MBA PROJECT

Sikkim Manipal UniversityDirectorate of Distance Education

Subject Code:MK00145

A PROJECT REPORT

ON

“Study on the level of Satisfaction towards Bajaj Auto Finance Limited.”

Submitted in partial fulfillment of the requirement for the degree of

Of

MASTER OF BUSINESS ADMINISTRATION

Submitted By:

Student Name : Mohammad Zeeshan

Enrollment No : 1308017338

Semester : 4th

At

Learning Center: Northern Computer - CCIT

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DEPARTMENT OF SERVICE MARKETING & CUSTOMER RELATIONSHIP MANAGEMENT –DE

SIKKIM MANIPAL UNIVERSITY 5th Mile, Tadong,, Gangtok, Sikkim- 737102(Learning centre : Northern Computers-CCIT , Civil Line Kanpur) -

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DECLARATION

I hereby declare that the subject matter of this project work entitled “Study on

the level of Satisfaction towards Bajaj Auto Finance Limited” is the record

of work done by me that the content of this project has not been submitted in

any institution for award of any previous higher degree to the best of my

knowledge. Where other sources of information have been used, they have been

acknowledged. This is being submitted to Sikkim Manipal University, In,

Sikkim for the degree of MBA.

………………………………………

(Register Number, Name & Signature of

Student)

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Certificate of Internal Guide

This is to certify that project titled ―“Study on the level of Satisfaction towards Bajaj Auto Finance’’ is a bonafide work carried Out by Mr. Mohammad Zeeshan a candidate of Master of Business Administration ofSikkim Manipal University under my guidance and direction.

Signature of guide.

Date: Name: Swati Sharma

(MBA) Designation: Assistant Professor

Place:

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ACKNOWLEDGEMENT

Concentration, dedication, hard work and application are essential but not the only factor to

achieve the desired goal. Those must be supplemented by the guidance assistance and

cooperation of experts to make it success.

I am extremely grateful to my institute for providing me the opportunity to undertake this

research project in the prestigious field.

With profound pleasure, I extend my extreme sincere sense of gratitude and Indebted to RNG Bajaj Kanpur who provided me opportunity to do work there and complete my project without difficulty.

I express my deep and sincere gratitude to Mr. Santosh Kumar (Credit Sales Manager of Bajaj Auto Finance Ltd.) and Mr. K.K. Shukla (Sales Manager of RNG Bajaj).

I would like to thanks to all RNG Bajaj staff – Vilok Awasthi sir, Sunil Rawat sir, Swati Sriwastava, Bajaj Service Manager and others member who directly and indirectly supported me.

Last but not the least I am indebted to my guide MRS Swati Sharma(Assistant Professor) of

our Institute SMU without whose sincere gratitude this project would not have been possible.

I am thankful to all of my friends and batch mates for their help in completing this project work. Finally, I am thankful to my entire family members for their great support and encouragement.

Mohammad Zeeshan

MBA Sikkim Manipal University

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CONTENTS

Chapters Title Page No.

Chapter 1 INTRODUCTION 01

1.1 Objective of the study

1.2 Scope of the study

1.3 Methodology of the study

1.4 Limitation of the study

1.5 Conclusion

Chapter 2 COMPANY PROFILE 04 2.1 Company profile 2.2 Bajaj Brand Values

2.3 Board of Directors

2.4 introduction of the company

2.5 Group companies of the company

2.6 Products description

Chapter 3 LITERATURE REVIEW 22

Chapter 4 ANALYSIS AND INTERPRETATION 23

Chapter 5 FINDING AND SUGGESTIONS 38-39

Chapter 6 CONCLUSION 40

BIBLIOGRAPHY 41

Questionnaire 42

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CHAPTER 1

INTRODUCTION

Consumer satisfaction is an increasingly important issue, both in the evaluation and the

shaping of automobile industry, yet the relationship between specific criteria of consumer

behavior and overall levels of consumer satisfaction with primary care is rarely addressed.

The study reported here, based upon the results of a questionnaire of a random sample of

customer who have visited different Bajaj showrooms in Kanpur city. Whilst general levels

of satisfaction were high. Questions of more detailed and specific nature revealed greater

satisfaction towards Bajaj Auto Finance Limited (BAFL). Issues such as access, availability,

facility and type of service provision were found to be the criteria which were most strongly

associated with overall levels of satisfaction with general practice.

1.1 Objectives of the study:level of Customer Satisfaction towards Bajaj Auto Finance Limited.

To understand the customer satisfaction level towards services provided by RNG Bajaj Kanpur.

To study the problem faced by the customers at RNG Bajaj. To study the post sales services performance. To study and understand the areas of improvement by the service provided by RNG

Bajaj. To study the customer buying behavior at RNG Bajaj. To study the consumer awareness level about the brands.

1.2 Scope of the study:

The satisfaction level of the customer study will help to know the performance of RNG Bajaj, to understand what are the customer requirements and improvement required by them in service. This project will help to understand the consumer buying behavior toward Bajaj Auto and will help to understand how company’s services are helping to make the companies good will.

1.3 Methodology of Study:

Research Design: - Descriptive Research design

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Descriptive approach to seek new insights and assess the satisfaction level of 2 wheeler customer in Bajaj. The approach is from specific to generalization.

Technique: - Qualitative and Quantitative

We use mixed strategy of Quantitative and Qualitative Descriptive strategy for study.

Qualitative research is used to explore and understand people's beliefs, experiences, attitudes, behavior and interactions. It generates non- numerical data.

Quantitative research generates numerical data or data that can be converted into numbers.

Method: - Survey method

Survey method is used in the study for data collection through questionnaires. Findings to be presented using Descriptive Data Analysis.

Tools: - Questionnaire

Survey was conducted with the help of questionnaire which is constructed from the Investigative Questions.

Sampling Method: -Convenience sampling.

Universe: - Finite

Population: - Kanpur

Target Population: - Bajaj 2 wheeler customers

Population size 950

Sample size 100

Confidence level 95%

Significance level 5%

Significance interval 10.0 Sample: - customers who have recently purchased the 2 wheeler products from the

various Bajaj showrooms in Kanpur.

Data sources:

Primary data: Primary data is the actual and very important data collected by researchers. It involves the formal way of collecting data wherein there is a formal meeting with different managerial personnel, operations staff and personal observations.

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The Following were the sources of primary data.

The questionnaire prepared after discussion with the guide, is the primary tools for primary data collection.

Direct or personal conversation with Mr. Santosh Kumar(C.S.M. of Bajaj Auto Finance Ltd.) and Mr. K.K Shukla Sir (Sales manager of RNG Bajaj Auto Ltd.)

Secondary Data:

It is the data which is already collected by someone else and which is used for our study purpose. It is the data, which gives relevant information in different fields wherever we want. The following were the sources of secondary data:

Websites. Company Manuals, magazines. Company Reports.

1.4.Limitation:

The study is limited to 100 samples because of the time constraint & it is limited to Kanpur City.

Collected data from Kanpur so researcher can’t generalized this data everywhere.

1.5.Conclusion:

This chapter dealt with the design of the study, objectives, research methodology, sources of data, limitation of the study, data analyses and techniques etc.

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CHAPTER 2

COMPANY PROFILE

Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With

Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-art range of two-

wheelers. The brand, Pulsar is continually dominating the Indian motorcycle market in the

premium segment. Its Discover DTSi is also a successful bike on Indian roads.

Logo

Founded November 29, 1945 in Pune Maharashtra, INDIA

Headquarters Bajaj Auto Limited ComplexMumbai- Pune RoadAkurdi, Pune 411035Email- [email protected]

Jamnalal Bajaj, FounderRahul Bajaj, Chairman

Key People Mr. Rajiv Bajaj, Managing DirectorSanjiv Bajaj, Executive Director

Industory Automotive

Products Motorcycles, Scooters, Auto rickshaw

Website www.bajajauto.com

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http://www.bajajauto.com/

mailto:[email protected]

Bajaj Brand Identity

Our brand is the visual expression of our thoughts and actions. It conveys to everyone

our intention to constantly inspire confidence. Our customers are the primary audience for

our brand. Indeed, our brand identity is shaped as much by their belief in Bajaj as it is by our

own vision. Everything we do must always reinforce the distinctiveness and the power of our

brand. We can do this by living our brand essence and by continuously seeking to enhance

our customer’s experience. In doing so, we ensure a special place for ourselves in the heats

and minds of our customers.

Vision and Mission statement:

Vision:

To attain world class Excellency by demonstrating value added products to customers.

Mission

Focus on value based manufacturing

Continual improvement

Total elimination of wastes

Pollution free and safe environment

Objective

Bajaj ltd is to cater the market needs of transportation by providing 2 wheeler and 3

wheeler vehicles.

BAL has been producing the catalogue products to cater to the changing market

requirements. Based on the customer feedback, improvements are being made

continuously in the existing products.

Goal

To catapult Bajaj Auto as the country’s largest automobile company.

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Board of Directors:

Name of Directors Designation

Rahul Bajaj Chairman Vice president (Insurance, BFSL)

Madhur Bajaj Vice chairman

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

Eric Vas President (New Project)

Abraham Joseph President (Research &Development)

PradeepShrivastava President (Engineering)

S. Sridhar CEO(2WH)

R C Maheshwari CEO(Commercial Vehicles)

Rakesh Sharma CEO(International Business)

C P Tripathi Vice President (Corporate)

NH Hingorani Vice President(Commercial)

Kevin P D’sa Vice President(Finance)

V S Raghavan CEO(Operations, BHIL)

S Ravikumar Vice President(Human Resource)

K Srinivas President(Human Resource)

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Ranjit Gupta President (Insuance, BFSL)

J. Sridhar Company Secretary

INTRODUCTION OF THE COMPANY

A. The Indian Two-Wheeler Industry

The history of the Indian two –wheeler industry, comprising scooters, motorcycles, and mopeds, had its beginnings in the late 1940s, when Bajaj Auto started selling imported scooters 1948 and Automobile Products of India(API) along with Royal Enfiled Started manufacturing Scooters (1955) and motor cycles respectively in India. In the evolution stage, the Indian two –wheeler industry was highly regulated by the Government of India(GOI) and was largely structured by Indian industrial policies. The License Raj system imposed a strict control on the on the industry by regulating the entry of new players, imports, and foreign investments.

B. History of Bajaj Auto ltd.

Bajaj Auto Limited is an Indian motorised vehicle-producing company. Bajaj Auto is a part

of Bajaj Group. It was founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based

in Pune, Mumbai, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in

Uttarakhand. The oldest plant at Akurdi (Pune) now houses the R&D centreAhead. Bajaj

Auto makers and exports automobiles, scooters, motorcycles and auto rickshaws.

Bajaj Auto is the world's third-largest manufacturer of motorcycles and the second-largest in

India.

The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1,946. It features at

1639 in Forbes 2011 list

The company has changed its image from a scooter manufacturer to a two-wheeler

manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its

growth has come in the last four years after successful introduction of models in the

motorcycle segment.

The company is headed by Rahul Bajaj who is worth around US$3.4 billion.

Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading

Corporation Private Limited. It started off by selling imported two- and three-wheelers in

India. In 1959, it obtained a license from the government of India to manufacture two- and

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three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In

1977, it sold 100,000 vehicles in a financial year. In 1985, it started producing at Waluj

near Aurangabad. In 1986, it sold 500,000 vehicles in a financial year. In 1995, it rolled out

its ten millionth vehicles and produced and sold one million vehicles in a year.

According to the authors of Globality:Competing with Everyone from Everywhere for Everything, Bajaj has operations in 50 countries by creating a line of bikes targeted to the preferences of entry-level buyers.

Leadership

Jamnalal Bajaj (1884–1942)

The Bajaj Group of Companies was founded by Jamnalal Bajaj and enjoyed phenomenal

growth. However, Bajaj's business interests were the means to a larger and holistic end.

Kamalnayan Bajaj (1915–1972)

Kamalnayan Bajaj the eldest son of Jamanalal Bajaj started shouldering family

responsibilities from an early age. After completing his education from University of

Cambridge, England, Kamalnayan returned to India to assist his father Jamanalal, both in

business and in social service. Kamalnayan was a man of strict principles, which he never

swerved from. He had earmarked a large portion of the income from his family business for

public causes and social service programmes, the mantle of all of which he had inherited

from his father. He always had a sense of a larger social mission, transcending the dictates of

business and the bottom line.

Every new business venture that Kamalnayan got into, eloquently testified to his legendary

business acumen. With tremendous foresight and a spirit of zestful enterprise, Kamalnayan

acquired ailing industrial units and then miraculously turned them around. He went on to

expand the business by branching into manufacture of scooter, three-wheeler, cement, alloy

casting and electricals. In 1954, Kamalnayan took over active management of the Bajaj

Group companies.

Ramkrishna Bajaj (1924–1994)

Ramkrishna Bajaj, the younger son of Jamanalal, took over after the demise of his elder

brother Kamalnayan Bajaj in 1972. In addition to shouldering business responsibilities,

Ramkrishna’s energies were largely directed towards the social service and social welfare

programmes of the Bajaj Group. He was of the firm conviction that he could make an

impactful and meaningful contribution to the community through social work.

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Ramkrishna had a flair and panache for working with youth. He was elected as the Chairman

of World Assembly for Youth (India) in 1961. He also held the office of the Managing

Trustee of the Indian Youth Centres Trust, which conceived and created the Vishwa Yuvak

Kendra in 1968, a trail-blazing organisation in youth development.

Rahul BajajChairman, Bajaj Auto Limited.

Mr. Bajaj (b. June 10, 38) is recognized as one of the most successful business leaders of India. He heads the Bajaj Group of Companies which is a leader in a variety of manufactured products and financial services in India and abroad including motorized 2 and 3-wheelers, home appliances, electric lamps, wind energy, special alloy and stainless steel, cranes, forgings, infrastructure development, material handling equipment, travel, general and life insurance and investment, consumer FINANCE & asset management.

Mr. Bajaj holds an Honours Degree in Economics from Delhi University, a degree in Law from Bombay University and an MBA from Harvard Business School.

Mr. Bajaj is the Chairman of the Board of many companies. He was elected to the Upper House of Parliament (Rajya Sabha 2006 - 2010).

Mr. Bajaj has received many prestigious awards and recognitions, notable being the award of 'Padma Bhushan' by the Government of India in 2001, Alumni Achievement Award by the Harvard Business School and Life Time Achievement Awards from Economic Times, Ernst & Young and CNBC TV18. Mr. Bajaj was appointed Knight in the Order of the Legion of Honour by the President of the French Republic.

Mr. Bajaj has been conferred Honorary Doctorates by 7 Universities including IIT Roorkee.

Mr. Bajaj was the President of Confederation of Indian Industry (CII - 1979-80/1999-2000). He was President of Society of Indian Automobile Manufacturers (SIAM) and Mahratta Chamber of Commerce, Industry And Agriculture (MCCIA) and Chairman of the Development Council for Automobiles and Allied Industries.

Mr. Bajaj was appointed by the Government of India the Chairman (1986-89) of the Government owned domestic carrier, Indian Airlines.

Mr. Bajaj was nominated by the President of India the Chairman of the Board of Governors of the Indian Institute of Technology, Bombay during 2003-06.

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Mr. Bajaj is a Member & former Chairman of the International Business Council of the World Economic Forum, Geneva and a Member of Harvard Business School's Global Advisory Board. He is also a Member of the International Advisory Council of the Brookings Institution, Washington DC and a Member of the Executive Board of Indian School of Business.

Mr. Bajaj spear-heads the CSR initiatives of the Bajaj Group which include Jamnalal Bajaj Foundation and Shiksha Mandal and a number of social organizations including Bharatiya Yuva Shakti Trust and Ruby Hall Clinic, a large hospital in Pune as their Chairman.

Madhur BajajVice Chairman & Whole-Time Director

Madhur Bajaj (born August 19, 1952) graduated in commerce from Sydenham College, Bombay, in 1973, and did his MBA from the International Institute of Management Development (IMD), Lausanne, Switzerland, in 1979. He is the recipient of the Vikas Rattan Award from the International Friendship Society of India, for enriching human life and outstanding achievements.

Major Directorships

Bajaj Auto Limited

Bajaj Holdings &INVESTMENT Limited

Bajaj Finserv Limited

Bajaj Auto Holdings Limited

Bajaj Electricals Limited

Bajaj Auto FINANCE Limited

Maharashtra Scooters Limited - Chairman

Other Positions:

• He is the Past President of SIAM, the apex association of Indian automobile

manufacturers as also the Past President of Mahratta Chamber of Commerce, Industries and Agriculture (MCCIA), the apex Industries Association of Pune.

• While he has been CII’s Western Region Chairman, he is the current National Council

Member of Confederation of Indian Industry (CII).

• He has been on the Board of Bajaj Auto Ltd since 1995.

Rajiv BajajManaging Director

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Rajiv Bajaj graduated first in class, with distinction, in Mechanical Engineering from the University of Pune in 1988, and then completed his masters in Manufacturing Systems Engineering, with distinction, from the University of Warwick in 1990.

He has since worked at Bajaj Auto in the areas of Manufacturing & Supply Chain (1990-95), R+D and Engineering (1995-2000), and Marketing and Sales (2000-2005), and has been its Managing Director since April 2005.

His current priority is the application of the scientific principles of Homoeopathy to the task of building a brand centered strategy at Bajaj Auto with the objective of achieving its vision of being one of the world’s leading motorcycle manufacturers.

He has been on the board of Bajaj Auto Ltd since March 5, 2002.

Directorships

Bajaj Auto Ltd - Managing Director

Bajaj Auto Finance Ltd

Bajaj Auto Holdings Ltd

MANAGEMENT PROFILE

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Pradeep Shrivastava

Chief Operating Officer

Mr.Pradeep Shrivastava joined Bajaj in April 1986. He took over as Vice President in April 2005 and is currently the Chief Operating Officer. After receiving a degree in Mechanical Engineering from IIT - Delhi, Mr. Shrivastava obtained a graduate diploma in Production and Finance from IIM – Bangalore in 1986.

Abraham Joseph

Chief Technology Officer

Mr. Joseph started his tenure in Bajaj in July 1989 as a Graduate Trainee Engineer, took over as General Manager (R&D) in April 2005, Vice President (R&D) in April 2007 and is currently the Chief Technology Officer. He is a Mechanical Engineer from the National Institute of Technology, Bhopal.

R C Maheshwari

President (Commercial Vehicle Business)

Mr. Maheshwari joined Bajaj in July 2007 as President (Commercial Vehicle Business). He is a gold medallist Mechanical engineer from BITS, Pilani.

Rakesh Sharma

President (International Business)

Mr. Sharma joined Bajaj in October 2007 as President (IB). He holds a Post Graduate Diploma in Management from IIM – Ahmedabad

Eric Vas

President (Retail Finance)

Mr. Eric Vas joined Bajaj in March 2009 as President (New Projects) and is currently President (Retail Finance). He is a Mechanical Engineer from College of Engg., Pune, & PGDM from IIM, Calcutta.

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Kevin P D'Sa

President (Finance)

Mr. Kevin D’sa began his career with Bajaj in September 1978 and is presently the President (Finance). After acquiring a Bachelor’s degree in Commerce, he completed his CA in 1978 and ICWA in 1981.

Amrut RathVice President (Human Resources) Mr. Amrut Rath joined Bajaj in August 2009 as Vice President (Human Resources). He holds a degree in Electrical Engineering.

N H HingoraniVice President (Commercial)

Mr. N.H. Hingorani joined Bajaj in 1997 as the General Manager (Materials), took over as the Vice President (Purchase) in 1998 and is Vice President (Commercial). Mr. Hingorani holds a degree in Mechanical Engineering from the Malaviya Regional Engineering College, Jaipur.

C P TripathiVice President (Corporate Social Responsibility)

Mr. C.P. Tripathi joined Bajaj in January 1996 as the Vice President (Waluj Plant ), took over as Vice President (Operations) in April 2001, Vice President (Corporate) in July 2007 and is Vice President (Corporate Social Responsibility) since October 2009. A Science Graduate from Agra University, Mr. Tripathi also holds a degree in Mechanical Engineering from the Indian Institute of Technology, Kharagpur.

AWARDS

2009April Bajaj Pulsar 150 & 180 upgrade launchedJanuary Bajaj XCD 135 DTS-Si launched

2008

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September Bajaj Platina 125 DTS-Si launchedAugust Bajaj XCD 125 DTS-Si is largest selling 125cc motorcycleJuly Bajaj Discover 135 DTS-i Upgrade Launched.June Bajaj Pulsar 220 bags IMOTY award

2007December RE GDi autorickshaw launchedSeptember Bajaj XCD 125 DTS-Si launchedAugust DTS-Si engine launchedJuly Revamping of Organisational structureJune Bajaj Pulsar 220 DTS-Fi launchedApril New Bajaj Auto Plant at Pantnagar, UttarakhandFebruary 200 cc Pulsar DTS-i launchedJanuary Bajaj Kristal DTS-i launched

2006April Bajaj Platina launched

2005December Bajaj Discover launchedJune Bajaj Avenger DTS-i launchedFebruary Bajaj Wave DTS-i launched

2004October Bajaj Discover DTS-i launchedAugust New Bajaj Chetak 4 stroke with Wonder Gear launchedMay Bajaj CT100 LaunchedJanuary Bajaj unveils new brand identity, dons new symbol, logo and brandline

2003October Bajaj Pulsar DTS-i is launched.October 107,115 Motorcycles sold in a month.July Bajaj Wind 125,The World Bike, is launched in India.

FebruaryBajaj Auto launched its Caliber115 "Hoodibabaa!" in the executive motorcycle segment.

2001November Bajaj Auto launches its latest offering in the premium bike segment 'Pulsar'.January The Eliminator is launched.

20002000 The Bajaj Saffire is introduced.

19991999 Caliber motorcycle notches up 100,000 sales in record time of 12 months.

19981998 Production commences at Chakan plant.

June Kawasaki Bajaj Caliber rolls out of Waluj.July Legend, India's first four-stroke scooter rolls out of Akurdi.October Spirit launched.

19971997 The Kawasaki Bajaj Boxer and the RE diesel Autorickshaw are introduced.

199529-Nov Bajaj Auto is 50. Agreements signed with Kubota of Japan for the

development of diesel engines for three-wheelers and with Tokyo R&D for ungeared Scooter and moped development. The Bajaj Super Excel is introduced while Bajaj celebrates its ten millionth vehicle. One million vehicles were produced and sold in this financial year.

19941994 The Bajaj Classic is introduced.

1991

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1991 The Kawasaki Bajaj 4S Champion is introduced.1990

1990 The Bajaj Sunny is introduced.1986

1986The Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles are introduced.500,000 vehicles produced and sold in a single financial year.

1985

5-Nov

The Waluj plant inaugurated by the erstwhile President of India, Shri Giani Zail Singh.

Production commences at Waluj, Aurangabad in a record time of 16 months.19-Jan Foundation stone laid for the new Plant at Waluj, Aurangabad.

198419-Jan Foundation stone laid for the new Plant at Waluj, Aurangabad.

19811981 The Bajaj M-50 is introduced.

19771977 The Rear Engine Autorickshaw is introduced. Bajaj Auto achieves production

and sales of 100,000 vehicles in a single financial year.1976

1976 The Bajaj Super is introduced.1975

1975 BAL & Maharashtra Scooters Ltd. joint venture.1972

1972 The Bajaj Chetak is introduced.1971

1971 The three-wheeler goods carrier is introduced.1970

1970 Bajaj Auto rolls out its 100,000th vehicle.1960

1960 Bajaj Auto becomes a public limited company. Bhoomi Poojan of Akurdi Plant.1959

1959 Bajaj Auto obtains licence from the Government of India to manufacture two- and three-wheelers.

19481948 Sales in India commence by importing two- and three-wheelers.

1945

29-NovBajaj Auto comes into existence as M/s Bachraj Trading Corporation Private Limited.

GROUP OF COMPANIES

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Bajaj Auto Ltd. – Manufacturers of Scooters, Motorcycles and Three-wheeler

vehicles and spare parts.

Bajaj Finance Ltd. – Deals in financial services including hire purchase, financing &

leasing.

Bajaj Finserv Ltd – Financial Services.

Bajaj Holdings & Investment Ltd. – Investment company focusing on new business

opportunities.

Mukand Ltd. – Manufacturers of stainless, alloy and special steels including carbon

and alloy steels.

Bajaj Electricals Ltd. - Manufacturers of electric fans, highmasts, lattice closed towers

and poles.

Bajaj Ventures Ltd. – involved in manufacturing and trading of power tools and

manufacturing of houseware and parts.

Maharashtra Scooters Ltd. k- Manufacturers of Scooters.

Bajaj Allianz General Insurance Company Ltd. – General insurance business.

Bajaj Allianz Life Insurance Co Ltd. – Life insurance business.

Bajaj Financial Solutions Ltd. – Distribution of financial products and services.

Bajaj Allianz Financial Distributors Ltd. – Distribution of financial products.

Bajaj Auto Holdings Ltd. – Investment Company.

PT Bajaj Auto Indonesia (PTBAI) - Bajaj Auto venture in Indonesia.

Bajaj Auto International Holdings BV – Bajaj Auto venture in Netherlands.

Hind Lamps Ltd. – Manufactures GLS, fluorescent, miniature lamps and major

components, such as glass shells, miniature and alluminium caps, lead glass.

Mukand Engineers Ltd. – Construction, fabrication and erection of industrial and

infrastructural projects and infotech business.

Mukand International Ltd. – Trading in metals, steel and ferro alloys.

Bajaj Sevashram Pvt. Ltd. – Investment activities.

Jamnalal Sons Pvt. Ltd. – Investment and finance company.

Rahul Securities Pvt. Ltd.

Shekhar Holdings Pvt. Ltd.

Madhur Securities Pvt. Ltd.

Niraj Holdings Pvt. Ltd.

Rupa Equities Pvt. Ltd.

Kamalnayan Investments & Trading Pvt. Ltd.

Sanraj Nayan Investments Pvt. Ltd.

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Hercules Hoists Ltd. – Manufactures ‘INDEF’ brand materials handling equipment

such as triple spur gear chain pulley blocks, chain electric hoists and wire rope.

Hind Musafir Agency Ltd. – Travel agency.

Bajaj International Pvt. Ltd. – Export electric fans, GLS lamps, fluorescent tubes,

light fittings, etc.

Bachhraj Factories Pvt. Ltd. – Ginning and pressing of cotton bales.

Baroda Industries Pvt. Ltd. – Investment company.

Jeewan Ltd. – Investment company

Bachhraj & Co. Pvt. Ltd. – Investment company.

The Hindusthan Housing Co. Ltd. – Services company.

Hospet Steels Ltd. – Steel plant consisting of Iron Making Division, Steel Making

Division and Rolling Mill Division.

PRODUCTS OF BAJAJ

1961–1971 – Vespa 150 – under the licence of Piaggio of Italy

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1971 – three-wheeler goods carrier

1972 – Bajaj Chetak

1976 – Bajaj Super

1975 – Bajaj Priya

1977 – Rear engine autorickshaw

1981 – Bajaj M-50

1986 – Bajaj M-80, Kawasaki Bajaj KB100,

1990 – Bajaj Sunny

1991 – Kawasaki Bajaj 4S Champion

1993 – Bajaj Stride

1994 – Bajaj Classic

1995 – Bajaj Super Excel

1996 - Bajaj SX Enduro

1997 – (Bajaj KB125) Kawasaki Bajaj Boxer, rear engine diesel autorickshaw

1998 – Kawasaki Bajaj Caliber, Bajaj Super 99,

1999 – Bajaj Legend, Bajaj Bravo, Bajaj Chetak 99, Bajaj Spirit[15]

2001 – Eliminator, Bajaj Pulsar, Kawasaki Bajaj Aspire, Caliber Croma

2003 – Caliber 115, Kawasaki Bajaj Wind 125, Bajaj Pulsar DTS-i,

2004 – Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj

DiscoverDTS-i

2006 – Bajaj Platina

2007 – Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel

Injection), XCD 125 DTS-Si

2008 – Bajaj Discover 135 DTS-i – sport (upgrade of existing 135 cc model)

2009 – Bajaj Pulsar 135, Bajaj XCD 135 cc, Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar

180 DTS-i UG IV, Bajaj Pulsar 220 DTS-i, Bajaj Discover 100 DTS-Si,Kawasaki Ninja

250R

2010 – Bajaj Discover 150

2012 – Bajaj RE 60, mini car for intra-city urban transportation

2012 – Bajaj Pulsar 200 NS, launch of 200 cc bike, Discover 125ST, launch of 125 cc

bike

2013 - Bajaj Discover 125ST discover 100T

2014 - Bajaj Discover 150F, 150S

2015 - Bajaj Platina 100 ES, Bajaj CT 100 (Re introduced), Pulsar RS 200, Pulsar AS200

& AS150, Pulsar NS150.

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PRODUCTS DESCRIPTION

Bajaj Avenger DTSi

Bajaj Avenger (DTSi) offers the ultimate cruiser experience. Offering high stability and long cruising delights, Bajaj Avenger (DTSi) possesses wider saddle seat, special backrest besides 180cc powerful engine. Wider wheelbase and a heavy handlebar aids posture and stability. Riding Bajaj Avenger (DTSi) is an experience that needs to be personally felt and can hardly be described in words.

TECHNICAL SPECSENGINE

Type4-stroke, single cylinder, DTS-i, air cooled with oil-cooler

Displacement (cc) 219.89

Max. Power (Ps @ rpm) 19.03 @ 8400

Max. Torque (Nm @ rpm) 17.5 @ 7000

StartingElectric

SUSPENSION

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Front Telescopic

Rear Hydraulic Shock Absorber

ELECTRICALS

Battery 12V, 9Ah

Head lamp 60 / 55W

Horn 12V, 30W

DIMENSIONS

Wheelbase 1475 mm

Ground Clearance 169 mm

Kerb Weight 154.5 kg

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PULSAR SEGMENTS BIKE

Pulsar 200 NS Pulsar 220Pulsar 180Pulsar 150

Pulsar 135 LS

PULSAR 200 NS

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TECHNICAL SPECSENGINE

Type 4 - stroke, SOHC - 4V - Liquid Cooled, single cylinder

Displacement 199.5 cc

Combustion system Triple spark

Max Power 23.52 @ 9500 (Ps @ RPM)

Max Torque 18.3 @ 8000 (Nm @ RPM)

Exhaust system Exhaust TEC enhanced centrally mounted

VEHICLE

Frame Type Pressed steel Perimeter Frame

Wheel Base 1363 mm

Length x height x width 2017 mm x 1075 mm x 804 mm


Vehicle Kerb weight 145 kg

FUEL TANK

Total litres 12L

SUSPENSION

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Front Telescopic Front Fork with Anti-friction Bush

Rear Mono suspension with nitrox

BRAKES-TYPE

Front: Petal Disc with floating caliper

Rear: Petal Disc with floating caliper

BRAKES SIZE

Front: Dia 280mm Disc Rear: Dia 230mm Disc

TYRES

Front: 100/80 - 17 - Tubeless Rear: 130/70 - 17 - Tubeless

ACCELERATION

Max Speed 135 Kmph

ELECTRICALS

System 12V Full DC MF

Head Lamp (Low/High Beam-watts)

H4 Bulb 55/60 W Bulb with 2 Pilot Lamps

Tail/Stop Lamp LED

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PULSAR 220

ENGINE

Type 4-stroke, DTS-i, oil cooled, single cylinder

Displacement 220 cc

Max. Power 21.05 @ 8500 (Ps @ RPM)

Max. Torque 19.12 @ 7000 (Nm @ RPM)

SUSPENSION

Front Telescopic, with anti-friction bush

Rear 5 way adjustable, Nitrox shock absorber

BRAKES

Front 260 mm Disc

Rear 230 mm Disc

TYRES

Front 90/90 - 17 – Tubeless

Rear 120/80 - 17 – Tubeless

FUEL TANK

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Total litres 15 L

ELECTRICALS

System 12 V Full DC

Headlamp (Low/High Beam- Watts)

Low - projector lamp 55w, High - Ellipsodial lamp 55w

DIMENSIONS

Length (mm) 2035

Width (mm) 750

Height (mm) 1165

Ground clearance (mm) 165

Wheelbase (mm) 1350

Kerb Weight (kg) 150

PULSAR 180

ENGINE

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Type4-stroke, DTS-i, air cooled, single cylinder


Max. Power 17.02 @ 8500 (Ps @ RPM)


SUSPENSION


Rear 5 way adjustable, Nitrox shock absorber

BRAKES

Front 260 mm Disc

Rear 130 mm Drum

TYRES

Front 90/90 - 17 - Tubeless

Rear 120/80 - 17 - Tubeless

FUEL TANK

Total litres 15 L

ELECTRICALS

System 12 V Full DC


35/35 W with 2 pilot lamps

DIMENSIONS

Length (mm) 2035

Width (mm) 765

Height (mm) 1115


Wheelbase (mm) 1345


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PULSAR 150

ENGINE

Type 4-stroke, DTS-i, air cooled, single cylinder

Displacement 149 cc

Max. Power 15.06 @ 9000 (Ps @ RPM)


SUSPENSION


Rear 5 way adjustable, Nitrox shock absorber-

BRAKES

Front 240 mm Disc

Rear 130 mm Drum

TYRES

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Front 2.75 - 17

Rear 100 / 90 - 17

FUEL TANK

Total litres 15 L

ELECTRICALS

System 12 V Full DC



DIMENSIONS

Length (mm) 2055

Width (mm) 755

Height (mm) 1060


Wheelbase (mm) 1320


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PULSAR 135

ENGINE

Type 4-stroke, DTS-i, air cooled. 4-valve single cylinder


Max. Power 13.56 @ 9000 (Ps @ RPM)


SUSPENSION


Rear 5 way adjustable, Nitrox shock absorbe

BRAKES

Front 240 mm Disc

Rear 130 mm Drum

TYRES

Front 2.75 - 17

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Rear 100 / 90 - 17

FUEL TANK

Total litres 8L

ELECTRICALS

Battery 12 V Full DC



DIMENSIONS

Length (mm) 1995

Width (mm) 765

Height (mm) 1045


Wheelbase (mm) 1325


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DISCOVER SEGMENT BIKES

New Discover 150Discover 125 MDiscover 100 M

Discover 100

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DISCOVER 150

Engine

Type Single cyl, 4-valve, DTS-i with ExhausTEC

Capacity 144.8 cc

Bore x Stroke (mm) 56 x 58.8

Max. Power (Ps @ RPM) 14.5 ps @ 8500 RPM

Max. Torque (Nm @ RPM) 1.3 Kg-m @ 6500 (12.75 N-m)

Starting Kick + Electric Starter

Top Speed 110 Kmph (internally tested)

Carburetor BS 26

Transmission 5 Sp - Constant mesh (All up)

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Frame Semi-double cradle

Suspension

Front Telescopic, 130 mm fork travel

RearMonoshocks, Nitrox(Gas filled), 110 mm rear wheel travel

Brakes

Front 240m petal disc (opt)

Rear 130 mm drum

Tyres

Front 80/100-17, tubeless, unidirectional

Rear 100/90-17, tubeless, unidirectional

Fuel Tank

Fuel Tank Capacity 10 L (1.9 L usable reserve)

Dimensions & Weight

Length 2038 mm

Width 714 mm

Height 1070 mm

Wheel Base 1305 mm

Saddle Height 795 mm


Kerb Weight (Drum / Disc) kg 130 / 129 kg

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DISCOVER 125M

Engine

Type Single cyl, 4-valve, DTS-i with ExhausTEC

Capacity 124.6 cc

Bore x Stroke (mm) 54 x 54.4

Max. Power (Ps @ RPM) 11.5 ps @ 8000 RPM

Max. Torque (Nm @ RPM) 10.8 Nm @ 6000 RPM



Carburetor CV type

Transmission 4 Gears

Frame Semi-double cradle

Suspension

Front Telescopic (130 mm)

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Rear Nitrox Twin (110 mm)

Brakes

Front 200 mm petal disc (opt) / 130 mm drum

Rear 130 mm drum

Tyres & Rims

Front 2.75 x 17, 41P

Rear 3.00 x 17, 50P

Fuel Tank

Fuel Tank Capacity 9.5 L (1.6 L usable reserve)

Dimensions & Weight

Length 1986 mm

Width 678 mm

Height 1044 mm

Wheel Base 1255 mm

Saddle Height 795 mm


Kerb Weight (Drum / Disc) Kg 117 / 118

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DISCOVER 100 M

Engine

Type 4-Valve-Twin Spark DTS-i

Displacement 102 cc

Compression Ratio 10.5 : 1

Max. Power (Ps @ RPM) 9.3 Ps @8000 RPM


Suspension

Front Telescopic, 130 mm travel

Rear Nitrox Twin,110 mm travel

Brakes

Front 200 mm petal disc / 130 mm drum

Rear 110 mm Drum

Tyres & Rims

Front Wheel / Tyre 2.75 x 17" 41P Tubed

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Rear Wheel / Tyre 3.00 x 17" 50P Tubed

Front 1.4 x 17" alloy

Rear 1.6 x 17" alloy

Fuel Tank

Fuel Tank Capacity 9.5 Litre full (1.6 Litre reserve)

Electricals

Battery Low Maintenance Battery

Ignition CDI based mapping

Head Lamp 12 V 35/35W

Dimensions & Weight

Length 1986 mm

Width 678 mm

Height 1044 mm

Wheel Base 1255 mm


Kerb Weight 114 kg(disc) / 113 kg(drum)

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DISCOVER 100

Engine

Type Single cylinder, 4 stroke, air cooled


Compression Ratio 9.8 : 01

Max. Power (Ps @ RPM) 7.7 @ 7500

Max. Torque (Nm @ RPM) 7.85 @ 5000

Transmission

Clutch Wet multiplate

No. of Gear 4

Gear Shift Pattern All down

Suspension

Front Drum, 130 mm

Rear Drum, 110 mm

Brakes

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Front Drum, 130 mm

Rear Drum, 110 mm

Tyre

Front 2.75 X 17" (Unidirectional)

Rear 3.00 X 17" (Unidirectional)

Fuel Tank

Fuel Tank Capacity 8 Litre full (2.3 Litre reserve)

Chassis

Type Single down tube

Electricals

Battery Low maintenance battery

Head Lamp 35 / 35 W

Tail / Stop Lamp LED type

Horn Type & No. DC / one

Dimensions

Length 2040 mm

Width 760 mm

Height 1087 mm

Wheel Base 1305 mm


Kerb Weight

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PLATINA SEGMENT BIKES

Platina 100 ESPlatina 100

CT 100

Platina 100 ES

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http://www.bajajauto.com/ct100_index.asp

http://www.bajajauto.com/platina100_index.asp

http://www.bajajauto.com/platina100ES_index.asp

ENGINE

Type Single cyl, 2-valve, DTS-I with ExhausTEC

Capacity 102 cc

Bore x Stroke (mm) 47 X 58.8

Max. Power (Ps @ RPM) 8.2 ps @ 7500 rpm




Carburetor PTE 16 Manual choke

Transmission 4 speed All down

Frame Tubular Single Down Tube with Lower Cradle frame

SUSPENSION

Front Hydraulic, Telescopic Type, 125mm travel

RearTrailing arm with co- axial hydraulic shockabsorber and coil springs. SNS

TYRE

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Front 2.75*17", 41 P

Rear 3.00*17", 50 P

BRAKES

Front 110 DRUM

Rear 110 DRUM

FUEL TANK

Fuel Tank Capacity 11.5 L

DIMENSIONS

Length 2000 mm

Width 840 mm

Height 1060 mm

Wheel base 1255 mm

Saddle height 798 mm


Kerb weight (drum / disc) kg 108 Kg

PLATINA 100

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ENGINE

Type 4 Stroke, Natural Air Cooled

Displacement 99.27cc

Max Power 8.2 PS @ 7500 RPM

Max Torque 8.05 Nm @ 4500 RPM

Ignition Type Digital CDI & TRICS III

Transmission Type Constant Mesh Type

SUSPENSION

Front Hydraulic, Telescopic Type, 125mm travel

Rear Hydraulic, Telescopic Type, 125mm travel

TYRE

Front 2.75*17", 41 P

Rear 3.00*17", 50 P

FUEL TANK

Fuel Tank Capacity 13.0 L (Reserve : 2 L)

ELECTRICALS

System 12V AC+DC

Headlamp 12V, 35W/35W (HS1)

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Horn Single,12V DC

DIMENSIONS

Length 1990 mm

Width 770 mm

Height 1090 mm

Wheel base 1275 mm

Kerb weight 113

CT100

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ENGINE

Type 4 Stroke ,Single Cylinder,Natural air Cooled

Capacity 99.27 cc

Bore x Stroke (mm) 53.0 mm X 45.0 mm

Max. Power (Ps @ RPM) 8.2 ps @ 7500 rpm


Starting Aid Kick


Transmission 4 Speed Constant Mesh

Frame Tubular single down tube with lower cradle frame

SUSPENSION

Front Hydraulic, Telescopic Type

RearTrailing arm with co- axial hydraulic shock absorber and coil springs. SNS

TYRE

Front 2.75*17"

Rear 3.00*17"

BRAKES

Front 110 DRUM

Rear 110 DRUM

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FUEL TANK

Fuel Tank Capacity 10.5 L

DIMENSIONS

Length1965 mm (Spoke Wheel)1945 mm (Alloy Wheel)

Width 770 mm

Height 1072 mm

Wheel base 1235 mm


Kerb weight (drum / disc) kg108 kg. (Alloy Wheel)109kg.(Spoke Wheel)

Bajaj Kristal DTSi

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The Bajaj Scooterette model Bajaj Kristal DTSi comes with Digital Twin Spark Ignition (DTS-i) technology and ExhausTEC technology. Bajaj Kristal DTS-i is targeted at college going girls who want good speed, comfort and fuel economy, helping them save their pocket money.

Looks

Comes in four colours - cocktail wine red, jet black, francia blue, platina silver Penta lock system Automatic lamp Battery indicator

Control

Spring in Suspension (SNS) Gearless Battery start

Comfort

Front fueling Extra large storage space Penta lock Fuel gauge with reserve indicator Low battery indicator Auto choke

Mileage and Economy

50kmpl under customer usage conditions Fuel tank capacity - 4.5 Ltrs Maintenance free battery

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Bajaj XCD (Exceed) 125cc

The Bajaj XCD DTS-Si 125 cc is easy to control, easy on the pocket, and a good choice for a 125 cc motorbike. The 125 mm telescopic front suspension combined with the swing arm with 5-step adjustable SNS suspension at the rear provides smooth and comfortable rides; while alloy wheel rims add flamboyance to the strong diamond frame body. The added engine power gives the Bajaj XCD DTS-Si 125 cc has a greater performance edge over 125 cc alternatives. The new technology allows better fuel combustion and gives a mileage of 109 kmpl. The folding number plate is a cool idea and the electric start without a kick works like a charm.

Looks

Lean, masculine styling with a Diamond frame body Headlamp with prismatic pilot lamps Digital Speedometer console Folding number plate 17 inch premium alloy wheels add flamboyance Integrated LED tail lamp and fluid grab rail design

Control

Easy speeding up to 90 kmph on a good road Awesome acceleration TRICS III ignition allows instant engine start up even in chilling weather 4-Speed constant mesh transmission

Wet, Multi disc type clutch is highly powerful Microprocessor controlled Digital CDI ignition system increases overall performance Electric Start/Kick Start enhances control

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Front brake Hydraulic Disc Brakes allow instant braking and enhances safety

Mileage and Economy

High mileage reasonable power, 109 km/l under standard test conditions of manufacturer

Keihin CV carburetor gives more mileage Engine mass is light and reduced frictional losses increase mileage and speed DTS-Si & TRICS III: The microprocessor memory chip manages accurate ignition

timing at all levels of engine load optimizing power and leading to greater derivability DTS-Si enables motorcycles to achieve stringent Emission Norms without Secondary

Air Induction device and Catalytic Converter Lesser road resistance due to lesser road contact area on account of seventeen inch

wheels Alloy wheels are highly resistive to impacts, are free from rusting, are easy to clean

and maintain, and saves the inner surfaces of wheel tubes, leading to low maintenance costs

BAJAJ AUTO FUTURE COMING SOO

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PULSAR 200 RS

FEATURES

From its aggressive looks to its revolutionary engine, every part of the Pulsar RS200 is made for real life races. The Pulsar Race Sport comes alive from the moment you hit the ignition. Gear up, twist the throttle.

TWIN PROJECTOR HEADLAMPS

HD focus Twin projectors: Tame the darkest roads with devil's eyes

CRYSTAL LED TAIL LIGHTS

Distinctive high intensity tail lamps: Dazzle the competition as you whizz past them.

AGGRESSIVE MUSCULAR STYLING

Stylish Full fairing with prime aerodynamic efficiency: Admiration Guaranteed

ABS

Uber-responsive front ABS: Ultra safe braking performance over any surface

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NITROX MONO SUSPENSION

Invincible balance with super comfort: Carve corners or race ahead, for hours at a stretch.

TRIPLE SPARK 4 VALVE 200 CC DTS-I ENGINE

Most Advanced engine technology, Patented by Bajaj: 24.5 PS of raw power ready to be unleashed

LIQUID COOLING

Optimum engine performance at high temperatures: Ride On, No matter what.

RACE EXHAUST

Midship race spec exhaust with a Throaty note : Hitting the redline never sounded better

SUSPENSION Front

Telescopic with anti friction bush

Rear

Nitrox mono shock absorber with Canister

ENGINE Type

Single cylinder, 4 stroke, SOHC 4valve, Liquid cooled, triple spark ,FI

Displacement(cc)

199.5

Max power(PS @ RPM)

24.5 @ 9750

Max torque(Nm @RPM)

18.6 @ 8000

BAJAJ PRO BIKING

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NINJA 650 R

FEATURES

Chassis

Steel-tube diamond frame offers high strength and high durability-both essential in a high-performance frame.

TECHNICAL SPECS

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Engine Liquid-cooled, 4-stroke Parallel Twin

Displacement 296 cc

Max Power 39 PS @ 11,000 rpm

Torque 27.0 NM @ 10,000 rpm

Bore X Stroke 62.0 x 49.0 mm

Compression Ratio 10.6:1

Fuel System Fuel injection: ø32 mm x 2 (Keihin),with dual throttle valves

Fuel Type / Minimum Octane Rating Unleaded petrol / RON 91

Ignition Digital

Transmission 6-speed, Return

Final Drive Sealed chain

Cooling System Liquid Cooled

Frame Type Tube diamond, steel

Rake / Trail 27 / 93 mm

Front Tyre Size 110/ 70-17 M/C (54W)

Rear Tyre Size 140 / 70 - 17 M / C (66S)

Wheelbase 1405 mm


Front Suspension / Wheel Travel 37 mm Telescopic Fork

Rear Suspension / Wheel TravelBottom-Link Uni-Trak with gas-charged shock and 5-way adjustable preload

Front BrakesSingle 290 mm petal disc with single balanced actuation dual-piston

Rear Brakes Single 220 mm petal disc with Dual-piston

Fuel Capacity 17 Litres

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Seat Height 785 mm

Kerb Weight 172 kg

Overall DimensionsL x W x H 2,015 mm x 715 mm x 1110

NINJA 300

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FEATURES

Chassis

Steel-tube diamond frame offers high strength and high durability-both essential in a high-performance frame.

TECHNICAL SPECS

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Engine Liquid-cooled, 4-stroke Parallel Twin

Displacement 296 cc

Max Power 39 PS @ 11,000 rpm

Torque 27.0 NM @ 10,000 rpm

Bore X Stroke 62.0 x 49.0 mm

Compression Ratio 10.6:1

Fuel System Fuel injection: ø32 mm x 2 (Keihin),with dual throttle valves

Fuel Type / Minimum Octane Rating Unleaded petrol / RON 91

Ignition Digital

Transmission 6-speed, Return

Final Drive Sealed chain

Cooling System Liquid Cooled

Frame Type Tube diamond, steel

Rake / Trail 27 / 93 mm

Front Tyre Size 110/ 70-17 M/C (54W)

Rear Tyre Size 140 / 70 - 17 M / C (66S)

Wheelbase 1405 mm


Front Suspension / Wheel Travel 37 mm Telescopic Fork

Rear Suspension / Wheel TravelBottom-Link Uni-Trak with gas-charged shock and 5-way adjustable preload

Front BrakesSingle 290 mm petal disc with single balanced actuation dual-piston

Rear Brakes Single 220 mm petal disc with Dual-piston

Fuel Capacity 17 Litres

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Seat Height 785 mm

Kerb Weight 172 kg

Overall DimensionsL x W x H 2,015 mm x 715 mm x 1110

KTM 1190RC8R 2015

TECHNICAL DETAILSENGINE

Design 2-cylinder, 4-stroke, spark-ignition engine, 75° V arrangement, liquid-cooled

Displacement 1,195 cm³

Bore 105 mm

Stroke 69 mm

Performance 129 kW (173 hp)

Starting aid Electric starter

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Transmission 6-speed, claw shifted

Engine lubrication Pressure lubrication with 3 Eaton pumps

Primary gear ratio 40:76

Secondary gear ratio 17:37

Cooling system Liquid cooling system, continuous circulation of cooling liquid with water pump

Clutch PASC slipper clutch, hydraulically operated

Ignition system Contactless, controlled, fully electronic ignition system with digital ignition timing adjustment

CHASSISFrame Tubular space frame made from chrome molybdenum steel, powder-coated

Forks WP Suspension Up Side Down

Shock absorber WP Suspension Monoshock

Suspension travel front

120 mm

Suspension travel rear

120 mm

Brake system front Twin-disc brake with radially mounted four-piston brake calipers

Brake system rear Single-disc brake with two-piston brake caliper; fixed brake disc

Brake discs - diameter front

320 mm

Brake discs - diameter rear

220 mm

Chain 5/8 x 5/16” X-Ring

Steering head angle 66.7°

Wheelbase 1,425±15 mm

Ground clearance 110 mm

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(unloaded)

Seat height (unloaded) lower subframe position

805 mm

Seat height (unloaded) upper subframe position

825 mm

Total fuel tank capacity approx.

16.5 lUnleaded premium fuel (95 RON)Unleaded premium fuel (98 RON)

Weight without fuel approx.

184 kg

BAJAJ AUTO FINANCE LIMITED.

Bajaj Finance Ltd. is one of the most diversified NBFCs in India. The Auto Finance division,Bajaj Auto Finance, has operated for over 25 years, and has served more than 30 lakh customers across India. We offer customer loans for the purchase of Pulsar, Avenger, Discover, Platina, KTM and Ninja motorcycles, and Bajaj RE three wheelers.

Bajaj Finance has modern infrastructure facilities with state-of-art technology which includes automated cheque handling facilities, and computerized loan accounting with on-line customer data to handle customer transactions and requests efficiently.

We are proud to offer the quickest loan authorization to customers at Bajaj and KTM showrooms and Bajaj authorized service stations across India.

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BAFL Management Hierarchy:

LOAN PROCESSING:

Login sheet- It is of A5 size format which is filled in the initial stage of loan processing. It contains some basic information about customers i.e. name, address, contact no, product name, occupation, reference etc.

FI (First Inquiry) -BAFL has ties up witha company who does inquiry of the customer in which a person goes to the customer address to find out that every details provided by him is correct or not. If it is positive then loan processing continues but if it is negative then it is difficult for the customer to get the bike through loan.

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TVR (Telephonic Verification Report) -Sales executive calls to the customer on the given contact number to insure that he is actually interested or not, if he is interested then when he will come.

CIBIL(Credit Information Bureau and India Limited) -Enquiries are usually made on your credit history when you apply to a lender for a loan. BAFL accesses customer CREDIT REPORT to assess his repayment capability.After this CIBIL SCORE is generated, CIBIL score more than 750 is considered good but less than 750 is not good and less than 600 is bad, no one will give you loan on this score. It means customer has done some defaults in his past repayment the loan i.e. bounces of cheques, not paying EMI timely, so many penalties are there.

DE dupe- This is the credit report of Bajaj Itself, to know that customer has taken any loan from Bajaj in the past.

Processing file- Customer has to fill the file which includes all the rules and regulations about two wheeler financing, signature of customer etc. The charge of processing file is 2.5% of the total finance of the product that must have to pay in cash.

DM sheet- It is a type of sheet which is filled by the Sales Executive in which all the information regarding customer name, product name, loan scheme, loan amount, EMI, loan tenure etc. are filled and send to the head office.

Insurance- Insurance is provided to the customer just after the delivery of the product which costs around Rs.1000/.

Documents require:ID proof

Address proof

Bank statement (last 6 months)

Stamp paper (of Rs.100)

Cheques with signature (no. of cheques should be one or four).

ORGANISATION PROFILE

RNG BAJAJ.

GT Road.

Kailash Motors Building.

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AfeemKothi Kanpur.

This is established in 5th August 1992 as authorized dealer of Bajaj in Kanpur Now RNG

Bajaj is having 8 sub dealers and 3 own showrooms Naubasta, Afeemkothi and

Krishnapuram.

Owner of RNG was Ram Narayan Garg but now RNG Managing by AmitGarg son of Mr.

Ram Narayan Garg.

MANAGEMENT PROFILE:

Managing Director: Mr. AmitGarg

OFFICE STAFF:

Service Manager:R.K. Verma

Show room Manager : Mr. K.K. Shukla

Credit Sales Manager :Mohammad Zeeshan

R.T.O. Work: Mr. Mahesh

Command Area manager: Mr. NarendraBajpei

Account manager : Khushbu

Cashier : Rajendra Sir

Receptionist : Roli and ShradhaBajpei.

OTHER STAFF:

Works Manager : Rajeev

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Spare part Managers: Praveen

Sales Man: Mr. Ashutosh (Team Leader), Mr. Sooraj,Mr. VarunMishra,Mr. Surya

Prakash,Mr, Saurabh,Mr. Nitin Etc.

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Sales Manager Service ManagerCSM

Sales Executives Assistants Supervisor

S. Engineer

Manager

Back Office

Warranty En-chargeEncharge

Spare parts

Mechanics

ORGANIZATIONAL STRUCTURE OF RNG BAJAJ:

Conclusion: Organizational structure of RNG Bajaj is divided in to three parts sales, finance

and services. Researcher saw and analyzes all parts of the organization and then came to

conclusion.

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CHAPTER 3

LITERATURE REVIEW

Customer satisfaction

Customer satisfaction is the key to success, getting our customers to tell you what’s good about your product or services and where you need improvement. It helps you to ensure that your businesses measure up to their expectations. The attached file contains a customer satisfaction survey from designed to make it easy for customer to fill out and to fill and to make it easy for you to quickly customize to exactly match your company’s activities.

The reason for a business firm to come into being is the experience of customer who has unfilled need and wants. Customer satisfaction has been conceptualized in several ways; It consists of expectations, pleasured or displeasure and the evaluation of the benefits of consumption.

Customer satisfaction is result of confirmation of expectation. Bajaj has been focusing on the improvement and Excellency in the processes, which it uses to satisfy there to accomplish, this it has focused on improving customer –orientation and value chain integration.

Satisfaction is crucial concern for both customers and organizations. Satisfaction is subjective

concept and therefore difficult to determine. It depends on many factors and varies from

person to person and product to product. The importance of customer satisfaction in strategy

development for customers and market oriented cannot be underdetermined. Now a day it has

become very important factor for each and every organization to enhance the level of

customer satisfaction. Customer satisfaction, a term issued in marketing, it’s a measure how

product and service supplied by the company meet or surpass customer expectation.

Customer satisfaction according to ISO 9000, users opinion about the degree to which its

meets its requirements. Customer satisfaction is a highly personal assessment. Customer

satisfaction is a measure of post purchase behavior of the customers. If customer expectations

meet with the perceived value of goods and service then customer is satisfied but if the

perceived value of goods and service is less than the customer expectations than customer is

dissatisfied and if the perceived value exceeded the expected value of the goods and service

than the customer is delighted. In addition, customers generally want the best possible

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product or service for a low cost. The perception of the best product or service at lowest price

with safety effect the industry and customer segment significantly.

CHAPTER 4

ANALYSIS ANDINTERPRETATION

Introduction:

The analysis of data has been done on the basis of collecting of data through questionnaire.

There are graphs, charts and tables are used in the interpretation of analyzed data. And these

charts, graphs and tables has been created and analyzed through spreadsheet. Percentage

analysis used for analyzing the data.

Table 4.1: Response of having bike.

Response Percentage

Yes 76

No 24

Total 100

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Source: Primary data

Figure 4.1: Response having bike

Yes76%

No24%

Source: Primary data.

Interpretation:From the above graph 76% of respondents says that they have own bikes and

explained about bikes & remaining 24% of respondents says that they don’t have bikes.

Table4.2: Response having current bike.

Company……………

Company Name

Hero Honda 40

Bajaj 50

TVS 10

Total 100


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Figure4.2: Response having current bike.

Hero Honda40%

Bajaj50%

TVS10%


Interpretation: From the above graph 40% customer says that they have Hero Honda

Bikes, 50% Customers says that they have Bajaj bikes and 10% customer says that they have

TVS Bikes.

Table 4.3: Response interest in purchase of products.

Interest to purchase

Discover 50

Platina 15

Pulsar 30

Avenger 3

XCD 2

Total 100Source: Primary data.

Figure4.3: Response interest in purchase of products.

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Discover50%

Platina15%

Pulsar30%

Avenger3%

XCD2%


Interpretation: From the above graph 50% customers interested to purchase in Discover

brand, 15% customers interested to purchase inPlatina, 30% customers interested in

Pulsar,3% customers interested in Avenger and 2% customers interested in XCD.

Table4.4: Response salesperson spent sufficient time with you and explain everything about the vehicle.

Yes 90

No 10


Figure4.4: Response salesperson spent sufficient time with you and explain everything about the vehicle.

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Yes90%

No10%


Interpretation:

From the above graph 90% of respondents says that sales person has spend sufficient time

with them and explained about bikes & remaining 10% of respondents says that sales persons

haven’t spend sufficient time with them.

Table4.5: Response vehicle delivered on promised time.

Delivery on Time

Yes 72

No 28


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Figure4.5: Response vehicle delivered on promised time.

Yes72%

No28%


Interpretation:

From the above graph we came to know that 72% of the respondents replied vehicle

delivered on promised time and 28% of respondents replied not delivered on promise time.

Table4.6. Response feelings about BAJAJ two wheeler vehicle.

Excellent 11

Good 30

Moderate 21

Satisfactory 19

Unsatisfactory 19

Total 100

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Sourse: Primary data.

Figure4.6 Response feelings about BAJAJ two wheeler vehicle.

Excellent11%

Good30%

Moderate21%

Satisfactory19%

Unsatisfactory19%


Interpretation:

It is clearly seen that out of 100 respondents, 11% of respondent were felt excellent, 30%

were good, 21% were moderate, 19% were satisfactory, 19% were unsatisfactory.

Table4.7. State the level of satisfaction for the service provided by RNG Bajaj.

Completely satisfied 33

satisfied 45

Dissatisfied 11

Not satisfied 11

Total 100

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Figure4.7: State the level of satisfaction for the service provided by RNG Bajaj.

Completely satis-fied33%

satisfied45%

Dissatisfied11%

Not satisfied 11%


Interpretation:

Satisfaction level for service provided by RNGbajaj is Out of 100 respondents 36% were

completely satisfied, 50%were satisfied, 12% were dissatisfied, 12% were not at all satisfied.

Table4.8. Reasons to purchase BAJAJ vehicles.

Mileage 48

Low maintenance 4

Price 13

Wide range Product 3

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Brand Name 32

Total 100


Figure 4.8.Reasons to purchase BAJAJ vehicles.

Mileage48%

Low maintenance4%

Price13%

Wide range Product3%

Brand Name32%


Interpretation:From the above graph we came to know that 48% of the customers purchase Bajaj vehicle for mileage, 4% were for low maintenance, 13% were for price,3% were for wide range products,32% were for its brand name.

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Table4.9. Improvements in service that demand from RNG BAJAJ.

Service in time 47

Realible Service 4

Well Trained Mechanics 16

Less Labour Charge 33

Total 100


Figure 4.9.Improvements in service that demand from RNG BAJAJ.

Service in time47%

Realible Service4%

Well Trained Mechanics16%

Less Labour Charge

33%

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Interpretation:

It is clearly seen from the above graph that 47% of the customers demanded service in

time,4% demanded reliable service,16% demanded well trained mechanics, 33% demanded

less labor charge.

Table4.10. Rating of the service performance of RNG BAJAJ.

Very good 35

Good 45

Average 11

Bad 9

Very bad 0

Total 100

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Figure 4.10.Rating of the service performance of RNG BAJAJ.

Very good35%

Good45%

Average11%

Bad9%


Interpretation:For the service performance of RNG BAJAJ , Out of 100 respondents 35%

were rated very good,45% were rated as good, 11% were rated as average, 0% very bad and

9% were rated as bad.

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Finance

Table4.11. Sources of income of customers.

Govt.Employee 30

Farmer 10

Self Employed 30

Army Person 5

Professional 25


Figure 4.11.Sources of income of customers.

Govt.Employee30%

Farmer10%

Self Employed30%

Army Person5%

Professional25%


Interpretation:

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Customer who visited in the Showrooms 30% of them was Govt. Employees, 10%

farmers,30% Self employed , 5% Army Persons and 25% was Professional.

Table4 Loan Process(LOGIN SHEET)

Main Field name

Field Name on Login sheet

Writing Instruction Examples

Personal Details

Customer Name (SHOULD BE

either of 2 or 3 WORDS)

Customer name should be written as First name middle name last name as shown in login sheet. If there is no middle name First name & last name should be written in the specified space only.

Eg. Valid name : Sachin Suresh Sharma/ Sachin SharmaInvalid name : Sachin or Sachin Ramesh Suresh Sharma

Mobile Number Given 10 boxes for writing 10 digit mobile no. In each box only one digit should be written

Telephone Number

Given 5 boxes for STD code & 8 boxes for Landline no. ( Eg.If the STD code is of 3 digit it should be written in right side of the boxes.)

Eg: 00734 - 24585685

ModelCorrect & complete model description should be written

Invalid - pulsarValid : Pulsar 150 UG 4

Present Address

Father/Husband Name

Customer name should be written as First name middle name last name as shown in login sheet. If there is no middle name First name & last name should be written in the specified space only.

Date of BirthIt should be written in DD MM YYYY format in specified box only.(Eg 01 01 1990)

Invalid -1/1/90Valid 01 01 1990

GenderGender should be circled instead of ticking as shown in login sheet.

Address 1 & 2Address should be written in legible hand writing

Landmarkcorrect Land mark should be written in space of land mark only & in legible hand writing

State State should not be written in short form.Invalid - AP

Valid - Andhra Pradesh/ Arunachal Pradesh

City

Main city or district should be mentioned. City should not be written in shot form.

Invalid - S' badValid - Secondrabad

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9 7 6 6 9 0 2 3 7 0

9 7 6 6 90 2 3 7 0

Valid

Invalid

Male

Valid

Valid

Invalid

Owned

Pin codeIt should be always in 6 digit & should be written in specified box only.

Residence status

Residence status should be circled instead of ticking as shown in login sheet.

Employment Details

( Applicant)

Company / firm name

Company / firm name / student / House wife / pensioner / Agriculture etc

Invalid - BusinessValid - M/s Sai enterprises

Address 1, 2 & land mark

If the office address is same as present address mention "SAME AS ABOVE" if the address is different it should be written in detail with LAND MARK.

State State should not be written in short form.

CityMain city or district should be mentioned. City should not be written in shot form.

Pin codeIt should be always of 6 digits & should be written in specified box only.

Employment Type

Employment Type should be circled instead of ticking as shown in login sheet.

Employment status

In case of Self employed Employment property status should be circled instead of ticking as shown in login sheet.

Mobile Number Given 10 boxes for writing 10 digit mobile no. In each box only on digit should be written

Telephone Number

Given 5 boxes for STD code & 8 boxes for Landline no. If the STD code is of 3 digit it should be written in right side of the boxes.

Permanent Address Address 1 & 2

Address should be written in legible hand writing

LandmarkLand mark should be written in space of land mark only & in legible hand writing

State State should not be written in short form.




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Salaried Salaried

Valid Invalid

Resi cum off

Valid

Telephone Number

Given 5 boxes for STD code & 8 boxes for Landline no. If the STD code is of 3 digit it should be written in right side of the boxes in

Reference Details

NameReference Name should be written in legible hand writing

Address 1 & 2Address should be written in legible hand writing



Telephone Number

Given 5 boxes for STD code & 8 boxes for Landline no. If the STD code is of 3 digit it should be written in right side of the boxes in


Co applicantCo applicant details fill up in same way as is done for applicant

FI agencyIf there are multiple FI agencies then mention the FI agency name on TOP OF LOGIN SHEET where FI to be allotted

Customer Category / sub

category

For 3W cases mention Customer category & sub category on TOP OF LOGIN SHEET in detail. ( No abbreviation/ short form to be used)

LOGIN PROCESS

Enquiry Creation (Supplier, DMA & Applicant detail)Update Product and Finance detail (Make, Model, Scheme Code and Amount Finance)Stage change- SENT TO CPAUpload Applicant/ Co-Applicant Application FormIn case of Co-Applicant select Type of Entry as “Image based Entry”SaveWait for Login to get authorized

CREDIT PROCESS

Select the case from Stage - PENDING PRE APPROVAL DOCSCheck CIBIL, Check Normal or XPRS scheme typeCheck Dedupe (From Verification Tab)Update TVR and Income Assessment Form (From Verification Tab)Update Customer Document (Address proof, Income proof, if applicable XPRS proof)Update Repayment basic details (Repayment from, Mode, account type and Vintage)Check if FI is completed

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Stage change- PRE APPROVAL DOCS COLLECTED

Wait for BRE to get executed

If BRE status is System Approved- No deviationo Stage Change- APPROVAL -LOAN APPROVEDo If you want to reject the Loan than stage change- REJECTION- LOAN REJECTEDo If you want to manually deviate the case than stage change- PRE APPROVAL -MANUALDEVIATEDIf BRE status is System Deviation- Deviation Level L3, L4 or L5

o Check Deviation reason (from Deviation tab)o Update Deviation approval comments i.e mitigantso Stage change- PRE APPROVAL-CSM DEVIATED

Wait for Approving Authority decision (Loan Approved, Loan Rejected, Refer back to CSM, Further

Deviate)If approving authority has referred back the case to CSMo Check Deviation reason (from Deviation tab)o Update Deviation approval comments i.e. mitigantso Add extra document if required (from Attachment tab- Attach new Document)o Stage change- PRE APPROVAL-SENT TO HIGHER AUTHORITY

DISBURSEMENT PROCESSSelect the cases from Stage-Loan ApprovedUpdate SPDC or PDC details of cheque No. (From Finance tab- New repayment - at bottom rightcorner)Update and Upload Repayment details like MICR code, Bank account No., First cheque andMandate scan image (From Finance tab)Stage change- POST APPROVAL DOCS COLLECTED

DO GENERATION PROCESS

Select the case from stage-Post Approval Docs collectedStage change- DO-DO GENERATEDGenerate DOCheck and view DO from Attachment tab

DM GENERATION PROCESS

Select the case from stage- DO-DO generatedChange Due dateUpdate Engine No. , Chasis No., Invoice Number, Invoice date, Invoice amount, InsuranceCompany name, Insurance No., Insurance dateScan and Upload InvoiceScan and Upload Application form (Both sides)

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Scan and upload Income documentStage change- DM- DM GENERATEDGenerate DMCheck and Print DM copy from Attachment tab and keep the signed DM copy in the fileWait for LAN to get generated

BATCH CREATION PROCESS

Select the cases from stage -PENDING FOR BATCH GENERATION- AGREEMENT for file dispatchAnd select cases from stage - PENDING FOR BATCH GENERATION- REPAYMENT for RepaymentdispatchSelect the cases for which you want to Generate Agreement / Repayment batch (By Ticking thecases)Click on Generate Agreement Batch (For Repayment select generate Repayment batch) atbottom right corner of the screenSystem will display message like “Agreement Batch Created with Batch No. XYZ/123/1234VISHAL MEHROTRAGo to BATCH Tab (At the top of screen )Select the cases from stage- BATCH GENERATEDSelect the Batch ID for which you want to update POD details (By clicking on Batch ID or atAgreement)Select the Edit optionChange the Batch Status from BATCH GENERATED to DISPATCH TO HO & Update the dispatch

Table4.12. Amount that customers Prefers as down payment.

Down payment

50% of bike price 30

30-50% of bike price 45

25-30%of bike price 20

Below 20% of bike price 5

Total 100

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Figure 4.12.Amount that customers Prefers as down payment.

50% of bike price30%

30-50% of bike price45%

25-30%of bike price20%

Below 20% of bike price5%


Interpretation: From the above graph 30% customer wanted down payment 50% of bike price,

45% customer wanted down payment 30-50% of bike price, 20% customer wanted down

payment 25-30% of bike price and 5% customer wanted down payment below 5% of bike price.

Table4.13. Satisfaction with the loan scheme.

Satisfaction

Yes 75

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No 25


Figure4.13. Satisfaction with the loan scheme.

Yes75%

No25%


Interpretation:

From the above graph 75% customers are satisfied with Loan scheme of Bajaj and 25% are

not satisfied with schemes.

Table4.14. Major factors that affects to purchase.

File processing Charge 15

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High interest rate 45

EMI 25

Time 15

Total 100


Figure 4.14.Major factors that affects to purchase.

File processing Charge15%

High intrest rate45%

EMI25%

Time15%


Interpretation:From the above graph 15% customer says about high file processing charge,

45% customer about High interest rate, 25% customer says about high EMI and 15%

customer says about Time taken by showrooms.

Table4.15. Response about the loan approval processing.

Loan process

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Very good 20

Good 45

Average 25

Poor 10

Total 100Source: Primary data

Figure 4.15.Response about the loan approval processing.

Very good20%

Good45%

Average25%

Poor10%


Interpretation:

From the above graph 20% customer said that loan process was very good, 45% customer said that loan process was good, 25% average and 10% customer said that loan process was poor.

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Table4.16. Response to visit again or recommend your friends.

Yes 90

No 10

Total 100


Figure 4.16Response to visit again or recommend your friends.

Yes90%

No10%


Interpretation:From the above graph 90% customer says yes for visit again or recommend to

friends and only 10% says No.

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CHAPTER 5

FINDINGS

1 From the survey of 100 samples, 90% of respondents says that sales person has spend

sufficient time with them and explained about bikes & remaining 10% of respondents

says that sales persons haven’t spend sufficient time with them.

2 From analysis came to know that 72% of the respondents replied vehicle delivered on

promised time and 28% of respondents replied not delivered on promise time.

3 From the above Bajaj two wheeler it is clearly seen that out of 100 respondents, 11%

of respondent were felt excellent, 30% were good, 21% were moderate, 19% were

satisfactory, 19% were un satisfactory.

4 Satisfaction level for service provided by RNG bajaj is Out of 100 respondents 36% were completely satisfied, 50 %were satisfied, 12% were dissatisfied, 12% were not at all satisfied.

5 From the above chapter we came to know that 48% of the customers purchase Bajaj vehicle for mileage, 4% were for low maintenance, 13% were for price,3% were for wide range products,32% were for its brand name.

6 Out of 100 sample 47% of the customers demanded service in time,4% demanded reliable service,16% demanded well trained mechanics, 33% demanded less labor charge.

7 For the service performance of RNG BAJAJ, Out of 100 respondents 35% were rated

very good,45% were rated as good, 11% were rated as average, and 9% were rated as

bad.

8 In finance mostly people belongs to self -employed category and people wants to pay

30-50% of bike price.

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9 In finance rate of interest affected more to customers.

10 When we ask about revisit in show room 90% people said yes and only 10% said no.

SUGGESTIONS

1. RNG Bajaj should deliverbikes on time because 20% customer said they didn’t get bike on time.

2. RNG Bajaj should provide good quality of services 22% customers are not satisfied with services.

3. Mostly customers are not satisfied with loan schemes and interest rate of company.

4. Summer season is off season for automobile market in this time dealer and company should provide gift offers, discounts to customers so they will purchase bikes.

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CHAPTER 6

CONCLUSION

From the survey it is found that major portion of customers are satisfied with the service provided by RNG Bajaj. To maintain & sustain in market it may also solve the problem occurred in the bike which can make it more reliable. Overall the service provided by RNG Motors is satisfactory with scope for further improvements.

The study includes most of the factors related to customer’s satisfaction and try to get full attention and response of customer while asking questions through questionnaire. It also shows that Bajaj has main focus on its customer satisfaction that leads to customer loyal. Bajaj provides all the facilities to its outlets/showrooms from entering the customer in showroom to delivering the product so that every customer could feel comfortable with the company as well as outlet.

There are some factors to consider that the some people had dissatisfaction with the loan scheme, so company should focus on that so that most customers could be attracted.

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BIBLIOGRAPHY

1. Philip Kotler , Marketing Management (14th Edition)2. www.bajajautofinance.com/3. www.bajajauto.com/4. Research methodology by author C R Kothari

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https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&ved=0CCgQFjAA&url=http%3A%2F%2Fwww.amazon.com%2FMarketing-Management-Edition-Philip-Kotler%2Fdp%2F0132102927&ei=ZqeLUu2RIo2JrgfXiYHABg&usg=AFQjCNGcpKoj8f22H3mDraboPtE1j_trwQ&bvm=bv.56643336,d.bmk

ANNEXURE

QUESTIONNAIRES

Name………

Address………

Contact Number……..

1. Do you have own bike?

A] Yes b] No

If yes than,

2. Which company bike do you have at present?

Company……………

3. In which product you have interest to purchase?

Platina Discover Pulsar ( )

Avenger ( )

4. Did the salesperson spend sufficient time with you and explain everything about

the vehicle ?

Yes No

5. Was the vehicle delivered on promised time?

Yes No

6. How do you feel about BAJAJ two wheeler vehicles?

a] Excellent b] good c] Moderate

d] Satisfactory e] unsatisfactory

7. State the level of satisfaction for the service provided by RNG Bajaj ?

a] Completely satisfied b]satisfied c] Dissatisfied

d] Not at all satisfied

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8. What are the reasons to purchase BAJAJ vehicles?

a] mileage b] low maintenance c] Price

d] Wide range of products e] Brand name

9. What are improvements in service that you demand from RNG BAJAJ?

a] Service in time b] reliable service

c] well trained mechanics c] less labor charge

10. How do you rate the service performance of RNG BAJAJ?

A] Very Good b] Good c] Average

D] Bad e] Very bad

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Finance

1. What are the sources of income of customers?

A] Government Employees. B] Farmer c] Self employed

d]Army Person e] Professional employees

2. How many rupees you can pay as down payment?

A] 50% of Bikes price. B] 30-50%

c]20-30%. D] Below 20%

3. Are you satisfy with the loan scheme?

A] Yes b] No

If NO then,

4. What are the major factors?

A] File processing charge b] High interest rate

c]EMIs d]Time

5. How was the loan approval processing?

A] Very good b] Good

C] Average d] Poor

6. Would you like to visit again or recommend your friends?

a]Yes b]No

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MBA PROJECT

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