Mba - Ib - Semester III

8/3/2019 Mba - Ib - Semester III

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MBA- IB Syllabus

Semester III

Course Code Paper C/E Credits Marks

SMI 2301 Operations Management C 3 100

SMI 2302 International Logistics Management C 3 100SMI 2303 International Finance C 3 100

SMI 2304 Business Communication C 3 100

SMI 2305 International Marketing Research C 3 100

SMI 2306 Elective I E 3 100

SMI 2307 Elective II E 3 100


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SMI 2301 OPERATIONS MANAGEMENT

ObjectivesThe Course is designed to acquaint the students with decision making in: Planning, scheduling and

control of Production and Operation functions in both manufacturing and services; Productivity

improvement in operations through layout engineering and quality management etc.; Effective andefficient flow, replenishment and control of materials with reference to both manufacturing and

services organizations.

Module1: Introduction: production and operation management as function, nature and scope ,decision areas, historical developments. Operations strategy, different production systems product,

process and capacity planning.

Module 2: Total Quality Management,: elements, tools for TQM., Cost of Quality . Quality Stds-ISO

9000. Statistical process control, control charts. Concepts of acceptance sampling OC curve.

Module 3: Design of goods and services. Process Technology. Facility location, layout planning.

Work study, method study and work measurement.

Module 4: Inventory management independent items , basic EOQ and production quantity models,

reorder point Quantity discount model , safety stock , probabilistic models with constant lead time.

Dependent items, Basic MRP structure Materials management classification system. JIT system.

Purchasing stores management.

Module 5: Production planning and control in different production systems, aggregate planning, short

terms scheduling SCM concepts. Maintenance management.

Suggested Readings

1. Adam, E E & Ebert RJ production and Operations Management 6 th ed. New Delhi, Prentice hallof India19952. Amrine Harold T. etc Manufacturing Organisation and Management, Englewood Cliffs, New

Jersey, Prentice Hall Inc. 19933. Buffa E S Modern production management New York, John Wiley, 19874. Chary, S n Production and Operations Management, New Delhi, Tata McGraw Hill, 19895. Dobler, Donald W and lee lamar, Purchasing and materials Management, New York, McGraw

Hill, 1984

6. Dilwsorth, Jaames AB Operations management: design Planning and Control formanufacturing & Services Singapore, McGraw Hill, 1992

7. Moore, FG and Hendrick, T.E. Production/Operations management Homewood , Illinois,Richard D. Irwin 1992


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SMI 2302 INTERNATIONAL LOGISTICS MANAGEMENT

ObjectiveThe objective of this course is to impart a general and clear idea of international logistics system and

management.

Course Content

Module - 1Integrated logistics management concept, evolution and development;Importance of logistics

management to international business, International Logistics functions and intermediaries. Issuesinvolved in movement of goods.Logistics information system positioning information in logistic s;

logistics information systems design; I.T. in logistics; strategic information linkage. Warehousing and

Inventory management, Total cost approach to Logistics.

Module - 2

The general structure of shipping industry; cargo types; vessels and vessel characteristics; linearoperations and tram operations; chartering of bulk ocean carriers; chartering principles; the ocean

linear conference system; freight structure and practices; coordination; role of intermediaries

forwarding and clearing agents; freight brokers; stevedores and shippers agents. Containerisation.

Module - 3

Shipper-ship owner consultation arrangements the needed scope and machinery for consultation;

types of consulting machinery, All India Shippers council, shippers associations and FIB and variousstandingCommittees set up for resolving shippers problems; UN convention on code of conduct forlinear shipping conference.

Module - 4Port system and sub systems, port organization and management. Responsibilities of port trusts,

Growth and status of Ports in India, Carriage of goods legal aspects.

Module - 5

Air transportation, advantages, disadvantages, freight structure and operations, carrier and consignee

liabilities.

Suggested Readings

James F. Robbson & William

C Copaciono (editors) : The LogisticsHand Book.

Donald F Wood et.al : International Logistics

Douglas Lambert and James R Stock: Stratetic Logistics Management

IIFT : Study of Arrangements of Shipping ConferenceJ.Bes : Chartering Practice

IIFT : Dictionary of Shipping and Chartering Terms

IIFT : Freight Tariffs and Practices of Shipping Conferences.

IIFT : Role of Shipping Policy in the Export Strategy of India.


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SMI 2303 INTERNATIONAL FINANACE

Objective

The course enables students understand the macro environment in which financial transactions are

carried out and also acquaints them with the problems and techniques of financial management in

multinational corporations.

Module I: Introduction to International Financial System: Brettonwood conference and afterwards:European monetary systems Role and functions of IMF.

Module II: Balance of payments Meaning, Structure, Equilibrium, Disequilibria and Adjustments

Module III: Foreign Exchange Market, Meaning, Features, Participants, Rate of Exchange, Types ofExchange Rates, Spot Market, Forward Market, Market for Currency Features and options.

Module IV: Foreign Exchange Exposure Management: Meaning of Exposure Types of Exposure

Hedging Operations.

Module V: International Investment decisions: Foreign Direct Investment International Portfolio

Investment International Financial Market instruments Financial Swaps.

Suggested Readings:

1. International Finance - Avadhani,

2. International Financial Management - Sharan V.

3. International Financial Management - P.G.Apte

4. International Finance - M.D.Levi5. International Finance - Keith Pilbeam

6. Principles of foreign exchange - A.K.Chatterjee.


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SMI 2304 BUSINESS COMMUNICATION

Scope and Objective:The course covers verbal, non-verbal, written and other forms of communication. The objectives of the

course are to make the students familiar with the premises and principles of different ways and forms

of communication in a business context and sharpen their communication skills.

Module: INature and scope of communication need for effective communication - process and components of

communication barriers to communication significance of listening in effective communication different types and forms of communication

Module: IIOral communication different forms of and occasions for oral communication role of non- verbal

components in verbal communication - public speaking business presentations - interviewing

conducting of meetings and conferences telephoning tone of courtesy audience analysis.

Module: III

Written communication need for and principles of persuasive writing forms of writtencommunication letters and circulars salutations and complimentary clauses designing and

drafting of letters and circulars.

Module: IVReports and reporting essentials and types of reports short, horizontal, upward, downward, formal

and informal reports. Proposals kinds and parts. Linguistic factors in business communication.

Techniques of emphasizing. Legal aspects of business communication.

Module: V

Strategies for successful communication technology and communication traditional vs. technology

enabled communication

visual aids.

Suggested Readings:

1. Herta A. Murphy and others: Effective Business Communication2. Louis E. Boone and others: Contemporary Business Communication3. Bovee C. L., Thill J. V. & Barbara E. S: Business Communication Today4. Sinha K. K: Business Communication5. Raymond V. L.& John D. Petit Jr.: Business Communication Theory and application6. Kitty O. Locke: Business and Administrative Communication7. Hatch Richard: Communicating in Business8. Bowman J. P. & Bran chaw B. P: Business Communication: From process to Product.


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SMI 2305 INTERNATIONAL MARKETING RESEARCH

Objective

The course acquaints students with the importance, complexities and process of conducting marketing

research in international context.

Module I:

Introduction: Importance and nature marketing research; Marketing research in international-context complexity and issues; International data reliability and validity aspects; International marketing

information system; International marketing research process and organization.

Module II:

Problem Definition and determination of Information Needs: Problem identification and definition;Developing a research proposal; Types of research exploratory, descriptive and experimental

researches.

Module III:Data Sources: International secondary data sources; Online sources; Primary data collection methods

questioning and observation methods; Designing questionnaires for international surveys; Etic vs.Emic dilemma.Attitude Measurement and Scaling techniques.

Module IV:

Sample design: Determining universe, sampling unit and sampling frame; sampling methods; Samplesize determination. International Data and Fieldwork: Planning and organizing field work for

international surveys; Sampling and non-sampling errors.

Module V:Data Analysis and Report Preparation: Preliminary data analysis; Univariate and multivariate data

analysis techniques; Issues in multi-country data analysis; Report preparation and presentation.

International Marketing research Applications: Overseas market opportunity analysis; Sales analysis;Product and advertising research; Consumer research; Ethical issues.

Suggested Readings:

Douglous, Susan P. and Craig, Samuel: International Marketing Research, Prentaice hall, International

Edition,ITC Manual for Export Marketing Research, Geneva

Luck, David J and Ronald S.Rubin Marketing Research, Prentice hall, New Delhi

Tull, Donald S and Del l. Hawkins: Marketing Research: Measurement and Method, Prentice Hall,New Delhi

Warren J. Keegan, Global Marketing Management

Mba - Ib - Semester III

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