MBA Marketing Management Week 1 Seminar 20110509

8/6/2019 MBA Marketing Management Week 1 Seminar 20110509

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MBA Marketing Management: Week1

John Kalmus

09:30 15:30, Monday 09 May 2011

IBAM London Campus, 48 Fashion Street, London E1 6PX


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Ice breaker Two truths and a lie Something about your family or interests Something about your work or study Something that no-one would ever guess :-)

Process Write down the three facts about yourself Ask questions within your pair to identify the lie Present your colleague to the whole group


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Learning outcomesMeet and get to know each other (and me ... :-)Understand more about our mutual expectations, thetechnical content of the MBA Marketing Managementmodule and my approach to the seminarsPractice doing some active learning , through individual,pair and sub-group work based on the material in ilearn

Ask any questions / raise any concerns you have aboutthe MBA Marketing Management module


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AgendaMorning session (09:30 12:45)09:30 Register. Ice breaker. Learning outcomes. Agenda10:20 What is marketing?11:00 Break

11:15 Practical examples of marketing11:45 Mutual expectations12:15 Approach to learning. Seminar timetable12:45 Lunch


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Agenda

Afternoon session (13:15 15:30)13:15 Exchange relationships13:45 Organisational concepts14:15 Break

14:30 The journey metaphor 15:10 Review of Week 1. Q & A. Tasks for Week 215:30 End


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What is marketing?What do y ou mean by marketing? Based on your previous studies, on your experience at work or of

everyday life

Process

Discuss in sub-groups and produce an engaging representationof your collective ideas (draw a picture, present a short mime or play, dance, sing :-)

Every sub-group will make a brief presentation to the whole group


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Break(for comfort, refreshments & socialising)

Please be back here and ready in 15 minutes thanks


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Mutual expectationsWhat are y our expectations regarding

the MBA Marketing Management module; and the support you will receive from me , as your tutor?

What do you think m y expectations might be, regarding the MBA Marketing Management module; and

y ou , as my students?Process Discuss in pairs Feedback in plenary session


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Approach to learning (1)Five units / eleven lessons in total on ilearn Module content, activities, links to further resources, etc

Ten weeks of face-to-face seminars with me Active learning activities to bring the module content to life Schedule of delivery gives overview of each week's seminar I will post copies of seminar materials in our group learning space


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Approach to learning (2)Seminars on Mondays, 09:30 15:30, at IBAM London If I am unable to give a seminar (for instance, through illness)

another tutor will cover for me

Please bring your laptops to every seminar

Regular opportunities for student feedback, revision of technical content, and for assignment preparationTasks set each week must be prepared for following week


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Seminar timetabley Seminar 01 Mon 09 Mayy Seminar 02 Mon 16 Mayy Seminar 03 Mon 23 Mayy Seminar 04 Mon 30 May (Bank Holiday must be rescheduled)y Seminar 05 Mon 06 Juney Seminar 06 Mon 13 Juney Seminar 07 Mon 20 June (Release of MBA Assessment)y Seminar 08 Mon 27 June (Some MBA Assessment preparation)y Seminar 09 Mon 04 July (Some MBA Assessment preparation)y Seminar 10 Mon 11 July (100% MBA Assessment preparation)


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Lunch break(for comfort, refreshments & socialising)



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Exchange relationshipsThink about your purchase of this MBA course What was (will be) exchanged? Describe in detail what you received (will receive) and what IBAM

received (will receive) What would have stopped (might stop) the transaction going

ahead?Process Work individually Feedback in plenary session


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Organisational conceptsCompare the marketing orientation and non-marketingorientation concepts (see Unit 1 Lesson 1 pp 3 - 4) What are the key features of each approach? When might it be appropriate for an organisation to follow it? What are the downsides (if any) to adopting the approach?

Process Work in pairs Feedback in plenary session


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Break(for comfort, refreshments & socialising)



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The journey metaphor Learning activity Consider your own personal situation (regarding your study,

career or private life, for instance) Draw a journey metaphor diagram and answer the four questions

Process Tutor presents the standard journey metaphor diagram Discuss in pairs; then draw an individual diagram Be prepared to present your diagram to the whole group


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AgendaMorning session (09:30 12:45)09:30 Register. Ice breaker. Learning outcomes. Agenda10:20 What is marketing?11:00 Break11:15 Practical examples of marketing11:45 Mutual expectations12:15 Approach to learning. Seminar timetable12:45 Lunch


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Learning outcomesMeet and get to know each other (and me ... :-)Understand more about our mutual expectations, thetechnical content of the MBA Marketing Managementmodule and my approach to the seminarsPractice doing some active learning , through individual,pair and sub-group work based on the material in ilearn

Ask any questions / raise any concerns you have aboutthe MBA Marketing Management module


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Questions and answers(now it's over to you :-)


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Tasks for Week 2Please complete the two m y learning space activities on Unit 1Lesson 1 pp 4 - 5 of ilearn . Write a brief report (1 page A4maximum) and hand it in to me next weekBe prepared to write a short essay (150 words maximum)during next week's seminar on Why I chose to study on anMBA programme in the UK

MBA Marketing Management Week 1 Seminar 20110509

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