Mba Eft 1st Sems.

AMITY UNIVERSITY UTTAR PRADESHGAUTAM BUDHA NAGAR

MBA 3 YEAR (Distance Learning)

Curriculum & Scheme of Examination

MARKETING MANAGEMENT

Course Code: MBADL 10102

Course Objective:The objective of this course is to introduce the basic concepts of marketing and to develop a feel of the marketplace.

Course Contents:

Introduction to basics of Marketing, Marketing Management and Selling function. Evolution of Marketing, Marketing Concepts – Product Concept, Production Concept Selling Concept, Marketing Concept

and Societal concept.. Understanding the Critical role of marketing in organisation and society Marketing research & Consumer Behaviour, the stages of buying process, the buying decision making process and post

purchase behaviour. Market measurement and sales forecasting Market Planning Segmentation, meaning, Need for segmentation Bases of segmentation Product: Meaning, Types, features of product and services. Product Line, Product mix, Product policy, Product Life cycle. Product Management: Branding, Packaging and trade mark decision, Pricing: Method of pricing, New product pricing strategies, adopting prices according to market requirements and responding

to various market price changes Promotion: Meaning, Types of Promotion, Advertising, Publicity and Personal Selling. Media decisions, Advertising

Management, Sales Promotions, Role of Public relations and Publicity, Direct Marketing, and Personal selling, role of internet marketing, emerging communication trends

Distribution: Meaning, Channels of Distribution, Roles played by intermediaries, Factors to be considered while selecting intermediaries.

Total Quality Management

Examination Scheme:

Component Codes PCP1 H1 H2 EE1Weightage (%) 10 15 15 60

Text & References:

Text: Marketing Management, Ramaswamy, VS & Nam Student Study Material (SSM) Marketing Management, Vivek Singh

References: Principles of marketing by Philip Kotler PHI publications 11 th edition




ACCOUNTING FOR MANAGERS


Course Objective:The Objectives of the course are:To develop an understanding of the importance, language and techniques of Financial, Cost, Management Accounting and Capital Budgeting. To develop skills for preparation and analysis of financial statementsTo develop an understanding of cost classification, allocation and how the costing techniques are useful in the process of managerial decision making

Course Contents:

Module I: Final AccountsBank Reconciliation Statement, Financial Statements and their Nature, Preparation of Manufacturing, Trading and Profit & Loss Account and Balance Sheet - Matching of Revenue (AS 9) & Expenses, Fixed Assets (AS 10), Depreciation (AS 6& and other related adjustments

Module II: Company AccountsIssue of Shares & Debentures and their Redemption, Form and Contents of Financial Statements with reference to Indian Companies (Schedule VI)

Module III: Financial Statement Analysis Financial Ratio Analysis, Liquidity, Activity, Capital Structure, Profitability Ratios, Funds Flow statement and Cash Flow Statement (AS 3)

Module IV: Cost AccountingElements of Cost Classification and Allocation, Cost Sheet, Methods of Inventory Valuation (AS 2)

Module V: Management Accounting Emergence of Management Accounting, Marginal Costing and Cost Volume Profit Analysis, Budgeting & Variance Analysis

Examination Scheme:


Text and References:

Text: Accounting for Managers, T.S. Grewal Students Study Material (SSM) Accounting for Managers, Gurinder SinghReferences: Williamson, D. 1999, Cost and Management Accounting, Prentice Hall of India. Martindalef W.G. 1997, Financial Accounting, Juris Publication. Banerjee, A. 2000, Financial Accounting, Excel Books. Chadwick, L. 1995, The Essence of Financial Accounting, Prentice Hall of India. Sikdar, P.K. 1999, Advanced Cost & Management Accounting, Viva Publications.




MANAGERIAL ECONOMICS


Course Objective:To familiarize the students with theoretical concepts of the Economic Analysis so that they can use these as inputs in managerial decision making process. Emphasis would be laid on the understanding of key economic variables both at micro and macro level, which influence the business operations, and strategies of the firm and the business environment under which they operate both in national and global perspect.

Course Contents:

Nature & Scope of Managerial Economics An Analysis of the objectives of business firms and basic principles Profit maximisation model sales maximisation models, Marns model of managerial enterprise Williamson's model of managerial discretion Demand analysis nature & determinants of demand Concept of the elasticity of Demand and its application Demand forecasting - Need & Techniques of forecasting Production analysis Cost concepts Cost and output relationship, long run, Short run Supply function, elasticity of supply Pricing and output decisions Models of ougopoustics market Specific pricing problems - Fundamental affecting pricing decision Investment Analysis Techniques Linear Programming Games theory & Strategic behaviour

Examination Scheme:


Text & References:

Text: Managerial Economics, J.R. Evans / M. Adhikary Student Study Material (SSM) Managerial Economics, S.K. Laroiya

References: Managerial Economics, Gupta G S, Paul Samuel, V L Mote Managerial Economics, Prentice Hall of India – Dean Joel Managerial Economics, Mithani D M

INFORMATION MANAGEMENT& COMPUTERS




Course Code: MBEDL 10105

Course Objective:This course aims at enabling students to understand basics of computers as a system & managing information requirements of a business for improved managerial decision making. It will also equip them to utilize Information Technology (IT) for designing and developing prototype management information system for an organization.

Course Contents:Unit I: Computer Fundamentals Fundamentals of Computer Architecture, Concept of Software & Languages. Database Management Systems; Data Communication, Networking; and its Security Constraints.; Internet & its importance in business applications; Multimedia; Concepts & characteristics of E Commerce; Electronic data interchange & its implementation

Unit II: MIS- Meaning & RoleIntroduction of MIS: Meaning & Role, organization structures, Business Process, Systems Approach, Management Levels & MIS

Unit III: Information ManagementDecision Making Process: Programmed & Non- Programmed, Strategic & project Planning for MIS, Models of Decision Making different types of IS: MIS , DSS, ESS. MIS and the information Concepts

Unit IV: Development of MIS Handling system complexity; MIS and system concepts; SSAD; Need for system analysis; Quality in MIS; MIS: The factors of success and failure.

Unit V: Applications of MISEnterprise Management System (EMS); EMS and MIS; MIS Service industry; Choice of IT and MIS; Case Studies- MIS

Examination Scheme:

Component Codes H1 H2 H3 EEWeightage (%) 10 10 10 70

Text & References:

Text: Management Information Systems, O. Brien Management Information System, B.G. Gupta Peter Norton’s, Introduction to Computers, Tata McGraw-HILL Turbon, Potter, Introduction to Computers, John Wiley & Sons (Asia) Pte Ltd Student Study Material

References: Rajaraman, V. 1998, an Introduction to Computers, Prentice Hall of India. Nagpal, 1999, Computer fundamentals, Wheeler Publishing, New Delhi. Management Information System , W.S Jawadekar, Tata Mc Graw Hill Publication. Management Information System, David Kroenke, Tata Mc Graw Hill Publication. MIS: - Management Perspective, D.P.Goyal, Macmillan Business Books. MIS and Corporate Communications,Raj K. Wadwha, Jimmy Dawar, P.Bhaskara Rao, Kanishka

Publishers. MIS: - Managing the digital firm, Kenneth C.Landon, Jane P. Landon, Pearson Education.




MANAGEMENT FUNCTIONS & BEHAVIOR

Course Code: MBEDL 10101

Course ObjectiveThe objective of the course is to teach managerial skills to aspiring manager or the trained managers. The emphasis will be on conceptual development of managerial functions & behavior. . Managers face difficult and exciting challenges today, solid grounding in management and behavior are, therefore, essential to guide large and small, profit and non-profit organizations successfully through these turbulent times. Module I: Nature of Management, Evolution of Management ThoughtConcept, Nature Scope and Functions of Management, Levels of Management, Evolution and Foundations of Management Theories – Classical and Neo-Classical Theories, Systems Approach to organization, Modern Organization Theory.Module II: Management FunctionsPlanning: concepts, objectives, techniques; Organizing – Concepts, delegation, centralization & decentralization; Staffing- concepts & Characteristics; Directing – Concepts & Characteristics; Management by objective; Control & Co-ordination Module III: IndividualLearning, Perception, Personality, Conflict Management, Motivation and Job Performance, Co-ordination, Communication, Directing and Management Control, Decision Making.Module IV: Individual in the GroupGroup Processes, Introduction to team, Leadership, Power and Politics, Module V: Individual in the OrganizationOrganizational Structure, Organizational Design, Organizational Culture, Delegation of Authority, Centralization and Decentralization.

Examination Scheme:


Text & References:

Text: Human Relations and Organisational Behaviour, Mr. R.S. Dwivedi Organisational Behaviour, Mr. Sanjay Srivastav Essentials of Management, H. Koontz Principles and Practices of Management : Bakshi Student Study Material (SSM)

References: Barat, N. 1998, Emerging issues in Management, Excel Books, India. Greenberg, J. & Baron, R.A. 1993, Behaviors in Organizations, Allyn and Bacon, Boston.

Mba Eft 1st Sems.

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