to each student to understand and evaluate their understanding of the topic.

b) Case Discussion & Analysis : This is a group assignment. The groups can be of 2 to 4 participants. The students will be allotted a case, which first they need to discuss amongst the group members and then submit type written assignment.

c) Written Test: A closed book Written Test as per the coverage of syllabus

d) Quiz : An in Class room Marketing Quiz Competition, Organized and participated by students

e) HR Project: The students will be given a Team project, which will be essentially an outdoor assignment. In this assignment, the students may be assigned the task to go and interview people with the help of questionnaires and later compile the report on the basis of Secondary/Primary data. This will be followed by Class room Presentations. The students presentation will be in form of not more than 8 power point slides. The presentation will be for 10 minutes and it will be followed by a 5 minute Q&A session.

The written Report should be between 15 – 20 pages (including exhibits)

Sources of information:

Secondary data: Participants are expected to gather sufficient information from newspapers, magazines, published company and industry reports and from the internet.

Primary data: Participants may get in touch with other industry professionals, entrepreneurs and others who can provide insights on the intended business.

An interim performance report is due by the 28th session. This interim report may include:

Initial Outline

Questionnaire Design

Interview records

Current information needs

Sd/-

Prof. Sharad Kamra Date: 5th January 2012 Name & Signature of I/C

Form: GT/2


Course Handout Second Semester: 2011- 2012

Course Code/No. Course title L P U INM582 LEGAL ENVIRONMENT OF BUSINESS

3 0 3

1. Instructor-in-charge :Dr. Teenna Sawhney Room No. 55 IUJ Email: [email protected] Ph: +919414045704 (Cell) 2. Scope & Objective of the course: To familiarize the students with the legal environment in which the business entities operate and provide basic appreciation of relevant legal provisions and their impact on business decisions and operations. 3. (a) Textbook(s):

T1:

Legal Environment

of Business

Author Publication Year

Icfai University Press 2007


T 2:Elements of Mercantile Law 13th ed N.D.Kapoor Sultan Chand and Sons 2008

T 2:Intellectual Property Law, Latest edition P. Narayan Gogia 2010

T 3:Law of Transfer of Property, Latest edition Nandi/Subbaram ALT Publication 2010

T 4: Student’s guide to Company Law 20th ed A.K.Majumdar Taxman Publishers 2007

T 5: Student’s guide to Income Tax 37th ed V.K.Singhania Taxman Publishers 2007-08

T 6: Banking Law and Practice P.N. Vashney Sultan Chand and Sons 2002

(c) Other readings: Icfai Journals on Law Latest Newspapers

4.Lecture-wise plan Lecture/Sess

ion Nos. Learning

Objectives Topics to be covered Reference

(Chapter/Sec./Page Nos. (of Text/Ref. Books)

1-4 To know about the

nature and types of

Law and system of

delivering justice in

India.

Introduction to Legal Environment: Philosophy of Law – Classification of Law – Torts – National Law and International Law – Justice Delivery System in India

TI: Chapter 1

Pgs 1-19

5-7 Understand

the legal

aspects of

Contracts and

acceptance of

Agreements.

Business Contracts: Legal Elements of Contracts – Classification of Contracts/Agreements-Consideration and Limitations-Voidable Contracts

T1: Chapter 2

Pgs 21-49

8-9 Learn about

different types

of Suits and

creation of

Agency.

Remedies for Breach of Contract – Contracts of Agency – Contracts of Guarantee – Contracts of Indemnity – Letter of Credit Contracts

T1: Chapter 2

Pgs 49-70

10-

11

To know more

about

employer-

employee

relationship,

the way

commercial

contracts are

documented

and the law of

affixing

Stamps .

Employment Contracts – Special Rights in Contracts – Documentation of Commercial Contracts

T1: Chapter 2

Pgs 70-86

12-13 Learn how

Partnerships and

Proprietorships work

and what are their

legal formalities.

Non-Corporate Business Entities: Sole Proprietorship – One Person Company (OPC) – Hindu Undivided Family (HUF) Business Units – Partnership Firms – The Partnership Act, 1932 – Limited Liability Partnerships (LLP) – Cooperative Societies – Non-Profit Companies – Non-Governmental Organizations (NGO) – Insolvency Law and Implications

TI: Chapter 3

Pgs88-105

14-16 To know how to

form a company and

raise capital from

public and to learn

more about dealing

in shares.

Law Relating to Corporate Business Entities: Salient Features of a Company Corporate Veil and Limitations – Types of Companies Incorporation of a Company – Doctrine of Ultra Vires – Doctrine of Indoor Management – Raising of Capital from Public – Share Capital – Dividend Payment – Transfer and Transmission

T1:Chapter 4

Pgs107-128

17-19 To learn how to

manage a company,

appoint Directors

and conduct

meetings.

Company Management – Company Meetings – Reconstruction and Amalgamation – Changing Legal Entity on Mergers Acquisitions Winding up Dissolution

T1 : Chapter 4

Pgs 129-148

20-

22

To understand the

sale purchase lease

of movable and

immovable property

and the rights and

obligations attached

with the same.

Property Law for Business: Classification of Property – Contract of Sale - Movable Property – Borrowing against Property as Security – Hire Purchase of Property – Lease of Property –

T1:Chapter 5

Pgs 150-170

23-

24

To make distinction

in sale n exchange

Exchange/Gift/Assignment of Property – Intellectual Property Rights (IPR)

T1: Chapter 5

Pgs 170-184

25-

27

To know

about various

taxes

implemented

by the

government

and learn

about the time

and process of

their payment.

Business and Tax Laws: Classification of Taxes – Income Tax – Wealth Tax – Central Excise – Sales Tax – Customs Duty – Value Added Tax (VAT) – Service Tax – Fringe Benefit Tax

T1: Chapter 6

Pgs186-204

28-30 To learn about

Banking and

different financial

Instruments.

Financial Services – Legal and

Regulatory Environment:

Banking Law and Regulation–

Banking Regulation Act, 1949 –

Reserve Bank of India Act, 1934

– Negotiable Instruments Act,

1881 – Securitization and

Reconstruction of Financial

Assets and Enforcement of

Security Interest (SARFAESI)

Act, 2002 – Insurance Law and

Regulation – Essential Elements

of Insurance Contracts – Legal

Principles of Insurance –

Standard Clauses in Insurance

Policies – Regulation of

Insurance Business – Securities

Law and Regulation – Market

Regulation by Companies Act,

1956–Securities Control and

Regulation Act, 1956 – An

Overview - Regulatory Role -

T1:Chapter7

Pgs208-237

31-34 To learn all about

Insurance, its

benefits, assignment

of policies and

settlement of claims.

Insurance Law and Regulation – Essential Elements of Insurance Contracts – Legal Principles of Insurance – Standard Clauses in Insurance Policies – Regulation of Insurance Business – Securities Law and Regulation – Market Regulation by Companies Act, 1956–Securities Control and Regulation Act, 1956 – An Overview - Regulatory Role of SEBI – Role of Stock Exchanges - Regulation of Stock Exchanges – Trading of Securities – Listing of Securities – Regulation of Depositories

T1: Chapter 7

Pgs 241-277

35-36 To gain

understanding of the

different aspects of

Cyber Law and

Business

Transactions related

to them.

Business Transactions and Cyber law: Legal Framework for IT related Transactions – Click-Wrap Agreements – Authentication of Electronic Records – Attribution of Electronic Records – Legal Status for Electronic Records – Cyber Offences and Penalties

TI: Chapter 8

Pgs 279-288

37-

38

To know about the

manner in which the

Consumer protection

Law is applicable in

India and how it

protects the rights of

the consumer.

Competition and Consumer Protection: Consumer Protection Law in India – Competition Law in India – Restrictive and Unfair Trade Practices – Product Liability – Public Interest Litigation in India – Class Action Suits in the US

T1:Chapter 9

Pgs 290-309

39-

40

To learn the value and

importance of

protecting the

environment and

safeguard against

pollution.

Environment Protection and Business Obligations: Environmental Pollution – Environmental Law

T1: Chapter 10

Pgs 311-321

41-

42

To know how

to impose

litigation and

carry out

Conciliation

Alternative Dispute

Regulation(ADR):

Efficacy of ADR-

Mediation-Arbitration-

Litigation: A

Comparative Note-

Arbitration-

Conciliation-Mediation-

Negotiation-Arbitration

and Conciliation Law in

India

T1: Chapter 11

Pgs323-332



Weightage (%)

Course coverage/ Syllabus/ Lec No.

Date Remarks

Test 1

50 min 10

Lec 1-11 6th Feb.

mon

4.10pm-

5.00pm

Written Test

Closed book

Quiz 1

50 min 4

Lec1-16 20th Feb.

mon

4.10-5.00pm

Short answer

Type Questions

Closed book

Brief

Presentation 5 min each 3

Lec 1-19 27th Feb. mon

3.10-5.00pm

Explain a given

Topic orally

Mid Term

Test 2 90 min 20

Lec 1-24 2nd March

2012 Friday

3.30pm-

5.00pm

Written Test

Closed book

Seminar 7-10 min

each 5

Lec 1-34 9th April man

4.10-5.00pm

Presentation to be

delivered on a topic

given by 4th of April

Test 3 50 min 10

Lec 25-38 23rd April mon

4.10-5.00pm

Written Test

Closed book

*Academic

Interaction continuous 4

----

----

Evaluated by the

instructor in the middle

and at the end of the

semester

*Regularity

in class continuous 4

---- ------

Assigned by the

instructor *

Comprehens

ive

Exam

3 hrs 40

Lec 1-42 9th May 2012

Friday 10.am-

1.00pm

Written Test

Closed book

* * These 4 marks would be proportionally distributed for attendance of the student over and above the mandatory 75% attendance. 6. Chamber Consultation Hour: Students can meet the undersigned in her room between 4 pm-5 pm every Friday. 7. Make-up Policy: Make-up test will be administered to students under genuine circumstances. However, prior and proper intimation to the undersigned is a must. 8. General:

Evaluation will be through variety of tests. Students are advised to check and study the latest Laws, that are part of the syllabus, on relevant websites. Teenna Sawhney Date:15.12.2011 Name & Signature of IC

SCHEDULE OF SESSIONS TOPIC No. of

Sessions Introduction to Legal Environment

4 Business Contracts

7 Non-Corporate Business Entities

2 Law relating to Corporate Business Entities

6 Property Law for Business

5 Business and Tax Laws

3 Financial Services-Legal and Regulatory Environment

7 Business Transactions and Cyber Law

2 Competition and Consumer Protection

2 Environment Protection and Business Obligations

2 Alternative Dispute Resolution Mechanism

2 Total

42


Course Handout MBA


Course Code/No. Course title L P U SL EC 502 Macroeconomics & Business Environment 3 0 3

1. Instructor-in-charge : Shradha Banga Instructor(s) : Room No. 25 Email id: [email protected] Mobile No. : +919887059390 2. Scope & Objective of the course:

• To understand the three vital macroeconomic goals – viz Price stability, economic growth and employment.

• To learn working of the three markets viz goods, labour and money • To understand how these markets are affected by macroeconomic policies.

3. (a) Textbook(s):

T1: Macroeconomics Icfai University Publication 2004 T1: Text book 1 (b) Reference book(s):

R1: Schaum’s Outlines Macroeconomics Eugene Diulio TMH 2006

R1: Reference Book 1 (c) Other readings: Times of India: Business and Economy. Economic Times. Magazine: Business India (c) Other readings: http://www.rbi.org.in

http://www.yojana.gov.in/

http://epw.in

http://indiabudget.nic.in/

Economic and Business daily: The Economic Times, Business Standard

Business Magazines: Business India

http://www.rbi.org.in/

http://www.yojana.gov.in/

http://epw.in/

http://indiabudget.nic.in/

COURSE HANDOUT –Macroeconomics THE ICFAI UNIVERSITY, JAIPUR

2 | P g .

Lecture-wise plan

Lecture/Sessi

on Nos.

Learning

Objectives Topics to be covered

Reference

(Chapter/Sec./Page

Nos.

(of Text/Ref. Books)

1-2 To understand the meaning and

difference between Microeconomics

and Macroeconomics, Goals of

Macroeconomic policy, Objectives

and Instruments of Macroeconomics.

Production possibility curve

Overview of

Macroeconomics

Article reading:

Business India Issue

11/12/2011

and GD on: Should

India Export Iron Ore?

T1:Chapter 1 and 2/

Pg. 2-25

3 To know the concept of national

product, Variants of national product

Measuring National

Income/output

T1:Chapter 3/

Pg. 28-36

4-6 To understand Methods of

measuring national Income and

problems of measuring, Real Vs

Nominal, Price indices and its

applications.

Measuring National

Income/output

T1:Chapter 3/

Pg. 37-44

7-8 To understand Meaning of Aggregate

Demand and Aggregate Supply

curves

AD and AS curves – an

introduction

T1:Chapter 4/

Pg. 59-60

9-10 To know Components of aggregate

Demand, Consumption function,

Marginal propensity to Consume,

Aggregate Demand and

multiplier

T1:Chapter 4/

Pg. 70-76


3 | P g .

Determinants of Consumption

11-13 To understand Saving function,

Investment function, Determinants

of Investment, Government

spending, Net exports.

Aggregate Demand and

multiplier

Article reading:


27/11/2011

and GD on: Is export

story losing sheen?

T1:Chapter 4/

Pg. 77-90

15-16 To recognize Shifts in AD, Concept of

multiplier - simple multiplier,

investment multiplier, multiplier in

the presence of taxes and balanced

budget, foreign trade multiplier

Product market

equilibrium

T1:Chapter 5/

Pg.92-98

18-19 To know the Functions of money,

Demand for money and supply of

money- Determination of interest

rates, Real vs. nominal interest rate,

Hicks –Hansen Model: IS –LM

analysis, Deriving aggregate demand

curve

Money market

equilibrium

T1:Chapter 5/

Pg.99-111

17 To be familiar with AD and AS in

short run and long run

General equilibrium

using AD and AS curves

T1:Chapter 6/

Pg. 114-121

20-22 To understand Components of

aggregate supply: Classical,

Keynesian and Rational Expectation

theory

Aggregate supply T1: Parts of Chapter

8,9,10/

Pg. 147-187

23 To be acquainted with Features of Economic instability T1:Chapter 11/


4 | P g .

business cycle, Factor affecting

phases of business cycle.

and fluctuations–

Business cycles

Pg. 189-199

24 To know the Types of

unemployment:

Okun’s Law, Impact of

unemployment

Types of inflation, Economic impacts

of inflation, Price in the AD-AS

framework, The Phillips Curve.

Unemployment and

price instability

Article reading:


11/12/2011

and GD on: Shaking Re

and stubborn inflation.

Whats the solution?

T1:Chapter 12/

Pg.202-212

25-27 To understand Theories of

International Trade, Issues related to

tariff, Determination of Exchange

Rate, Floating exchange rate, Fixed

exchange rate, Balance of Payments.

Open economic

framework

T1:Chapter 13/

Pg. 215-243

28-29 To recognize Fiscal instruments, Tax

structure, Laffer curve, Types of

deficits, Fiscal policy and

stabilization, Public debt, Crowding -

out effect.

Fiscal policy and

instruments

T1:Chapter 14/

Pg. 245-267

30-32 To know Deposit creation, Balance

sheet of a central bank, Measures of

monetary and liquidity aggregates,

Money multiplier, Instruments of

money supply control,

Determination of money supply

Monetary policy and

the role banking

system

T1:Chapter 15/ Pg. 270-

289

Current affairs. Times

Business:

TOI 16/12/11 -21/12/11


5 | P g .

33 To be able to deal with real

economic situation

Case on The Indian

Economy: Dealing with

Inflation

ICMA Case

34 To be able to deal with real

economic situation

Case on The US-China

Exchange Rate Stand-

Off

ICMA Case

35 To know Growth phases of

institutional framework

Business environment

in Indian context

T1:Chapter 12 and

current affairs/ Pg. 202-

213

36-37 To know Evolution of institutional

framework - emphasis on planning,

public and private sector


in Indian context

T1:Chapter 13 and

current affairs/ Pg. 215-

244

38-40 To recognize Contemporary issues in

Indian macroeconomic management:

Monetary, fiscal, foreign trade and

technology


in Indian context

T1: Part of Chapter

14,15,16 and current

affairs/ Pg. 246-305


6 | P g .



Weightage (%)


Date Remarks

Written Test 50 mins 10 Lectures 1-13

23/1/2011

12am-1 pm

Monday

Closed book written test

Will include 10 Short answers/MCQs and 2 descriptive questions.

Assignment

and Viva

10/2/2011-

20/2/2011 5 Lectures 15-22

20/2/2011

12am-1 pm

Monday

Evaluation criteria:

application of current

affairs and conceptual

understanding of topics

covered in sessions

Mid term

Examination 90 mins 20

Lectures 1-22

01/03/2012

Thursday

10-11.30am

Closed Book Written

Examination

Assignment

and Viva II

25/3/2011-

9/4/2011

7

(4+3) Lectures 23-32

Presentation

on 9/4/2011

12am-1 pm

Monday

Evaluation criteria:

application of current

affairs and conceptual

understanding of topics

covered in sessions

Written Test

II 50 min 10 Lectures 33-40

16/4/2011

12am-1 pm

Monday

Will include short answers

and 2 descriptive questions

Academic

Interaction Continuous 4 -

Evaluated by the instructor

in the middle and at the

end of the semester

Regularity in 4 - - Assigned by the instructor *


7 | P g .

class Continuous

Comprehensi

ve

Examination

03 hrs 40 Full Syllabus

Lectures 1-40

10.05.2012,

Thursday

10am -1 pm

Closed Book Written

Examination

* These 4 marks would be proportionally distributed for attendance of the student over and above the mandatory 75% attendance. 6. Chamber Consultation Hours: 12am-1 pm every Monday.

7. Make-up Policy: Make up tests will be allowed to the students only in case of genuine circumstances. However, there has to be a Prior and proper intimation to the undersigned . 8. General: a. Assignment topics will cover the given syllabus but it should be aligned with the current business scenario. b. All internal exams will take place in common house session i.e. Monday 12am -1 pm Date: _ _ _ _ _ _ _ _ _ Name & Signature of I/C Form: GT/2



Course Code/No. Course title L P U SL OP 502 Operations Management 3 0 3

1. Instructor-in-charge : Prof. Mukesh Srivastava Instructor(s) : Room No. 28 Email id: [email protected] Mobile No. : 9352280969 2. Scope & Objective of the course:

The aim of this course is to develop understanding about the basic concepts of Operations Management for Organizations in Manufacturing and Services sectors.

Learning Outcomes

On successful completion of the Course, the students will be able to do the following:

1. Differentiate how the different operations strategies lead to competitive advantage. 2. Ability to demonstrate differences between manufacturing and service processes 3. Discuss the process of product and service design 4. Ability to describe the concepts of SCM, TQM, JIT tools and techniques and its overall purpose in

the organization. 5. Demonstrate understanding of planning and control process of project management.

3. (a) Textbook(s):

T1 Operations Management 3rd Edition FedUni Publication, 2008 (b) Reference book(s):

R1 Operations and Supply Management Richard B. Chase – 12ed – TMH

R2 Operations Management Strategy and Analysis, 7th e

Krajewski,Lee J. et al. Pearson Education India

R3 Production And Operations Management, 8th e Gaither, Norman / Fraizer, Greg. Thomson – Southwestern – 1999

R4

Operations Management William J Stevenson, TMH

R5 Case Studies in Management – Vol VIII ICFAI University Press

4.Lecture-wise plan

Lecture/ Session

Nos.

Learning Objectives

(the student is expected to be able to do…) Topics to be covered

Reference (Chapter/Sec./ Page Nos.

(of Text/ Ref. Books) 1

The Field of Operations Management, Production Systems, OM in the Organizational Chart, Operations as Service, Historical Development of OM, Current Issues in Operations Management

Introduction to Operations Management

T1: Ch.1/Pg. 3-9

2-3 Operations Strategy, Operations Competitive Dimensions, The Corporate Strategy Design Process, Strategic Fit-Fitting Operational Activities to Strategy, Productivity Measurement. Basic understanding of learning curve

Operations Strategy and Competitiveness (including case discussion)

T1: Ch.2/Pg. 10-20 R5: OM/Case 1/Pg 73-74

4-5 Process Analysis, Process Flowcharting, Types of Processes, , Process Analysis- Examples, Process Throughput Time

Process Analysis (including case discussion)

R1: Ch.6/Pg. 187 – 221 R5: OM/Case 2/Pg 85-106

6-8 Designing for the Customer – Quality Function Deployment, Value Analysis, value Engineering, Designing Products for Manufacture and Assembly and logistics.

Product Design R1: Ch.4/Pg. 107 – 140

9-10 Process Selection – Types of Processes, Process Flow Structure, Product-Process Matrix

Manufacturing Process Selection and Design (including case discussion)

T1: Ch.5/Pg. 76-88 R4: Ch.6/Pg. 226-270

11-13 The Nature of Services, an Operational Classification of Service, Designing Service Organizations, Structuring the Service Encounter, Service-System Design Matrix, Service Blueprinting and Fail-Safe

Service Process Selection and Design (including case discussion)

R1:Ch.8 Pg.229-320 R5: OM/Case 3/Pg 107

14-17 Plant location methods-Factor rating, Transportation Method (only formulation), Centroid method, Locating service facilities Basic Production Layout Formats, Process Layout (CRAFT) Product Layout (Assembly Line Balancing), Group Technology (Cellular) Layout, Fixed-Position Layout, Retail Service Layout, Office Layout

Facility Location T1: Ch.6/Pg. 92-117 R4: Ch.8/Pg. 360

18-20 Economics of Waiting Line Problem, The Queuing System, waiting line methods (MM1 Model in detail)

Waiting Line Management

T1: Ch.8/Pg. 128-134 R1: Ch.8A /Pg. 322 R4: Ch.18/Pg. 812

21-22 Capacity Management in Operations, Capacity Planning Concepts, Capacity Planning, Planning Service Capacity

Strategic Capacity Management (including case discussion)

T1: Ch.9/Pg. 137

23-25 Overview of Sales and Operations Planning Activities, The Aggregate Operations Plan, Aggregate Planning Techniques – only pure strategies ( either level or chase or overtime or subcontract starategies )

Aggregate Sales and Operations Planning (including case discussion)

T1: Ch.9/Pg. 137 R1: Ch.16/Pg. 606

26-28 Definition of Inventory, Purposes of Inventory, Inventory Costs, Independent versus Dependent Demand, Inventory Systems, Fixed -Order Quantity Models, Fixed-Time Period Models, Selective Control, including ABC, VED Classifications, Optional Replenishment System, 2-Bin system

Inventory Control T1: Ch.10/Pg. 159 R1: Ch.17/Pg. 639

29-31 Where MRP Can Be Used, Master Production Schedule, Material Requirements Planning System Structure, MRP Examples and basic introduction to MRP II.

Materials Requirement Planning

T1: Ch.13/Pg. 204 R1: Ch.18/Pg. 687

32-34 Supply Chain Drivers, Supply Chain Strategy, Measuring Supply Chain Performance, Push Strategy/Pull Strategy/Push-Pull Strategy, Bullwhip Effect, Outsourcing, Global Sourcing, Mass Customization.

Supply Chain Strategy (including case discussion)

T1: Ch.16/Pg. 261 R1: Ch.10/Pg. 417

35-37 Evolution of TQM: Quality Specification and Quality Costs, Six-Sigma Quality, The Shingo System: Fail-Safe, ISO 9000, ISO 14000 (understanding of scope of ISO ), Kaizen and Continuous improvement concepts

Total Quality Management (including case discussion)

T1: Ch.17/Pg. 278 R1: Ch.9/Pg. 355

38-39 JIT/Lean Logic, The Toyota Production System, Elimination of waste, Value Stream Mapping, JIT/Lean Implementation Requirements, JIT/Lean in Services

Just-In-Time and Lean Systems

T1: Ch.17/Pg. 278 R1: Ch.9/Pg. 355

40-42 Introduction, Structuring Projects,Work Breakdown Structure, Network-Planning Models, Time Cost Models,

Project Management (including case discussion)

T1: Ch.20/Pg. 331 R1: Ch.3/Pg. 66

Total Number of Sessions 42



Weightage (%)


Date / Time Remarks

Test I 50 Min 8

Session 1 – 8 24-Jan-2012 03:10 PM


Assignment-I - 4

Session 1 – 13 3-Feb-2012


Case Based Presentation 10 Min 4

Session 13 – 17 14-Feb to 17-Feb, 2012 03:10 PM

followed by Presentation (Group Activity)


Session 1 - 20 29-Feb-2012 10 AM to 11:30 AM


Test II 50 Min 8

Session 21 – 28 20-Mar-2012 03:10 PM

Open book written Test

OM Quiz 30 Min. 4

Open 10-Apr-2012 03:10 PM

Closed Book

Assignment-II 100 min 4

TQM & Project Management

27-Apr-2012


Academic Interaction Continuous 4

----


Regularity in class Continuous 4 ---- Evaluated by the instructor *

End Term Examination 180 Min 40

11-May-2012 10 AM – 1 PM


TOTAL 100 * These 4 marks would be proportionally distributed for attendance of the student over and above the mandatory 75% attendance. 6. Chamber Consultation Hours: Wednesday & Friday (4:30 PM to 6:00 PM)


Date: _ _ _ _ _ _ _ _ _ Name & Signature of Instructor

THE ICFAI UNIVERSITY JAIPUR Faculty of SOFT SKILLS



SLMS 502 Soft Skills – I

1.Instructor: Dr.Pragya Mathur Kumar. Email id: [email protected] 2. Scope & Objective of the course:

This course is designed to help the student in enhancing self awareness and developing “people skills”. A professional who has good technical/hard skills, must develop good interpersonal skills to be an effective employee. This course will be an opportunity for the student to learn, develop and demonstrate soft skills through experiential learning.

The student will describe his/her own behavior, evaluate the change and assess personality development. The course will help to appreciate the importance of interpersonal relations, formulate acceptable behavior towards others and also give knowledge and understanding of how to work in teams.

OBJECTIVES: At the end of this Module, the student will be expected, within the context of class room situation, :

• to demonstrate and evaluate the use of self assessment for the purpose of improved behavior.

• to demonstrate improved interpersonal relations by way of good communication, assertive and influencing behavior .

• to demonstrate collaborative efforts with other students. He / She will be expected to demonstrate resolving the issues and problems while working in teams. The student will be in a position to analyze, discuss and explain the issues during the class room activities.

3. Recommended reading:

REFERENCE BOOK AUTHOR/PUBLICATION Organizational Behavior Stephen Robbins

4.Lecture-wise plan

Lecture Nos. Learning Objectives Topics to be covered Reference

1-3 Able to demonstrate Values: Will be made available

accepted values in class room

• Influence of moral,

ethical, social , and

relational values on

individual behavior

during the sessions.

4-6

Able to perceive others without biases & do healthy interaction with other students.

Perception: • Influence of perception

on other people. How perceptions of others on the individual create first impression? • How

perception affects social interaction?

Will be made

available during

the sessions

7-9 Able to understand his/her attitude and demonstrate good interaction with other students.

Attitude & Personality: • What is your attitude?

How does this affect social interaction? How an attitude influences the personality? • What are your

personality traits?

How do they help

in social

interactions?

10-12 Able to recognize himself/herself through other students.

Self Esteem • How do you see

yourself? How do you relate to others (self image)? • Your social status.

How others see

you?

13-15 He/she demonstrates motivating behaviors

Motivation: • What motivates you? • Gaining insight into

own motive patterns.

• Relationship between motivation and behavior.

16 The student is able to know his/her creative blocks.

Creativity: • Are you creative? • What are

your blocks

of creativity?

17-21

Student is able to demonstrate listening skills, sensitivity to body language of others and maintain interpersonal communication.

Communication: • Ability to listen and

understand another person

• Sensitivity to other than verbal modes of communication

• Body Language- personal communication style • Interpersonal

communication

22-24 Student is able to assertive or aggressive or submissive behavior

Assertive Skills: • Are you assertive or

aggressive or submissive?

• What is Art of saying ‘No’? • How does

assertiveness

influence on

interpersonal

relationship?

25-27 Student is able to appreciate both positive & negative feedback

Receiving & Giving Feedback: • Giving negative

feedback • Giving constructive /

positive feedback • Handling negative

feedback • Receiving positive

feedback • Receiving negative

feedback • Defensive/controlli

ng behavior while receiving negative feedback

28-30 Student is able to express his/her emotions and demonstrate empathy & social skills

Emotional Intelligence: • What are your

emotions? • Feelings: Knowing,

acknowledging, identifying, accepting, reflecting on, forecasting.

• Emotional literacy: ability to express feelings

• Empathy • Social Skills

31-34 Student is able identify conflicting issues and is able to demonstrate effective decision making

Conflict Management & Decision Making: • How do you deal with

Conflicts? • What is conflict

resolution? • Making Decisions

- Developing Alternatives

- Assessing alternatives • Choosing the best

alternative for decision making

35-39 Student is able to recognize stressors and demonstrate coping with stress.

Stress Management: • What is your source of

stress? • Coping with stress • Do you get work

related Stress? • Managing Stress

- Relaxing Training

- Breathing - Meditation - Bio feedback - Time Management

40-45 Student is able to work in a team and demonstrate leader qualities.

Team Building Skills: • How teams are

developed? • How to lead a team? • Developing an

individual potential. • Role & contribution of

a team • Team leaders

- Roles? - Qualities? - Leader &

subordinate relationship?

- Delegating for results?



Weightage (%)


Date Remarks

Continuous evaluation-

Rubrics method is used to

evaluate the students

50 min 40

contents during every

session

Evaluation will be done

during sessions.

During Soft Skills overt behaviors of the students are evaluated.

These behaviors are demonstrated through games/exercises/role plays/psychological

instruments Mid-Semester Examination

90 min 20

1-20 27.02.2012

Monday

10.00am-11.30

am


Every session is interactive continuous

As per the Rubrics method

---- During Every Session

Evaluated by the instructor during every

session Every student is evaluated during each session.

continuous As per the Rubrics method

-- -- ------ Evaluated by the instructor

Regularity to the classes will automatically carry marks. Comprehensive

Examination 3hrs 40 1-45 16.05.2011 Wednesday

10am – 1.00pm


6. Chamber Consultation Hour: Student has the opportunity to take the feedback his/her overt behaviors during the class room situation. 7. Make-up Policy: Every student is evaluated during every session; he/she can be given an opportunity to get evaluated subsequent sessions. 8. General: The experiential learning process will be explained to the students so that they can benefit from all the activities/games/role play in the class. Self assessment will be an important component during the sessions .

Dr.Pragya Mathur Kumar

Date: __18.01.2012 _ _ _ _ _ _ Name & Signature of I/C

Form: GT/2

MBA Sem II Handouts

Documents

Transcript of MBA Sem II Handouts