HISTORYWilliam Rosenberg opened the first Dunkin Donuts in 1950. Just five years later, Dunkin Donuts began to sell licenses as franchises. Dunkin Donuts has established its dominance as one of the most competitive brands specializing baked goods products, coffee beverages, and over the past couple decades has expanded into the breakfast goods, selling a variety of different breakfast sandwiches. Currently, worldwide there are over “11,000” Dunkin Donut restaurants in 33 different countries across the world, which operates on a “Franchising Model” and plans on developing into other parts of the world.

• Dunkin Donuts suppliers in areas of South America; exact locations were not given

due to company trade secrets.

SUPPLIERS

SUPPLIER PROCESS

• GROWTH• SEASON• HARVEST• PULPING• DRYING• FERMENTING• STORING

GROWING SEASONS

. Since Dunkin Donut specializing in selling and manufacturing “Arabica Beans” there needs to be very specified growing conditions for the supplier that need to be met

The environmental regions must be at high altitudes of “16-24 degrees” (1800-3600 feet) and amount of rain and dryness must be forecasted to some degree of accuracy so that planning of crops can be implemented.

These environmental growing conditions only allow for just a single coffee bean season and one maturation season.

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HARVEST

When coffee beans are ready for harvesting, there is only two methods, (handpicking method) which is manually picked by farmers from the tree, or the coffee beans are harvested using a machine (mechanical method).

PULPING

“The green part of the coffee bean is to hard and cannot be pulped manually or by machine” because it is so hard, the green part of coffee beans are left the end of the barrel system, to be separated from the mature part

FERMENTING

Fermentation process is contingent on a variety of supplemental variables including but not limited to the amount of coffee beans, temperature, and air moisture

DRYING

After coffee beans are extracted from the fermenting stage, the coffee beans must be dried and are then relocated to “drying patio locations” to until the beans have reached a moisture level of 11-12 percent

STORAGE

Coffee beans remain in storage until shipment time to the distributor, to ensure the high quality of the beans are attained

DISTRIBUTING

About 7 years ago, Dunkin Donuts teamed up with Procter & Gamble and announced that hey entered into an agreement to launch Dunkin' Donuts coffee products at retail locations.

Just over a year later, Proctor & Gamble would no longer be the distributor of Dunkin Donuts, because of a merger with J. M. Smucker Company, this also included the Dunkin Donuts agreement that P&G had with Dunkin Donuts

Dunkin Donuts “announced that they had signed a long-term, performance-based agreement with National DCP (NDCP) to be the exclusive supply chain provider for all Dunkin' Donuts restaurants in the U.S.” This agreement would take affect in the beginning of 2012, which included mergers of the other existing regional franchisee-owned establishments into one national establishment,

Franchising

Dunkin Donuts started Franinshing in 1955 and in 1975, Dunkin Donuts has worked with Sara Lee to supply their franchisees with coffee. According to Sara Lee’s 2005 annual report, they still roasted “much of” Dunkin Donuts coffee. In 2007, Sara Lee partnered with Dunkin’ Donuts, in a multi-year deal, to be the exclusive provider of Dunkin’ Donuts coffee to foodservice outlets across the country

Startup Costs, Ongoing Fees and Financing

Total Investment: $216,100 - $1,530,050Franchise Fee: $40,000 - $90,000Ongoing Royalty Fee: 5.9%Term of Franchise Agreement: Term of agreement not renewableVeteran Incentives: 20% off franchise fee for up to 5 unitsFINANCIAL REQUIREMENTSNet Worth: $250,000Liquid Cash Available: $125,000

Retail Stores

Dunkin Donuts coffee products can be also be purchased at retailer outlets at many popular US the retailers. The sale of goods by an indirect retailers make more easily attainable for consumers who enjoy the beverage in the convenience of there own home

CUSTOMERS

CUSTOMERS

Dunkin Donuts customers are loyal coffee drinkers which is why Dunkin Donuts adjusted its market focus, Dunkin’ Donuts shifted its focus from doughnuts to coffee in the 90s, and went on to earn 62 per cent sales from coffee within a few years

Currently there are “10,000 Dunkin”' Donuts establishments worldwide, including over 7,000 franchised retailers, and “3,100 stores in 30 countries outside of the U.S” to service customers

WORK CITED

WORK CITED PAGE

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"Coffee Processing." Coffee Processing. Coffee Research Institue, 2008. Web. 9 Nov. 2014.

"Bean Defects." Coffee Terms -. Zeppa, 3 June 2006. Web. 01 Oct. 2014.

"Procter & Gamble." Forbes. Forbes Magazine, 2007. Web. 19 Sept. 2014.

"4 Things You May Not Know About J.M. Smucker." 4 Things You May Not Know About J.M. Smucker. Investors, July 2008. Web. 13 Nov. 2014.

Carvella, Stacey. "DNKN - NASDAQ." DNKN -NASDAQ. Investo Relations, 04 Jan. 2012. Web. 01 Nov. 2014